{"id":44785,"date":"2022-12-19T02:36:43","date_gmt":"2022-12-19T07:36:43","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=44785"},"modified":"2024-03-20T05:02:43","modified_gmt":"2024-03-20T09:02:43","slug":"live-chat-software","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/live-chat-software","title":{"rendered":"9 Ways to Improve Your Business Growth with Live Chat Software"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Ways_to_Improve_Your_Business_Growth_with_Live_Chat_Software\"><\/span><strong>9 Ways to Improve Your Business Growth with Live Chat Software<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-66376bce2f3e1\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-66376bce2f3e1\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/live-chat-software\/#9_Ways_to_Improve_Your_Business_Growth_with_Live_Chat_Software\" title=\"9 Ways to Improve Your Business Growth with Live Chat Software\">9 Ways to Improve Your Business Growth with Live Chat Software<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/live-chat-software\/#What_Is_Live_Chat_Software\" title=\"What Is Live Chat Software?&nbsp;\">What Is Live Chat Software?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/live-chat-software\/#What_Are_the_Advantages_of_Using_Live_Chat_Software\" title=\"What Are the Advantages of Using Live Chat Software?&nbsp;\">What Are the Advantages of Using Live Chat Software?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/live-chat-software\/#9_Ways_to_Improve_Your_Business_Growth_With_Live_Chat_Software\" title=\"9 Ways to Improve Your Business Growth With Live Chat Software\">9 Ways to Improve Your Business Growth With Live Chat Software<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/live-chat-software\/#Final_Thoughts\" title=\"Final Thoughts\">Final Thoughts<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>The key to the success of any business is excellent customer support. Even if your business makes a mistake that would typically drive customers away, you could easily rectify it with superior service. In fact, <strong>putting the effort towards resolving issues swiftly and efficiently could greatly benefit your business; around <\/strong><a href=\"https:\/\/outgrow.co\/blog\/customer-loyalty-statistics\"><strong>74% of millennials would consider switching<\/strong><\/a><strong> companies after a bad customer service experience. <\/strong>To stay on their radar, you need to make sure your customer support leaves them satisfied and willing to give you another chance. And that\u2019s where the concept of live chat software comes in!<\/p>\n\n\n\n<p>What makes <a href=\"https:\/\/www.glassix.com\/article\/best-customer-support-software-startups\">quality customer support<\/a>? In a nutshell, it\u2019s understanding what your customers want and expect from you, having friendly, knowledgeable staff, and, most importantly, <em>being available<\/em>.<\/p>\n\n\n\n<p>No one wants to spend hours trying to reach your <a href=\"https:\/\/getvoip.com\/call-center-software\/\">call center service<\/a> on the phone or wait for days to have their urgent message addressed. <strong>Your customers want to receive support the moment they need it, and you can only offer it if you have a suitable live chat solution.&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>With real-time customer service, you can keep qualified leads on your site longer, address problems before they get out of hand, <\/strong><a href=\"https:\/\/outgrow.co\/increase-conversions\/\"><strong>increase conversions<\/strong><\/a><strong>, and, ultimately, improve your business growth.&nbsp;<\/strong><\/p>\n\n\n\n<p>So let\u2019s learn how a live chat platform can help your business thrive.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_Live_Chat_Software\"><\/span><strong>What Is Live Chat Software?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.zendesk.com\/in\/service\/messaging\/live-chat\/#\" target=\"_blank\" rel=\"noreferrer noopener\">Live chat<\/a> software is a platform that <strong>enables you to engage with your buyers and website visitors in real-time<\/strong>. While it&#8217;s most commonly used for exchanging messages, most live chat solutions also allow you to have video and audio calls with customers who need your support.<\/p>\n\n\n\n<p>There are many powerful capabilities available with live chat, depending on the solution you choose. All your communication channels can be unified through the platform, including social media messages, calls, and emails. There are many <strong><a href=\"https:\/\/www.customerly.io\/blog\/live-chat-features\/\">features<\/a> <\/strong>you can use, including <strong>predefined answers to some of the most commonly asked questions, conversation groups, and managing and distributing tickets.