{"id":55199,"date":"2023-11-17T19:09:00","date_gmt":"2023-11-18T00:09:00","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=55199"},"modified":"2024-05-17T08:18:03","modified_gmt":"2024-05-17T12:18:03","slug":"podcast-hovhannes-avoyan","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/podcast-hovhannes-avoyan","title":{"rendered":"Marketer of The Month Podcast- EPISODE 145: From Pixels to Products: Pioneering the Future of Visual Creation with Picsart&#8217;s CEO Hovhannes"},"content":{"rendered":"<div class=\"new-blog-post-content\">\n<h1><span class=\"ez-toc-section\" id=\"EPISODE_145_Marketer_of_the_Month_Podcast_with_Hovhannes_Avoyan\"><\/span><strong>EPISODE 145: Marketer of the Month Podcast with Hovhannes Avoyan<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d1b6c42a739\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d1b6c42a739\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/podcast-hovhannes-avoyan\/#EPISODE_145_Marketer_of_the_Month_Podcast_with_Hovhannes_Avoyan\" title=\"EPISODE 145: Marketer of the Month Podcast with Hovhannes Avoyan\">EPISODE 145: Marketer of the Month Podcast with Hovhannes Avoyan<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/podcast-hovhannes-avoyan\/#About_our_host\" title=\"About our host:\">About our host:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/podcast-hovhannes-avoyan\/#About_our_guest\" title=\"About our guest:\">About our guest:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/podcast-hovhannes-avoyan\/#From_Pixels_to_Products_Pioneering_the_Future_of_Visual_Creation_with_Picsarts_CEO_Hovhannes\" title=\"From Pixels to Products: Pioneering the Future of Visual Creation with Picsart&#8217;s CEO Hovhannes\">From Pixels to Products: Pioneering the Future of Visual Creation with Picsart&#8217;s CEO Hovhannes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/podcast-hovhannes-avoyan\/#Lets_Conclude\" title=\"Let\u2019s Conclude!\">Let\u2019s Conclude!<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>Hey there! Welcome to the <strong><em>Marketer Of The Month<\/em><\/strong> blog!<\/p>\n<p>We recently interviewed Hovhannes Avoyan for our monthly podcast &#8211; \u2018<a href=\"https:\/\/podcasts.apple.com\/cz\/podcast\/marketer-of-the-month\/id1481977557\">Marketer of the Month<\/a>\u2019! We had some amazing insightful conversations with Hovhannes and here\u2019s what we discussed about-<\/p>\n<p>1. Generative AI&#8217;s Impact: Disrupting industries, altering content creation.<\/p>\n<p><span style=\"font-weight: 400;\">2. Jobs and Creativity: Visual communication becoming a career skill<\/span>.<\/p>\n<p><span style=\"font-weight: 400;\">3. Future of Visual Creation: Potential transition to physical products<\/span>.<\/p>\n<p><span style=\"font-weight: 400;\">4. PicsArt&#8217;s Differential Advantages: Encourages fun, gamified creation experiences<\/span>.<\/p>\n<p><span style=\"font-weight: 400;\">5. Gen Z as a Market: Tailoring products for youth, focusing on creativity.<\/span><\/p>\n<p>6. Tech Companies as Media Companies: Technology focus defines Picsart, not media.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"About_our_host\"><\/span><strong>About our host:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Dr. Saksham Sharda<\/strong> is the Chief Information Officer at <a href=\"https:\/\/outgrow.co\/\"><strong>Outgrow.co.<\/strong><\/a> He specializes in data collection, analysis, filtering, and transfer by means of widgets and applets. Interactive, cultural, and trending widgets designed by him have been featured on TrendHunter, Alibaba, ProductHunt, New York Marketing Association, FactoryBerlin, Digimarcon Silicon Valley, and at The European Affiliate Summit.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"About_our_guest\"><\/span><strong>About our guest:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Hovhannes Avoyan<\/strong> is a serial entrepreneur, investor, and scholar. He is the co-founder and CEO of Picsart, a suite of online photo and video editing applications. He also served as President of the Union of Information Technology Enterprises of Armenia (UITE) from its inception in 2000 until 2015. He is a member of the American University of Armenia Corporation Board of Trustees.