{"id":53556,"date":"2023-09-28T00:02:00","date_gmt":"2023-09-28T04:02:00","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=53556"},"modified":"2024-04-26T07:25:29","modified_gmt":"2024-04-26T11:25:29","slug":"podcast-jerome-dubreuil","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/podcast-jerome-dubreuil","title":{"rendered":"Marketer of The Month Podcast- EPISODE 127: Digitizing a Sports Giant: Decathlon&#8217;s Chief Digital Officer J\u00e9r\u00f4me Dubreuil Talks Marketing Gamification"},"content":{"rendered":"<div class=\"new-blog-post-content\">\n<p>Hey there! Welcome to the <strong><em>Marketer Of The Month<\/em><\/strong> blog!<\/p>\n<p>We recently interviewed J\u00e9r\u00f4me Dubreuil for our monthly podcast &#8211; \u2018<a href=\"https:\/\/podcasts.apple.com\/cz\/podcast\/marketer-of-the-month\/id1481977557\">Marketer of the Month<\/a>\u2019! We had some amazing insightful conversations with J\u00e9r\u00f4me and here\u2019s what we discussed about-<\/p>\n<p>1. Pandemic Impact: Boosted digital adoption and customer experiences at Decathlon.<\/p>\n<p><span style=\"font-weight: 400;\">2. Unique Digitization Approach: Eco-design, carbon footprint reduction, and sport experience focus.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">3. Influencer Collaboration: Enhancing customer experiences globally via social media.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">4. Cloud Computing Future: Reimagining ownership and transparency in interactions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">5. Gamification in Sport: Integrating VR games and connected treadmills.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">6. User Experience Enhancement: Prioritizing trust, ethics, and Omni-channel experiences.<\/span><\/p>\n<h3><strong>About our host:<\/strong><\/h3>\n<p><strong>Dr. Saksham Sharda<\/strong> is the Chief Information Officer at <a href=\"https:\/\/outgrow.co\/\"><strong>Outgrow.co.<\/strong><\/a> He specializes in data collection, analysis, filtering, and transfer by means of widgets and applets. Interactive, cultural, and trending widgets designed by him have been featured on TrendHunter, Alibaba, ProductHunt, New York Marketing Association, FactoryBerlin, Digimarcon Silicon Valley, and at The European Affiliate Summit.<\/p>\n<h3><strong>About our guest:<\/strong><\/h3>\n<p><strong>J\u00e9r\u00f4me Dubreuil<\/strong> is the Chief Digital Officer at Decathlon since 2020, leading the digital transformation for 100,000 teammates in 70 countries. He boasts over 20 years of experience in tech, including 9 years in Silicon Valley startups, establishing an early startup incubator and launching three successful spinoffs, including the acquisition of Orb Networks by Qualcomm and 9 years in major multinationals, where he played a key role in creating cloud-based services for connected devices.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"EPISODE_127_Digitizing_a_Sports_Giant_Decathlons_Chief_Digital_Officer_Jerome_Dubreuil_Talks_Marketing_Gamification\"><\/span><strong>EPISODE 127: Digitizing a Sports Giant: Decathlon&#8217;s Chief Digital Officer J\u00e9r\u00f4me Dubreuil Talks Marketing Gamification<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-664133aa6ad90\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-664133aa6ad90\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/podcast-jerome-dubreuil\/#EPISODE_127_Digitizing_a_Sports_Giant_Decathlons_Chief_Digital_Officer_Jerome_Dubreuil_Talks_Marketing_Gamification\" title=\"EPISODE 127: Digitizing a Sports Giant: Decathlon&#8217;s Chief Digital Officer J\u00e9r\u00f4me Dubreuil Talks Marketing Gamification\">EPISODE 127: Digitizing a Sports Giant: Decathlon&#8217;s Chief Digital Officer J\u00e9r\u00f4me Dubreuil Talks Marketing Gamification<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/podcast-jerome-dubreuil\/#The_Intro\" title=\"The Intro!\">The Intro!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/podcast-jerome-dubreuil\/#Dont_have_time_to_read_No_problem_just_watch_the_Podcast\" title=\"Don\u2019t have time to read? No problem, just watch the Podcast!