{"id":43370,"date":"2022-10-06T09:56:08","date_gmt":"2022-10-06T13:56:08","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=43370"},"modified":"2024-12-02T04:03:34","modified_gmt":"2024-12-02T09:03:34","slug":"personalized-emails","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/personalized-email","title":{"rendered":"How to Make a Personalized Email (5 Interactive Ways)"},"content":{"rendered":"<div class=\"new-blog-post-content\">\n<h1 class=\"sitechecker_casdrwead_11wsd\"><span class=\"ez-toc-section\" id=\"How_to_Make_a_Personalized_Email_5_Interactive_Ways\"><\/span><strong>How to Make a Personalized Email: 5 Interactive Ways<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d9601b88c27\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d9601b88c27\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/personalized-email\/#How_to_Make_a_Personalized_Email_5_Interactive_Ways\" title=\"How to Make a Personalized Email: 5 Interactive Ways\">How to Make a Personalized Email: 5 Interactive Ways<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/personalized-email\/#What_Is_a_Personalized_Email\" title=\"What Is a Personalized Email?\">What Is a Personalized Email?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/personalized-email\/#Why_Is_It_Important_for_a_Marketer_to_Send_Out_Personalized_Emails\" title=\"Why Is It Important for a Marketer to Send Out Personalized Emails?\">Why Is It Important for a Marketer to Send Out Personalized Emails?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/personalized-email\/#How_Do_You_Personalize_a_Cold_Email\" title=\"How Do You Personalize a Cold Email?\">How Do You Personalize a Cold Email?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/personalized-email\/#Levels_of_Email_Personalization\" title=\"Levels of Email Personalization\">Levels of Email Personalization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/personalized-email\/#Types_of_Personalization_Methods_You_Can_Use\" title=\"Types of Personalization Methods You Can Use\">Types of Personalization Methods You Can Use<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/outgrow.co\/blog\/personalized-email\/#Conclusion\" title=\"Conclusion\u00a0\">Conclusion\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/outgrow.co\/blog\/personalized-email\/#FAQs\" title=\"FAQs\">FAQs<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>If you thought that emails are a long, boring, and spam mode of communication, you probably need to think again. In today\u2019s times when anything and everything can be personalized, <strong>emails can be too.\u00a0<\/strong><\/p>\n<p>Every marketer needs to keep in mind the interests of their prospects. To show that you care about your customers, <strong>personalized emails are one of the best possible ways out there. <\/strong>It is all about the attention you pay to the details and your willingness to walk that extra mile for your customers.<\/p>\n<p>So in this blog, we will find out about the <strong>importance of personalized email, how to personalize cold emails, what are the levels of email personalization, and methods to personalize emails<\/strong>.<\/p>\n<p>But first, let\u2019s understand our subject in detail.<\/p>\n<h2 class=\"sitechecker_casdrwead_11wsd\"><span class=\"ez-toc-section\" id=\"What_Is_a_Personalized_Email\"><\/span><strong>What Is a Personalized Email?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A personalized email is your <strong>way out of hundreds of unread marketing emails.<\/strong> It uses the personal and relevant information you have about your customer to customize the email according to their interests. This information could be anything, starting from their <strong>first name <\/strong>to the <strong>last time they opened a particular app <\/strong>or bought a certain item.<\/p>\n<p>Personalization is a relatively broad term. Hence for this blog, we would be focusing on <a href=\"https:\/\/outgrow.co\/blog\/interactive-emails\"><strong>interactive emails<\/strong><\/a> a strategy<strong> that would include both personalization and interactivity in your emails<\/strong>.<\/p>\n<p>To help understand this further, let\u2019s have a look at an example of a personalized email.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-43416 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/08\/imageedit_2_2673969580.jpg\" alt=\"example spotify\" width=\"582\" height=\"954\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/08\/imageedit_2_2673969580.jpg 582w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/08\/imageedit_2_2673969580-183x300.jpg 183w\" sizes=\"(max-width: 582px) 100vw, 582px\" \/><\/p>\n<p style=\"text-align: center;\">Source: <a class=\"sitechecker_casdrwead_11wsd\" href=\"https:\/\/mailbakery.s3.amazonaws.com\/wp-content\/uploads\/2022\/01\/14165853\/Personalization2.jpg\" rel=\"nofollow\">MailBakery<\/a><\/p>\n<p>This email <strong>addresses the customer on a first-name basis. <\/strong>This is the most basic, yet important feature of a personalized email. It <strong>uses personal pronouns<\/strong> like \u201cyou\u201d and \u201cyou\u2019re\u201d which show that the email is specifically <strong>tailor-made for you<\/strong>. It exhibits personal listening records and based on that, suggests events that one might be interested in.