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"From_Pixels_to_Products_Pioneering_the_Future_of_Visual_Creation_with_Picsarts_CEO_Hovhannes\"><\/span><strong>From Pixels to Products: Pioneering the Future of Visual Creation with Picsart&#8217;s CEO Hovhannes<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><strong>The Intro!<\/strong><\/h3>\n<p><strong><em>Saksham Sharda: <\/em><\/strong>Hi, everyone. Welcome to another episode of Outgrow&#8217;s Marketer of the Month. I&#8217;m your host, Dr. Saksham Sharda, and I\u2019m the creative director at Outgrow. co. And for this month we are going to interview Hovhannes Avoyan who is the CEO and Founder of Picsart.<\/p>\n<p><strong><em>Hovhannes Avoyan: <\/em><\/strong>Great to be here. Thank you.<\/p>\n<h3><strong>Don\u2019t have time to read? No problem, just watch the Podcast!<\/strong><\/h3>\n<p><iframe loading=\"lazy\" title=\"From Pixels to Products: Pioneering the Future of Visual Creation with PicsArt's CEO Hovhannes\" src=\"https:\/\/www.youtube.com\/embed\/H-W2jJf5_mk\" width=\"860\" height=\"484\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3><strong>Or you can just listen to it on Spotify!<\/strong><\/h3>\n<p><iframe loading=\"lazy\" style=\"border-radius: 12px;\" src=\"https:\/\/open.spotify.com\/embed\/episode\/4yaokUfFjzpl7qmficT9GA\/video?utm_source=generator\" width=\"624\" height=\"351\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3><strong>The Rapid Fire Round!<\/strong><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-38738 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/07\/rapid-fire.gif\" alt=\"rapid fire\" width=\"320\" height=\"240\" \/><\/p>\n<p><strong><em>Saksham Sharda:<\/em><\/strong> So describe what your organization does in one sentence.<\/p>\n<p><strong><em>Hovhannes Avoyan:<\/em><\/strong> Picsart is the largest creative platform with over 150 million monthly active users doing 1 billion edits every month. So 1 billion times content is created on our platform every 30 days.<\/p>\n<p><strong><em>Saksham Sharda<\/em><\/strong><em>:<\/em> How long does it take you to get ready in the mornings?<\/p>\n<p><strong><em>Hovhannes Avoyan:<\/em><\/strong> 30 minutes.<\/p>\n<p><strong><em>Saksham Sharda:<\/em><\/strong> A most valuable skill you&#8217;ve learned in life.<\/p>\n<p><strong><em>Hovhannes Avoyan:<\/em><\/strong> Creativity.<\/p>\n<p><strong><em>Saksham Sharda:<\/em><\/strong> How do you relax?<\/p>\n<p><strong><em>Hovhannes Avoyan:<\/em><\/strong> Reading books.<\/p>\n<p><strong><em>Saksham Sharda:<\/em> <\/strong>A habit of yours that you hate?<\/p>\n<p><strong><em>Hovhannes Avoyan:<\/em><\/strong> Procrastination.<\/p>\n<p><strong><em>Saksham Sharda:<\/em> <\/strong>Work from home or work from the office?<\/p>\n<p><strong><em>Hovhannes Avoyan:<\/em><\/strong> I like both.<\/p>\n<p><strong><em>Saksham Sharda:<\/em><\/strong> The most embarrassing moment of your life?<\/p>\n<p><strong><em>Hovhannes Avoyan:<\/em><\/strong> Admitting that I am wrong.<\/p>\n<p><strong><em>Saksham Sharda:<\/em><\/strong> How many hours of sleep can you survive?<\/p>\n<p><strong><em>Hovhannes Avoyan:<\/em><\/strong> I can skip one night. But that will be the maximum.<\/p>\n<p><strong><em>Saksham Sharda:<\/em><\/strong> Your favorite app?<\/p>\n<p><strong><em>Hovhannes Avoyan:<\/em><\/strong> Picsart.<\/p>\n<p><strong><em>Saksham Sharda:<\/em><\/strong> Biggest mistake of your career?<\/p>\n<p><strong><em>Hovhannes Avoyan:<\/em><\/strong> The biggest mistake of my career is trying to be too safe and not trying to make mistakes.<\/p>\n<p><strong><em>Saksham Sharda:<\/em><\/strong> First movie that comes to your mind when I say the word technology?<\/p>\n<p><strong><em>Hovhannes Avoyan<\/em><\/strong><em>:<\/em> Avengers.<\/p>\n<p><strong><em>Saksham Sharda:<\/em><\/strong> How many cups of coffee Can you drink in a day?<\/p>\n<p><strong><em>Hovhannes Avoyan:<\/em><\/strong> 10.<\/p>\n<p><strong><em>Saksham Sharda<\/em>:<\/strong> Favorite Netflix show?