{"id":58475,"date":"2024-05-09T05:12:06","date_gmt":"2024-05-09T09:12:06","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=58475"},"modified":"2024-05-20T01:46:59","modified_gmt":"2024-05-20T05:46:59","slug":"podcast-philipp-schulte","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/podcast-philipp-schulte","title":{"rendered":"Marketer of The Month Podcast- EPISODE 188: From Banknotes to Bytes: G+D Mobile Security&#8217;s CEO Philipp Schulte&#8217;s Blueprint for the IoT Era Innovation and Marketing"},"content":{"rendered":"<div class=\"new-blog-post-content\">\n<h1><span class=\"ez-toc-section\" id=\"EPISODE_188_Marketer_of_the_Month_Podcast_with_Philipp_Schulte\"><\/span><b>EPISODE 188: Marketer of the Month Podcast with Philipp Schulte<\/b><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d9756a77b2a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d9756a77b2a\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/podcast-philipp-schulte\/#EPISODE_188_Marketer_of_the_Month_Podcast_with_Philipp_Schulte\" title=\"EPISODE 188: Marketer of the Month Podcast with Philipp Schulte\">EPISODE 188: Marketer of the Month Podcast with Philipp Schulte<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/podcast-philipp-schulte\/#About_our_host\" title=\"About our host:\">About our host:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/podcast-philipp-schulte\/#About_our_guest\" title=\"About our guest:\">About our guest:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/podcast-philipp-schulte\/#From_Banknotes_to_Bytes_GD_Mobile_Securitys_CEO_Philipp_Schultes_Blueprint_for_the_IoT_Era_Innovation_and_Marketing\" title=\"From Banknotes to Bytes: G+D Mobile Security&#8217;s CEO Philipp Schulte&#8217;s Blueprint for the IoT Era Innovation and Marketing\">From Banknotes to Bytes: G+D Mobile Security&#8217;s CEO Philipp Schulte&#8217;s Blueprint for the IoT Era Innovation and Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/podcast-philipp-schulte\/#Lets_Conclude\" title=\"Let\u2019s Conclude!\">Let\u2019s Conclude!<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>Hey there! Welcome to the <strong><em>Marketer Of The Month<\/em><\/strong> blog!<\/p>\n<p><span style=\"font-weight: 400;\">We recently interviewed Philipp Schulte for our monthly podcast &#8211; \u2018<\/span><a href=\"https:\/\/podcasts.apple.com\/cz\/podcast\/marketer-of-the-month\/id1481977557\"><span style=\"font-weight: 400;\">Marketer of the Month<\/span><\/a><span style=\"font-weight: 400;\">\u2019! We had some amazing insightful conversations with Philipp and here\u2019s what we discussed about &#8211;<\/span><\/p>\n<p>1. <span style=\"font-weight: 400;\">IoT provides secure technology for critical infrastructures, ensuring reliable data transmission and security benefits.<\/span><\/p>\n<p>2. <span style=\"font-weight: 400;\">Investments in transportation, logistics, and tracking solutions optimizing supply chains, and enhancing environmental control.<\/span><\/p>\n<p>3. <span style=\"font-weight: 400;\">Efficiency and waste reduction, such as eliminating plastic SIM cards, lead to CO2 footprint advantages.<\/span><\/p>\n<p>4. <span style=\"font-weight: 400;\">Reducing complexity and ensuring interoperability is crucial for IoT&#8217;s full growth potential.<\/span><\/p>\n<p>5. <span style=\"font-weight: 400;\">Importance of balancing regulatory changes like the AI Act and Cyber Resilience Act to foster a healthy IoT ecosystem.<\/span><\/p>\n<p>6. <span style=\"font-weight: 400;\">Security is built into all layers, including chips, operating systems, encryption technology, and data management.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"About_our_host\"><\/span><strong>About our host:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Dr. Saksham Sharda<\/strong> is the Chief Information Officer at <a href=\"https:\/\/outgrow.co\/\"><strong>Outgrow.co.<\/strong><\/a> He specializes in data collection, analysis, filtering, and transfer by means of widgets and applets. Interactive, cultural, and trending widgets designed by him have been featured on TrendHunter, Alibaba, ProductHunt, New York Marketing Association, FactoryBerlin, Digimarcon Silicon Valley, and at The European Affiliate Summit.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"About_our_guest\"><\/span><strong>About our guest:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>Philipp Schulte<\/b><span style=\"font-weight: 400;\">, CEO of Giesecke+Devrient Mobile Security, pioneers connectivity and IoT innovation. His corporate strategy expertise, coupled with CFO experience, drives his passion for innovation. With a background in management consulting and academia, he brings a strategic vision to the forefront.