{"id":44711,"date":"2022-12-01T09:34:41","date_gmt":"2022-12-01T14:34:41","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=44711"},"modified":"2026-02-19T07:52:58","modified_gmt":"2026-02-19T12:52:58","slug":"video-marketing-strategy","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/video-marketing-strategy","title":{"rendered":"How to Develop and Launch a Successful Video Marketing Strategy"},"content":{"rendered":"<div class=\"new-blog-post-content\">\n<h1><span class=\"ez-toc-section\" id=\"How_to_Develop_and_Launch_a_Successful_Video_Marketing_Strategy\"><\/span><strong>How to Develop and Launch a Successful Video Marketing Strategy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d3c49e1ca63\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d3c49e1ca63\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/video-marketing-strategy\/#How_to_Develop_and_Launch_a_Successful_Video_Marketing_Strategy\" title=\"How to Develop and Launch a Successful Video Marketing Strategy\">How to Develop and Launch a Successful Video Marketing Strategy<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/video-marketing-strategy\/#What_Is_Video_Marketing\" title=\"What Is Video Marketing?\">What Is Video Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/video-marketing-strategy\/#How_to_Create_an_Effective_Video_Marketing_Strategy\" title=\"How to Create an Effective Video Marketing Strategy?\">How to Create an Effective Video Marketing Strategy?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/video-marketing-strategy\/#10_Mind-Blowing_Video_Marketing_Strategies_Used_by_Brands\" title=\"10 Mind-Blowing Video Marketing Strategies Used by Brands\">10 Mind-Blowing Video Marketing Strategies Used by Brands<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/video-marketing-strategy\/#Video_Marketing_Tips_You_Need_to_Try\" title=\"Video Marketing Tips You Need to Try\">Video Marketing Tips You Need to Try<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/video-marketing-strategy\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>Building a robust video marketing strategy is a powerful way for businesses to engage their audience through visual storytelling. But don\u2019t take our word for it\u2014<a href=\"https:\/\/outgrow.co\/blog\/content-marketing-statistics\" data-abc=\"true\">69% of businesses<\/a> increased their video marketing budget.<\/p>\n<p><strong>The video has clearly grown as a marketing strategy due to its effectiveness in increasing brand awareness and sales.<\/strong><\/p>\n<p>But before videos become a successful marketing strategy in your toolbelt, you must learn what it takes to plan, develop, and <a href=\"https:\/\/www.flexclip.com\/\">create videos<\/a> that leave a lasting mark on your viewers.<\/p>\n<p>In this article, we discuss how to devise a well-planned video marketing strategy to help you get the ball rolling. We\u2019ll also look at examples of video marketing campaigns for inspiration.<\/p>\n<p>But before we begin, let\u2019s define what \u201cvideo marketing\u201d means.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_Video_Marketing\"><\/span><strong>What Is Video Marketing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Video marketing is the process of planning, creating, and promoting videos that aim to educate and attract users and market your products. This is done by drawing audiences\u2019 attention to various online channels such as social media, blogs, emails, and others. For video marketing, you need to know how to <a href=\"https:\/\/www.renderforest.com\/blog\/how-to-make-an-intro-for-youtube\" target=\"_blank\" rel=\"noopener\" data-abc=\"true\">create a good video intro<\/a> to make more attractive campaign.<\/p>\n<p><a href=\"https:\/\/www.vyond.com\/resources\/why-is-video-important-in-marketing\/\" data-abc=\"true\"><strong>Video marketing benefits<\/strong><\/a><strong> you by reaching your target audience in a more <em>dynamic <\/em>way than text and\/or image.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Creating fun and exciting videos using a <a href=\"https:\/\/www.veed.io\/tools\/video-editor\" target=\"_blank\" rel=\"noopener\">video editor tool<\/a>, along with <a href=\"https:\/\/revoicer.com\/\" target=\"_blank\" rel=\"noopener\" data-abc=\"true\">AI voice over<\/a>, helps business owners achieve their goals and capture customer attention effectively. Tools like <a href=\"https:\/\/videostew.com\/en\" target=\"_blank\" rel=\"noopener\">VideoStew<\/a> help teams repurpose existing marketing content into video formats faster, without rebuilding everything from scratch.