{"id":44993,"date":"2023-01-22T15:43:57","date_gmt":"2023-01-22T20:43:57","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=44993"},"modified":"2024-07-18T09:06:45","modified_gmt":"2024-07-18T13:06:45","slug":"lead-nurturing-strategy","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/lead-nurturing-strategy","title":{"rendered":"10+ Lead Nurturing Strategy Ideas + Examples to Increase E-commerce Sales"},"content":{"rendered":"<div class=\"new-blog-post-content\">\n<h1><span class=\"ez-toc-section\" id=\"10_Lead_Nurturing_Strategy_Ideas_Examples_to_Increase_E-commerce_Sales\"><\/span><strong>10+ Lead Nurturing Strategy Ideas + Examples to Increase E-commerce Sales\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d2792606e88\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d2792606e88\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/lead-nurturing-strategy\/#10_Lead_Nurturing_Strategy_Ideas_Examples_to_Increase_E-commerce_Sales\" title=\"10+ Lead Nurturing Strategy Ideas + Examples to Increase E-commerce Sales\u00a0\">10+ Lead Nurturing Strategy Ideas + Examples to Increase E-commerce Sales\u00a0<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/lead-nurturing-strategy\/#What_Is_Lead_Nurturing\" title=\"What Is Lead Nurturing?\">What Is Lead Nurturing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/lead-nurturing-strategy\/#11_Effective_Lead_Nurturing_Strategies_That_You_Should_Implement\" title=\"11 Effective Lead Nurturing Strategies That You Should Implement\">11 Effective Lead Nurturing Strategies That You Should Implement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/lead-nurturing-strategy\/#Best_Lead_Nurturing_Examples\" title=\"Best Lead Nurturing Examples\">Best Lead Nurturing Examples<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/lead-nurturing-strategy\/#Summing_Up\" title=\"Summing Up!\">Summing Up!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/lead-nurturing-strategy\/#FAQs\" title=\"FAQs\">FAQs<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>Did you know? &#8211; Most online visitors don\u2019t make a purchase on their first visit to a website. In other words, <strong>most of your leads float at the top or middle of your <\/strong><a href=\"https:\/\/outgrow.co\/blog\/funnel-builder\"><strong>sales funnel<\/strong><\/a> for quite some time. So how do you make them trust your brand and come back to complete their purchase? Well, that usually needs educating, engaging, and sometimes pampering your prospects. In short, you\u2019d need a lead nurturing strategy!<\/p>\n<p>What is lead nurturing and what are some tried and tested ideas that would work for you &#8211; this is what we are going to cover in this blog. We\u2019ve put together some of the most effective lead-nurturing strategies and brand examples that will surely help you increase conversions. So, without further ado, let\u2019s begin!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_Lead_Nurturing\"><\/span><strong>What Is Lead Nurturing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It is not necessary that all the <a href=\"https:\/\/outgrow.co\/blog\/what-is-lead-generation\">leads generated<\/a> by the marketing and sales teams are ready for purchase. In order to convert a lead into a customer, you should try to <strong>develop their interest in your products and services<\/strong>. Your leads might also have some pain points and concerns that they\u2019re looking to discuss with you. This is where lead nurturing comes into the picture to answer their queries or objections.<\/p>\n<p><a href=\"https:\/\/outgrow.co\/blog\/lead-nurturing\">Lead Nurturing<\/a> is the process businesses use to reinforce the relationship with their prospective customers. It helps in <strong>engaging, supporting, and building meaningful relationships<\/strong> by <strong>providing them with relevant and personalized solutions based on their needs.<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"11_Effective_Lead_Nurturing_Strategies_That_You_Should_Implement\"><\/span><strong>11 Effective Lead Nurturing Strategies That You Should Implement<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><strong>1. Create Targeted Content<\/strong><\/h3>\n<p>One type of content doesn\u2019t fit all!<\/p>\n<p>The most effective lead nurturing strategy is to deliver <strong>engaging and custom content<\/strong> to the target audiences. Your leads are different people having different needs. So sending them <strong>content relevant to their current needs and pain points will add value and eventually lead to <\/strong><a href=\"https:\/\/outgrow.co\/blog\/conversion-rate-optimization-tips\"><strong>better conversion rates<\/strong><\/a><strong>.<\/strong><\/p>\n<p>But how to find out customers\u2019 pain points, interests, and needs? This is where <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-guide\"><strong>interactive content<\/strong><\/a> comes into play.