<\/p>\n<p>Moreover, the use of \u201cthank you\u201d is a sign of gratitude towards their customers, which is always valued by your email readers. And notice how it comes with a <strong>CTA (click-to-action) button. Prompts like these further boost engagement in your campaigns<\/strong>.<\/p>\n<p>We will now look into the importance of sending personalized emails.<\/p>\n<h2 class=\"sitechecker_casdrwead_11wsd\"><span class=\"ez-toc-section\" id=\"Why_Is_It_Important_for_a_Marketer_to_Send_Out_Personalized_Emails\"><\/span><strong>Why Is It Important for a Marketer to Send Out Personalized Emails?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/outgrow.co\/blog\/email-marketing-statistics\">Email marketing<\/a> is a crucial part of any marketer\u2019s content strategy. And using personalized emails in big and small ways <strong>adds more value to your customers\u2019 experiences. <\/strong>Email personalization shows that you are serious about the content you send out and that you emphasize individual interests.<\/p>\n<p>Listed below are some key pointers that underline the reasons why sending out personalized emails can do wonders for marketers.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-53060 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/10\/email-new-300x300.png\" alt=\"email-new\" width=\"300\" height=\"300\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/10\/email-new-300x300.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/10\/email-new-150x150.png 150w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/10\/email-new-768x768.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/10\/email-new.png 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h3 class=\"sitechecker_casdrwead_11wsd\"><strong>1. Helps Boost Conversion Rates<\/strong><\/h3>\n<p>The whole idea behind personalizing emails is to make them <strong>relevant.<\/strong> When the emails are relevant, it automatically increases the<strong> chances of a customer opening the email<\/strong> and <strong>making a purchase<\/strong> after getting influenced. You need the reader to be <strong>intrigued<\/strong> by the email content, by making it custom-made.<\/p>\n<p>Research shows that <strong>personalized emails get a <\/strong><a class=\"sitechecker_casdrwead_11wsd\" href=\"https:\/\/getgist.com\/personalize-email\/\" rel=\"nofollow\"><strong>10% higher<\/strong><\/a><strong> conversion rate than non-personalized ones<\/strong>.<\/p>\n<h3 class=\"sitechecker_casdrwead_11wsd\"><strong>2. Builds a Connection with Your Customers<\/strong><\/h3>\n<p>Personalized email marketing helps you develop a <strong>deeper relationship with your customers<\/strong>. The extra effort you put in to personalize your emails will assist you to <strong>build a connection <\/strong>with your readers.<\/p>\n<p>A simple mention of <strong>their first name, their buying history, and their specific interests<\/strong>, all show that you made an effort while writing out this email. It shows that you <strong>value your customer, <\/strong>and this in turn increases the engagement rates and the likelihood of your reader reading your email, instead of the other thousand in their inbox. Effective <a href=\"https:\/\/www.notifyvisitors.com\/blog\/email-list-management\/\" target=\"_blank\" rel=\"noopener\">email list management<\/a> is crucial in maintaining and utilizing this personalized approach.<\/p>\n<h3 class=\"sitechecker_casdrwead_11wsd\"><strong>3. Encourages Users to Share Personal Data<\/strong><\/h3>\n<p>The more personalized your emails are, the more impressive they look to your users. Subscribers who receive personalized emails <strong>regard your business as trustworthy.\u00a0<\/strong><\/p>\n<p>Hence, it encourages them to share more personal data as a result of wanting <strong>to get even better and highly personalized emails.<\/strong> They would be tempted to further receive services that prioritize their needs.<\/p>\n<h3 class=\"sitechecker_casdrwead_11wsd\"><strong>4. Increases ROI<\/strong><\/h3>\n<p>Personalized emails help<strong> improve open rates, reply rates, and click-through rates too<\/strong>. Additionally, it makes it more likely for prospects to buy from you after reading your emails. Consequently, this increases the ROI of your email campaigns and tools.