<\/span><\/p>\n<p>Personalization, like interactive elements in videos, can significantly enhance viewer engagement. By using <a href=\"https:\/\/www.idomoo.com\/\" target=\"_blank\" rel=\"noopener\">personalized videos<\/a>, businesses are able to hit milestone goals such as improved client onboarding and increased customer interaction.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone  wp-image-50293\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/Video-marketing-new-300x225.jpg\" alt=\"video marketing\" width=\"690\" height=\"517\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/Video-marketing-new-300x225.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/Video-marketing-new-1024x768.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/Video-marketing-new-768x576.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/Video-marketing-new.jpg 1202w\" sizes=\"(max-width: 690px) 100vw, 690px\" \/><\/p>\n<p style=\"text-align: center;\">(<a href=\"https:\/\/visme.co\/blog\/video-marketing\/\" rel=\"nofollow\" data-abc=\"true\">Source<\/a>)<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Create_an_Effective_Video_Marketing_Strategy\"><\/span><strong>How to Create an Effective Video Marketing Strategy?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><strong>1. Set Goals for Video Marketing<\/strong><\/h3>\n<p>Ask yourself the questions below to lay the groundwork for your strategy. These questions will also help focus your efforts on the areas in your business that your marketing strategy must address:<\/p>\n<ul>\n<li><strong>What are these videos trying to accomplish? <\/strong>Goals include increasing sign-ups, encouraging people to buy your products, or getting people buzzing about your brand.<\/li>\n<li><strong>What metrics should I measure to determine the strategy\u2019s success?<\/strong> These include website traffic, number of sign-ups, and total sales over a period.<\/li>\n<li><strong>How much do I have to spend to get the strategy off the ground?<\/strong> Factors to consider include outsourcing the tasks to someone else, <a href=\"https:\/\/www.loom.com\/blog\/video-marketing-tools\" data-abc=\"true\">tools to use<\/a>, and others.<\/li>\n<\/ul>\n<p>From here, create a video marketing checklist that contains the concrete steps you will take to ensure the success of your campaign.<\/p>\n<h3><strong>2. Decide on Your Platform<\/strong><\/h3>\n<p>Narrowing down the platforms where you\u2019ll publish your videos enables you to focus all your energies on those that give you the<a href=\"https:\/\/outgrow.co\/increase-conversions\/\" data-abc=\"true\"><strong> highest chance of conversions<\/strong><\/a>.<\/p>\n<p>To do this, you must identify your target audience.<\/p>\n<p>If you have a business that caters to a younger audience, you\u2019re better off creating videos on Instagram (<a href=\"https:\/\/www.statista.com\/statistics\/325587\/instagram-global-age-group\/\" rel=\"nofollow\" data-abc=\"true\">31% of users<\/a> are 18-24 years old) and TikTok (the largest age group is 10-19 years old at <a href=\"https:\/\/www.statista.com\/statistics\/1095186\/tiktok-us-users-age\/\" rel=\"nofollow\" data-abc=\"true\">25%<\/a>).<\/p>\n<p>Your choice of platforms also dictates what kind of videos you create. Instagram alone has three categories on its platform, each of which has its <a href=\"https:\/\/blog.hootsuite.com\/how-long-should-a-social-media-video-be\/\" rel=\"nofollow\" data-abc=\"true\">ideal lengths<\/a>: Video (1 minute), Stories (15 seconds), and Reels (15-60 seconds). Consider using an <a href=\"https:\/\/www.renderforest.com\/intro-videos\" target=\"_blank\" rel=\"noopener\" data-abc=\"true\">intro maker<\/a> tool while creating video content.<\/p>\n<h3><strong>3. Select Your Video Types<\/strong><\/h3>\n<p>Below are the different video types you must consider creating for your campaign to help you achieve your goals:<\/p>\n<ul>\n<li><strong>Branded videos<\/strong> &#8211; Introduce new products or services, highlight your company culture or provide more information about your business.<\/li>\n<li><strong>Viral videos<\/strong> &#8211; Usually very entertaining and shareable, making them perfect for <a href=\"https:\/\/outgrow.co\/blog\/social-video-marketing\" data-abc=\"true\">social video marketing<\/a>.