<\/p>\n<p>Interactive content like <a href=\"https:\/\/outgrow.co\/quiz-maker\/\"><strong>quizzes<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/outgrow.co\/website-calculator\/\"><strong>calculators<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/outgrow.co\/survey-maker\/\"><strong>surveys<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/outgrow.co\/poll-maker\/\"><strong>polls<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/outgrow.co\/chatbots\/\"><strong>chatbots<\/strong><\/a>, etc. asks users questions about their preferences and needs. It then <strong>provides personalized answers to the users and qualified data to us marketers<\/strong>. A win-win for both parties, isn\u2019t it?<\/p>\n<p>Here\u2019s a blog that will help you <a href=\"https:\/\/outgrow.co\/blog\/how-to-create-interactive-content\">create interactive content<\/a> like quizzes, surveys, polls, and much more in minutes.<\/p>\n<h3><strong>2. Optimize Your Marketing Funnel<\/strong><\/h3>\n<p>You will find your leads at every stage of the marketing funnel, and nurturing them according to their position is important, especially with the <a href=\"https:\/\/www.softwaresuggest.com\/lead-management-system\" target=\"_blank\" rel=\"noopener\">best lead management software<\/a>.<\/p>\n<p>When your prospects are at the <strong>top of the funnel (TOFU)<\/strong>, you need to create content to make them <strong>aware of your products and services<\/strong>. You\u2019d need to grab their attention and offer relevant information based on their interests. <strong>Some content types that work the best are blogs, ebooks, <\/strong><strong>quizzes<\/strong><strong>, <\/strong><a href=\"https:\/\/outgrow.co\/outgrow-contests-giveaways\/\"><strong>giveaways<\/strong><\/a><strong>, <\/strong><strong>polls<\/strong><strong>, etc.<\/strong><\/p>\n<p>They enter the <strong>middle of the funnel (MOFU)<\/strong> once they have engaged with your brand and become prospects. Here, you\u2019d need content types that <strong>build trust<\/strong> in your brand by providing<strong> real-time value and precise solutions<\/strong> to their queries. <strong>Some content types that work the best here are <\/strong><strong>calculators<\/strong><strong>, <\/strong><a href=\"https:\/\/outgrow.co\/assessments\/\"><strong>assessments<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/outgrow.co\/ecommerce-recommendations\/\"><strong>product recommendations<\/strong><\/a><strong>, etc.<\/strong><\/p>\n<p>Once they are ready to convert, they will enter the <strong>bottom of the funnel stage (BOFU)<\/strong>. Here, you need content that <strong>handles all their objections<\/strong> and convinces them to <strong>choose your brand over competitors<\/strong>. <strong>Some content types that work the best are industry reports, <\/strong><strong>calculators<\/strong><strong>, <\/strong><strong>live chats<\/strong><strong>, <\/strong><a href=\"https:\/\/outgrow.co\/blog\/category\/case-studies\/\"><strong>case studies<\/strong><\/a><strong>, etc.<\/strong><\/p>\n<p>For example, HubSpot\u2019s CRM tool helps businesses to deepen relationships with their prospects and provides a quick and personalized customer experience. In order to <strong>nurture your prospects<\/strong> and <strong>establish lasting experiences with your customers<\/strong>, so that they choose you over competitors, you can use a <a href=\"https:\/\/premade.outgrow.us\/Calculate-your-Hubspot-ROI\"><strong>HubSpot ROI calculator<\/strong><\/a> to calculate your return on investment and boost your inbound marketing game.<\/p>\n<p>To have a deep understanding of <a href=\"https:\/\/outgrow.co\/blog\/funnel-builder\">how a marketing funnel works<\/a>, we have curated a blog for you.<\/p>\n<h3><strong>3. Use Personalized Email Marketing Campaigns<\/strong><\/h3>\n<p>Everyone sends welcome and transaction success emails. But to <a href=\"https:\/\/targetbay.com\/blog\/know-the-future-of-ecommerce-email-marketing\/\" target=\"_blank\" rel=\"noopener\">up your marketing game, you should go beyond it<\/a>. Besides your usual transaction and offer emails, you can <strong>nurture your prospects through interactive <\/strong><strong>product recommendation<\/strong><strong> quizzes<\/strong>. They not only offer a <strong>more personalized experience<\/strong> but also enable you to gather customer intel and open up your inventory.<\/p>\n<p>For example, you can <strong>embed a shoe finder quiz<\/strong> on the email after your prospect has <a href=\"https:\/\/outgrow.co\/blog\/shopping-cart-abandonment\">added a few items to the cart and left<\/a>. This will increase the chances of them taking the quiz. Once they take the quiz, they would definitely love to see personalized results and get motivated to buy.