{"id":43591,"date":"2022-10-15T08:48:09","date_gmt":"2022-10-15T12:48:09","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=43591"},"modified":"2024-11-25T23:19:34","modified_gmt":"2024-11-26T04:19:34","slug":"content-planning","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/content-planning","title":{"rendered":"A Beginner\u2019s Guide to Ace Your Content Planning Game"},"content":{"rendered":"<div class=\"new-blog-post-content\">\n<h1 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"A_Beginners_Guide_to_Ace_Your_Content_Planning_Game\"><\/span><strong>A Beginner\u2019s Guide to Ace Your Content Planning Game<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d92ad32e640\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d92ad32e640\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/content-planning\/#A_Beginners_Guide_to_Ace_Your_Content_Planning_Game\" title=\"A Beginner\u2019s Guide to Ace Your Content Planning Game\">A Beginner\u2019s Guide to Ace Your Content Planning Game<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/content-planning\/#What_Is_Content_Planning\" title=\"What Is Content Planning?\">What Is Content Planning?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/content-planning\/#Difference_Between_Content_Planning_and_Content_Strategy\" title=\"Difference Between Content Planning and Content Strategy\">Difference Between Content Planning and Content Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/content-planning\/#Elements_of_Content_Planning\" title=\"Elements of Content Planning\">Elements of Content Planning<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/content-planning\/#Types_of_Content_Plans\" title=\"Types of Content Plans\">Types of Content Plans<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/content-planning\/#Ways_to_Improve_Your_Content_Planning\" title=\"Ways to Improve Your Content Planning\">Ways to Improve Your Content Planning<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/outgrow.co\/blog\/content-planning\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/outgrow.co\/blog\/content-planning\/#FAQs\" title=\"FAQs\">FAQs<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>For any elaborate strategy to be successful in achieving goals, you need a well-researched and well-structured plan in place. Without a good plan in motion, all your efforts can prove to be futile. And the case is no different when it comes to delivering content. You need proper content planning to ensure that your audience is receiving the best.<\/p>\n<p>It is a known fact that any strategy works best when you have an effective plan to back it up. And content planning does just that. With a properly executed content plan, you can see your business grow by huge margins.<\/p>\n<p>So, in this blog, we will understand what is content planning, what are its elements, and how you can improve your content planning game.<\/p>\n<p>Let&#8217;s dive right in.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_Content_Planning\"><\/span><strong>What Is Content Planning?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Content planning is nothing but the process of creating the <strong>structure that lays down<\/strong> the types of content you will create as well as the time you\u2019ll execute them. Simply put, it <strong>establishes the criteria<\/strong> for producing content. A content plan determines<strong> the what, when, where, how, and who<\/strong> of your content.<\/p>\n<p>A well-thought content plan is a <strong>foundation for brand awareness.<\/strong> Moreover, formulating a content plan in advance helps ensure that your <strong>content stays unique and relevant.<\/strong> It also helps in <strong>outlining the purpose of your content.<\/strong><\/p>\n<p>Furthermore, content planning can also help you <strong>overcome your day-to-day content marketing challenges<\/strong>. A pool of well-researched keywords, information about the target audience, etc. is crucial for your content strategy to stay afloat.<\/p>\n<p>Several components of content planning help in <strong>defining <\/strong>certain <strong>factors<\/strong> that <strong>establish your company\u2019s core values.<\/strong><\/p>\n<p>You must have noticed that content planning and content strategy are often used interchangeably. They are mostly confused as being similar to each other.<\/p>\n<p>Let\u2019s first understand the difference between content planning and content strategy<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Difference_Between_Content_Planning_and_Content_Strategy\"><\/span><strong>Difference Between Content Planning and Content Strategy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It&#8217;s important to understand that recognizing the difference between content strategy and content plan will allow you to make more valuable content decisions. It opens up the scope for greater marketing opportunities.