{"id":50774,"date":"2023-07-13T23:41:37","date_gmt":"2023-07-14T03:41:37","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=50774"},"modified":"2023-07-14T03:19:18","modified_gmt":"2023-07-14T07:19:18","slug":"how-noom-got-100k-visitors-interactive-calculator-case-study","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/interactive-case-study-noom","title":{"rendered":"How Noom Got 100K Visitors to Their Outgrow Calculator &#8211; Interactive Case Study"},"content":{"rendered":"<div class=\"new-blog-post-content\">\n<h1><span class=\"ez-toc-section\" id=\"How_Noom_Got_100K_Visitors_to_Their_Outgrow_Calculator_%E2%80%93_Interactive_Case_Study\"><\/span><span style=\"font-weight: 400;\">How Noom Got 100K Visitors to Their Outgrow Calculator &#8211; Interactive Case Study<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d9b6a979e3a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d9b6a979e3a\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/interactive-case-study-noom\/#How_Noom_Got_100K_Visitors_to_Their_Outgrow_Calculator_%E2%80%93_Interactive_Case_Study\" title=\"How Noom Got 100K Visitors to Their Outgrow Calculator &#8211; Interactive Case Study\">How Noom Got 100K Visitors to Their Outgrow Calculator &#8211; Interactive Case Study<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/interactive-case-study-noom\/#About_the_company\" title=\"About the company\">About the company<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/interactive-case-study-noom\/#The_Challenge_Faced_by_Noom\" title=\"The Challenge Faced by Noom\">The Challenge Faced by Noom<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/interactive-case-study-noom\/#The_Solution\" title=\"The Solution\">The Solution<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/interactive-case-study-noom\/#What_Made_Noom_Choose_Outgrow\" title=\"What Made Noom Choose Outgrow\">What Made Noom Choose Outgrow<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/interactive-case-study-noom\/#How_Outgrow_Changed_the_Game\" title=\"How Outgrow Changed the Game\">How Outgrow Changed the Game<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/outgrow.co\/blog\/interactive-case-study-noom\/#What_Does_Noom_Say_About_Outgrow\" title=\"What Does Noom Say About Outgrow\">What Does Noom Say About Outgrow<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/outgrow.co\/blog\/interactive-case-study-noom\/#Wrap_Up\" title=\"Wrap Up\">Wrap Up<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400;\">We are back with yet another one of our successful case studies that will leave you feeling inspired and amazed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Get ready to meet Noom, a company that&#8217;s all about empowering people to live healthier and happier lives. What&#8217;s even more exciting is how they used Outgrow&#8217;s interactive tools to skyrocket their visitor count to a whopping 100K+ in no time!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, let&#8217;s get right to it, shall we?<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"About_the_company\"><\/span><span style=\"font-weight: 400;\">About the company<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Noom believes that everyone deserves to live a healthy and happy life. Hence, they are dedicated to providing the tools and resources that people need to achieve their health goals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Noom&#8217;s approach to health and wellness is based on the latest insights from behavioral science. The company understands that behavior change is not easy, and it takes a personalized approach to help people make lasting changes. Noom&#8217;s coaches and psychologists work with each individual to understand their unique challenges and goals. They then provide tailored guidance and support to help them achieve their desired results.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-50775 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/2.11.png\" alt=\"Noom interactive case study\" width=\"903\" height=\"468\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/2.11.png 903w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/2.11-300x155.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/2.11-768x398.png 768w\" sizes=\"(max-width: 903px) 100vw, 903px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Challenge_Faced_by_Noom\"><\/span><span style=\"font-weight: 400;\">The Challenge Faced by Noom<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Let&#8217;s first understand what made the foundation for the Noom interactive case study. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Noom is committed to empowering individuals to make healthier lifestyle choices. Hence, they realized the importance of providing their website visitors with a tool that could calculate the potential return on their investment in a personalized way.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They wanted to <\/span><a href=\"https:\/\/outgrow.co\/blog\/how-to-create-interactive-content\"><span style=\"font-weight: 400;\">create an interactive tool<\/span><\/a><span style=\"font-weight: 400;\"> that improves their site engagement and helps with more conversions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, developing such a tool from scratch would have required significant time, resources, and expertise, posing a considerable challenge for Noom&#8217;s team.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That&#8217;s when Noom discovered <\/span><a href=\"https:\/\/outgrow.co\/\"><span style=\"font-weight: 400;\">Outgrow<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Solution\"><\/span><span style=\"font-weight: 400;\">The Solution<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Outgrow provided Noom with the perfect answer to their challenge: a versatile tool that could be seamlessly integrated into their website, enabling visitors to calculate their potential ROI with ease.