to identify its target audience and understand what motivates them.\u00a0<\/span><\/p>\nA double barreled question can lead to unclear answers from consumers. And we all know clarity is key when it comes to advertising.\u00a0<\/span>Let\u2019s have a look at these sets of questions from the marketing and advertising industry.\u00a0<\/span><\/p>\n\n- “Did you find our TV ad entertaining and convincing?”\u00a0<\/span><\/li>\n
- “Please rate the clarity of our print ad and the attractiveness of the graphics.”<\/span><\/li>\n<\/ul>\n
Question 1:\u00a0 “Did you find our TV ad entertaining and convincing?”\u00a0<\/span><\/p>\nThis question combines two aspects of the TV commercial – entertainment and persuasion. Respondents might need help to provide distinct feedback, as entertainment doesn’t necessarily imply influence.\u00a0<\/span><\/p>\nTo improve clarity, it’s better to ask two questions:\u00a0<\/span><\/p>\n\n- “Did you find our TV commercial entertaining?”\u00a0<\/span><\/li>\n
- “Did you find it persuasive?”<\/span><\/li>\n<\/ul>\n
Question 2: “Please rate the clarity of our print ad and the attractiveness of the graphics.”<\/span><\/p>\nThis question addresses the print ad’s clarity and graphics’ attractiveness simultaneously. However, respondents’ opinions on each element may differ. <\/span>To avoid confusion and gather more precise feedback, it’s advisable to ask two individual questions:\u00a0<\/span><\/p>\n\n- “Please rate the clarity of our print ad.”\u00a0<\/span><\/li>\n
- “Please rate the attractiveness of the graphics in our print ad.”<\/span><\/li>\n<\/ul>\n
7. Political Survey<\/b><\/h3>\n
Politics is a complex topic, and surveys about political issues can be difficult to design. A double barreled question is especially problematic in this area. Here are the examples.\u00a0<\/span><\/p>\n\n- “Are you happy with the government’s way of handling social welfare programs and steps to support vulnerable populations?”<\/span><\/li>\n
- “Do you have faith in the government to prioritize and give funds for public infrastructure development?”<\/span><\/li>\n<\/ul>\n
The two questions provided suffer from being double-barreled, combining multiple inquiries into one.\u00a0<\/span><\/p>\n