<\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-52817 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/10\/difference-between-content-planning-new-300x300.png\" alt=\"difference-between-cont\" width=\"436\" height=\"436\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/10\/difference-between-content-planning-new-300x300.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/10\/difference-between-content-planning-new-150x150.png 150w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/10\/difference-between-content-planning-new-768x768.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/10\/difference-between-content-planning-new.png 1024w\" sizes=\"(max-width: 436px) 100vw, 436px\" \/><\/p>\n<p>Now that the difference between the two terms is clear, let\u2019s find out the elements of content planning.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Elements_of_Content_Planning\"><\/span><strong>Elements of Content Planning<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Multiple elements of content planning when combined, produce the best results. Let\u2019s have a look at these elements.<\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-52818 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/10\/5-ELEMENTS-OF-CONTENT-PLANNING-new-300x300.png\" alt=\"5-ELEMENTS-OF-CONTENT-PLANNING-new\" width=\"411\" height=\"411\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/10\/5-ELEMENTS-OF-CONTENT-PLANNING-new-300x300.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/10\/5-ELEMENTS-OF-CONTENT-PLANNING-new-150x150.png 150w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/10\/5-ELEMENTS-OF-CONTENT-PLANNING-new-768x768.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/10\/5-ELEMENTS-OF-CONTENT-PLANNING-new.png 1024w\" sizes=\"(max-width: 411px) 100vw, 411px\" \/><\/p>\n<h3><strong>1. Content Calendar\u00a0<\/strong><\/h3>\n<p>A content calendar is a <strong>written schedule<\/strong> for your upcoming posting plans. It enables you <strong>to stay ahead in the game.<\/strong> Formulating a content calendar makes <strong>coordination and communications easy <\/strong>since it helps in <strong>organizing<\/strong> the <strong>when and where<\/strong> of your content<strong>.<\/strong> They also make sure that your <strong>content is not falling all over the place<\/strong> and that you stay organized.\u00a0It ensures <a href=\"https:\/\/onstrategyhq.com\/strategic-planning-facilitator\/\">strategic planning facilitation<\/a>, helping align content creation with overall goals and messaging strategies.<\/p>\n<p>A content calendar is a <strong>crucial element <\/strong>of content planning since it provides you with an <strong>overview <\/strong>of your upcoming content.<\/p>\n<p>Content calendars don\u2019t have to be over-complicated. Their main job is to make things smoother for you. Besides, a good content calendar always comes in handy when it comes to avoiding any last-minute blunders.<\/p>\n<p>For example- You can <a href=\"http:\/\/www.kdanmobile.com\/blog\/excel-alternative\">create a spreadsheet<\/a> that has separate tabs for each month of the year. The sheet can further be categorized for different platforms and different types of content. Every time you post, you can just check a box alongside that piece of content.<\/p>\n<h3><strong>2. Content Workflow<\/strong><\/h3>\n<p>The next element of content planning is working on an effective content workflow. A <strong>properly-defined content workflow<\/strong> is crucial for your content plan to be a success. Using a <a href=\"https:\/\/nulab.com\/cacoo\/examples\/flowchart-maker\/\">flowchart maker<\/a> can help visualize and streamline this entire process, ensuring that the content workflow is clearly outlined and efficiently executed.<\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-52819 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/10\/content-calender-new-300x168.png\" alt=\"content-calender-new\" width=\"445\" height=\"249\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/10\/content-calender-new-300x168.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/10\/content-calender-new-1024x572.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/10\/content-calender-new-768x429.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/10\/content-calender-new.png 1200w\" sizes=\"(max-width: 445px) 100vw, 445px\" \/><\/p>\n<p>Content workflows<strong> describe the tasks that a particular person\/team needs to perform to complete a content piece.