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"From_Banknotes_to_Bytes_GD_Mobile_Securitys_CEO_Philipp_Schultes_Blueprint_for_the_IoT_Era_Innovation_and_Marketing\"><\/span><b>From Banknotes to Bytes: G+D Mobile Security&#8217;s CEO Philipp Schulte&#8217;s Blueprint for the IoT Era Innovation and Marketing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><strong>The Intro!<\/strong><\/h3>\n<p><b><i>Saksham Sharda: <\/i><\/b><span style=\"font-weight: 400;\">Hi, everyone. Welcome to another episode of Outgrow&#8217;s Marketer of the Month. I&#8217;m your host, Dr. Saksham Sharda, and I\u2019m the creative director at Outgrow. co. And for this month we are going to interview Philipp Schulte, CEO of Giesecke+Devrient, Mobile Security\u00a0\u00a0<\/span><\/p>\n<p><b><i>Philipp Schulte: <\/i><\/b><span style=\"font-weight: 400;\">Great to be here. Thank you.<\/span><\/p>\n<h3><strong>Don\u2019t have time to read? No problem, just watch the Podcast!<\/strong><\/h3>\n<p><iframe loading=\"lazy\" title=\"From Banknotes to Bytes: G+D Mobile Security CEO's Blueprint for the IoT Era Innovation &amp; Marketing\" src=\"https:\/\/www.youtube.com\/embed\/GZMwkI45g70\" width=\"860\" height=\"484\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3><strong>Or you can just listen to it on Spotify!<\/strong><\/h3>\n<p><iframe loading=\"lazy\" style=\"border-radius: 12px;\" src=\"https:\/\/open.spotify.com\/embed\/episode\/4YYyGa2iE2QzbVEEEn8UnU\/video?utm_source=generator\" width=\"624\" height=\"351\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3><strong>The Rapid Fire Round!<\/strong><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-38738 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/07\/rapid-fire.gif\" alt=\"rapid fire Don McGuire\" width=\"320\" height=\"240\" \/><\/p>\n<p><b><i>Saksham Sharda: <\/i><\/b><span style=\"font-weight: 400;\">All right, so let&#8217;s start with the rapid-fire round just to break the ice. The first one is, at what age do you want to retire?<\/span><\/p>\n<p><b><i>Philipp Schulte: <\/i><\/b><span style=\"font-weight: 400;\">At an age where I&#8217;m still able to read because that&#8217;s my ultimate dream that I&#8217;d just sit in an armchair and read all the books that I never find the time to do.<\/span><\/p>\n<p><b><i>Saksham Sharda: <\/i><\/b><span style=\"font-weight: 400;\">Okay, we just step back like three steps?<\/span><\/p>\n<p><b><i>Philipp Schulte:<\/i><\/b><span style=\"font-weight: 400;\"> Three steps.<\/span><\/p>\n<p><b><i>Saksham Sharda: <\/i><\/b><span style=\"font-weight: 400;\">Yes. That&#8217;s good. Thank you. Alright, so the second one is, how long does it take you to get ready in the mornings?<\/span><\/p>\n<p><b><i>Philipp Schulte: <\/i><\/b><span style=\"font-weight: 400;\">Roughly 30 minutes for myself. 30 minutes for my kids.<\/span><\/p>\n<p><b><i>Saksham Sharda: <\/i><\/b><span style=\"font-weight: 400;\">Favorite color?<\/span><\/p>\n<p><b><i>Philipp Schulte: <\/i><\/b><span style=\"font-weight: 400;\">Blue.<\/span><\/p>\n<p><b><i>Saksham Sharda: <\/i><\/b><span style=\"font-weight: 400;\">What time of day are you most inspired?<\/span><\/p>\n<p><b><i>Philipp Schulte: <\/i><\/b><span style=\"font-weight: 400;\">Probably the best thoughts I have during nighttime.<\/span><\/p>\n<p><b><i>Saksham Sharda: <\/i><\/b><span style=\"font-weight: 400;\">How many hours of sleep can you survive on?<\/span><\/p>\n<p><b><i>Philipp Schulte: <\/i><\/b><span style=\"font-weight: 400;\">Two nights with five hours is okay. After that it becomes tough.<\/span><\/p>\n<p><b><i>Saksham Sharda: <\/i><\/b><span style=\"font-weight: 400;\">Fill in the blank. An upcoming technology trend is _____. Or an upcoming marketing trend is blank. You can choose.<\/span><\/p>\n<p><b><i>Philipp Schulte: <\/i><\/b><span style=\"font-weight: 400;\">The upcoming technology trend is augmented reality.<\/span><\/p>\n<p><b><i>Saksham Sharda: <\/i><\/b><span style=\"font-weight: 400;\">The city in which the best kiss of your life happened.<\/span><\/p>\n<p><b><i>Philipp Schulte: <\/i><\/b><span style=\"font-weight: 400;\">That for sure has to be in Bavaria where I kissed my wife.<\/span><\/p>\n<p><b><i>Saksham Sharda: <\/i><\/b><span style=\"font-weight: 400;\">Okay. Pick one. Elon Musk or Mark Zuckerberg?<\/span><\/p>\n<p><b><i>Philipp Schulte: <\/i><\/b><span style=\"font-weight: 400;\">Steve was there.