{"id":43699,"date":"2022-09-18T09:25:10","date_gmt":"2022-09-18T13:25:10","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=43699"},"modified":"2025-04-30T08:59:13","modified_gmt":"2025-04-30T12:59:13","slug":"marketing-challenges","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/marketing-challenges","title":{"rendered":"11 Marketing Challenges in 2023 and How to Conquer Them"},"content":{"rendered":"<div class=\"new-blog-post-content\">\n<h1><span class=\"ez-toc-section\" id=\"11_Marketing_Challenges_in_2023_and_How_to_Conquer_Them\"><\/span>11 Marketing Challenges in 2023 and How to Conquer Them<span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d996b19335f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d996b19335f\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/marketing-challenges\/#11_Marketing_Challenges_in_2023_and_How_to_Conquer_Them\" title=\"11 Marketing Challenges in 2023 and How to Conquer Them\">11 Marketing Challenges in 2023 and How to Conquer Them<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/marketing-challenges\/#1_Customer-driven_Market\" title=\"1. Customer-driven Market\">1. Customer-driven Market<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/marketing-challenges\/#2_Creating_Compelling_Content_Fast\" title=\"2. Creating Compelling Content Fast\">2. Creating Compelling Content Fast<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/marketing-challenges\/#3_Going_Mobile-first\" title=\"3. Going Mobile-first\">3. Going Mobile-first<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/marketing-challenges\/#4_Keeping_Up_With_Privacy_Regulations\" title=\"4. Keeping Up With Privacy Regulations\">4. Keeping Up With Privacy Regulations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/marketing-challenges\/#5_Making_Your_Website_Accessible\" title=\"5. Making Your Website Accessible\">5. Making Your Website Accessible<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/outgrow.co\/blog\/marketing-challenges\/#6_Generating_Qualified_Leads\" title=\"6. Generating Qualified Leads\">6. Generating Qualified Leads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/outgrow.co\/blog\/marketing-challenges\/#7_Keeping_Up_With_Googles_Algorithms\" title=\"7. Keeping Up With Google&#8217;s Algorithms\">7. Keeping Up With Google&#8217;s Algorithms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/outgrow.co\/blog\/marketing-challenges\/#8_Maintaining_a_Unique_Brand_Identity\" title=\"8. Maintaining a Unique Brand Identity\">8. Maintaining a Unique Brand Identity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/outgrow.co\/blog\/marketing-challenges\/#9_Establishing_an_Omnichannel_Marketing_Strategy\" title=\"9. Establishing an Omnichannel Marketing Strategy\">9. Establishing an Omnichannel Marketing Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/outgrow.co\/blog\/marketing-challenges\/#10_Managing_Remote_Workforces\" title=\"10. Managing Remote Workforces\">10. Managing Remote Workforces<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/outgrow.co\/blog\/marketing-challenges\/#11_Proving_the_ROI_of_Marketing_Campaigns\" title=\"11. Proving the ROI of Marketing Campaigns\">11. Proving the ROI of Marketing Campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/outgrow.co\/blog\/marketing-challenges\/#Wrap_Up\" title=\"Wrap Up\">Wrap Up<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>Want to overcome marketing challenges and learn strategies to grow your business? Keep reading!<\/p>\n<p><i><span style=\"font-weight: 400;\">The future&#8217;s in the air. Can feel it everywhere, blowing with the wind of change\u2026<\/span><\/i><span style=\"font-weight: 400;\">The changing digital landscape brings with it its own unique set of marketing challenges. But we know that where there are challenges, there are opportunities. And where there are opportunities, there&#8217;s Outgrow to help you make the best of them! \ud83d\ude42<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, let&#8217;s get started with the marketing challenges of 2023 and their solutions.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Customer-driven_Market\"><\/span><b>1. Customer-driven Market<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Today&#8217;s market is more <b>customer-centric <\/b> than ever before. Buyers tend to identify with a brand, decide what features they want, what sort of interactions they&#8217;d like to have, on which touchpoints they want to engage with the brand, and more. This makes it a huge challenge for brands to be present in the right place at the right time and with the right messaging.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unless you&#8217;re a fish, it\u2019s not a great place to be! So, what&#8217;s the solution? A customer-centric strategy!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A customer-centric strategy is one in which you <b>add value to every interaction<\/b> that the customer has with your brand. And you do this for <b>all your customers<\/b> throughout your sales funnel.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This calls for studying individual customer journeys and understanding what they are looking for. You need to research your audience, what type of content they prefer consuming, in what form, and on what channel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Creative storytelling, interactive content<\/span> (like quizzes and tests) and informative blogs make users aware of their problems and the need for solutions. So, these work best for top-of-the-funnel leads.