<\/strong> They also characterize different roles and responsibilities for the entire content creation process.<\/p>\n<p>For example, define who is responsible for creating the draft, who will be designing the graphics, who is in charge of editing and publishing, and who will distribute the content on social platforms or newsletters for promotion activities. Set deadlines for each task so that your calendar works as planned. You can even <a href=\"https:\/\/myhours.com\/best-project-management-software\">use a project management tool<\/a> for <a href=\"https:\/\/www.wrike.com\/features\/approvals\/\">managing the workflow<\/a>. We, for example, use Asana!<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-43617 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/imageedit_50_5088246792.png\" alt=\"content planning management tool\" width=\"626\" height=\"295\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/imageedit_50_5088246792.png 626w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/imageedit_50_5088246792-300x141.png 300w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><\/p>\n<p>As an element of content planning, a <a href=\"https:\/\/planable.io\/blog\/content-workflow\/\">content workflow<\/a> helps you achieve accuracy and consistency. With good content workflows in place, it becomes easier for content marketing teams to meet deadlines. Moreover, this also helps them in solving common problems, quickly.<\/p>\n<h3><strong>3. Knowing Your Audience<\/strong><\/h3>\n<p>Knowing your audience is the <strong>most important element of content planning<\/strong>. All your planning can go in vain if your content is not reaching the right audience.<\/p>\n<p>Before you start creating your content, make sure that you are <strong>aware of your target audience.<\/strong> You need to identify a target base who will benefit from your content. Understand their requirements, <strong>analyze their likes and dislikes<\/strong>, and only then you should jump onto the creation phase.<\/p>\n<p>To ensure that your content is <strong>unique and new, take some time to analyze the existing content in the market.<\/strong> This will help you in distinguishing yourself and your audience from others and create content accordingly.<\/p>\n<p>Here are some ways in which you can <strong>know your audience<\/strong>&#8211;<\/p>\n<ul>\n<li><strong>Conduct <a href=\"https:\/\/outgrow.co\/survey-maker\/\">surveys<\/a><\/strong> to know your audience\u2019s preferences<\/li>\n<li><strong>Monitor the engagement<\/strong> on your posts to understand what works the best<\/li>\n<li><strong>Generate <a href=\"https:\/\/outgrow.co\/form-builder\/\">feedback forms<\/a><\/strong> and urge your audience to give feedback<\/li>\n<li><strong>Create a <a href=\"https:\/\/www.hubspot.com\/make-my-persona\" rel=\"nofollow\">buyer persona<\/a><\/strong> that will tell you your ideal customer profile<\/li>\n<li><strong>Keep reviewing<\/strong> the analysis of your posts from time to time<\/li>\n<\/ul>\n<h3><strong>4. Promotion and Distribution Channels<\/strong><\/h3>\n<p>Once you have identified your target audience, it is now time to <strong>identify the right channel to reach them.\u00a0<\/strong><\/p>\n<p>Moreover, the channels you choose to <strong>promote and distribute your content have the power to make all the difference.<\/strong> Your audience can be influenced in your favor by consuming your content. But this is possible only with the help of the right promotion channels.<\/p>\n<p>The key is to decide <strong>which medium is best suited for delivering the type of content you wish to post<\/strong>. Besides, identifying your ideal platforms will also help you to create content frequently.<\/p>\n<p>Here are some ways of <strong>finding the right promotional and distribution channels:<\/strong><\/p>\n<ul>\n<li>Analyze\/survey your audience on <strong>what channels they use the most<\/strong><\/li>\n<li>Ask your audience <strong>where did they first find out about your product<\/strong><\/li>\n<li>Consider your <strong>defined goals<\/strong><\/li>\n<li>Do <strong>research about your competitors<\/strong> and see what channels they are using<\/li>\n<li><strong>Experiment<\/strong> with new channels<\/li>\n<\/ul>\n<h3><strong>5. Measuring Your Performance and Optimizing it<\/strong><\/h3>\n<p><strong>Keeping track of your performance<\/strong> is a vital element of content planning. You should be able to <strong>measure your performance,<\/strong> keep track of your metrics, and analyze them. To do this, <strong>having access to the analytics of your content<\/strong> performance is extremely necessary.