\">Don\u2019t have time to read? No problem, just watch the Podcast!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/podcast-jerome-dubreuil\/#Or_you_can_just_listen_to_it_on_Spotify\" title=\"Or you can just listen to it on Spotify!\">Or you can just listen to it on Spotify!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/podcast-jerome-dubreuil\/#The_Rapid_Fire_Round\" title=\"The Rapid Fire Round!\">The Rapid Fire Round!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/podcast-jerome-dubreuil\/#The_Big_Questions\" title=\"The Big Questions!\">The Big Questions!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/outgrow.co\/blog\/podcast-jerome-dubreuil\/#Lets_Conclude\" title=\"Let\u2019s Conclude!\">Let\u2019s Conclude!<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"The_Intro\"><\/span><strong>The Intro!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong><em>Saksham Sharda: <\/em><\/strong>Hi, everyone. Welcome to another episode of Outgrow&#8217;s Marketer of the Month. I&#8217;m your host, Dr. Saksham Sharda, and I\u2019m the creative director at Outgrow. co. And for this month we are going to interview J\u00e9r\u00f4me Dubreuil, who is the Chief Digital Officer at Decathlon.<\/p>\n<p><strong><em>J\u00e9r\u00f4me Dubreuil: <\/em><\/strong>Great to be here. Thank you.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Dont_have_time_to_read_No_problem_just_watch_the_Podcast\"><\/span><strong>Don\u2019t have time to read? No problem, just watch the Podcast!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><iframe loading=\"lazy\" title=\"Digitizing a Sport Giant: Decathlons Chief Digital Officer Jerome Dubreuil on Marketing Gamification\" src=\"https:\/\/www.youtube.com\/embed\/_53mlBSNeDA\" width=\"860\" height=\"484\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Or_you_can_just_listen_to_it_on_Spotify\"><\/span><strong>Or you can just listen to it on Spotify!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><iframe loading=\"lazy\" style=\"border-radius: 12px;\" src=\"https:\/\/open.spotify.com\/embed\/episode\/31Ok2S7IRR68Kxhvubu0Ru\/video?utm_source=generator\" width=\"624\" height=\"351\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Rapid_Fire_Round\"><\/span><strong>The Rapid Fire Round!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-38738 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/07\/rapid-fire.gif\" alt=\"rapid fire\" width=\"320\" height=\"240\"><\/p>\n<p><strong><em>Saksham Sharda:&nbsp; <\/em><\/strong>Describe what your organization does in one sentence.<\/p>\n<p><strong><em>J\u00e9r\u00f4me Dubreuil:<\/em><\/strong> So my organization, Decathlon, is the world multi-sport leader in 70 countries, with 100,000 teammates, making spots available to them.<\/p>\n<p><strong><em>Saksham Sharda: <\/em><\/strong>&nbsp;How long does it take you to get ready in the morning?<\/p>\n<p><strong><em>J\u00e9r\u00f4me Dubreuil: <\/em><\/strong>About 20 minutes.<\/p>\n<p><strong><em>Saksham Sharda<\/em><\/strong>: The most valuable skill you&#8217;ve learned in life?<\/p>\n<p><strong><em>J\u00e9r\u00f4me Dubreuil : <\/em><\/strong>To be empathic.<\/p>\n<p><strong><em>Saksham Sharda: <\/em><\/strong>The city in which the Best Kiss of your life happened?<\/p>\n<p><strong><em>J\u00e9r\u00f4me Dubreuil :<\/em><\/strong> Mexico.<\/p>\n<p><strong><em>Saksham Sharda: <\/em><\/strong>How many speakers can you name at this conference?<\/p>\n<p><strong><em>J\u00e9r\u00f4me Dubreuil: <\/em><\/strong>Maybe five.<\/p>\n<p><strong><em>Saksham Sharda: <\/em><\/strong>In one sentence, describe one problem that your organization is facing.<\/p>\n<p><strong><em>J\u00e9r\u00f4me Dubreuil: <\/em><\/strong>To make sports available to more people using a lot more digital ways and experiences.<\/p>\n<p><strong><em>Saksham Sharda: <\/em><\/strong>How do you relax?<\/p>\n<p><strong><em>J\u00e9r\u00f4me Dubreuil: <\/em><\/strong>Sports, meditation, reading.<\/p>\n<p><strong><em>Saksham Sharda: <\/em><\/strong>And can you name at least three speakers?