<\/p>\n<p><span style=\"font-weight: 400;\">Whereas, <a href=\"https:\/\/outgrow.co\/blog\/personalized-email\">personalized emails<\/a><\/span> with demos, multichannel communication with offers, ROI calculators and user-generated content create brand awareness and recall. Hence, these should be aimed at customers that are at the lower end of the funnel.<\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-52569 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/Mariusz-Michalowski-new-300x300.jpg\" alt=\"Mariusz-Michalowski-new.jpg\" width=\"440\" height=\"440\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/Mariusz-Michalowski-new-300x300.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/Mariusz-Michalowski-new-150x150.jpg 150w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/Mariusz-Michalowski-new-768x768.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/Mariusz-Michalowski-new.jpg 1024w\" sizes=\"(max-width: 440px) 100vw, 440px\" \/><\/p>\n<blockquote><p><em><span style=\"font-weight: 400;\"><strong>Read More:<\/strong> <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-buyer-journey?\">How interactive content works for each stage of the buyer&#8217;s journey<\/a><\/span><\/em><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"2_Creating_Compelling_Content_Fast\"><\/span><b>2. Creating Compelling Content Fast<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Every day your target audience is bombarded with hundreds of videos, images, text, and podcasts in their inbox, social media feeds, and messaging apps. So, how can you make your content stand out in order to make it unique and retainable?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, this requires creativity, innovation, smart tools, and an awareness of current <\/span>marketing trends. Not to mention, a well-thought-out content plan makes for the foundation.<\/p>\n<p><span style=\"font-weight: 400;\">Content planning should ideally be done a month in advance. Moreover, using an SEO tool for trending topics, keywords, and top articles is imperative. And while you\u2019re at it, keep an eye on competitor posts. Take a look at their videos that are getting more engagement on YouTube, podcasts that are more popular, events that they are holding on Facebook, etc. As you would have guessed, this requires a team effort. You may use <a href=\"https:\/\/desktime.com\/employee-productivity-monitoring-software\">employee productivity tracking software<\/a> to see how they are handling the tasks and what takes more time to delegate the work that goes into content generation better.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, people want quick and effective solutions to their searches. That&#8217;s why tips, hacks, and listicles get a lot of likes, shares, and comments. So, you should try to make your blogs, landing pages, and emails interesting by adding visuals like images, gifs, maps, and infographics.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Interactive content like <a href=\"https:\/\/outgrow.co\/website-calculator\/\">calculators<\/a><\/span>, <a href=\"https:\/\/outgrow.co\/survey\/\">surveys<\/a>, <a href=\"https:\/\/outgrow.co\/quiz-maker\/\">quizzes<\/a>, and <a href=\"https:\/\/outgrow.co\/poll-maker\/\">polls<\/a> grab user attention more quickly than static content. This is because the user gets to actively participate in generating value. And that inculcates a sense of association.<\/p>\n<p>If you&#8217;re at a loss for interactive content ideas on a particular topic, take help from the amazing <a href=\"https:\/\/outgrow.co\/idea-generation\/\">Outgrow Idea Generator<\/a>.<\/p>\n<p><a href=\"https:\/\/outgrow.co\/blog\/interactive-content-guide\/\"><img decoding=\"async\" class=\"aligncenter wp-image-43703 \" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Learn-Everything-About-the-Demand-Generation-Process-here.jpg\" alt=\"Interactive content - how to create an use it\" width=\"882\" height=\"147\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Learn-Everything-About-the-Demand-Generation-Process-here.jpg 600w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Learn-Everything-About-the-Demand-Generation-Process-here-300x50.jpg 300w\" sizes=\"(max-width: 882px) 100vw, 882px\" \/><\/a><\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"3_Going_Mobile-first\"><\/span><b>3. Going Mobile-first<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"new-blog-post-content\">\n<p><span style=\"font-weight: 400;\">If you&#8217;ve ordered groceries or listened to music or read the news recently, chances are that you&#8217;d have done it on your mobile. Not just you, according to Think With Google, more than <a href=\"https:\/\/explodingtopics.com\/blog\/mobile-internet-traffic\" rel=\"nofollow\">92.3%<\/a> of users browse the internet on their smartphones. This number will only continue to increase exponentially. Hence, content creators all over the world are reviewing and revising their processes and workflows. They want to first build for the mobile and then for desktops and other larger screens.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-52570 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/Brandon-Wilkes-new-300x300.jpg\" alt=\"Brandon-Wilkes-new.jpg\" width=\"513\" height=\"513\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/Brandon-Wilkes-new-300x300.