<\/p>\n<p><a href=\"https:\/\/outgrow.co\/blog\/personalization-statistics\">Personalization statistics<\/a> have shown how ROIs are impacted by the use of personalized marketing strategies. A lack<strong>\u00a0of personalized content generates <\/strong><strong>83% lower response<\/strong><strong> rates<\/strong> in an average marketing campaign. Moreover, <a href=\"https:\/\/outgrow.co\/blog\/customer-loyalty-statistics\">87% of consumers <\/a>state that personalized experiences increase brand loyalty.<\/p>\n<p>Now that you\u2019ve realized the importance of custom emails, let\u2019s learn how you can personalize them yourself.<\/p>\n<h2 class=\"sitechecker_casdrwead_11wsd\"><span class=\"ez-toc-section\" id=\"How_Do_You_Personalize_a_Cold_Email\"><\/span><strong>How Do You Personalize a Cold Email?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To personalize a <a href=\"https:\/\/woodpecker.co\/guide\/cold-email\/\">cold email<\/a>, you need to <strong>add an element that differs from person to person.<\/strong> It means <strong>eliminating generalization.<\/strong> The problem with a cold email is that as soon as you open it, you know that it won\u2019t add any value to you. To solve this issue, here are some ways-<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-43421 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/08\/imageedit_7_4569645091.png\" alt=\"personalized email example\" width=\"564\" height=\"707\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/08\/imageedit_7_4569645091.png 564w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/08\/imageedit_7_4569645091-239x300.png 239w\" sizes=\"(max-width: 564px) 100vw, 564px\" \/><\/p>\n<p style=\"text-align: center;\">Source: <a class=\"sitechecker_casdrwead_11wsd\" href=\"https:\/\/wpforms.com\/wp-content\/uploads\/2018\/10\/email-personalization-example.png\" rel=\"nofollow\">WP Forms<\/a><\/p>\n<h3 class=\"sitechecker_casdrwead_11wsd\"><strong>1. Mention Their First Name in the Greeting Line<\/strong><\/h3>\n<p>In addition to the subject line, consider including the <strong>recipient&#8217;s first name in the greeting line, body, and the CTAs of your email. <\/strong>Mentioning the recipient\u2019s name <strong>acts as an icebreaker. <\/strong>It also shows that the email has not been copy-pasted from somewhere else or bulk-sent to you.<\/p>\n<p>For example :<\/p>\n<p>Hey {Name},<\/p>\n<p>OR<\/p>\n<p>{Name}, click here to subscribe<\/p>\n<h3 class=\"sitechecker_casdrwead_11wsd\"><strong>2. Mention Where You Found Your Prospect<\/strong><\/h3>\n<p><strong>To show your customers that they aren&#8217;t just a part of the huge database <\/strong>that is receiving this mail, mention where you found them. You can even add a line of appreciation for them. It\u2019s important to make your customers<strong> feel valued and cared for.\u00a0<\/strong><\/p>\n<p>For example :<\/p>\n<p>Hey {Name}, I came across your article in the {place} and found it to be extremely well-written. You gave some cool tips that would help a lot of readers. So, I was wondering if you might be interested in this.<\/p>\n<h3 class=\"sitechecker_casdrwead_11wsd\"><strong>3. Use a Compliment to Personalize<\/strong><\/h3>\n<p>Who doesn&#8217;t like a good compliment and a daily dose of reassurance? Let your emails do exactly that. <strong>Use a compliment or congratulate your reader,<\/strong> either in the subject or in the introductory line. This will instantly differentiate you from becoming a cold email.<\/p>\n<p>For example :<\/p>\n<p>Subject: {Name}, You look beautiful today. Let\u2019s make your day even more beautiful.<\/p>\n<h3 class=\"sitechecker_casdrwead_11wsd\"><strong>4. Highlight Their Past Behaviors\u00a0<\/strong><\/h3>\n<p>If you want your <a href=\"https:\/\/outgrow.co\/blog\/email-marketing-trends\">email marketing strategies<\/a> to be successful, you need to focus on <strong>highlighting your customers\u2019 past activities in your emails.<\/strong> Including past behaviors of the customers will show that the mail is relevant to what they have been indulging in and what interests them. This will turn your cold email into a warm email.<\/p>\n<p>For example :<\/p>\n<p>Hey {Name}, you bought this {product name} a few days ago. Want to find a perfect match for your {product name}?<\/p>\n<p>OR<\/p>\n<p>Hey {Name}, you listened to 10 hours of {brand name}. Check out these songs next, you\u2019ll love them.<\/p>\n<p>To make things easier, here is a personalized email template.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-43419 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/08\/imageedit_4_3181625026-e1661237862646.png\" alt=\"personalized email example\" width=\"875\" height=\"576\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/08\/imageedit_4_3181625026-e1661237862646.png 875w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/08\/imageedit_4_3181625026-e1661237862646-300x197.