<\/p>\n<p><a href=\"https:\/\/premade.outgrow.us\/Which-shoes-do-you-need-to-have-Quiz\"><img decoding=\"async\" class=\"aligncenter wp-image-45021 size-large\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/shoe-finder-quiz-example-1024x443.jpg\" alt=\"shoe finder quiz example\" width=\"1024\" height=\"443\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/shoe-finder-quiz-example-1024x443.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/shoe-finder-quiz-example-300x130.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/shoe-finder-quiz-example-768x332.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/shoe-finder-quiz-example.jpg 1327w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>You can take EdApp&#8217;s <a href=\"https:\/\/www.edapp.com\/course\/email-campaigns-and-strategies\/\">Email Campaigns and Strategies<\/a> course to master the basics of personalized email marketing campaigns, giving you an edge in your next email campaign.<\/p>\n<h3><strong>4. Leverage the Power of Interactive Content<\/strong><\/h3>\n<p>Have you ever considered a <a href=\"https:\/\/outgrow.co\/blog\/how-to-make-a-buzzfeed-quiz\">Buzzfeed-style quiz<\/a> to collect qualified leads? Or a<a href=\"https:\/\/outgrow.co\/outgrow-contests-giveaways\/\"> giveaway<\/a> to encourage people to check out your products? If not, then now is the time to <strong>start using <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-guide\">interactive content<\/a><\/strong> pieces in your marketing strategies. This way you can have more information about your leads and utilize them for better engagement and lead nurturing.<\/p>\n<p><strong>Moreover, interactive content pieces will help you segment your audience into different groups based on demographics, similar interests, preferences, and buying behavior.<\/strong> Having a segmented audience will help you deliver a more personalized experience and make your marketing efforts easier.<\/p>\n<p>With interactive content, you can create a variety of content types like quizzes, surveys, polls, calculators, surveys, forms, chatbots,assessments<strong>, <\/strong>product recommendations, and giveaways, as well as incorporating <a href=\"https:\/\/miska.co.in\/best-event-check-in-software\/\">mobile event apps<\/a>. For example, you can create an interesting travel quiz that can help users find the best hotel for their next vacation. The quiz will act as a primary means of generating leads. And using the lead data you\u2019ve gathered you can <a href=\"https:\/\/outgrow.co\/blog\/how-to-create-contests\">create personalized giveaways<\/a> that provide travel offers to your audience.<\/p>\n<p><a href=\"https:\/\/premade.outgrow.us\/premade-High-Converting-Sales-Funnel-Live-Example-Travel-Tip-new\"><img decoding=\"async\" class=\"aligncenter wp-image-45022 size-large\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/hotel-finder-quiz-example-1024x468.jpg\" alt=\"hotel finder quiz example\" width=\"1024\" height=\"468\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/hotel-finder-quiz-example-1024x468.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/hotel-finder-quiz-example-300x137.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/hotel-finder-quiz-example-768x351.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/hotel-finder-quiz-example.jpg 1310w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>This way of providing value and assistance at every step of the buyer\u2019s journey is a vital lead nurturing strategy.<\/p>\n<h3><strong>5. Engage With Your Leads Using Conversational Chatbots<\/strong><\/h3>\n<p>According to <a href=\"https:\/\/kayako.com\/live-chat-software\/statistics\/\" rel=\"nofollow\">Kayako<\/a>, 52% of customers are more likely to purchase from a site that offers <a href=\"https:\/\/outgrow.co\/chatbots\/\">live chat<\/a>. Also, about 79% of businesses believe that offering a live chat option has a positive effect on sales, revenue, and customer loyalty.<\/p>\n<p>These stats clearly reveal that <strong>live chat is a must-have feature for businesses<\/strong>. They help companies have direct conversations with customers which leads to higher satisfaction and conversion rates. <a href=\"https:\/\/crisp.chat\/en\/blog\/chatbot\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Crisp&#8217;s business guide to chatbots<\/span><\/a><span style=\"font-weight: 400;\"> suggests that\u00a0 conversational experiences are transforming the way companies engage with buyers through better personalisation, efficiency, and engagement.<\/span><\/p>\n<p>For example, Luxy Hair&#8217;s website offers a conversational chatbot. They use the chat software to serve three purposes: direct chat, search answers, and \u2018check order\u2019 status.