<\/li>\n<li><strong>Product demonstrations<\/strong> &#8211; Show how your product works, demonstrate its features, and give tips on how to use it in a fun way. If it\u2019s an online product, grab a <a href=\"https:\/\/www.movavi.com\/screen-recorder\/\" target=\"_blank\" rel=\"noopener\">free screen recorder<\/a>, or use a tool to create a <a href=\"https:\/\/www.renderforest.com\/video-collage-maker\" data-abc=\"true\">video collage online<\/a>, and capture the process to make it easy for viewers to follow along.\u00a0This will bring engagement and help potential customers better understand the value of your product.<\/li>\n<li><a href=\"https:\/\/outgrow.co\/blog\/personalized-videos\" data-abc=\"true\"><strong>Personalized videos<\/strong><\/a> &#8211; Customized for a specific viewer to <a href=\"https:\/\/outgrow.co\/blog\/conversion-rate-optimization-tips\" data-abc=\"true\">increase conversion rates<\/a>.<\/li>\n<li><a href=\"https:\/\/outgrow.co\/blog\/interactive-marketing\/\" data-abc=\"true\"><strong>Interactive videos<\/strong><\/a> &#8211; Let you drag, drop, and play around with the elements in the video.<\/li>\n<\/ul>\n<h3><strong>4. Plan Content Production<\/strong><\/h3>\n<p>The next step in your video marketing strategy is to plan for the video\u2019s creation using the information gathered thus far.<\/p>\n<p>First, <a href=\"https:\/\/boords.com\/best-storyboard-software\"><strong>create a storyboard<\/strong><\/a> to help you visualize your video before it\u2019s created.<\/p>\n<div class=\"msg-s-event-listitem\n\n         msg-s-event-listitem--last-in-group\n\n         msg-s-event-listitem--other\n\n        \" data-event-urn=\"urn:li:msg_message:(urn:li:fsd_profile:ACoAAATNBWMBnz_HswKsmFnknaE61x2R4wUimPQ,2-MTczNzk1NjYxMDM3MWI2MTc1NS0wMDQmZDkzYzQ5MzMtNTdiNy00ZjY1LTljNmMtOWU3YTk2ZjBmNjQyXzAxMw==)\" data-view-name=\"message-list-item\"><\/p>\n<div class=\"msg-s-event-listitem__message-bubble msg-s-event-listitem__message-bubble--msg-fwd-enabled\" tabindex=\"0\" data-artdeco-is-focused=\"true\">\n<div class=\"msg-s-event-with-indicator display-flex \">\n<div class=\"msg-s-event__content\" dir=\"ltr\">\n<p class=\"msg-s-event-listitem__body t-14 t-black--light t-normal\n                    \">In preparing a video, it&#8217;s crucial to chart out every detail meticulously, for which storyboarding serves as an essential visual guide. Through the use of <a href=\"https:\/\/miro.com\/storyboard\/storyboard-examples\/\" target=\"_blank\" rel=\"noopener\">storyboard examples<\/a>, particularly those that visualize customer journeys and marketing campaigns, you can ensure that your strategic vision aligns perfectly with your goals. Storyboards provide a structured way to maintain clarity and creativity throughout the video production process.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone wp-image-44713 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/unnamed-1.jpg\" alt=\"video storyboard\" width=\"1602\" height=\"1216\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/unnamed-1.jpg 1602w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/unnamed-1-300x228.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/unnamed-1-1024x777.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/unnamed-1-768x583.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/unnamed-1-1536x1166.jpg 1536w\" sizes=\"(max-width: 1602px) 100vw, 1602px\" \/><\/p>\n<p style=\"text-align: center;\">(<a href=\"https:\/\/www.vyond.com\/resources\/why-is-video-important-in-marketing\/\" rel=\"nofollow\" data-abc=\"true\">Source<\/a>)<\/p>\n<p>Then, ensure you have all the necessary equipment, book the actors and crew members, and reserve the locations for filming your video. If you plan on doing a big video production with a set and cast members, you must also know any legal requirements you must fulfill before filming the scenes.<\/p>\n<p>If you don\u2019t need to film scenes for your video, go straight to <a href=\"https:\/\/wideo.co\/marketing\/\" data-abc=\"true\">creating the marketing video<\/a> using your tool of choice.<\/p>\n<h3><strong>5. Know What Post-production Entails<\/strong><\/h3>\n<p>Stitch all the scenes together to create the rough cut before editing the audio tracks and adding visual effects. Add the title and end cards, and you\u2019re done!<\/p>\n<p>The steps above cover basic video post-production. More complex videos require more steps and editing skills; be sure to have professionals guide you or hire them to do the job for you. There are also several reliable and affordable <a href=\"https:\/\/www.dreamgrow.com\/best-unlimited-video-editing-services\/\" data-abc=\"true\">unlimited video editing services<\/a> to help a novice video marketer get their campaign off the ground. An <a href=\"https:\/\/screenapp.io\/features\/ai-summarizer\">AI video summarizer<\/a> can help repurpose long-form content into bite-sized highlights for social sharing and engagement.