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/08\/imageedit_4_3181625026-e1661237862646-768x506.png 768w\" sizes=\"(max-width: 875px) 100vw, 875px\" \/><\/p>\n<p style=\"text-align: center;\">Source: <a href=\"https:\/\/www.lemlist.com\/\">Lemlist<\/a><\/p>\n<p>This is a great example of a personalized email. It addresses the reader on a first-name basis and includes their past behaviors. Also, the mail makes tailored recommendations based on the customer\u2019s liking.<\/p>\n<p>Not all personalized emails are the same. There are some levels to which you can personalize. Let\u2019s have a look at these levels.<\/p>\n<h2 class=\"sitechecker_casdrwead_11wsd\"><span class=\"ez-toc-section\" id=\"Levels_of_Email_Personalization\"><\/span><strong>Levels of Email Personalization<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-53062 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/10\/level-new-300x300.png\" alt=\"level-new\" width=\"300\" height=\"300\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/10\/level-new-300x300.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/10\/level-new-150x150.png 150w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/10\/level-new-768x768.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/10\/level-new.png 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h3 class=\"sitechecker_casdrwead_11wsd\"><strong>Level 1: Basic Personalization<\/strong><\/h3>\n<p>The first level of email personalization is the basic level. This<strong> includes inserting your subscriber\u2019s name into the email \u2013 in the subject line or the initial greeting. <\/strong>Using a <strong>creative subject line <\/strong>that has the recipient\u2019s name in it will generate<strong> curiosity and <\/strong><a href=\"https:\/\/outgrow.co\/blog\/email-writing-techniques-boost-ctr\"><strong>increase open and CTR rates<\/strong><\/a><strong>.<\/strong><\/p>\n<p>The basic way in which you personalize can matter a lot in the long run. You can also move a step further and include your <strong>customer\u2019s job title, company name, or the city in which they live<\/strong>, in the body of your email.<\/p>\n<h3 class=\"sitechecker_casdrwead_11wsd\"><strong>Level 2: Segmentation and Personalization<\/strong><\/h3>\n<p>The next level requires you to <strong>segment your audience.<\/strong> It <strong>groups your contacts<\/strong> so that you can deliver different experiences to different types of subscribers. When combined, segmentation and personalization produce the best results.<\/p>\n<p>You can<strong> segment your customers based on demographics<\/strong> such as location, gender, education, etc. This will help you to tailor customer experience and give out the best-suited product recommendations.<\/p>\n<h3 class=\"sitechecker_casdrwead_11wsd\"><strong>Level 3: Advanced Email Personalization<\/strong><\/h3>\n<p>To deliver an advanced level of email personalization, you need to <strong>get your hands on accurate, precise, and correct data.<\/strong> You can do this by <strong>setting up an email subscription form on your website and adding <\/strong>some<strong> extra fields<\/strong> to it to seek detailed information.<\/p>\n<p>You can also <strong>collect behavioral data from your website<\/strong> to understand the pain points and needs of the customer. This can be then used in your emails in the form of <strong>cart abandonment messages, <\/strong><a href=\"https:\/\/outgrow.co\/ecommerce-recommendations\/\"><strong>product recommendations,<\/strong><\/a><strong> limited-time discounts, etc.<\/strong><\/p>\n<p>Moreover, to be able to send out advanced emails, you need to learn to integrate the data with the email properly<strong>. <\/strong>Making the right use of the accessed data is crucial. And <strong>CRM software <\/strong>would come in handy here to<strong> manage, segment, analyze, and use this data<\/strong>. Otherwise, you can still automate this process in a few <a href=\"https:\/\/mailtrap.io\/blog\/mail-merge-explained\/\">mail merge steps<\/a> &#8211; you&#8217;ll only need Google Sheets, Microsoft Excel or even Word for this.<\/p>\n<p><strong>To make your emails highly advanced,<\/strong> make use of<a href=\"https:\/\/outgrow.co\/blog\/interactive-content-guide\"> interactive content. <\/a>The more you engage with your readers, the more personalized your emails will look. Interactive content is one of the best ways <a href=\"https:\/\/outgrow.co\/why-interactive\/\">to engage with your readers. <\/a>\u00a0<strong>Nothing screams personalization more than a two-way conversation between you and your readers, and interactive content will help you do just that.