<\/strong><\/p>\n\n\n\n<p>However, the most critical capability of live chat solutions is that they enable you to seamlessly communicate with your customers in real-time and offer support precisely when it\u2019s needed, without wait times and annoying music on hold. <strong>This simple feature enables you to <\/strong><a href=\"https:\/\/outgrow.co\/blog\/lead-qualification\"><strong>qualify leads<\/strong><\/a><strong>, engage website visitors, build relationships with your audiences, <\/strong><a href=\"https:\/\/outgrow.co\/increase-sales\/\"><strong>increase sales<\/strong><\/a><strong>, and boost conversions.&nbsp;<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Are_the_Advantages_of_Using_Live_Chat_Software\"><\/span><strong>What Are the Advantages of Using Live Chat Software?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Live chat software offers convenience above all else. However, that\u2019s not the only benefit. Take a look at a few advantages you\u2019ll enjoy by deploying a reliable chat platform.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Real-Time Support and Assistance Around the Clock<\/strong><\/h3>\n\n\n\n<p>Most of your customers expect an <a href=\"https:\/\/hiverhq.com\/blog\/hiver-live-chat\">instantaneous response<\/a> from you. No matter what they need, whether it&#8217;s simply assistance with navigating your site or an urgent problem, they want you to respond quickly. Live chat software allows you to do just that.<\/p>\n\n\n\n<p><strong>With a chat solution, your live agents can <\/strong><a href=\"https:\/\/www.liveagent.com\/research\/live-chat-statistics-and-trends\/\"><strong>be reached in as little as 10 seconds<\/strong><\/a><strong>, offering real-time support and assistance around the clock.&nbsp;<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"678\" height=\"607\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/revolut-live-chat-software-example.jpg\" alt=\"revolut live chat software example\" class=\"wp-image-44788\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/revolut-live-chat-software-example.jpg 678w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/revolut-live-chat-software-example-300x269.jpg 300w\" sizes=\"(max-width: 678px) 100vw, 678px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.revolut.com\/contact-us\/\" rel=\"nofollow\">Source<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Deeper Understanding of Your Customers<\/strong><\/h3>\n\n\n\n<p>Live chat, especially when combined with a <a href=\"https:\/\/outgrow.co\/blog\/top-crm-tools\">high-quality Customer Relationship Management (CRM) solution<\/a>, can be indispensable for learning more about your customers. The <strong>CRM analytics with the complete live chat history can offer detailed insights into who the customer is, what they expect from you, what pain points they struggle with the most, and how you can best approach them.&nbsp;<\/strong><\/p>\n\n\n\n<p>You can use the data to improve your <a href=\"https:\/\/outgrow.co\/blog\/customer-profiling\">customer profiling<\/a> and develop a more personalized approach to every buyer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Increased Customer Loyalty and Trust&nbsp;<\/strong><\/h3>\n\n\n\n<p>Staying at your customers\u2019 beck and call, supporting them, and assisting them whenever they encounter issues can only result in one thing \u2013 loyalty. Seamless, <strong>instantaneous customer support instills your buyers with confidence and shows them that you actually put your customers first.&nbsp;<\/strong><\/p>\n\n\n\n<p>Prioritizing their satisfaction and delivering an outstanding customer experience keeps your shoppers always coming back for more.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Improved Website Performance and Experience<\/strong><\/h3>\n\n\n\n<p>A rarely discussed, yet critical advantage of live chat software is that it <strong>helps improve website performance and overall browsing experience<\/strong>. Whether a visitor has encountered a <a href=\"https:\/\/outgrow.co\/blog\/404-page\">404 error<\/a>, lost access to their <a href=\"https:\/\/1password.com\/business\">business password manager<\/a>, or could not find the page they were looking for, you can immediately offer assistance and remedy any issues.<\/p>\n\n\n\n<p>Moreover, <strong>you can easily log site errors, identify performance patterns, and solve performance issues<\/strong> before they get out of hand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Boosted Sales and Conversion Rate of Your Bottom Line<\/strong><\/h3>\n\n\n\n<p>Over <a href=\"https:\/\/financesonline.com\/customer-service-statistics\/\" rel=\"nofollow\">67% of customer churn can be prevented<\/a> by quickly resolving issues during the first brand interaction.