<\/p>\n<p>Optimizing your video content, crafted with the best <a href=\"https:\/\/www.powtoon.com\/blog\/best-ai-video-generator\/\" target=\"_blank\" rel=\"noopener\" data-abc=\"true\">AI video generator<\/a>, for SEO can significantly enhance your visibility and engagement. <strong>Using the best keywords and thumbnails on the video helps increase visibility<\/strong> on platforms like YouTube and boost click-through rates. You can use <a href=\"https:\/\/www.link-assistant.com\/rank-tracker\/youtube-rank-checker.html\" data-abc=\"true\">YouTube rank checker<\/a> tools to keep track of your performance and find the right optimization steps for your video.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone  wp-image-50295\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/post-production-300x180.jpg\" alt=\"post production\" width=\"868\" height=\"521\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/post-production-300x180.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/post-production-1024x613.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/post-production-768x460.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/post-production.jpg 1536w\" sizes=\"(max-width: 868px) 100vw, 868px\" \/><\/p>\n<h3><strong>6. Schedule &amp; Promote the Videos<\/strong><\/h3>\n<p>Schedule the video to be published at times when most of your audience or followers are active.<\/p>\n<p><strong>Cross-promote the video on different platforms<\/strong>. Aside from just sharing them on other social media channels, <strong>embed them on your website<\/strong> or blog to get more people to view them.<\/p>\n<p>Make sure to <a href=\"https:\/\/lovo.ai\/post\/how-to-edit-videos-for-youtube\" target=\"_blank\" rel=\"noopener\" data-abc=\"true\"><strong>edit the videos to the platform\u2019s suggested size<\/strong><\/a> and orientation so people can view them properly across all platforms.<\/p>\n<p>Finally, <strong>launch paid ads<\/strong> to help spread your video online faster and more efficiently.<\/p>\n<h3><strong>7. Understand and Analyze Metrics<\/strong><\/h3>\n<p>Once your video campaign concludes, check to see if it has been able to meet its goals.<\/p>\n<p>Look at the <strong>native analytics of the platform<\/strong> where you uploaded the video. It will show you the <strong>number of views<\/strong> the video has, the <strong>clicks<\/strong> received on the links in the description, and the <strong>engagement<\/strong> it got via <strong>likes<\/strong> and <strong>comments<\/strong>.<\/p>\n<p>If revenue is your video campaign\u2019s primary goal, look at how many <strong>visitors<\/strong> your video referred to your landing page. You can then attribute the strategy\u2019s success, which hinges on the <strong>number of purchases<\/strong> during that period.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"10_Mind-Blowing_Video_Marketing_Strategies_Used_by_Brands\"><\/span><strong>10 Mind-Blowing Video Marketing Strategies Used by Brands<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It\u2019s one thing to create a video following the steps above. It\u2019s another to create a video that resonates with modern viewers. Below are several examples of successful, well-executed video marketing campaigns that you can take inspiration from.<\/p>\n<h3><strong>1. Coca-Cola: The Last Customer<\/strong><\/h3>\n<p><img decoding=\"async\" class=\" wp-image-50296 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/coco-cola-new-300x150.jpg\" alt=\"coco-cola\" width=\"826\" height=\"413\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/coco-cola-new-300x150.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/coco-cola-new-1024x513.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/coco-cola-new-768x385.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/coco-cola-new.jpg 1536w\" sizes=\"(max-width: 826px) 100vw, 826px\" \/><\/p>\n<p>This video focuses on people who are tirelessly working the night before Christmas. Coca-Cola voices respect for these shopping mall employees who make every holiday possible. The video successfully engages the spirit of the holiday while keeping the brand in the spotlight.