<\/p>\n<p><strong><em>Hovhannes Avoyan:<\/em><\/strong> \u00a0I don&#8217;t know.<\/p>\n<h3><strong>The Big Questions!<\/strong><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-42105 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/the-big-question.gif\" alt=\"Big Questions\" width=\"480\" height=\"320\" \/><\/p>\n<p><strong><em>Saksham Sharda:<\/em><\/strong> Do you believe that images created by AI need to be governed by ethical principles and abide by laws and regulations?<\/p>\n<p><strong><em>Hovhannes Avoyan:<\/em><\/strong> To some extent, to the extent that it&#8217;s not slowing the progress. And it&#8217;s not stalled slowly, you know, it&#8217;s not putting local companies to this advantage.<\/p>\n<p><strong><em>Saksham Sharda:<\/em><\/strong> And speaking of CO creating with developers and powering engaging and interactive experiences, what kind of problems would you think your new API offering would solve?<\/p>\n<p><strong><em>Hovhannes Avoyan:<\/em><\/strong> It&#8217;s the lowest barrier to creativity and makes everyone an artist. I think that&#8217;s the biggest promise of this technology. It&#8217;s similar to how smartphones make us photographers. Generative AI is making everybody an artist. And we need to see how the world would look like with everyone being an artist.<\/p>\n<p><strong><em>Saksham Sharda:<\/em><\/strong> And so what will be the future of generative AI in that sense?<\/p>\n<p><strong><em>Hovhannes Avoyan:<\/em><\/strong> It&#8217;s hard to predict, but it&#8217;s disrupting many industries as of today. And it&#8217;s going to impact the way we create content. And it&#8217;s the past no-return point. So we need to embrace it and live with that, and use this as an advantage and not as a threat.<\/p>\n<p><strong><em>Saksham Sharda:<\/em><\/strong> So do you think people are going to lose jobs as the biggest scarce grows?<\/p>\n<p><strong><em>Hovhannes Avoyan:<\/em><\/strong> If we are smart, we shouldn&#8217;t lose jobs we just make. We should adjust, we should adapt. And we should use this as an advantage and not as a threat.<\/p>\n<p><strong><em>Saksham Sharda:<\/em><\/strong> So do you agree that much like good written and spoken communication, the ability to design compelling content is becoming part of the basic career skill set?<\/p>\n<p><strong><em>Hovhannes Avoyan:<\/em><\/strong> Yes, I believe so. I think compelling and good visual communication is an important skill. Photography was a mastery that required a month of training and expensive equipment years back. Now it&#8217;s everybody&#8217;s skill. I think the same will happen with creativity and visual communication. I think everybody will find a way to convert the narrative into their visual art or visual picture to communicate.<\/p>\n<p><strong><em>Saksham Sharda:<\/em><\/strong> So in the same logic, what would be the next barrier after this?<\/p>\n<p><strong><em>Hovhannes Avoyan:<\/em> <\/strong>It&#8217;s going to be more complex. So we started doing still images, so it will be more 3D and videos like the next steps. So I don&#8217;t know what potentially the third big milestone will be in how to convert this visual virtual thing into physical products.<\/p>\n<p><strong><em>Saksham Sharda:<\/em> <\/strong>So lots of leading venture-funded design startups have a lot of overlapping business models. What are the sources of differential advantage for Picsart?<\/p>\n<p><strong><em>Hovhannes Avoyan:<\/em><\/strong> First of all, Picsart is one of the largest platforms. And I mean it, we have the largest number of active users creating on our platform. We also are very much encouraging fun creation. So it&#8217;s very much designed for Gen z&#8217;s, and teenagers to create something fun. And to these fun use cases, Gen Zs build skills, which ultimately they are going to use for their jobs or businesses. So that&#8217;s the most compelling part. So we kind of gamified the creation experience and made it fun and interesting. So everybody can do it. Our slogan was when we started, our slogan was Everyone is an artist. And finally, we see our dreams come true.