<\/p>\n\n\n\n<p>Your <a href=\"https:\/\/outgrow.co\/blog\/generate-qualified-leads\">qualified leads<\/a> and prospective customers could come across countless minor issues that would drive them to <a href=\"https:\/\/outgrow.co\/blog\/shopping-cart-abandonment\">abandon their carts<\/a>. You can resolve all these issues instantly with timely support, whether it is confusion about your shipping policy, product confusion, or inability to locate your cart. <strong>Offering assistance, regardless of the scope of the problem your site visitor is dealing with, will help you<\/strong><a href=\"https:\/\/outgrow.co\/blog\/conversion-rate-optimization\"><strong> improve conversions<\/strong><\/a><strong> and <\/strong><a href=\"https:\/\/outgrow.co\/blog\/boost-ecommerce-sales-using-interactive-content\"><strong>boost sales<\/strong><\/a><strong>.&nbsp;<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. Reduced Service Cost<\/strong><\/h3>\n\n\n\n<p>Live chat doesn\u2019t always have to be mediated by a live agent. Simple predefined answers or <a href=\"https:\/\/writesonic.com\/blog\/ai-chatbot\/\">chatbots<\/a> can usually <strong>answer the most common customer questions and provide support without human interference.&nbsp;<\/strong><\/p>\n\n\n\n<p>You can leave more complicated queries to your experienced support agents and let your chatbots handle the rest. Not only will that improve your response rates (since chatbots can handle multiple queries simultaneously), but it will also <strong>reduce your overall service costs<\/strong>. After all, you won\u2019t have to hire additional agents to handle larger volumes of customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>7. Improved SEO and Web Traffic<\/strong><\/h3>\n\n\n\n<p><strong>Live chat solutions make your website more user-friendly and enhance the visitor experience<\/strong>, automatically <a href=\"https:\/\/www.semrush.com\/blog\/seo-strategy\/\" rel=\"nofollow\">improving your Search Engine Optimization (SEO)<\/a>. They help you <strong>attract users, driving your web traffic and keeping visitors on your pages longer<\/strong>. However, what\u2019s more, live chat solutions help collect valuable site performance data and user satisfaction levels, allowing you to catch potential SEO problems that could be driving your Search Engine Results Page (SERP) ranking down.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>8. Factors to Consider When Choosing a Live Chat Tool&nbsp;<\/strong><\/h3>\n\n\n\n<p>As evidenced so far, <strong>real-time customer service through a chat platform offers many benefits<\/strong>. However, you\u2019ll only enjoy them if you use a platform that\u2019s suitable to your needs.<\/p>\n\n\n\n<p>To ensure your business growth, you\u2019ll need to consider a few key factors before you commit to a live chat solution.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>9. Intuitive and Easy Setup<\/strong><\/h3>\n\n\n\n<p>As a general rule of thumb, you\u2019ll want to <strong>avoid going for solutions with extensive onboarding time<\/strong>. Though it might offer appealing features, it will only mean you will waste too much time trying to overcome the learning curve. Additionally, new hires in your customer support department will have to spend their first few weeks with your team just trying to figure out your live chat solution.<\/p>\n\n\n\n<p>Therefore, it\u2019s always in your best interest to go for simple, <a href=\"https:\/\/outgrow.co\/blog\/create-a-chatbot\">intuitive solutions with an easy setup<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>10. Compatibility With Your Current Website&nbsp;<\/strong><\/h3>\n\n\n\n<p>It goes without saying that one of the first things you should consider is <a href=\"https:\/\/outgrow.co\/blog\/website-conversion-strategies\">site compatibility<\/a>. There\u2019s never a good enough reason to <strong>completely reconstruct your entire website just to add a functional live chat widget<\/strong> to it. It\u2019s inconvenient, wastes time and money, and forces you to go offline and lose potential customers.<\/p>\n\n\n\n<p>If you have a website you\u2019re satisfied with, <strong>look for live chat platforms that are fully compatible and can easily be customized to match your brand image and persona.<\/strong> Moreover, <strong>always test the platform <\/strong>before making it available to your customers. Explore all the features and ensure there are no bugs or glitches that could harm the customer experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>11. Budget-Friendly Value&nbsp;<\/strong><\/h3>\n\n\n\n<p><strong>Of course, you should prioritize finding chat platforms that meet your budget requirements<\/strong>. As a general rule of thumb, cheaper platforms will have poorer features and more glitches. However, that doesn\u2019t mean that you should go for the most expensive option either.