\u00a0<\/strong><\/p>\n<p>Use <a href=\"https:\/\/outgrow.co\/outgrow-forms-surveys\/\">surveys, forms,<\/a> <a href=\"https:\/\/outgrow.co\/polls\/\">polls, <\/a>and <a href=\"https:\/\/outgrow.co\/quiz-maker\/\">quizzes<\/a> to get customer feedback while making them feel valued at the same time.<\/p>\n<p>Here is an example:-<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-43417 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/08\/imageedit_3_8983063314.png\" alt=\"personalized email example\" width=\"1002\" height=\"1349\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/08\/imageedit_3_8983063314.png 1002w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/08\/imageedit_3_8983063314-223x300.png 223w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/08\/imageedit_3_8983063314-761x1024.png 761w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/08\/imageedit_3_8983063314-768x1034.png 768w\" sizes=\"(max-width: 1002px) 100vw, 1002px\" \/><\/p>\n<p style=\"text-align: center;\">Source: <a class=\"sitechecker_casdrwead_11wsd\" href=\"https:\/\/www.mailerlite.com\/blog\/how-to-use-interactive-content-in-your-newsletters-with-5-examples\" rel=\"nofollow\">MailerLite<\/a><\/p>\n<p>Finally, let\u2019s dive into the various types of methods you can use to personalize.<\/p>\n<h2 class=\"sitechecker_casdrwead_11wsd\"><span class=\"ez-toc-section\" id=\"Types_of_Personalization_Methods_You_Can_Use\"><\/span><strong>Types of Personalization Methods You Can Use<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In a sea full of possibilities, finding the correct method to personalize your email can be difficult. A lot of factors come into play while deciding on which email is open-worthy.<\/p>\n<p>Some methods to personalize your emails are as follows-<\/p>\n<h3 class=\"sitechecker_casdrwead_11wsd\"><strong>1. Celebrate Birthdays With Special Offers<\/strong><\/h3>\n<p>Making your customers feel special should be your ultimate goal. And what better way than <strong>giving them offers on their birthday?<\/strong> Celebrating a birthday together is a great sign to <strong>convey that your customers are special to you.\u00a0<\/strong><\/p>\n<p>Customize your email with <a href=\"https:\/\/www.mageplaza.com\/magento-2-gift-card-extension\/\" target=\"_blank\" rel=\"noopener\">a <\/a><strong><a href=\"https:\/\/www.mageplaza.com\/magento-2-gift-card-extension\/\">personalized gift card<\/a>, write a catchy wish in the body and offer them discount coupons<\/strong> to make their birthday special. Consider using an exclusive <a href=\"https:\/\/photoadking.com\/templates\/invitations\/birthday\/\">birthday invitation card template<\/a> to add a touch of creativity and excitement to your personalized messages, making the celebration even more memorable for your valued customers.<\/p>\n<p>For example &#8211;<\/p>\n<p>Hey {Name}, Happy Birthday!<\/p>\n<p>Today calls for celebration. So, here {insert a personalized image} is a 20% off coupon, especially for you on your birthday.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-53064 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/10\/celebrates-new-231x300.png\" alt=\"celebrates-new\" width=\"231\" height=\"300\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/10\/celebrates-new-231x300.png 231w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/10\/celebrates-new.png 635w\" sizes=\"(max-width: 231px) 100vw, 231px\" \/><\/p>\n<p style=\"text-align: center;\">Source: <a class=\"sitechecker_casdrwead_11wsd\" href=\"https:\/\/www.campaignmonitor.com\/wp-content\/uploads\/2015\/11\/Screen-Shot-2016-10-03-at-4.08.33-PM.png\" rel=\"nofollow\">Campaign Monitor<\/a><\/p>\n<h3 class=\"sitechecker_casdrwead_11wsd\"><strong>2. Guide Customers to Their Preferred Content<\/strong><\/h3>\n<p>In this fast-paced world, where no one has the time to pay attention and browse, give your customers what they want, and <strong>save them some time.<\/strong> If you <strong>guide them to the content that they\u2019ll love<\/strong>, it will automatically increase your email open rates.<\/p>\n<p>Look at their past behaviors and screen their choices. Based on that, include recommendations in your email to give a personalized touch.<\/p>\n<p>For example, OTT platforms show \u201ctop picks for you\u201d. This saves the users\u2019 time searching for content. They have easy access to the content they will like since it is based on their liking.<\/p>\n<p>Another way could be to guide your customers to their preferred products.<\/p>\n<p>For example- If you are a skincare brand, and a person bought a shampoo from a\u00a0 specific range. You can match their shampoo with a conditioner or a hair mask of the same range.