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/Brandon-Wilkes-new-150x150.jpg 150w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/Brandon-Wilkes-new-768x768.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/Brandon-Wilkes-new.jpg 1024w\" sizes=\"(max-width: 513px) 100vw, 513px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">What does this mean for us as marketers? It means that we need to prioritize and focus on presenting our <b>core product<\/b> and the features that make us truly unique. This necessitates keeping the user interface simple and clutter-free.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This would not just mean having your new content mobile-friendly but also revamping the old ones to be compatible across devices.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Similarly, the designs need to be minimalistic showing only relevant content. On the development front, you should have your team test and monitor the functionality and performance of your application using tools like Appium.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Keeping_Up_With_Privacy_Regulations\"><\/span><b>4. Keeping Up With Privacy Regulations<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ah, the great cookie crunch! The paradox of personalized experience and consumer privacy haunts many of us. Marketers everywhere are walking the tightrope where customers want highly personalized and contextually-relevant content, while not wanting to share too much information.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Government regulatory bodies have also become more stringent than ever to uphold the individual&#8217;s right to protect their identity. This entails staying up to date with state and federal privacy regulations like <a href=\"https:\/\/oag.ca.gov\/privacy\/ccpa\" rel=\"nofollow\">California Consumer Privacy Act (CCPA)<\/a> and <a href=\"https:\/\/gdpr-info.eu\/\" rel=\"nofollow\">General Data Protection Regulation(GDPR)<\/a> for the EU and how they affect you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Further, make sure that your audience gives their <i>informed<\/i> consent to your activities of data storage, collection and processing. <\/span>Give them the choice of opting out or sharing limited details, while also reminding them to be mindfull about their online presence and why is it important to have <a href=\"https:\/\/nordprotect.com\/what-is-identity-theft-protection\/\" target=\"_blank\" rel=\"noopener\">identity theft protection<\/a>.<\/p>\n<p>Also, go for better alternatives like first party and zero party data collection. You\u2019ll be delighted to know that the data collected through these methods are way richer, more authentic, and more relevant than third-party data that a lot of businesses used to buy.<\/p>\n<p><span style=\"font-weight: 400;\">Besides, privacy laws also give individuals the <b>right to be forgotten<\/b> (deleting all their data from your sources) and the <b>right to portability<\/b> (meaning you should be able to share their data with them if they ask). So, ensure that proper data management systems are in place. It is pretty evident that keeping track of privacy regulations is no small feat. So, don&#8217;t hesitate to reach out to legal advisors in order to get your privacy policies reviewed and redrafted.<\/span><\/p>\n<p><a href=\"https:\/\/outgrow.co\/blog\/how-does-gdpr-affect-advertising\/\"><img decoding=\"async\" class=\"aligncenter wp-image-43704 \" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/gdpr-compliant.jpg\" alt=\"How Outgrow can help you collect GDPR compliant data \" width=\"888\" height=\"148\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/gdpr-compliant.jpg 600w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/gdpr-compliant-300x50.jpg 300w\" sizes=\"(max-width: 888px) 100vw, 888px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Making_Your_Website_Accessible\"><\/span><strong>5. <b><\/b><\/strong><b>Making Your Website Accessible<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Website accessibility is the inclusive practice of <b>eliminating barriers that may hamper the user experience<\/b>. It is about meeting the needs of ALL customers including those with physical disabilities, situational challenges, or technological restrictions. This can, however, be challenging for smaller organizations with less manpower.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are five things you can do to have a more accessible website:<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">Use a <b>CMS<\/b> (Content Management System) that is accessibility-friendly and choose the right themes, plug-ins, and widgets.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Make use of <b>alt text for images<\/b>. This makes it easier for users to understand the message communicated through the image. This is especially useful in cases where the images fail to load.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Organize the structure of your content using <b>proper header styles<\/b>.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Support color with <b>visual indicators<\/b> (question mark or asterisk) for people with low vision and color blindness.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Make sure that <b>video content does not auto-play<\/b> without user consent or keep the volume off if it has to.