<\/p>\n\n\n\n<p><strong>Weigh your options and find solutions with a good price\/quality balance<\/strong>. Avoid excessively cheap and excessively expensive solutions, and always steer clear of platforms with purposefully vague pricing. You\u2019ll want to know exactly what you\u2019re getting and how much you\u2019re paying for it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>12. A Free Trial Period Is a Good Sign&nbsp;<\/strong><\/h3>\n\n\n\n<p>Reliable chat solutions with nothing to hide will almost always offer a comprehensive free trial. You\u2019ll get anywhere between 7 and thirty days to get familiarized with the solution with no strings attached. <strong>It\u2019s an excellent opportunity to learn more about the platform, identify potential issues, and determine whether it\u2019s the right solution for you.&nbsp;<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"618\" height=\"554\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/liveagent-live-chat-software-example.jpg\" alt=\"liveagent live chat software example\" class=\"wp-image-44789\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/liveagent-live-chat-software-example.jpg 618w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/liveagent-live-chat-software-example-300x269.jpg 300w\" sizes=\"(max-width: 618px) 100vw, 618px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>13. Cloud-Based or Self-Hosted&nbsp;<\/strong><\/h3>\n\n\n\n<p>The hosting option could make or break the chat platform. Most commonly, you\u2019ll have two options \u2013 <strong><a href=\"https:\/\/scalefusion.com\/windows-mdm-solution\" target=\"_blank\" rel=\"noreferrer noopener\">cloud-based solutions<\/a> or self-hosted solutions<\/strong>. Either could be a great choice; it all depends on your preferences.<\/p>\n\n\n\n<p>As a general rule of thumb, you\u2019ll want to go for the cloud-based option if you don\u2019t have an extensive IT infrastructure (or want greater convenience). <strong>Cloud-based platforms are maintained by the company providing the solution, and you\u2019ll receive frequent updates, <a href=\"https:\/\/www.ninjaone.com\/blog\/patch-management-overview-with-explanations\/\" target=\"_blank\" rel=\"noreferrer noopener\">security patches<\/a>, and premium support.&nbsp;<\/strong><\/p>\n\n\n\n<p>Self-hosted option <strong>offers you more flexibility<\/strong> and eliminates any data protection concerns you might have. However, you will be responsible for maintaining the systems and keeping the platform up and running.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>14. Integration Capabilities With Other Software<\/strong><\/h3>\n\n\n\n<p>Finally, you\u2019ll want to look into the <a href=\"https:\/\/outgrow.co\/blog\/integrate-outgrow-apps\">software\u2019s integration capabilities<\/a>. In all likelihood, you\u2019re already using CRM software, email marketing tools, and similar solutions.<strong> For a seamless experience, you\u2019ll want a chat platform that easily integrates with the main software you already have.<\/strong> It will help you consolidate data and enjoy easier analytics.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Ways_to_Improve_Your_Business_Growth_With_Live_Chat_Software\"><\/span><strong>9 Ways to Improve Your Business Growth With Live Chat Software<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Once you\u2019ve examined all the key factors and found the <a href=\"https:\/\/outgrow.co\/blog\/best-chatbot-tools\">chatbot software that best suits your needs<\/a>, it\u2019s time to put it to good use. Learn how you can improve your business growth with a live chat platform.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Integrate a Live Chat Button on Your Site&nbsp;<\/strong><\/h3>\n\n\n\n<p>You can use live chat software on virtually any available communication channel \u2013 your Facebook and Instagram accounts, LinkedIn, email, and even your phone. However, you\u2019ll reap the most benefits when you <a href=\"https:\/\/www.liveagent.com\/academy\/how-to-integrate-live-chat-to-website\/\">add chat to a website<\/a>.<\/p>\n\n\n\n<p>After all, most of your leads and customers will go directly to your site to learn more about your products and services. If they want to place an order, they will visit your website. If they want to track their shipment, they\u2019ll first try to find the information on your site. Therefore, it\u2019s critical to have a live chat capability in a place where your customers will spend most of their time.