<\/p>\n<h3><strong>2. Dove: Real Beauty Sketches<\/strong><\/h3>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone wp-image-44716 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/unnamed-4.jpg\" alt=\"Dove video marketing strategy\" width=\"1602\" height=\"684\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/unnamed-4.jpg 1602w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/unnamed-4-300x128.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/unnamed-4-1024x437.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/unnamed-4-768x328.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/unnamed-4-1536x656.jpg 1536w\" sizes=\"(max-width: 1602px) 100vw, 1602px\" \/><\/p>\n<p>The video is an interesting take on how a person sees himself or herself versus how other people see them. It highlights the phenomenon that while everyone is beautiful, they don\u2019t often realize it, as evidenced by the drawings of the FBI forensics expert. Dove strategically used this sentiment to establish their brand image as one that champions inner and outer beauty.<\/p>\n<h3><strong>3. Kodiak Cakes<\/strong>: A Frontier &amp; Family Favorite<\/h3>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone  wp-image-50297\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/kodiak-cake-new-300x163.jpg\" alt=\"kodiak cake\" width=\"688\" height=\"374\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/kodiak-cake-new-300x163.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/kodiak-cake-new-1024x555.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/kodiak-cake-new-768x417.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/kodiak-cake-new.jpg 1536w\" sizes=\"(max-width: 688px) 100vw, 688px\" \/><\/p>\n<p>Kodiak Cakes introduces itself in a fun, engaging way through this video. It identifies the problem (kids not eating healthy breakfast), the solution (pancakes made from whole grains and 14g of protein), and details how to make them. While the campaign ran, viewers could get their 6-pack sampler as the video\u2019s call to action (CTA).<\/p>\n<h3><strong>4. Airbnb<\/strong>: Where did Saif &amp; Kareena holiday this summer?<\/h3>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone wp-image-44718 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/unnamed-6.jpg\" alt=\"Airbnb video marketing strategy\" width=\"1602\" height=\"869\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/unnamed-6.jpg 1602w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/unnamed-6-300x163.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/unnamed-6-1024x555.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/unnamed-6-768x417.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/unnamed-6-1536x833.jpg 1536w\" sizes=\"(max-width: 1602px) 100vw, 1602px\" \/><\/p>\n<p>In less than 40 seconds, this video encapsulates what Airbnb is all about. It shows a couple looking for places to stay in London. Using the Airbnb app, they quickly find a place with fun nearby activities unique to the location. The video successfully simulates most people&#8217;s problems when booking reservations, and highlights Airbnb as the solution.<\/p>\n<h3><strong>5. GoPro: Fireman Saves Kitten<\/strong><\/h3>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone  wp-image-50298\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/Gopro-new-300x163.jpg\" alt=\"gopro\" width=\"725\" height=\"394\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/Gopro-new-300x163.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/Gopro-new-1024x555.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/Gopro-new-768x417.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/Gopro-new.jpg 1536w\" sizes=\"(max-width: 725px) 100vw, 725px\" \/><\/p>\n<p>The video shows the power of GoPro as a handy action camera in a meaningful way by communicating the dangers firefighters go through when saving people and animals. The GoPro captures the point of view of firefighters in all its glory.<\/p>\n<h3><strong>6. Budweiser: Some Waits For You At Home<\/strong><\/h3>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone wp-image-44720 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/unnamed-8.jpg\" alt=\"Budweiser video marketing strategy\" width=\"1602\" height=\"791\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/unnamed-8.jpg 1602w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/unnamed-8-300x148.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/unnamed-8-1024x506.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/unnamed-8-768x379.