<\/p>\n<p><strong><em>J\u00e9r\u00f4me Dubreuil:<\/em><\/strong> There was Claire Kanjan. There was Andre from the mural and there forgot her name, that lady from the arch-investing.<\/p>\n<p><strong><em>Saksham Sharda: <\/em><\/strong>A habit of yours that you hate?<\/p>\n<p><strong><em>J\u00e9r\u00f4me Dubreuil : <\/em><\/strong>Pass.<\/p>\n<p><strong><em>Saksham Sharda<\/em><\/strong>: Work from home or work from the office.<\/p>\n<p><strong><em>J\u00e9r\u00f4me Dubreuil : <\/em><\/strong>Both.<\/p>\n<p><strong><em>Saksham Sharda: <\/em><\/strong>The most embarrassing moment of your life?<\/p>\n<p><strong><em>J\u00e9r\u00f4me Dubreuil : <\/em><\/strong>Pass.<\/p>\n<p><strong><em>Saksham Sharda: <\/em><\/strong>How many hours of sleep can you survive on?<\/p>\n<p><strong><em>J\u00e9r\u00f4me Dubreuil : <\/em><\/strong>Zero.<\/p>\n<p><strong><em>Saksham Sharda: <\/em><\/strong>Your favorite app?<\/p>\n<p><strong><em>J\u00e9r\u00f4me Dubreuil : <\/em><\/strong>Decathlon.com.<\/p>\n<p><strong><em>Saksham Sharda: <\/em><\/strong>The first movie that comes to your mind when I say the word technology?<\/p>\n<p><strong><em>J\u00e9r\u00f4me Dubreuil: <\/em><\/strong>That&#8217;s a good one. Did I use all the passes already?<\/p>\n<p><strong><em>Saksham Sharda: <\/em><\/strong>You can use it again. How many cups of coffee do you drink in a day?<\/p>\n<p><strong><em>J\u00e9r\u00f4me Dubreuil: <\/em><\/strong>Usually zero.<\/p>\n<p><strong><em>Saksham Sharda: <\/em><\/strong>Favorite Netflix show?<\/p>\n<p><strong><em>J\u00e9r\u00f4me Dubreuil: <\/em><\/strong>I&#8217;m gonna switch to Amazon Prime, it&#8217;s the expense. And that might be the other answer for the technology.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Big_Questions\"><\/span><strong>The Big Questions!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-42105 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/the-big-question.gif\" alt=\"Big Questions\" width=\"480\" height=\"320\"><\/p>\n<p><strong><em>Saksham Sharda: <\/em><\/strong>So that&#8217;s the end of the rapid fire. So for the long questions, the first one is how has the pandemic affected the digitization strategy?<\/p>\n<p><strong><em>J\u00e9r\u00f4me Dubreuil: <\/em><\/strong>In a very positive way in the sense that there was this massive understanding that digital was a strong channel that we needed to develop. And in short, pre-pandemic for a company that was making north of 10 billion euros turnover in more than 70 countries. Post-pandemic we did that but more than 20%. So a huge shift in awareness, and also in solutions and experiences delivered to our customers digitally.<\/p>\n<p><strong><em>Saksham Sharda: <\/em><\/strong>And how is your strategy of digitization different from other brands in a similar space?<\/p>\n<p><strong><em>J\u00e9r\u00f4me Dubreuil: <\/em><\/strong>Well, I think there&#8217;s a lot of commons between a lot of brands and that&#8217;s okay. I mean, because we all need to go in the same direction. Yet, I think there are a couple of things that stand out. First of all, we have a major desire deep inside of DNA to be planted positively. Decathlon serves hundreds of millions of customers all over the world with, you know, small products. And so we use digital a lot to make sure that the carbon footprint of our company is as small as possible. So for instance, in 2026 we have a goal of having 100% of our products eco-designed, and eco-design means optimizing every process and part of the product so that its carbon footprint is the smallest as possible. And that requires a lot of digital. So that might be, you know, something that we do differently from other companies because it&#8217;s so deep within our processes. And another thing is we want to shift from just you know, providing products and equipment to people to practice sport, whether it&#8217;s casual or high-performance sports, to a world of sport experience, that world where you as a sports practitioner or active practitioner, it might be even for urban mobility, you have this continuous interaction with the Gatling whether for buying, but also for practicing for improving, for connecting with your community. So these are a lot of digital experiences that we&#8217;re building for customers.