<\/span><\/li>\n<li>Use an automated <a href=\"https:\/\/accessibe.com\/accessscan\">accessibility tester<\/a> to identify existing accessibility gaps.<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"6_Generating_Qualified_Leads\"><\/span><strong>6. <b>Generating Qualified Leads<\/b><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Our marketing efforts are directed toward generating as many leads as possible. But how many of those are good quality? And how to convert good quality leads into paying customers?<\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-52571 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/Ben-Rollins-new-300x300.jpg\" alt=\"Ben-Rollins-new.\" width=\"583\" height=\"583\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/Ben-Rollins-new-300x300.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/Ben-Rollins-new-150x150.jpg 150w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/Ben-Rollins-new-768x768.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/Ben-Rollins-new.jpg 1024w\" sizes=\"(max-width: 583px) 100vw, 583px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">These are the challenges that marketers face in all their campaigns. But good marketers know <a href=\"https:\/\/outgrow.co\/blog\/what-is-lead-generation\">the secret to generating and converting leads<\/a> through their marketing efforts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The most important thing is to understand your leads, their buying habits, lifestyle, income, age, gender, life stage, etc. This helps you create informative content that provides value to them. By informative content, we mean ebooks, guides, tips, lists, hacks, cheat sheets, short courses, webinars and podcast recordings, industry reports, etc. These are also <a href=\"https:\/\/outgrow.co\/blog\/lead-magnets-for-lead-generation\">powerful lead magnets<\/a> that can be used on Facebook ads or landing pages.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another type of lead magnet that is fast and easy to create is a content upgrade. Current readers of your blog will get prompts to download more valuable content. On clicking the prompt, they will be asked to enter their email id.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Furthermore, using interactive content is a proven way to <a href=\"https:\/\/outgrow.co\/blog\/generate-leads-content-marketing\">generate qualified leads<\/a>. Calculators, quizzes, surveys and polls seek active user involvement and anyone who takes the pain is genuinely seeking solutions. Moreover, interactive content can be easily embedded in social media posts, emails, landing pages, etc.<\/span><\/p>\n<h3><b>Business Case Study<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">VenturePact, a software development marketplace, was looking to accelerate business growth. They were already doing blogs, ebooks, SEO and social media but their conversion rate was not satisfactory. They needed to breathe new life into their content and wanted something that provided instant gratification. Outgrow had a brilliant solution for them!<\/span><\/p>\n<blockquote><p><em><span style=\"font-weight: 400;\"><strong>Read More:<\/strong> <a href=\"https:\/\/outgrow.co\/blog\/generate-qualified-leads\">How an Interactive Calculator Generated 11,592 Qualified Leads<\/a>!<\/span><\/em><\/p><\/blockquote>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-52572 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/imageedit_new-300x273.png\" alt=\"Ben-Rollins-new.\" width=\"437\" height=\"398\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/imageedit_new-300x273.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/imageedit_new.png 482w\" sizes=\"(max-width: 437px) 100vw, 437px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Keeping_Up_With_Googles_Algorithms\"><\/span><strong>7. <b><\/b><\/strong><b>Keeping Up With Google&#8217;s Algorithms<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Agility, thy name is Google! Google algorithms are updated hundreds of times every year. Though most of them are minor, some updates can send even the most experienced SEO experts on the edge.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But, fortunately, we have tools like <a href=\"https:\/\/www.google.com\/alerts\" rel=\"nofollow\">Google alerts<\/a> and <a href=\"https:\/\/www.semrush.com\/\" rel=\"nofollow\">SEMrush<\/a> that can help us stay on top of these updates. Not only do these tools help you keep up with changes in your keyword rankings, but they also show what your competitors are ranking for.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use inputs from these tools to create or update content and add more value in order to regain your rankings. Besides that, it makes sense to hire SEO specialists who possess the skills and knowledge to revamp your SEO strategy and undo the detrimental effects that updates may have had on your website.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_Maintaining_a_Unique_Brand_Identity\"><\/span><strong>8. <b>Maintaining a Unique Brand Identity<\/b><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With so much competition and so little space, building and maintaining a unique brand identity is extremely challenging. Brand building requires constant and consistent efforts where you create content that your target audience can remember and recall.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-52571 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/Ben-Rollins-new-300x300.jpg\" alt=\"Ben-Rollins-new.