<\/p>\n<p>For example, this is the in-built analytics report of Instagram posts that you\u2019ll find in your Instagram account. Similarly, you can access Google Analytics for your blog performance, <a href=\"https:\/\/www.tweetbinder.com\/blog\/twitter-analytics\/\">Twitter analytics<\/a> for Twitter posts, etc.<\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-52825 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/10\/measuring-performance-new-300x170.png\" alt=\"measuring-performance\" width=\"525\" height=\"298\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/10\/measuring-performance-new-300x170.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/10\/measuring-performance-new-768x436.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/10\/measuring-performance-new.png 1024w\" sizes=\"(max-width: 525px) 100vw, 525px\" \/><\/p>\n<p>Once you know what has been working well for you, you can start optimizing it.<\/p>\n<p>To measure your content\u2019s performance efficiently, you should establish a relationship between the different types of content and the results.\u00a0This basically means that setting up some pre-defined goals (KPIs) can help you compare your results and measure performance without any hassle \ud83d\ude42<\/p>\n<p>Now, let&#8217;s find out about the different types of content plans.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Types_of_Content_Plans\"><\/span><strong>Types of Content Plans<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Content plans can be of different types depending on the kind of audience you are targeting in the marketing funnel. There are three types of content plans. Let\u2019s have a look at them.<\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-52827 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/10\/types-of-content-plans-new-300x300.png\" alt=\"types-of-content-plans-new\" width=\"403\" height=\"403\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/10\/types-of-content-plans-new-300x300.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/10\/types-of-content-plans-new-1024x1024.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/10\/types-of-content-plans-new-150x150.png 150w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/10\/types-of-content-plans-new-768x768.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/10\/types-of-content-plans-new.png 1080w\" sizes=\"(max-width: 403px) 100vw, 403px\" \/><\/p>\n<h3><strong>1. Top of the Funnel Content Plans<\/strong><\/h3>\n<p>This is the type of plan where the goal is to produce content that helps <a href=\"https:\/\/www.notifyvisitors.com\/blog\/innovative-ways-to-increase-brand-awareness\/\" target=\"_blank\" rel=\"noopener\">increase <\/a><strong>brand awareness.<\/strong> Formulating plans for curating top-of-the-funnel content is one of the <strong>best ways to put your brand out there.<\/strong> Brand awareness content is made to earn recognition.<\/p>\n<p>Content planning in this case majorly <strong>focuses on selling the brand <\/strong>and not the product. Your aim should be to <strong>show your potential customers that you exist.<\/strong> Top-of-the-funnel content plans are highly <strong>efficient in increasing your brand\u2019s stature<\/strong>.<\/p>\n<p>At this stage of the funnel, you need to <strong>make the buyer realize that they are facing a problem and you\u2019re the one they can come to for a solution.<\/strong><\/p>\n<p><strong>Informational content is more effective in this awareness stage.<\/strong> Create blog posts for in-depth information and infographics and short videos for those who don\u2019t like long-form content but still want to get all the information.<\/p>\n<p>Moreover, <strong>using interactive <\/strong><a href=\"https:\/\/outgrow.co\/quiz-maker\/\"><strong>quizzes<\/strong><\/a><strong> is highly recommended in this stage<\/strong> because the customers are actively looking to identify their problems. These quizzes do just that.<\/p>\n<p>Since the customers are trying to understand what problem they are facing, <strong>an <\/strong><a href=\"https:\/\/outgrow.co\/assessments\/\"><strong>assessment<\/strong><\/a><strong> can be a very helpful piece<\/strong> of content to post.<\/p>\n<p>For example- if a person is looking to start gyming, you need to post content that will make them aware of their current situation.<\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-52820 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/10\/content-funnel-new-300x171.png\" alt=\"content-funnel-new\" width=\"674\" height=\"384\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/10\/content-funnel-new-300x171.