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-50952 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-14-124344.png\" alt=\"Noom interactive case study - ROI calculator\" width=\"1920\" height=\"897\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-14-124344.png 1920w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-14-124344-300x140.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-14-124344-1024x478.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-14-124344-768x359.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-14-124344-1536x718.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/noom.outgrow.us\/Copy-of-Copy-of-noom-for-work-2-1\"><span style=\"font-weight: 400;\">Noom ROI calculator<\/span><\/a><span style=\"font-weight: 400;\"> asks users to input some basic information about their current weight, height, and goals. It then uses this information to estimate how much weight users can expect to lose, how much money they can expect to save on healthcare costs, and how much their overall quality of life can improve.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, Outgrow powered Noom with the ability to create multiple variants of their content piece for <\/span><a href=\"https:\/\/support.outgrow.co\/docs\/ab-testing-your-content-in-outgrow\"><span style=\"font-weight: 400;\">A\/B testing<\/span><\/a><span style=\"font-weight: 400;\">. This smart feature helped Noom split its audience and test multiple variants of its content piece to determine which one performs better.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Within a short span of time, with the help of Outgrow\u2019s interactive calculator, Noom was able to generate 100k+ visits from potential customers.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Made_Noom_Choose_Outgrow\"><\/span><span style=\"font-weight: 400;\">What Made Noom Choose Outgrow<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We have now reached an interesting part of the Noom interactive case study &#8211; why Outgrow?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the key aspects that attracted Noom to Outgrow was its simplicity. Outgrow&#8217;s user-friendly interface and intuitive design made it easy for Noom&#8217;s team to create a customized ROI tool tailored to their specific requirements.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some of the things that made Noom choose Outgrow:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Multiple Layouts and Premade Templates<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A <\/span><a href=\"https:\/\/outgrow.co\/website-calculator\/\"><span style=\"font-weight: 400;\">website calculator maker<\/span><\/a><span style=\"font-weight: 400;\"> like Outgrow offers a multitude of ready-to-use templates that you can choose from. Simply pick one and customize it as per your needs, and your interactive calculator will be good to go!<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-50950 size-large\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-14-123756-1024x496.png\" alt=\"Outgrow template\" width=\"1024\" height=\"496\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-14-123756-1024x496.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-14-123756-300x145.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-14-123756-768x372.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-14-123756-1536x744.png 1536w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-14-123756.png 1887w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">2. Images &amp; Visuals<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Outgrow also gives customers the option to add images, GIFs, and videos to make their content attractive to their end-users. In fact, with this builder, you also get access to 1,000,000+ free stock images powered by Unsplash.\u00a0\u00a0\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. No-code Builder<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A WYSIWYG website calculator builder gives you the freedom to create complex calculators without having to learn to code or hire developers. You can simply drag and drop elements and turn your imagination into reality in just a few minutes.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-50951 size-large\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-14-123921-1024x473.png\" alt=\"Outgrow No-code builder\" width=\"1024\" height=\"473\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-14-123921-1024x473.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-14-123921-300x139.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-14-123921-768x355.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-14-123921-1536x710.png 1536w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-14-123921.png 1906w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">4. Formula Builder<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019re creating your calculator from scratch, you can analyze your workflow and easily create complex formulas for questions and results. Moreover, to ease the formula setup process for users, <\/span><a href=\"https:\/\/support.outgrow.co\/docs\/formula-2\"><span style=\"font-weight: 400;\">Outgrow formula builder<\/span><\/a><span style=\"font-weight: 400;\"> now comes with some commonly used, fixed default formulas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These formulas include sum, mean, median, minimum, average, and maximum. So, if you are looking to find any of these values, you can easily use the formulas available instead of setting up things manually.