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/integrate-a-livechat-new-1024x576.gif\" alt=\"Outgrow\" class=\"wp-image-49886\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/integrate-a-livechat-new-1024x576.gif 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/integrate-a-livechat-new-300x169.gif 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/integrate-a-livechat-new-768x432.gif 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/integrate-a-livechat-new-1536x864.gif 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/outgrow.co\/\">Source<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Optimize Your Live Chat to Mobile Devices<\/strong><\/h3>\n\n\n\n<p>When setting up your chat platform, don\u2019t forget to <strong>optimize it for mobile devices<\/strong>. At the moment, <a href=\"https:\/\/www.statista.com\/statistics\/277125\/share-of-website-traffic-coming-from-mobile-devices\/\" rel=\"nofollow\">58.99% of all internet traffic comes from mobile<\/a>, so the chances are high that most of your customers will try to access your platform from their smartphones or tablets.<\/p>\n\n\n\n<p>Ensure that they have a seamless experience communicating with your support agent, regardless of the type of device they\u2019re using.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Engage Visitors Before They Leave Your Site&nbsp;<\/strong><\/h3>\n\n\n\n<p>Occasionally, your website visitors leave your site simply because they see that you don\u2019t have what they\u2019re looking for. However, more commonly, they leave because they <em>can\u2019t find<\/em> what they\u2019re looking for.<\/p>\n\n\n\n<p>Maybe they\u2019re<strong> searching for a specific product in your offer <\/strong>but can\u2019t navigate your pages. Perhaps they don\u2019t understand your payment policy and don\u2019t want to bother digging through your website. Whatever the case, you can <strong>reduce your bounce rates and entice your website visitors to stay by engaging them at the right time before they leave.<\/strong><\/p>\n\n\n\n<p>A simple pop-up message saying that a live support agent is available for chat if needed can help you attract attention and <a href=\"https:\/\/outgrow.co\/blog\/conversion-rate-optimzation\">improve conversions<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Encourage Agents to Use Their Real Names&nbsp;<\/strong><\/h3>\n\n\n\n<p>Although many live chat solutions allow you to set up agent aliases, it\u2019s usually best for everyone in your support team to use their real names when communicating with customers. It will <strong>eliminate any confusion (on your agent\u2019s and your customer\u2019s part) and help you track conversations more easily.&nbsp;<\/strong><\/p>\n\n\n\n<p>More importantly, however, it will <strong>help you build better relationships with your customers<\/strong>. Your site visitors will always know who they\u2019re talking to, allowing them to <strong>build a more personal connection with the agents and keeping them more engaged.&nbsp;<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"468\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/Outgrow-interactive-content-new.jpg\" alt=\"Outgrow Academy\" class=\"wp-image-49888\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/Outgrow-interactive-content-new.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/Outgrow-interactive-content-new-300x137.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/Outgrow-interactive-content-new-768x351.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/outgrow.co\/courses\/\">Source<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Track Visitor Behavior to Understand Your Customers Better&nbsp;<\/strong><\/h3>\n\n\n\n<p>Live chat software doesn\u2019t solely enable you to communicate with your site visitors. It also <strong>allows you to track their behaviors and identify issues and opportunities<\/strong>. You can learn which of your pages a specific user spends most of their time on, see which products they show the most interest in, and more. Then you can use this information to pick up a conversation and <strong>build a relationship with them faster, driving your conversions.&nbsp;<\/strong><\/p>\n\n\n\n<p>Over<a href=\"https:\/\/outgrow.co\/blog\/future-of-ecommerce#Some_Important_Statistics_Around_eCommerce\"> 80% of all customers would do business<\/a> with a company that offers a personalized experience, and you can use your live chat solution to do just that.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. Upsell Through Live Chat&nbsp;<\/strong><\/h3>\n\n\n\n<p>If you use your live chat solution to track user behavior, interests, and preferences, you\u2019ll have all the information you need to <strong>improve your upselling efforts<\/strong>. After all, you\u2019ll know exactly what they\u2019re interested in, and you can offer solutions that were \u201cmade just for them.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>7. Engage in Video Chat&nbsp;<\/strong><\/h3>\n\n\n\n<p>Video chat can be a powerful tool for building relationships. Though a regular chat may look more convenient, <strong>it\u2019s much more difficult to build a relationship over text<\/strong>. If you want to truly engage your site visitors and provide them with premium support, you might want to start offering video chat assistance.