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/10\/content-funnel-new-1024x584.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/10\/content-funnel-new-768x438.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/10\/content-funnel-new.png 1402w\" sizes=\"(max-width: 674px) 100vw, 674px\" \/><\/p>\n<h3><strong>2. Middle of the Funnel Content Plans<\/strong><\/h3>\n<p>At the middle of the funnel, buyers move to the consideration stage. They are now aware of their problems and are addressing them. Buyers in this stage are <strong>looking for different methods to solve their problems.<\/strong><\/p>\n<p>So, middle-of-the-funnel content plans revolve around keywords and their rankings which will make you appear on SERPs. To make your content stand out, you need to\u00a0 <strong>SEO-optimize <\/strong>them. This type of content <strong>sells your brand to search engines<\/strong>. Moreover, you need to make sure that when people are searching for solutions to their problems, <strong>your answers are visible to them.<\/strong><\/p>\n<p><strong>At this funnel stage, you need to create content that allows them to evaluate you and your products. \u201cHow-to\u201d content works very well<\/strong> in the consideration stage. Webinars and podcasts can also be effective for the middle of the funnel stage.<\/p>\n<p>The goal of creating these content plans is to tell your buyers how their problems can be solved through your product.<\/p>\n<p>Moreover, you can <strong>make use of interactive content such as <\/strong><strong>quizzes<\/strong><strong> and <\/strong><a href=\"https:\/\/outgrow.co\/website-calculator\/\"><strong>calculators<\/strong><\/a><strong> to help your buyers judge the different options available<\/strong>.<\/p>\n<p>For example- a quiz like this would help a buyer find out and analyze all the options available for them as per their requirements.<\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-52821 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/10\/marketing-tool-new-300x172.png\" alt=\"marketing-tool-new\" width=\"483\" height=\"277\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/10\/marketing-tool-new-300x172.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/10\/marketing-tool-new-768x440.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/10\/marketing-tool-new.png 1002w\" sizes=\"(max-width: 483px) 100vw, 483px\" \/><\/p>\n<h3><strong>3. Bottom of the Funnel Content Plans<\/strong><\/h3>\n<p>At this level of the funnel, the buyer has reached the <strong>decision stage.<\/strong> The buyer now needs to <strong>choose the best option<\/strong> as a solution to their problems. Bottom-of-the-funnel content <strong>targets audiences that are ready to buy or take action.\u00a0<\/strong><\/p>\n<p>These types of content plans<strong> focus on converting the leads <\/strong>who are at the bottom of the funnel. Your content needs to sell your product directly. Hence, bottom-of-the-funnel content plans specifically focus on convincing buyers that their solution is worth investing in.<\/p>\n<p><strong>For bottom-of-the-funnel content plans, you need to offer free trials, ebooks, or special signing-up discounts. <\/strong>Comparison charts between you and your competitors can also be useful.<\/p>\n<p>Moreover, interactive calculators are a great example to target buyers at this stage. Use an <a href=\"https:\/\/premade.outgrow.us\/roi-of-using-outgrow\">ROI calculator<\/a> to provide a quantitative result that highlights the benefit of using your product\/service.<\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-52823 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/10\/funnel-content-plan-new-300x172.png\" alt=\"funnel-content-plan-new\" width=\"499\" height=\"286\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/10\/funnel-content-plan-new-300x172.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/10\/funnel-content-plan-new-1024x586.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/10\/funnel-content-plan-new-768x440.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/10\/funnel-content-plan-new.png 1402w\" sizes=\"(max-width: 499px) 100vw, 499px\" \/><\/p>\n<p>Now that we know what are the different types of content plans, let\u2019s finally look into how you can make the most effective content plans for yourself.<\/p>\n<p><strong>One easy-to-use platform for creating interesting content types like quizzes, calculators, surveys, product recommendations, assessments, chatbots, giveaways, etc. is <\/strong><a href=\"https:\/\/outgrow.co\/\"><strong>Outgrow<\/strong><\/a>. They offer a variety of pre-designed templates that businesses could use across industries.