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-45023 size-large\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/Luxy-Hair-conversational-chatbot-example-1024x446.jpg\" alt=\"Luxy Hair conversational chatbot example\" width=\"1024\" height=\"446\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/Luxy-Hair-conversational-chatbot-example-1024x446.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/Luxy-Hair-conversational-chatbot-example-300x131.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/Luxy-Hair-conversational-chatbot-example-768x335.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/Luxy-Hair-conversational-chatbot-example.jpg 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.luxyhair.com\/pages\/quiz?from=dropdownmenu\" rel=\"nofollow\">Source<\/a><\/p>\n<p>You can also use chatbots to <strong>collect and track feedback<\/strong> so that you can <strong>nurture future leads better<\/strong>. <strong>Identify what frustrates, confuses, and delights your visitors.<\/strong> Are there other FAQs that are directed at you? Do your visitors use different terminologies than you use on your website?<\/p>\n<p>We are sure that these small conversations will <a href=\"https:\/\/outgrow.co\/blog\/conversion-rate-optimization-tips\">result in a substantial amount of conversions<\/a>. The only thing it takes is some planning and strategy.<\/p>\n<p><strong>Want to create a <\/strong><a href=\"https:\/\/outgrow.co\/blog\/create-a-survey-chatbot\"><strong>Survey Chatbot<\/strong><\/a><strong>? Check out this tutorial!<\/strong><\/p>\n<h3><strong>6. Retargeting via Social Media<\/strong><\/h3>\n<p>S<strong>ocial media is an effective way to market your products and gives you a chance to build relationships with your prospects.\u00a0<\/strong><\/p>\n<p>Moreover, when potential customers leave your site after viewing your products and services, they might forget about it. And social retargeting might help remind them about their interaction and complete their purchase.<\/p>\n<p>You can <strong>target your potential customers through social media ads. <\/strong>Take a look at this brilliant example from Cole Haan. This footwear brand used Facebook marketing to remind users of the products they checked out on their website.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-45024 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/shopping-cart-abandonment-remarketing.jpg\" alt=\"shopping cart abandonment remarketing\" width=\"895\" height=\"363\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/shopping-cart-abandonment-remarketing.jpg 895w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/shopping-cart-abandonment-remarketing-300x122.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/shopping-cart-abandonment-remarketing-768x311.jpg 768w\" sizes=\"(max-width: 895px) 100vw, 895px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2016\/03\/17\/shopping-cart-abandonment#:~:text=13.%20Use%20Remarketing%20to%20Target%20Abandoners\" rel=\"nofollow\">Source<\/a><\/p>\n<h3><strong>7. Align Your Sales and Marketing Teams<\/strong><\/h3>\n<p>Lead nurturing is a team effort. Let\u2019s see how.<\/p>\n<p>Aligning sales and marketing teams together can give you exceptional insights about your prospective customers. It will also help you <strong>identify which demographics and behaviors will qualify as a lead and which will not<\/strong>.<\/p>\n<p>Moreover, by analyzing the type of interaction your customers had on your website and where they are in the <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-buyer-journey\">buyer\u2019s journey<\/a>, <strong>the sales team will be able to focus on the right set of customers.<\/strong><\/p>\n<h3><strong>8. Use Lead Scoring<\/strong><\/h3>\n<p>If you are consistently <a href=\"https:\/\/outgrow.co\/blog\/lead-generation-ideas\">generating leads<\/a>, but your sales team is not able to convert them into potential customers, then there might be a possibility that they are not getting enough qualified leads.<\/p>\n<p>So, what to do now? In such a case, lead scoring can help you solve your problem.<\/p>\n<p>In lead scoring, the marketing team scores the leads based on demographics, interests, preferences, needs, and behaviors. Then, based on these parameters, your leads will be assigned a numerical value. <strong>The higher the lead score, the more likely they are to become your customers.\u00a0<\/strong><\/p>\n<p>This strategy of scoring leads is crucial for lead nurturing strategy because not all your leads will be at the same stage of the buyer\u2019s journey and require the same amount of energy and time. So once you\u2019ve divided prospects into different buckets, you can accordingly put varied efforts into nurturing them.<\/p>\n<h3><strong>9. Send Wishlist Reminders<\/strong><\/h3>\n<p>Since it\u2019s a \u201cwish\u201d list, it means that they haven\u2019t purchased from you yet but their purchase intent is high. However, they can easily forget about it (like an <a href=\"https:\/\/outgrow.co\/blog\/shopping-cart-abandonment\">abandoned cart<\/a>) which is why it\u2019s important for you to send them timely reminders.