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/unnamed-8-1536x758.jpg 1536w\" sizes=\"(max-width: 1602px) 100vw, 1602px\" \/><\/p>\n<p>Budweiser promotes responsible drinking by shifting the perspective to animals waiting for their owners to arrive. Nobody wants to be left alone, especially pets who need somebody to look after them. While people can still have fun when drinking, they should never drive when drunk so as not to abandon their best friend.<\/p>\n<h3><strong>7. Volkswagen\u2019s T-Roc: A perfect day to hit the waves<\/strong><\/h3>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone  wp-image-50299\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/perfectday-new-300x163.jpg\" alt=\"post production\" width=\"775\" height=\"421\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/perfectday-new-300x163.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/perfectday-new-1024x555.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/perfectday-new-768x417.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/perfectday-new.jpg 1536w\" sizes=\"(max-width: 775px) 100vw, 775px\" \/><\/p>\n<p>The video shows a day in the life of Danish National Surfing Team captain Oliver Hartkopp, as he uses the T-Roc, a dynamic and compact SUV, to reach his surfing spot after waking up in the morning. It promotes a specific lifestyle that Volkswagen wants to associate with the T-Roc.<\/p>\n<h3><strong>8. Netflix: Interactive Video Example<\/strong><\/h3>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone wp-image-44722 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/unnamed-10.jpg\" alt=\"Netflix video marketing strategy\" width=\"1602\" height=\"869\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/unnamed-10.jpg 1602w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/unnamed-10-300x163.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/unnamed-10-1024x555.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/unnamed-10-768x417.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/unnamed-10-1536x833.jpg 1536w\" sizes=\"(max-width: 1602px) 100vw, 1602px\" \/><\/p>\n<p>This <a href=\"https:\/\/outgrow.co\/blog\/interactive-marketing-examples\" data-abc=\"true\">interactive marketing<\/a> video takes you down a rabbit hole of videos based on the decisions you make. It\u2019s reminiscent of the Choose Your Own Adventure books, in which your choices influence the story&#8217;s outcome. Readers should take inspiration from this campaign if they plan to <a href=\"https:\/\/www.brid.tv\/how-to-build-an-ott-app\/\" data-abc=\"true\">launch an ott app<\/a>.<\/p>\n<h3><strong>9. Google Earth: Homeward Bound<\/strong><\/h3>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone wp-image-44723 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/unnamed-11.jpg\" alt=\"Google video marketing strategy\" width=\"1602\" height=\"869\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/unnamed-11.jpg 1602w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/unnamed-11-300x163.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/unnamed-11-1024x555.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/unnamed-11-768x417.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/unnamed-11-1536x833.jpg 1536w\" sizes=\"(max-width: 1602px) 100vw, 1602px\" \/><\/p>\n<p>People use maps to reach their destinations. With Google Maps, people like Saroo Brierley, who was adopted young enough to barely remember where they came from, can find their way home. It both shows the utility that Google Maps brings to users\u2019 lives and appeals to their emotions by pulling on their heartstrings.<\/p>\n<h3><strong>10. Sephora: User Generated<\/strong><\/h3>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone  wp-image-50300\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/lipsticks-new-300x163.jpg\" alt=\"Lipstick\" width=\"816\" height=\"443\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/lipsticks-new-300x163.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/lipsticks-new-1024x555.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/lipsticks-new-768x417.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/lipsticks-new.jpg 1536w\" sizes=\"(max-width: 816px) 100vw, 816px\" \/><\/p>\n<p>Sephora partnered with YouTube influencer Safia Nygaard to melt 603 of the store\u2019s lipsticks and turn the mixture into 500 lipsticks that will be given away to people who commented on her video. With over 29 million views, the <strong>video was a great experiment in engaging the brand\u2019s audience <\/strong>with<strong> user-generated content.