<\/p>\n<p><strong><em>Saksham Sharda:<\/em> <\/strong>In what ways have you seen that Gen Z as a marketable community differs from previous generations?<\/p>\n<p><strong><em>Hovhannes Avoyan:<\/em><\/strong> We have a less expensive premium with engaging with the previous generation because our product was designed for Gen Z. So I started because I still start with building products for my daughter. So you know, having a focus on young people was always in our DNA. We want to be a product that helps them to be creative, spin out, or be confident in their creative skills, and help them to develop skills they can use in their life.<\/p>\n<p><strong><em>Saksham Sharda:<\/em> <\/strong>Do you agree that the majority of tech companies will look like media companies in the future?<\/p>\n<p><strong><em>Hovhannes Avoyan:<\/em><\/strong> I don&#8217;t think so. I think technology is a big part of our company. And we are seeing ourselves more like a technology company than a media company in a sense. We are investing heavily in technology, we want to be on the frontier of innovation. I think innovating the way the technology is going to be used by our pro users is a very important mission of Picsart and in companies like us.<\/p>\n<p><strong><em>Saksham Sharda:<\/em><\/strong> Alright, so the last question for you is, what would you be doing in your life if not this?<\/p>\n<p><strong><em>Hovhannes Avoyan:<\/em> <\/strong>I would love to do so I went before starting to do entrepreneurial things. I was a professor at the University I was lecturing and education is an important part of myself. I like educating, training, and sharing my knowledge and the reason I&#8217;m very excited about our mission of Picsart is because we are educating people. We are educating people at scale. So education will be my second best thing.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Lets_Conclude\"><\/span><strong>Let\u2019s Conclude!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong><em>Saksham Sharda<\/em><\/strong>: Thanks, everyone for joining us for this month&#8217;s episode of Outgrow&#8217;s Marketer of the Month. That was Hovhannes Avoyan who is the CEO and Founder of Picsart.<\/p>\n<p><strong><em>Hovhannes Avoyan: <\/em><\/strong>Pleasure. Thanks for having me.<\/p>\n<p><strong><em>Saksham Sharda: <\/em><\/strong>Check out the website for more details and we&#8217;ll see you once again next month with another marketer of the month.<\/p>\n<\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We interviewed Hovhannes Avoyan for our Marketer of the Month Podcast who shared insights on the future of visual creation!<\/p>\n","protected":false},"author":53,"featured_media":58724,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[605],"tags":[1009,673],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketer of the Month Podcast with Hovhannes Avoyan<\/title>\n<meta name=\"description\" content=\"We interviewed Hovhannes Avoyan for our Marketer of the Month Podcast who shared insights on the future of visual creation!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/55199\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EPISODE 145: From Pixels to Products: Pioneering the Future of Visual Creation with Picsart&#039;s CEO Hovhannes\" \/>\n<meta property=\"og:description\" content=\"We interviewed Hovhannes Avoyan for our Marketer of the Month Podcast who shared insights on the future of visual creation!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/55199\" \/>\n<meta property=\"og:site_name\" content=\"Outgrow\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OutgrowCo\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-18T00:09:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-17T12:18:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/11\/hovhannes-avoyan-podcast.