<\/p>\n<p>Want to try it out? <a href=\"https:\/\/app.outgrow.co\/signup\">Sign up for free here!<\/a> No credit card or coding is required!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ways_to_Improve_Your_Content_Planning\"><\/span><strong>Ways to Improve Your Content Planning<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are many ways to enhance your content planning game. To get the maximum output, follow these steps to make an effective content plan.<\/p>\n<h3><strong>1. Define Your Goals<\/strong><\/h3>\n<p>Goal setting is the <strong>first and foremost step<\/strong> of an effective content planning process. While developing a content plan, you need to keep in mind what your goal is. Question yourself about <strong>what outcomes you want to see <\/strong>as a result of the content you create and post.<\/p>\n<p>Some goals that you can have-<\/p>\n<ul>\n<li>Attracting <strong>new leads every two weeks<\/strong><\/li>\n<li><strong>Building trust<\/strong> and rapport with your audience<\/li>\n<li>Getting a <strong>better rank on the SERPs<\/strong><\/li>\n<li>Earning <strong>more external and backlinks<\/strong><\/li>\n<\/ul>\n<p>Setting your goals provides a <strong>specific vision for your content.<\/strong> They <strong>set a benchmark <\/strong>for you to achieve. With this benchmark, you can judge and decide whether or not your performance was effective.<\/p>\n<p>Moreover, starting with a definite and precise objective will assist you in <strong>setting up the tone for your content<\/strong>.<\/p>\n<h3><strong>2. Polish Your Content Categories<\/strong><\/h3>\n<p>Polishing your content categories means deciding on the <strong>types of content<\/strong> that you will post and what kind of<strong> format you\u2019ll follow.<\/strong> An impressive content plan includes an elaborate list of content types you wish to post. These content types <strong>need to be filtered into different categories.<\/strong><\/p>\n<p>Categorizing your content types can be easier if you <strong>interact with your target audience.<\/strong> You can do this by running <a href=\"https:\/\/outgrow.co\/polls\/\">polls<\/a> and <a href=\"https:\/\/outgrow.co\/outgrow-forms-surveys\/\">surveys<\/a> to record your audience\u2019s opinions and interests. As a result, you will be able to get a better <strong>understanding of the kind of content<\/strong> your audience wants to see.<\/p>\n<p>Once you have decided upon the content categories, you now need to <strong>fix a format<\/strong> in which you post them. These formats range from videos, and carousel posts, to short-form content like <a href=\"https:\/\/invideo.io\/blog\/how-to-make-youtube-shorts\/\" target=\"_blank\" rel=\"noopener\">short videos for YouTube<\/a>, to blogs and podcasts. The list is endless.<\/p>\n<p>A fixed format for the different content categories you choose will <strong>give you a sense of direction<\/strong> to work about. You can even <strong>try a blend of formats<\/strong> and mix and match. <strong>Keep trying<\/strong> until you figure out what format resonates with your audience and also suits a particular category the best.<\/p>\n<p>For example: For a particular content category, say informational posts, you can post reels on Instagram which is a blend of two formats- video and short-form content.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-43618 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/imageedit_52_8160729546.png\" alt=\"reel ss\" width=\"214\" height=\"379\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/imageedit_52_8160729546.png 214w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/imageedit_52_8160729546-169x300.png 169w\" sizes=\"(max-width: 214px) 100vw, 214px\" \/><\/p>\n<h3><strong>3. Share Other\u2019s Content<\/strong><\/h3>\n<p>A strategy to share others\u2019 content should be included in your content plan. This will convey that you value others\u2019 content as well. This will show that you\u2019re eager to share content that has value irrespective of who the content creator is.<\/p>\n<p>Hence, sharing others\u2019 content is just another simple way of enhancing your content planning efforts.<\/p>\n<p>A good way of sharing others&#8217; comments is by adding links to their content on your stories as follow-up articles to your content. Sharing competitors\u2019 content displays that you are confident and trustworthy.<\/p>\n<p>You can also add links to relevant blog posts at the end of your blog, something your readers will gain value from. The key is to offer value to your readers. If you share content that is worth sharing and give proper credit then you will come out as an authoritative and value-driven brand.