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-53067 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/10\/guide-new-300x185.png\" alt=\"guide-new\" width=\"300\" height=\"185\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/10\/guide-new-300x185.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/10\/guide-new-768x474.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/10\/guide-new.png 1002w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h3 class=\"sitechecker_casdrwead_11wsd\"><strong>3. Narrate Emotional Stories<\/strong><\/h3>\n<p>What strikes a chord, always, are emotions. Try telling personalized and emotional stories in your emails. <strong>To build a connection with your customers<\/strong>, find a way to use their data to<strong> make a story of their own.<\/strong><\/p>\n<p>For example, do a round-up of their buyer journey. Let\u2019s say you are an e-commerce platform. To boost your<a href=\"https:\/\/outgrow.co\/blog\/ecommerce-email-marketing\"> e-commerce email marketing, <\/a><strong>you can create a story around what products did the customer save, then which products he wish-listed, and ultimately which ones did he end up buying.\u00a0<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-43424 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/08\/imageedit_12_8151297722.jpg\" alt=\"personalized email example\" width=\"322\" height=\"1282\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/08\/imageedit_12_8151297722.jpg 322w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/08\/imageedit_12_8151297722-75x300.jpg 75w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/08\/imageedit_12_8151297722-257x1024.jpg 257w\" sizes=\"(max-width: 322px) 100vw, 322px\" \/><\/p>\n<p style=\"text-align: center;\">Source: <a class=\"sitechecker_casdrwead_11wsd\" href=\"https:\/\/maildocker.com\/static\/images\/blog\/re-engagement_email_storytelling.jpg\" rel=\"nofollow\"><strong>MailDocker<\/strong><\/a><\/p>\n<p>Another way to make your emails personalized is to add interactive content to them.<\/p>\n<h3 class=\"sitechecker_casdrwead_11wsd\"><strong>4. Use Interactive Content in Your Emails<\/strong><\/h3>\n<p>Personalized emails are attractive and drive high engagement and revenue. And to make your personalized emails more interesting, you can embed interactive content in them. This won\u2019t just help in user attraction and engagement, but also boost your open and <a href=\"https:\/\/chamaileon.io\/resources\/email-marketing-tips-to-boost-conversion-rates-for-e-commerce-businesses\/\"><span style=\"font-weight: 400;\">conversion rates<\/span><\/a>.<\/p>\n<p>You can try out content types such as fun quizzes, calculators, giveaways<a href=\"https:\/\/outgrow.co\/outgrow-contests-giveaways\/\">, <\/a>and product recommendations and we promise, it will be a game changer for you!<\/p>\n<p>Want to give it a shot but don\u2019t know where to start? Don\u2019t worry! <a href=\"https:\/\/outgrow.co\/\">Outgrow<\/a>\u00a0is here to help you create advanced-level personalized emails.<\/p>\n<p>Outgrow has a variety of tools to boost your marketing strategies and make your brand stand out. You can utilize their \u2018Launch in an Email\u2019 feature from the Configure tab and launch your content piece directly into an email. In addition, you can also directly embed your interactive content via the embed code.<\/p>\n<p>So, what\u2019re you waiting for? Start now and <a href=\"https:\/\/outgrow.co\/increase-conversions\/\">increase Conversions<\/a> and <a href=\"https:\/\/outgrow.co\/increase-roi\/\">improve the ROI <\/a>of your emails with Outgrow\u2019s sophisticated interactive content pieces.<\/p>\n<p>Let\u2019s have a look at some of the interactive content types you can utilize to make your emails interactive and engaging.<\/p>\n<h3 class=\"sitechecker_casdrwead_11wsd\"><strong>a. Calculators<\/strong><\/h3>\n<p>Interactive calculators require <strong>leads to insert data <\/strong>into a form to get an instant quantitative answer. This tool <strong>asks a set of questions<\/strong> and gives them a <strong>logically-computed response.<\/strong><\/p>\n<p>Calculators provide a <strong>personalized experience<\/strong> and <strong>offer great value<\/strong> to the user as they can provide them with solutions in a jiffy. As a tool, calculators make the process of <strong>decision-making quick and easy.<\/strong><\/p>\n<p>Moreover, your customers can make an informed decision by looking at <strong>numerical results, calculated especially for them.<\/strong> So, using an interactive calculator gives your customers the value they seek, thus, <strong>enhancing their user experience.