<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Video_Marketing_Tips_You_Need_to_Try\"><\/span><strong>Video Marketing Tips You Need to Try<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Even if you don\u2019t implement all of the strategies from the video examples above, there\u2019s a thing or two you can learn from each one. Furthermore, use these tips below to help power your video marketing strategy and achieve your campaign goal:<\/p>\n<h3><strong>1. Include Catchy CTAs<\/strong><\/h3>\n<p>You want viewers to know what to do next after watching your video. More importantly, you must compellingly <strong>present your CTA to mobilize people to act<\/strong>. You can find most calls to action at the end of marketing videos or through a link to a company\u2019s page in the video\u2019s description.<\/p>\n<h3><strong>2. Optimize Your Videos With SEO Content<\/strong><\/h3>\n<p>Include your video\u2019s target keywords in its description, tags, URLs, and others. This helps Google associate your content with the keyword you\u2019re targeting and index it high enough on search results that your audience will see it. You can also embed your videos on your blog posts for increased visibility.<\/p>\n<h3><strong>3. Play With Interactive Content<\/strong><\/h3>\n<p>The Netflix video example is a branched story type of interactive content you can use for your business. You can implement other <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-types\" data-abc=\"true\">interactive content types<\/a> in your campaign to increase your engagement rates. For instance, you can create quizzes about a topic that interests your audience and is relevant to your products and services. This gives your audience a more proactive role in the campaign instead of just watching or reading something. To get the best results, consider doing a live stream through a <a href=\"https:\/\/castr.com\/livestreaming\/\" data-abc=\"true\">video transcoder<\/a> and engaging with your audience in real-time.<\/p>\n<h3><strong>4. Focus on Telling Stories, Not Making Sales<\/strong><\/h3>\n<p>People gravitate towards stories more than simply a description of a product and its benefits. However, the stories must be tied to how the product solves pain points and improves people&#8217;s lives. For instance, the <a href=\"https:\/\/www.youtube.com\/watch?v=UXEvZ8B04bE\" rel=\"nofollow\" data-abc=\"true\">Google Maps video<\/a> shows how the product has improved a customer\u2019s life.<\/p>\n<h3><strong>5. Incorporate UGC<\/strong><\/h3>\n<p>You can\u2019t deny the <a href=\"https:\/\/outgrow.co\/blog\/user-generated-content\/\" data-abc=\"true\">benefits of user-generated content<\/a>. UGC serves as social proof that increases your audience\u2019s trust in your business. The most common type of UGC is <strong>video testimonials<\/strong>. Collect as many positive reviews as possible and stitch them together to showcase this positive feedback on your desired platforms.<\/p>\n<h3><strong>6. Collaborate With Brands &amp; Influencers<\/strong><\/h3>\n<p>Similar to UGC, an <a href=\"https:\/\/outgrow.co\/blog\/influencer-marketing-strategy\" data-abc=\"true\">influencer marketing strategy<\/a> relies on getting influencers with similar audiences to yours to promote your brand. While influencers have to disclose that your placement in their video is an ad, it is still a great way to promote your brand using your chosen influencers&#8217; voices and personalities.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As you can see, a successful video marketing strategy involves many moving parts. And creating a well-conceptualized video with a clear goal in mind, as seen in the examples above, allows you to elevate your brand to greater heights.<\/p>\n<p>So, what are you waiting for? Follow the process and tips above to get your campaign on the right track. Good luck!<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>How to Develop and Launch a Successful Video Marketing Strategy Building a robust video marketing strategy is a powerful way for businesses to engage their audience through visual storytelling. But don\u2019t take our word for it\u201469% of businesses increased their video marketing budget. The video has clearly grown as a marketing strategy due to its&#8230;<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[267],"tags":[1048,431,1047],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Develop and Launch a Successful Video Marketing Strategy<\/title>\n<meta name=\"description\" content=\"Looking for ways to improve your video marketing strategy? 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