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-45025\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/guess-wishlist-example.jpg\" alt=\"guess wishlist example\" width=\"896\" height=\"584\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/guess-wishlist-example.jpg 896w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/guess-wishlist-example-300x196.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/guess-wishlist-example-768x501.jpg 768w\" sizes=\"(max-width: 896px) 100vw, 896px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/shop.guesswatches.com\/\" rel=\"nofollow\">Source<\/a><\/p>\n<p><strong>Tell them if the product is back in stock or if there\u2019s a sale or price drop on any of the items in their wishlist. <\/strong>Try to create a sense of urgency and scarcity by informing them about products on their wishlist that are quickly selling out. This will encourage them to complete their purchase ASAP!<\/p>\n<h3><strong>10. Send Web Browser Push notifications<\/strong><\/h3>\n<p>Straight off the bat, we want to say that <strong>browser push notifications are a powerful <\/strong><a href=\"https:\/\/outgrow.co\/blog\/lead-nurturing-tools\"><strong>lead nurturing tool<\/strong><\/a><strong> for eCommerce players<\/strong>. Once the user opts in, the alerts are delivered to their devices, even when they aren\u2019t browsing your website. This strategy is effective not only for users on Google Chrome but also for those using <a href=\"https:\/\/en.softonic.com\/articles\/google-chrome-alternatives\">browsers other than Google<\/a>, broadening the reach of your lead nurturing efforts across various platforms.<\/p>\n<p>Let us now discuss some ways you can use browser push notifications.<\/p>\n<ul>\n<li><strong>Announce upcoming sale price drops and discount offers:<\/strong> Buyers love sale seasons and flash sales. To make these sales announcements more enticing you can add a time ticker or remind them about the soon-to-expire coupon. Both work excellently to create a sense of urgency.<\/li>\n<li><strong>Notify about new products and back-in-stock items:<\/strong> You can retarget and send alerts to those who have items saved in their wishlists. It will close the gap between their desire to buy and your goal to close a sale!<\/li>\n<li><strong>Send personalized offers:<\/strong> Segment your subscribers on the basis of their on-page behavior and past purchases. For instance, people who have been looking for horror fiction can be sent notifications of bestselling books in the horror genre.<\/li>\n<li><strong>Recover abandoned carts and complete transactions:<\/strong> Anytime a user is about to exit without purchasing items they added to the cart, you can push notify them and <a href=\"https:\/\/outgrow.co\/blog\/shopping-cart-abandonment\">motivate them to buy before leaving<\/a>. You can even lure them with special discount offers or give them free shipping.<\/li>\n<li><strong>Cross-sell complementary items:<\/strong> Cross-selling encourages customers to buy products and services that complement their needs. For example, if a customer has added a lamp to their cart then you could recommend an LED bulb!<\/li>\n<\/ul>\n<h3><strong>11. Timely Follow-ups<\/strong><\/h3>\n<p>And we are on to the last but definitely not the least lead nurturing strategy. According to the report by Yotpo, a recurring customer is likely to spend <a href=\"https:\/\/www.yotpo.com\/wp-content\/uploads\/2016\/01\/Yotpo_eBook_Benchmark_2015.pdf?mkt_tok=eyJpIjoiWkRWbU1tSXdOVGRpTURNdyIsInQiOiI3Z09VS3RmMFFFdjhRS3N2cU92UHJYYXp4bitiK3RXbkFUaURjRWpOR0hzRjM5Y1wvbko0eFNSaFZtWE9tVWtIXC82RlZoTkFRWVV5UkhFNHRLVm1zR1VKRFo4YkY5VjVzRDlQanJrajZzMEtBPSJ9\" rel=\"nofollow\">2.92 times as much<\/a> as a first-time buyer. So, lead nurturing does not stop once a purchase is made.<\/p>\n<p>After a customer has bought a product or service from you, you will surely want them to keep coming back. <strong>So, it is better for businesses to invest more in improving <\/strong><a href=\"https:\/\/outgrow.co\/blog\/customer-retention-interactive-content\"><strong>customer retention<\/strong><\/a><strong> because returning customers really pays off. <\/strong>Ultimately, customer retention has a major effect on overall sales and <a href=\"https:\/\/outgrow.co\/blog\/conversion-rate-optimzation\">drives conversion rates<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Best_Lead_Nurturing_Examples\"><\/span><strong>Best Lead Nurturing Examples<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><strong>1. <a href=\"https:\/\/www.similarweb.com\/\" rel=\"nofollow\">SimilarWeb<\/a><\/strong><\/h3>\n<p>A <a href=\"https:\/\/www.activecampaign.com\/blog\/welcome-email-series\">welcome email<\/a> is usually the first impression a brand has on the lead.