<\/p>\n\n\n\n<p><strong>Through video chat, your agents can get a better understanding of your customer\u2019s wants and pain points<\/strong> and might be able to find solutions faster. Ultimately, this will lead to better customer satisfaction and improved sales.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>8. Encourage Visitors to Rate Live Chat Conversations<\/strong><\/h3>\n\n\n\n<p>Whether you\u2019re just deploying a live chat solution or have been relying on it for years, <strong>it\u2019s always in your best interest to encourage customers to leave <\/strong><a href=\"https:\/\/outgrow.co\/blog\/content-marketing-tips-experts\"><strong>reviews and ratings<\/strong><\/a><strong>.&nbsp;<\/strong><\/p>\n\n\n\n<p>Rating live chat conversations allow you to see what your agents are doing right, what can be improved, and how you can provide better support. Of course, just learning this information isn\u2019t enough to grow your business. You\u2019ll also need to <strong>act on the feedback you receive to truly improve the customer experience and reap the rewards.&nbsp;<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>9. Ensure Your Live Chat Is Secure<\/strong><\/h3>\n\n\n\n<p>Last but certainly not least, you\u2019ll need to ensure the utmost security of your live chat to improve business growth. There is no shortage of <a href=\"https:\/\/www.businessinsuranceusa.com\/news\/technology\/how-to-protect-yourself-your-employees-and-your-clients-customers-from-new-cybersecurity-risks-as-more-employees-work-from-home\/\" rel=\"nofollow\">cybersecurity risks<\/a> in this day and age, so <strong>taking precautions is strongly recommended<\/strong>. Even more so when working remotely.<\/p>\n\n\n\n<p>Third parties could intercept your conversation and collect sensitive information (such as credit card details) from it if you\u2019re not careful. Malicious links sent in chat can cause severe problems for you and your customers.<\/p>\n\n\n\n<p><strong>To improve customer satisfaction and inspire trust, you\u2019ll need to ensure the utmost live chat security.<\/strong> A single misstep can ruin your reputation and make you liable for lawsuits.<\/p>\n\n\n\n<p>Therefore, chat security should be your number one concern! Protect your IT infrastructure, take care of&nbsp;<a href=\"https:\/\/nordvpn.com\/meshnet\/remote-access\/\" target=\"_blank\" rel=\"noreferrer noopener\">secure&nbsp;file&nbsp;sharing<\/a>&nbsp;with <a href=\"https:\/\/vpnoverview.com\/vpn-information\/what-is-a-vpn\/\">VPN<\/a>, educate your agents on significant security risks and ways to avoid them, and only use reliable live chat solutions along with <a href=\"https:\/\/cybernews.com\/best-antivirus-software\/antivirus-for-iphone\/\">trustworthy antivirus for mobile<\/a> and other devices.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span><strong>Final Thoughts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Offering real-time customer service isn\u2019t an option. It\u2019s a necessity. <strong>Staying available to your customers 24\/7<\/strong>, being responsive, and offering support every step of the way help you build relationships, boost engagement, improve customer satisfaction, and<strong> increase conversions<\/strong>. It enables you to inspire trust and loyalty and provides you with the tools you need to grow your business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Author\u2019s Bio: <img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-44821 size-thumbnail\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/AUTHOR-IMAGE-150x150.jpg\" alt=\"author image\" width=\"150\" height=\"150\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/AUTHOR-IMAGE-150x150.jpg 150w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/AUTHOR-IMAGE-300x300.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/12\/AUTHOR-IMAGE.jpg 397w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/strong><\/h3>\n\n\n\n<p>Oliver Stasinszky is an outreach team lead at LiveAgent, with an e-commerce and customer service background. Passionate about writing, reading, and learning how to play any musical instrument he comes across.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>9 Ways to Improve Your Business Growth with Live Chat Software The key to the success of any business is excellent customer support. Even if your business makes a mistake that would typically drive customers away, you could easily rectify it with superior service. In fact, putting the effort towards resolving issues swiftly and efficiently&#8230;<\/p>\n","protected":false},"author":29,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[269],"tags":[331,337,597],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Improve Your Business Growth with Live Chat Software<\/title>\n<meta name=\"description\" content=\"All successful businesses know the importance of live chat software. 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