\u00a0<\/strong><\/p>\n<p>For example- You can use calculators like this in your emails to help users solve problems by giving them a quantitative response. Getting a quick response is a measure of a personalized experience. Here, the calculator finds a user\u2019s savings if he buys a TESLA. Using a calculator is intriguing<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-53070 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/10\/calculators-new-300x173.png\" alt=\"calculators-new\" width=\"300\" height=\"173\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/10\/calculators-new-300x173.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/10\/calculators-new-1024x589.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/10\/calculators-new-768x442.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/10\/calculators-new.png 1222w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h3 class=\"sitechecker_casdrwead_11wsd\"><strong>b. Giveaways<\/strong><\/h3>\n<p>Interactive Giveaways <strong>encourage participation<\/strong> in return for a chance to win a prize. Giveaways or <a href=\"https:\/\/www.giftly.com\/corp\" target=\"_blank\" rel=\"noopener\">client gifts<\/a> act as a <strong>buzz generator<\/strong> for not only the products that you are giving for free but also for your website.<\/p>\n<p>You can run your interactive giveaways as either a stand-alone campaign or simply embed the parts you need. Giveaways help in <strong>making the reader feel valued and cared for.<\/strong> Moreover, immersive giveaways are highly beneficial for <strong>user engagement.<\/strong><\/p>\n<p>For example- You can create and add beautiful giveaways like this in your email. <span style=\"font-size: revert; color: var(--global-palette4); font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol';\">Simple registration and enter-to-win rules will help your users get free <a href=\"https:\/\/www.giftly.com\/corp\" target=\"_blank\" rel=\"noopener\">corporate gifts<\/a>. <\/span><span style=\"color: var(--global-palette4); font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: revert;\">This leaves them happy and satisfied as a result of a personalized experience along with rewards. Here, the giveaway is to avail Black Friday discount. An easy and quick way to give users what they want the most.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-53071 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/10\/giveaways-new-300x173.png\" alt=\"giveaways-new\" width=\"300\" height=\"173\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/10\/giveaways-new-300x173.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/10\/giveaways-new-1024x589.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/10\/giveaways-new-768x442.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/10\/giveaways-new.png 1222w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h3 class=\"sitechecker_casdrwead_11wsd\"><strong>c. Product Recommendation Quizzes\u00a0<\/strong><\/h3>\n<p>Product recommendation quizzes are fun, interactive pieces of content which ask <strong>relevant questions to record user behavior and preferences. <\/strong>In the end, these quizzes come up with personalized product<strong> recommendations<\/strong>. This helps shoppers in making the right choice by eliminating the hassle of doing all the research on their own.<\/p>\n<p>Simply put, you can just <strong>answer<\/strong> <strong>a bunch of simple questions<\/strong> and get a <strong>calculated recommendation of <\/strong>which product is best suited for you. As a result of these quizzes, customers develop <strong>brand trust and loyalty.<\/strong> Not to mention that quizzes also help generate <strong>huge amounts of traffic and engagement.<\/strong><\/p>\n<p>For example- Embed a\u00a0 product recommendation quiz like this in your emails that asks them a set of questions about their preferences. Based on the response of your user, the quiz will then give them a personalized recommendation of which watch is best for them.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-53072 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/10\/product-new-300x171.png\" alt=\"product-new\" width=\"300\" height=\"171\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/10\/product-new-300x171.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/10\/product-new-1024x584.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/10\/product-new-768x438.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/10\/product-new.png 1222w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h3 class=\"sitechecker_casdrwead_11wsd\"><strong>d. Assessments<\/strong><\/h3>\n<p>An interactive assessment is a <strong>test or a questionnaire <\/strong>embedded with different pieces of content to <strong>boost engagement.<\/strong> They are easy to create and <strong>exceedingly interactive.<\/strong> They can be personalized according to your needs. You can different types of questions like MCQs or long text or single select. You can even add multiple result screens based on what score the examinee gets.