<strong> As soon as the user subscribes to your email, newsletter, or blog post, the welcome email should follow shortly after.<\/strong> At this stage, your lead is at the top of the <a href=\"https:\/\/outgrow.co\/blog\/funnel-builder\">sales funnel<\/a> and wants to know more about your products and services. And a welcome email will let you engage with your leads in a concise and friendly way.<\/p>\n<p><a href=\"https:\/\/www.similarweb.com\/\" rel=\"nofollow\">SimilarWeb<\/a> shares a welcome mail after the user has joined their free trial. The brand delivers a to-the-point email showcasing the features of SimilarWeb and what benefits it offers to the user. In order to encourage the user to become a potential customer, the brand gives an option to<strong> \u2018Book a Custom Demo\u2019 where the user gets to know more about the product and services they are offering<\/strong>.<\/p>\n<h3><strong>2. <a href=\"https:\/\/www.apple.com\/\" rel=\"nofollow\">Apple<\/a><\/strong><\/h3>\n<p>As we move to the next <a href=\"https:\/\/outgrow.co\/blog\/funnel-optimization\">stages of the funnel<\/a>, the leads will get to the point where they need information on your product and services more than anything else. <strong>And all the information that you provide here should focus on the pain points that your product resolves. <\/strong>This will help ensure that your lead nurturing campaign is successful.<\/p>\n<p>Here\u2019s one of the best examples of a product-focused campaign is <a href=\"https:\/\/www.apple.com\/\" rel=\"nofollow\">Apple<\/a>.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-45026\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/Apple-Mackbook-Pro-product-focused-example.jpg\" alt=\"Apple Mackbook Pro product focused example\" width=\"473\" height=\"455\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/Apple-Mackbook-Pro-product-focused-example.jpg 473w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/Apple-Mackbook-Pro-product-focused-example-300x289.jpg 300w\" sizes=\"(max-width: 473px) 100vw, 473px\" \/><\/p>\n<h3><strong>3. <a href=\"https:\/\/www.angara.com\/\" rel=\"nofollow\">Angara<\/a><\/strong><\/h3>\n<p>You have to consider the fact that not all your leads will make it to the end of the funnel. <strong>In order to convert your leads into successful customers, you need to share some personalized and relevant offers based on their buying journey.<\/strong><\/p>\n<p>You can run <strong>re-engagement or <\/strong><a href=\"https:\/\/outgrow.co\/blog\/retargeting-marketing\"><strong>retargeting campaigns<\/strong><\/a><strong> that can solve the purpose.<\/strong> Let\u2019s consider an example to understand this.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-45027\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/angara-email-marketing-example.jpg\" alt=\"angara email marketing example\" width=\"166\" height=\"474\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/angara-email-marketing-example.jpg 166w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/angara-email-marketing-example-105x300.jpg 105w\" sizes=\"(max-width: 166px) 100vw, 166px\" \/><\/p>\n<p><a href=\"https:\/\/www.angara.com\/\" rel=\"nofollow\">Angara<\/a>, an eCommerce jewelry brand is a great example of re-engagement campaigns. As you can see above, they offered a flat 12% discount code, unique to their users.<\/p>\n<p>Along with that, <strong>they also offered a surprise gift with every purchase the user will make<\/strong>. Angara knows its customers and realizes that to nurture them, they need to provide options. There\u2019s <strong>potential to cross-sell<\/strong> as they mentioned the giftable styles that their customers will surely like.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Summing_Up\"><\/span><strong>Summing Up!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>So there you go. Now you have an eCommerce lead nurturing strategy to nurture your leads. With consistent efforts, we are sure, you will not only achieve but also exceed your sales target!<\/p>\n<p><strong>If you want to learn more ways to boost your marketing metrics, check out our <\/strong><a href=\"https:\/\/outgrow.co\/blog\/ecommerce-marketing-guide\"><strong>eCommerce marketing guide<\/strong><\/a><strong>! <\/strong>Also, <a href=\"https:\/\/outgrow.co\/\">Outgrow<\/a> lets you create your own interactive content pieces that you can share with your potential customers in order to generate a sale.<\/p>\n<p>So, what are you waiting for? <a href=\"https:\/\/app.outgrow.co\/signup\"><strong>Sign up for Outgrow\u2019s 7-day FREE trial<\/strong><\/a> and start creating your interactive content now.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"FAQs\"><\/span><strong>FAQs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n\n<style>.kt-accordion-id44993_dcdb86-a9 .