<\/p>\n<p><strong><em>Saksham Sharda: <\/em><\/strong>And I was planning to work with some influencers or social media people to try to make this happen with experience.<\/p>\n<p><strong><em>J\u00e9r\u00f4me Dubreuil: <\/em><\/strong>Yeah, we started to do that and do some operations, these are very different. We&#8217;re in 70 countries. So every time it&#8217;s different. Now, I think going forward, we&#8217;re probably going to have a more global approach to this. In France, we&#8217;ve worked with a couple of influencers in Europe and others, but more globally going forward, we&#8217;re probably going to be a bit stronger with that.<\/p>\n<p><strong><em>Saksham Sharda: <\/em><\/strong>So as a Chief Digital Officer, what do you think the future of cloud computing is?<\/p>\n<p><strong><em>J\u00e9r\u00f4me Dubreuil: <\/em><\/strong>I think the future of cloud computing is already here. I&#8217;ve been working for the past almost 20 years in Silicon Valley, and used to live in San Francisco. Cloud computing has been around me in my life for, you know, at least 10 years. So to me, the future is here. If you&#8217;re talking about you know, the next step I take is taking us into what tree and how we rethink, the notion of ownership, thanks to a tree and the notion of transparency of what companies are doing for customers. And that&#8217;s something that&#8217;s going to matter to us a lot. Because at the Decathlon trust and high ethics is at the core of our company for the past 45 years. So we&#8217;re going to build upon that a lot.<\/p>\n<p><strong><em>Saksham Sharda: <\/em><\/strong>So you talked about the capital experience, is there going to be gamification involved in that in any way?<\/p>\n<p><strong><em>J\u00e9r\u00f4me Dubreuil: <\/em><\/strong>Yeah, somehow, I mean, an easy answer, you know, is that sport is a game. It&#8217;s always about, you know, playing and winning, of course. But you know, to give you some examples, recently, we worked with the best table tennis game, in virtual reality, that&#8217;s 11 table tennis. We worked and you played it with an Oculus quest, we worked with them to make the precision of the sensation as good as possible and as close as possible to reality, by analyzing and using skills, analyzing all the movements of the ball, the racket, and all that. We also developed and we&#8217;re setting this, don&#8217;t go plug your virtual reality handle on the dongle that looks like a racket, so that the gestures and the feeding are as close as possible to the real game. Yet, you don&#8217;t have a table, you don&#8217;t have a bowl, you just paint the actual reality. And it&#8217;s getting so close to the real game that even you know, good players are using it to practice. So it&#8217;s a form of gamification and yeah, we&#8217;re going into this.<\/p>\n<p><strong><em>Saksham Sharda: <\/em><\/strong>And how vastly adapted do you think this is going to get in the future like is it going to become commonplace everywhere for this to happen?<\/p>\n<p><strong><em>J\u00e9r\u00f4me Dubreuil: <\/em><\/strong>Well, there are two things, on one hand, we are deep in our DNA, and we are super open and innovative. So we are going in these directions. Another example is that you know, we have connected treadmills where you can also, you know, put on a VR headset and, and work in a virtual world rather than just looking at the world in front of you. So we&#8217;re innovating and trying all these experiences at the same time. To us, sports also have to be lived, you know, outside with other people, collective sports, we&#8217;re a big fan of hiking, nature, sports and so on. So, it&#8217;s a balance, embracing digital, but also being so close to the roots of sports and what makes it so important and healthy I would say, for health and our well-being.<\/p>\n<p><strong><em>Saksham Sharda: <\/em><\/strong>So, in your opinion, which element is the most important when it comes to improving and enhancing user experience?