<\/p>\n<p>Assessments deliver significant value to those who take them by providing them with a score at the end. They\u00a0are more useful when you can see, compare, and analyze their results. Creating assessments with Outgrow will allow you to use the awesome <strong>analytics features.<\/strong> This provides a detailed <strong>analysis of the results <\/strong>of the assessment taken.<\/p>\n<p>For example- You can add an assessment test like this to your email to make your emails more interactive and personalized. This assessment tells how good your German is, and the user would be left wanting to know the results as soon as possible. This in itself is a sign of user engagement and personalized delivery.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-43434 \" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/08\/imageedit_24_2901795765.png\" alt=\"personalized email assessment \" width=\"1065\" height=\"611\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/08\/imageedit_24_2901795765.png 1222w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/08\/imageedit_24_2901795765-300x172.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/08\/imageedit_24_2901795765-1024x587.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/08\/imageedit_24_2901795765-768x441.png 768w\" sizes=\"(max-width: 1065px) 100vw, 1065px\" \/><\/p>\n<p>Embed the above-mentioned features and pieces of content in your emails to provide your users with a highly personalized experience. <a href=\"https:\/\/premade.outgrow.us\/trending-templates\">Create templates<\/a> according to your customer\u2019s needs and show them that you care.<\/p>\n<h2 class=\"sitechecker_casdrwead_11wsd\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A personalized email will help you along your journey of building a relationship with your customers while marketing your products. It is time to ditch boring emails and let your creative juices flow into making personalized emails. We hope this blog helped you change your email marketing game.<\/p>\n<p>Create interactive content with Outgrow to give your emails a highly personalized experience.\u00a0Sign up with <a href=\"https:\/\/app.outgrow.co\/signup\">Outgrow\u2019s 7-day free trial<\/a> and make your emailing life easier!<\/p>\n<h2 class=\"sitechecker_casdrwead_11wsd\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span><strong>FAQs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n\n<style>.kt-accordion-id43370_1de719-aa .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:10px;}.kt-accordion-id43370_1de719-aa .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;background:#ffffff;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 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body:not(.hide-focus-outline) .kt-accordion-id43370_1de719-aa .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible{border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#eeeeee;border-left-style:solid;}.kt-accordion-id43370_1de719-aa .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible, .kt-accordion-id43370_1de719-aa .kt-accordion-header-wrap .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:var(--global-palette1, #3182CE);border-top-style:solid;border-right-color:var(--global-palette1, #3182CE);border-right-style:solid;border-bottom-color:var(--global-palette1, #3182CE);border-bottom-style:solid;border-left-color:var(--global-palette1, #3182CE);border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id43370_1de719-aa kt-accordion-has-2-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-basic kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"0\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-1 kt-pane43370_76f493-ad\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>1. Why are personalized emails better?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Personalized emails are better because they have a better conversion rate. They make customers feel valued and important, which increases the chances of them making a purchase.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-2 kt-pane43370_83cd1a-e5\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>2. How do you write a Personalized email?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>To write a personalized email, include the recipients\u2019 names, address them with personal pronouns, give them tailored recommendations and make the reader feel special. Learn how to make recommendation quizzes in this blog to up your email game.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>How to Make a Personalized Email: 5 Interactive Ways If you thought that emails are a long, boring, and spam mode of communication, you probably need to think again. 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