<\/p>\n<h3><strong>4. Plan for Interactive Content<\/strong><\/h3>\n<p>The best way to engage with your audience is by using <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-guide\">interactive content<\/a>. Interactive content requires the audience to interact and engage with you. It&#8217;s a two-way communication street that produces maximum results.<\/p>\n<p>Engaging with your audience gives your content plan a better chance of performing well. The easiest way to engage your audience is to ask them what they like. Therefore, including an engagement plan in your content planning process, can drastically improve your game.<\/p>\n<p>There are a lot of tools that you can use to create interactive content. One such tool is <a href=\"https:\/\/outgrow.co\/\">Outgrow<\/a>.<\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-52823 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/10\/funnel-content-plan-new-300x172.png\" alt=\"funnel-content-plan-new\" width=\"544\" height=\"312\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/10\/funnel-content-plan-new-300x172.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/10\/funnel-content-plan-new-1024x586.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/10\/funnel-content-plan-new-768x440.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/10\/funnel-content-plan-new.png 1402w\" sizes=\"(max-width: 544px) 100vw, 544px\" \/><\/p>\n<p>Outgrow helps you <strong>boost your <a href=\"https:\/\/keyhole.co\/blog\/calculate-engagement-rate\/\">engagement rate<\/a><\/strong> by making interactive content creation easy and effortless. Use Outgrow\u2019s premade templates to <strong>create <a href=\"https:\/\/outgrow.co\/poll-maker\/\">polls<\/a>, forms, <a href=\"https:\/\/outgrow.co\/outgrow-contests-giveaways\/\">giveaways,<\/a> and quizzes<\/strong> to encourage engagement.<\/p>\n<p>Polls take almost zero effort to engage with, making them a useful tool to add to your plan for boosting engagement. Similarly, <a href=\"https:\/\/outgrow.co\/outgrow-contests-giveaways\/\">contests and giveaways<\/a> are easy to participate in and act as excellent tools for getting the attention of your audience.<\/p>\n<p><a href=\"https:\/\/app.outgrow.co\/signup\"><img decoding=\"async\" class=\"aligncenter wp-image-43611 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/cta2-content-planning.png\" alt=\"cta2\" width=\"600\" height=\"100\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/cta2-content-planning.png 600w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/cta2-content-planning-300x50.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<h3><strong>5. Re-purpose Your Old Content<\/strong><\/h3>\n<p>As a part of content planning, re-purposing your old content can be very useful. Check for the pieces that worked well in the past and re-purpose them according to the latest trends.<\/p>\n<p>You can simply extract the main pointers from some old posts and create a fresh, up-to-date, and detailed post out of them.<\/p>\n<p>If you\u2019ve created a listicle, share the pointers in a list format on social media platforms. <a href=\"https:\/\/outgrow.co\/blog\/\">Blogs<\/a> are a great form of content that you can revamp and re-purpose to get better ranks.<\/p>\n<p>To sum it up, a content plan is sound when it can adjust with what\u2019s available and make the most out of it.<\/p>\n<h3><strong>6. Post Consistently According to a Plan<\/strong><\/h3>\n<p>All your content plans will succeed once you start consistently producing and posting content. Moreover, an effective good content plan always <strong>covers the base of how frequently you need to post.\u00a0<\/strong><\/p>\n<p>Deciding on when and what to post is extremely crucial. And sticking to the schedule is even more important. To keep your <strong>audience hooked and engaged<\/strong>, you need to <strong>generate a plan<\/strong> that helps you maintain consistency.<\/p>\n<p>That being said, you also need to remember that quantity is not always greater than quality. Posting one high-quality post daily is better than posting three mediocre posts. Hence, you should try to<strong> strike the right balance between both quality and quantity.<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In this blog, we\u2019ve discussed the need for content planning, its types, and how you can improve your content plan. We established that content planning takes time and it involves understanding your audience and drawing out a plan accordingly.