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">6. Integrations &amp; Embeds<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Outgrow gives the flexibility to integrate your website calculator with a wide range of CRM tools via both native and Zapier integrations.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, you can embed your calculator on webpages, blogs, ads, and email newsletters, in various forms such as full-page, in-page, popup style, chatbot style, etc. This opens powerful options for sharing your calculator with your audiences.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to try <\/span><a href=\"https:\/\/outgrow.co\/blog\/create-a-calculator\"><span style=\"font-weight: 400;\">creating your own interactive calculator<\/span><\/a><span style=\"font-weight: 400;\"> for free, here\u2019s a step-by-step guide for you.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-50955 size-large\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-14-124655-1024x507.png\" alt=\"How to create your calculator on Outgrow\" width=\"1024\" height=\"507\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-14-124655-1024x507.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-14-124655-300x149.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-14-124655-768x380.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-14-124655.png 1530w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Outgrow_Changed_the_Game\"><\/span><span style=\"font-weight: 400;\">How Outgrow Changed the Game<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">By implementing the Outgrow-powered ROI calculator, Noom witnessed a significant <\/span><a href=\"https:\/\/outgrow.co\/blog\/interactive-content-types\"><span style=\"font-weight: 400;\">boost in user engagement<\/span><\/a><span style=\"font-weight: 400;\">. Visitors actively interacted with the tool, inputting their data, and receiving personalized results.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This interactive experience not only kept users engaged but also increases the likelihood of conversion because of a couple of reasons. One, the calculator provided valuable personalized results to each user (which everyone looks for in a product before choosing it). And this provided incentives and a pathway for visitors to explore Noom&#8217;s offerings further.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Outgrow&#8217;s comprehensive analytics and reporting capabilities further enhanced Noom&#8217;s ability to track the calculator&#8217;s performance and derive actionable insights.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Outgrow provided Noom with real-time data on user interactions, conversion rates, and other valuable metrics. Armed with these insights, Noom optimized and refined its ROI tool to maximize its effectiveness.<\/span><\/p>\n<p><b>And as a result, Noom was able to generate 100k+ visits.<\/b><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Does_Noom_Say_About_Outgrow\"><\/span><span style=\"font-weight: 400;\">What Does Noom Say About Outgrow<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-50780 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/2.16.jpg\" alt=\"Noom interactive case study testimonial\" width=\"602\" height=\"602\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/2.16.jpg 602w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/2.16-300x300.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/2.16-150x150.jpg 150w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Wrap_Up\"><\/span><span style=\"font-weight: 400;\">Wrap Up<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">And with this, we come to the end of the Noom interactive case study. Noom&#8217;s challenge of creating a simple ROI calculator for their public-facing website was swiftly and effectively addressed by leveraging the power of Outgrow. By choosing Outgrow, Noom not only saved valuable time and resources but also created an engaging, user-friendly tool that enhanced their website&#8217;s conversion potential.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The successful implementation of the ROI tool highlights the importance of utilizing innovative solutions like Outgrow to meet evolving customer expectations and drive meaningful results in the digital age.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Did this success story pique your interest to create interactive content for your brand too? Well, you can choose from a variety of content experiences like quizzes, surveys, polls, chatbots, giveaways, product recommendations, etc. If you want to create your first interactive content free of charge, here\u2019s a <\/span><a href=\"https:\/\/app.outgrow.co\/signup\"><span style=\"font-weight: 400;\">7-day free trial<\/span><\/a><span style=\"font-weight: 400;\"> for you!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have any further questions or requests, you can reach out to us at <\/span><a href=\"mailto:questions@outgrow.co\"><span style=\"font-weight: 400;\">questions@outgrow.co<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<\/div>\n<div class=\"new-blog-post-content\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>In this interactive calculator case study, we see how Noom got 100k visitors by using Outgrow calculators and how you can too!<\/p>\n","protected":false},"author":51,"featured_media":50781,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[62],"tags":[139,87],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - 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