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Muskan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@outgrowco\" \/>\n<meta name=\"twitter:site\" content=\"@outgrowco\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Muskan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/outgrow.co\/blog\/podcast-hovhannes-avoyan\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/outgrow.co\/blog\/podcast-hovhannes-avoyan\/\"},\"author\":{\"name\":\"Muskan\",\"@id\":\"https:\/\/outgrow.co\/blog\/#\/schema\/person\/5e88fc32bb1f2ef886c6d730677bb509\"},\"headline\":\"Marketer of The Month Podcast- EPISODE 145: From Pixels to Products: Pioneering the Future of Visual Creation with Picsart&#8217;s CEO Hovhannes\",\"datePublished\":\"2023-11-18T00:09:00+00:00\",\"dateModified\":\"2024-05-17T12:18:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/outgrow.co\/blog\/podcast-hovhannes-avoyan\/\"},\"wordCount\":1505,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/outgrow.co\/blog\/#organization\"},\"keywords\":[\"marketing podcast\",\"podcast\"],\"articleSection\":[\"Podcasts\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/outgrow.co\/blog\/podcast-hovhannes-avoyan\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/outgrow.co\/blog\/podcast-hovhannes-avoyan\/\",\"url\":\"https:\/\/outgrow.co\/blog\/podcast-hovhannes-avoyan\/\",\"name\":\"Marketer of the Month Podcast with Hovhannes Avoyan\",\"isPartOf\":{\"@id\":\"https:\/\/outgrow.co\/blog\/#website\"},\"datePublished\":\"2023-11-18T00:09:00+00:00\",\"dateModified\":\"2024-05-17T12:18:03+00:00\",\"description\":\"We interviewed Hovhannes Avoyan for our Marketer of the Month Podcast who shared insights on the future of visual creation!\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/outgrow.co\/blog\/podcast-hovhannes-avoyan\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/outgrow.co\/blog\/#website\",\"url\":\"https:\/\/outgrow.co\/blog\/\",\"name\":\"Outgrow\",\"description\":\"Build Highly Converting Interactive Calculators\",\"publisher\":{\"@id\":\"https:\/\/outgrow.co\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/outgrow.co\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/outgrow.co\/blog\/#organization\",\"name\":\"Outgrow\",\"url\":\"https:\/\/outgrow.co\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/outgrow.co\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/03\/cropped-vTrhdEqOTQC9sWqGhhKQ_logo.png\",\"contentUrl\":\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/03\/cropped-vTrhdEqOTQC9sWqGhhKQ_logo.png\",\"width\":512,\"height\":113,\"caption\":\"Outgrow\"},\"image\":{\"@id\":\"https:\/\/outgrow.co\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/OutgrowCo\/\",\"https:\/\/twitter.com\/outgrowco\",\"https:\/\/www.instagram.com\/outgrow.co\/\",\"https:\/\/www.linkedin.com\/company\/7966190\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/outgrow.co\/blog\/#\/schema\/person\/5e88fc32bb1f2ef886c6d730677bb509\",\"name\":\"Muskan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/outgrow.co\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/373c3ce0f09083e9472e81a30710011a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/373c3ce0f09083e9472e81a30710011a?s=96&d=mm&r=g\",\"caption\":\"Muskan\"},\"description\":\"Muskan is a Marketing Analyst at Outgrow. She is working on multiple areas of marketing. On her days off though, she loves exploring new cafes, drinking coffee, and catching up with friends.\",\"url\":\"https:\/\/outgrow.co\/blog\/author\/muskan\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketer of the Month Podcast with Hovhannes Avoyan","description":"We interviewed Hovhannes Avoyan for our Marketer of the Month Podcast who shared insights on the future of visual creation!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/55199","og_locale":"en_GB","og_type":"article","og_title":"EPISODE 145: From Pixels to Products: Pioneering the Future of Visual Creation with Picsart's CEO Hovhannes","og_description":"We interviewed Hovhannes Avoyan for our Marketer of the Month Podcast who shared insights on the future of visual creation!","og_url":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/55199","og_site_name":"Outgrow","article_publisher":"https:\/\/www.facebook.com\/OutgrowCo\/","article_published_time":"2023-11-18T00:09:00+00:00","article_modified_time":"2024-05-17T12:18:03+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/11\/hovhannes-avoyan-podcast.png","type":"image\/png"}],"author":"Muskan","twitter_card":"summary_large_image","twitter_creator":"@outgrowco","twitter_site":"@outgrowco","twitter_misc":{"Written