\" width=\"463\" height=\"463\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/Ben-Rollins-new-300x300.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/Ben-Rollins-new-150x150.jpg 150w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/Ben-Rollins-new-768x768.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/Ben-Rollins-new.jpg 1024w\" sizes=\"(max-width: 463px) 100vw, 463px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">So, what can you do to build a powerful brand identity?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, know your audience through <a href=\"https:\/\/outgrow.co\/market-customer-research\/\">market research<\/a>. This helps you target them with the right messaging at the right time and place.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Second, keep your brand elements like logo, colors, tagline, font, and voice consistent. Think Apple or Netflix\u2026what do you see?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Third, be creative. <\/span><i><span style=\"font-weight: 400;\">It&#8217;s a Tide ad.<\/span><\/i><span style=\"font-weight: 400;\"> Need we say more?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fourth, is <a href=\"https:\/\/blog.hootsuite.com\/social-listening-business\/\" rel=\"nofollow\">social listening<\/a>. Know what is being talked about you. This can help you correct mistakes and take proactive decisions.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"9_Establishing_an_Omnichannel_Marketing_Strategy\"><\/span><strong>9. <b>Establishing an Omnichannel Marketing Strategy<\/b><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Most customers today access the internet on multiple devices. They may have come across your product on their smartphone through a YouTube ad, noticed it on a subway billboard, or checked its Amazon price on their office desktop, only to go to the store to make the purchase!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When the purchase decision can be made through any channel, at any location, on any device, it&#8217;s a huge heads-up for marketers to create a seamless brand experience.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-52573 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/Ben-Rollins-new-1-300x300.jpg\" alt=\"Ben-Rollins-new-1.jpg\" width=\"561\" height=\"561\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/Ben-Rollins-new-1-300x300.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/Ben-Rollins-new-1-150x150.jpg 150w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/Ben-Rollins-new-1-768x768.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/Ben-Rollins-new-1.jpg 1024w\" sizes=\"(max-width: 561px) 100vw, 561px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">But how can you acquire, engage and retain customers across multiple channels all at once?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Creating an omnichannel marketing strategy is the answer. It involves getting a deep understanding of your customers, their pain points, the channels they are active on and then anticipating and planning their journey. Use CRM tools and data analytics to trace each buyer&#8217;s journey. This will help you identify common behavior patterns and predict where they will land so that you can be prepared for them with the right content.<\/span><\/p>\n<p>Remember your team is also likely to use multiple channels and devices, particularly if they work under a hybrid or remote policy. So consider providing them with a\u00a0<a href=\"https:\/\/www.realvnc.com\/en\/blog\/6-flexible-working-benefits-supported-by-a-remote-access-strategy\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.realvnc.com\/en\/blog\/6-flexible-working-benefits-supported-by-a-remote-access-strategy\/&amp;source=gmail&amp;ust=1691557235365000&amp;usg=AOvVaw2ppxhUxQe-ZDrHjlFprllb\">remote access tool<\/a>\u00a0that enables them to update things like content schedules, platforms, and KPI reports in real-time, no matter where they are. When implemented as part of your wider marketing strategy, these tools are also beneficial for boosting collaboration between teams and departments and improving productivity.<\/p>\n<p><a href=\"https:\/\/outgrow.co\/blog\/content-distribution-strategy\"><img decoding=\"async\" class=\"aligncenter wp-image-43709 \" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Learn-Everything-About-the-Demand-Generation-Process-here-1-1.jpg\" alt=\"How to distribute your content effectively \" width=\"852\" height=\"142\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Learn-Everything-About-the-Demand-Generation-Process-here-1-1.jpg 600w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Learn-Everything-About-the-Demand-Generation-Process-here-1-1-300x50.jpg 300w\" sizes=\"(max-width: 852px) 100vw, 852px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"10_Managing_Remote_Workforces\"><\/span><strong>10. <b><\/b><\/strong><b>Managing Remote Workforces<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">So far it&#8217;s been about your customers who are outside the organization, dealing with internal challenges is no cakewalk either. The pandemic had turbo-charged the practice of remote working and with that came the necessity to change existing rules, adopt new tools and develop a more trusting attitude towards remote team members. Hardly easy, is it?