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 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body:not(.hide-focus-outline) .kt-accordion-id44993_dcdb86-a9 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible{border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#eeeeee;border-left-style:solid;}.kt-accordion-id44993_dcdb86-a9 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible, .kt-accordion-id44993_dcdb86-a9 .kt-accordion-header-wrap .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:#f3690e;border-top-style:solid;border-right-color:#f3690e;border-right-style:solid;border-bottom-color:#f3690e;border-bottom-style:solid;border-left-color:#f3690e;border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id44993_dcdb86-a9 kt-accordion-has-3-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-basic kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"0\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-1 kt-pane44993_b8ed79-50\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>What is a lead nurturing email?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>A <a href=\"https:\/\/outgrow.co\/blog\/how-to-nurture-email-list\">lead nurturing email<\/a> is a personalized message sent to potential customers as they move along the sales funnel. After knowing about your prospect\u2019s buyer journey, preferences, needs, and behavior, you can share interactive and personalized offers that will encourage the prospect to purchase.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-2 kt-pane44993_791542-23\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>Which is the best lead nurturing tool available online?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>There are abundant tools available online that help you generate and nurture leads. But if you are looking for a no-code tool that provides interactive and personalized content in just a few minutes for FREE, then you can <a href=\"https:\/\/app.outgrow.co\/signup\">try Outgrow\u2019s no-code content tools<\/a>.<\/p>\n\n\n\n<p>Outgrow lets you create engaging content in the form of quizzes, polls, product recommendations, calculators, assessments, giveaways, forms, and surveys in a jiff. And to help you save time, they also provide premade trending templates based on your requirements. You can also customize your content piece according to your needs. All you need to do is simply drag and drop the elements, and your content piece is ready.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane44993_f8fbb8-f2\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>What are lead nurture campaigns?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Lead nurturing is the process of developing and reinforcing your relationship with your buyers at every stage of their buying journey. An effective lead nurturing strategy will help you <a href=\"https:\/\/outgrow.co\/blog\/boost-ecommerce-sales-using-interactive-content\">generate more sales<\/a> and <a href=\"https:\/\/outgrow.co\/blog\/conversion-rate-optimization-tips\">improve conversion rates<\/a>.<\/p>\n\n\n\n<p>In order to convert a lead into a potential customer, you need to run lead nurturing campaigns. These are in the form of engaging and personalized emails that you send to your prospects based on their buyer journey and buying behavior. You can provide them with personalized offers, inform them about your upcoming sale, and <a href=\"https:\/\/outgrow.co\/outgrow-contests-giveaways\/\">create giveaways<\/a> to make them aware of your products and services. These practices can be done effectively to encourage them to buy your product and service and convert them into buying customers.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>10+ Lead Nurturing Strategy Ideas + Examples to Increase E-commerce Sales\u00a0 Did you know? &#8211; Most online visitors don\u2019t make a purchase on their first visit to a website. In other words, most of your leads float at the top or middle of your sales funnel for quite some time. So how do you make&#8230;<\/p>\n","protected":false},"author":20,"featured_media":45020,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[270],"tags":[261,233,1057,647],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10+ Lead Nurturing Strategy Ideas + Examples<\/title>\n<meta name=\"description\" content=\"Converting prospects requires educating, engaging, and sometimes pampering them. So here&#039;s the lead nurturing strategy you need to try today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/44993\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10+ Lead Nurturing Strategy Ideas + Examples\" \/>\n<meta property=\"og:description\" content=\"Converting prospects requires educating, engaging, and sometimes pampering them. 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