by":"Muskan","Estimated reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/outgrow.co\/blog\/podcast-hovhannes-avoyan\/#article","isPartOf":{"@id":"https:\/\/outgrow.co\/blog\/podcast-hovhannes-avoyan\/"},"author":{"name":"Muskan","@id":"https:\/\/outgrow.co\/blog\/#\/schema\/person\/5e88fc32bb1f2ef886c6d730677bb509"},"headline":"Marketer of The Month Podcast- EPISODE 145: From Pixels to Products: Pioneering the Future of Visual Creation with Picsart&#8217;s CEO Hovhannes","datePublished":"2023-11-18T00:09:00+00:00","dateModified":"2024-05-17T12:18:03+00:00","mainEntityOfPage":{"@id":"https:\/\/outgrow.co\/blog\/podcast-hovhannes-avoyan\/"},"wordCount":1505,"commentCount":0,"publisher":{"@id":"https:\/\/outgrow.co\/blog\/#organization"},"keywords":["marketing podcast","podcast"],"articleSection":["Podcasts"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/outgrow.co\/blog\/podcast-hovhannes-avoyan\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/outgrow.co\/blog\/podcast-hovhannes-avoyan\/","url":"https:\/\/outgrow.co\/blog\/podcast-hovhannes-avoyan\/","name":"Marketer of the Month Podcast with Hovhannes Avoyan","isPartOf":{"@id":"https:\/\/outgrow.co\/blog\/#website"},"datePublished":"2023-11-18T00:09:00+00:00","dateModified":"2024-05-17T12:18:03+00:00","description":"We interviewed Hovhannes Avoyan for our Marketer of the Month Podcast who shared insights on the future of visual creation!","inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/outgrow.co\/blog\/podcast-hovhannes-avoyan\/"]}]},{"@type":"WebSite","@id":"https:\/\/outgrow.co\/blog\/#website","url":"https:\/\/outgrow.co\/blog\/","name":"Outgrow","description":"Build Highly Converting Interactive Calculators","publisher":{"@id":"https:\/\/outgrow.co\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/outgrow.co\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/outgrow.co\/blog\/#organization","name":"Outgrow","url":"https:\/\/outgrow.co\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/outgrow.co\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/03\/cropped-vTrhdEqOTQC9sWqGhhKQ_logo.png","contentUrl":"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/03\/cropped-vTrhdEqOTQC9sWqGhhKQ_logo.png","width":512,"height":113,"caption":"Outgrow"},"image":{"@id":"https:\/\/outgrow.co\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/OutgrowCo\/","https:\/\/twitter.com\/outgrowco","https:\/\/www.instagram.com\/outgrow.co\/","https:\/\/www.linkedin.com\/company\/7966190"]},{"@type":"Person","@id":"https:\/\/outgrow.co\/blog\/#\/schema\/person\/5e88fc32bb1f2ef886c6d730677bb509","name":"Muskan","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/outgrow.co\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/373c3ce0f09083e9472e81a30710011a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/373c3ce0f09083e9472e81a30710011a?s=96&d=mm&r=g","caption":"Muskan"},"description":"Muskan is a Marketing Analyst at Outgrow. She is working on multiple areas of marketing. On her days off though, she loves exploring new cafes, drinking coffee, and catching up with friends.","url":"https:\/\/outgrow.co\/blog\/author\/muskan\/"}]}},"_links":{"self":[{"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/55199"}],"collection":[{"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/users\/53"}],"replies":[{"embeddable":true,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/comments?post=55199"}],"version-history":[{"count":7,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/55199\/revisions"}],"predecessor-version":[{"id":58725,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/55199\/revisions\/58725"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/media\/58724"}],"wp:attachment":[{"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/media?parent=55199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/categories?post=55199"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/tags?post=55199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}