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fortunately, technology again comes to the rescue. <a href=\"https:\/\/www.dialpad.com\/blog\/video-conferencing-equipment\/\">Video conferencing hardware<\/a>, apps, <a href=\"https:\/\/www.urban-vpn.com\/glossary\/remote-access\/\" target=\"_blank\" rel=\"noopener\">remote access<\/a> tools, communication, <a href=\"https:\/\/niftypm.com\/blog\/free-project-management-software\/\" target=\"_blank\" rel=\"noopener\">free project management software<\/a> (with a Gantt chart facility), and file sharing software &amp; <a href=\"https:\/\/macpaw.com\/how-to\/best-mac-cleaner-software\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/macpaw.com\/how-to\/best-mac-cleaner-software&amp;source=gmail&amp;ust=1684237848161000&amp;usg=AOvVaw12PazdGoOehafPYenHOkFI\">digital decluttering software<\/a> make it easy to interact with your teammates. And the good news is, they are not very expensive either.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Get started with <a href=\"https:\/\/outgrow.co\/blog\/collaboration-tools-remote-content-teams\">collaboration tools for remote marketing teams<\/a> here.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"11_Proving_the_ROI_of_Marketing_Campaigns\"><\/span><strong>11. <b><\/b><\/strong><b>Proving the ROI of Marketing Campaigns<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As a marketer, you&#8217;re doing your best, running campaigns, and keeping an eye on important metrics, opportunities as well as competitors. But at times it becomes difficult to prove the effectiveness of marketing efforts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After all, there are so many intangibles &#8211; brand awareness and recognition, goodwill, loyalty, and more. How do you measure those? Further, how do likes, shares, and clicks help the organization make money? How do you justify the marketing expenses related to them?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First and foremost, every marketing campaign should begin with a strategy. This consists of a plan, its costing, anticipated result, the estimated value derived, and a comparison with past campaign results (if any).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next, state your goal. How much web traffic do you aim to get? How many followers are you expecting on your social media channels? What sort of user engagement are you targeting?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And once your campaign results (traffic) are in, you need to convert these into monetary value. Here you will need some historical data about your company. What is your traffic-to-lead conversion rate, and your lead-to-customer ratio? What is your customer lifecycle value?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All this information will give you an idea of which variables you should use to calculate the ROI of your marketing campaign.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-52574 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/Paula-Glynn-new-300x300.jpg\" alt=\"Paula-Glynn-new\" width=\"447\" height=\"447\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/Paula-Glynn-new-300x300.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/Paula-Glynn-new-150x150.jpg 150w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/Paula-Glynn-new-768x768.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/Paula-Glynn-new.jpg 1024w\" sizes=\"(max-width: 447px) 100vw, 447px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;re getting a picture of what we&#8217;re saying, you would want to check how to <a href=\"https:\/\/outgrow.co\/increase-roi\/\">improve your marketing and sales ROI with interactive content<\/a>. In addition, for social media engagement ROI, you will need to use tools like Google Analytics, Facebook pixel and UTM parameters.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Wrap_Up\"><\/span><strong>Wrap Up<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As you have realized by now, marketing challenges will always appear. You don&#8217;t have to buckle under their weight. Simply dodge them with the right set of tools and techniques. Moreover, don&#8217;t forget to use interactive content to boost your traffic and generate new qualified leads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What are some marketing challenges that you have faced in your industry? How did you get over them? Do let us know in the comments section below.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Psst, you have unlocked a free <a href=\"https:\/\/app.outgrow.co\/signup\">7-day trial of Outgrow Interactive Content Tools<\/a>. Explore our tools and create interactive content now!<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>11 Marketing Challenges in 2023 and How to Conquer Them Want to overcome marketing challenges and learn strategies to grow your business? Keep reading! The future&#8217;s in the air. Can feel it everywhere, blowing with the wind of change\u2026The changing digital landscape brings with it its own unique set of marketing challenges. But we know&#8230;<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[267],"tags":[112,96,1031],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>11 Marketing Challenges in 2023 and How to Conquer Them<\/title>\n<meta name=\"description\" content=\"Want to overcome marketing challenges and learn some amazing strategies to grow your business in 2023 and beyond? 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