<\/p>\n<p><strong><em>J\u00e9r\u00f4me Dubreuil: <\/em><\/strong>While the most important is to understand the users obviously, that starts with establishing that understanding of what their expectations are perceptions are so that they get on we have that little secret sauce is that we have, you know, more than 18,00,000 stores all over the planet, we&#8217;re presented 70 countries, and we&#8217;re an international company. So we can talk to ourselves physically, every day, and we leverage a lot to understand what they want. And people want digital, but they just don&#8217;t want digital, they want this Omni channel experience that goes from our starting digital to the store and back and forth. And also with the circular economy where, you know, we go heavily into renting long term short term, let&#8217;s say, you don&#8217;t buy a bike for your kids that are growing and you change it every year, you rent them over the long term, and you get new ones, we also go into secondhand so we&#8217;re really at that, you know, close contact with users. At the same time, user experience is also about trust and ethics. And this is super important and the direction we are going in providing a larger user experience to people through digital applications. We&#8217;ve thought that such as Decathlon Outdoors, we&#8217;re Decathlon Coach Ticket World, and Pacer, which are activities and applications that help users practice their sport, beyond the act of purchase. With that, and through that, they spend more time with us, and they entrust us with their data. And so in the customer experience here, what matters is the trust that, you know, people can place in the Decathlon, and so we build everything with a strong ethic, at the core or DNA. So to me, these are two key levers, key pillars of the customer experience.<\/p>\n<p><strong><em>Saksham Sharda: <\/em><\/strong>So the last question for you is a little personal, what would you be doing in your life if not this?<\/p>\n<p><strong><em>J\u00e9r\u00f4me Dubreuil: <\/em><\/strong>If I were not doing this, I would do two things, I would work in a very tech-forward environment in innovation. So I mentioned Web3, it&#8217;s a domain that you know, is very exciting to me. And I will be at the forefront of innovation. Or I will not be working. I would just do what I love the most, which is hiking and mountaineering.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Lets_Conclude\"><\/span><strong>Let\u2019s Conclude!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong><em>Saksham Sharda:<\/em><\/strong> Thanks, everyone for joining us for this month&#8217;s episode of Outgrow&#8217;s Marketer of the Month. That was J\u00e9r\u00f4me Dubreuil, who is the Chief Digital Officer at Decathlon.<\/p>\n<p><strong><em>J\u00e9r\u00f4me Dubreuil<\/em>: <\/strong>Pleasure. Thanks for having me.<\/p>\n<p><strong><em>Saksham Sharda: <\/em><\/strong>Check out the website for more details and we&#8217;ll see you once again next month with another marketer of the month.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>We interviewed J\u00e9r\u00f4me Dubreuil for our Marketer of the Month Podcast who shared insights about marketing gamification!<\/p>\n","protected":false},"author":53,"featured_media":58298,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[605],"tags":[1009,673],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketer of the Month Podcast with J\u00e9r\u00f4me Dubreuil<\/title>\n<meta name=\"description\" content=\"We interviewed J\u00e9r\u00f4me Dubreuil for our Marketer of the Month Podcast who shared insights about marketing gamification!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EPISODE 127: Digitizing a Sports Giant: Decathlon&#039;s Chief Digital Officer J\u00e9r\u00f4me Dubreuil Talks Marketing Gamification\" \/>\n<meta property=\"og:description\" content=\"We interviewed J\u00e9r\u00f4me Dubreuil for our Marketer of the Month Podcast who shared insights about marketing gamification!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/outgrow.co\/blog\/podcast-jerome-dubreuil\/\" \/>\n<meta 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