<\/p>\n<p>We also learned that engaging with your audience is an important part of a good content plan. And for good engagement, you need good interactive content. So, try creating interactive content with Outgrow to boost engagement. <strong>Sign up now for a <a href=\"https:\/\/app.outgrow.co\/signup\">7-day free trial<\/a>!<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"FAQs\"><\/span><strong>FAQs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n\n<style>.kt-accordion-id43591_9a1011-06 .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:10px;}.kt-accordion-id43591_9a1011-06 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;background:#ffffff;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id43591_9a1011-06 .wp-block-kadence-pane .kt-accordion-header-wrap .kt-blocks-accordion-header{border-top:0px solid 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.kt-blocks-accordion-header:focus-visible{border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#eeeeee;border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id43591_9a1011-06 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible, .kt-accordion-id43591_9a1011-06 .kt-accordion-header-wrap .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:#f3690e;border-top-style:solid;border-right-color:#f3690e;border-right-style:solid;border-bottom-color:#f3690e;border-bottom-style:solid;border-left-color:#f3690e;border-left-style:solid;}}@media all and (max-width: 767px){.kt-accordion-id43591_9a1011-06 .kt-accordion-inner-wrap{display:block;}.kt-accordion-id43591_9a1011-06 .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:10px;}.kt-accordion-id43591_9a1011-06 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}.kt-accordion-id43591_9a1011-06 .wp-block-kadence-pane .kt-accordion-header-wrap .kt-blocks-accordion-header{border-top:0px solid #f2f2f2;border-right:0px solid #f2f2f2;border-bottom:0px solid #f2f2f2;border-left:0px solid #f2f2f2;}.kt-accordion-id43591_9a1011-06 .kt-accordion-header-wrap .kt-blocks-accordion-header:hover, body:not(.hide-focus-outline) .kt-accordion-id43591_9a1011-06 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible{border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#eeeeee;border-left-style:solid;}.kt-accordion-id43591_9a1011-06 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible, .kt-accordion-id43591_9a1011-06 .kt-accordion-header-wrap .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:#f3690e;border-top-style:solid;border-right-color:#f3690e;border-right-style:solid;border-bottom-color:#f3690e;border-bottom-style:solid;border-left-color:#f3690e;border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id43591_9a1011-06 kt-accordion-has-2-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-basic kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"0\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-1 kt-pane43591_1a66aa-f6\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>What is the purpose of content planning?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Content planning is important for a variety of reasons. It helps in setting objectives and defining goals. It outlines roles and responsibilities for different people. Content planning makes it easier to describe the types of content you want to post and how, when, and where to post them.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-2 kt-pane43591_8d07b1-db\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>What is content planning for social media?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Content planning for social media involves formulating a broad strategy to map out social media success. It involves deciding what content should be posted on which platform. Social media content planning specifies how information should be delivered and through which channels.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A Beginner\u2019s Guide to Ace Your Content Planning Game For any elaborate strategy to be successful in achieving goals, you need a well-researched and well-structured plan in place. Without a good plan in motion, all your efforts can prove to be futile. And the case is no different when it comes to delivering content. You&#8230;<\/p>\n","protected":false},"author":34,"featured_media":43597,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[90],"tags":[1039,86],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Beginner\u2019s Guide to Ace Your Content Planning Game<\/title>\n<meta name=\"description\" content=\"Check out this blog and learn how you can ace your content planning game and never miss an opportunity to stay ahead in content planning\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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