<\/span><\/p>\n<p><b><i>Saksham Sharda: <\/i><\/b><span style=\"font-weight: 400;\">How do you relax?<\/span><\/p>\n<p><b><i>Philipp Schulte: <\/i><\/b><span style=\"font-weight: 400;\">By reading.<\/span><\/p>\n<p><b><i>Saksham Sharda: <\/i><\/b><span style=\"font-weight: 400;\">How many cups of coffee do you drink per day?<\/span><\/p>\n<p><b><i>Philipp Schulte: <\/i><\/b><span style=\"font-weight: 400;\">Probably too many. I would say five.<\/span><\/p>\n<p><b><i>Saksham Sharda: <\/i><\/b><span style=\"font-weight: 400;\">A habit of yours that you hate.<\/span><\/p>\n<p><b><i>Philipp Schulte: <\/i><\/b><span style=\"font-weight: 400;\">How to learn new things.<\/span><\/p>\n<p><b><i>Saksham Sharda: <\/i><\/b><span style=\"font-weight: 400;\">Your favorite Netflix show.<\/span><\/p>\n<p><b><i>Philipp Schulte: <\/i><\/b><span style=\"font-weight: 400;\">Money Heist.<\/span><\/p>\n<p><b><i>Saksham Sharda: <\/i><\/b><span style=\"font-weight: 400;\">One-word description of your leadership style.<\/span><\/p>\n<p><b><i>Philipp Schulte: <\/i><\/b><span style=\"font-weight: 400;\">Encouraging.<\/span><\/p>\n<p><b><i>Saksham Sharda: <\/i><\/b><span style=\"font-weight: 400;\">Top priority in your daily schedule.<\/span><\/p>\n<p><b><i>Philipp Schulte: <\/i><\/b><span style=\"font-weight: 400;\">Survive.<\/span><\/p>\n<p><b><i>Saksham Sharda: <\/i><\/b><span style=\"font-weight: 400;\">Ideal vacation spot for relaxation.<\/span><\/p>\n<p><b><i>Philipp Schulte: <\/i><\/b><span style=\"font-weight: 400;\">A warm sunny beach.<\/span><\/p>\n<p><b><i>Saksham Sharda: <\/i><\/b><span style=\"font-weight: 400;\">Key factor for maintaining a work-life balance.<\/span><\/p>\n<p><b><i>Philipp Schulte: <\/i><\/b><span style=\"font-weight: 400;\">Try not to go hard. Sometimes accepting that we have to make compromises on either side.<\/span><\/p>\n<h3><strong style=\"color: var(--global-palette3); font-family: inherit; font-size: 28px;\">The Big Questions!<\/strong><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-42105 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/the-big-question.gif\" alt=\"Big Questions Don McGuire\" width=\"480\" height=\"320\" \/><\/p>\n<p><b><i>Saksham Sharda: <\/i><\/b><span style=\"font-weight: 400;\">Okay, well that&#8217;s the end of the rapid fire. Let&#8217;s go into the longer questions. Where did G+D originate from and how does it position itself in the IoT market?<\/span><\/p>\n<p><b><i>Philipp Schulte: <\/i><\/b><span style=\"font-weight: 400;\">So how do you come from bank node printing to IoT? That&#8217;s the story of G+D. It was founded 170 years ago in eastern Germany. Nowadays headquartered in Munich. We originated in the bank court industry and we have been doing that ever since. But over time the decades and centuries we have innovated and evolved in many different aspects as well. And nowadays we are very present in digital security also IT space financial platforms and currency technology.<\/span><\/p>\n<p><b><i>Saksham Sharda: <\/i><\/b><span style=\"font-weight: 400;\">So what&#8217;s so exciting about this space now compared to the other spaces that you&#8217;ve been in, historically?<\/span><\/p>\n<p><b><i>Philipp Schulte: <\/i><\/b><span style=\"font-weight: 400;\">What fascinates me is really that we are working in very critical infrastructures, right? We provide security technology that is then ultimately reliable so that all of our customers can work with that and enjoy the security benefits that come on.<\/span><\/p>\n<p><b><i>Saksham Sharda: <\/i><\/b><span style=\"font-weight: 400;\">So how would you, in your terms define the IOT and its impact on society?<\/span><\/p>\n<p><b><i>Philipp Schulte: <\/i><\/b><span style=\"font-weight: 400;\">IoT is ultimately about connecting everything that runs on power and that is our ultimate goal to first have that secure connectivity, but also then ensure that we can have reliable data transmission from one device to the other one. And that will provide a lot of economic, environmental, and societal benefits.<\/span><\/p>\n<p><b><i>Saksham Sharda: <\/i><\/b><span style=\"font-weight: 400;\">And so in what ways do you foresee IoT revolutionizing industries beyond technology? So for instance, healthcare, transportation, agriculture, or any other industry that comes to mind?<\/span><\/p>\n<p><b><i>Philipp Schulte: <\/i><\/b><span style=\"font-weight: 400;\">Transportation is a good keyword because we are investing heavily in that space. And so last year we acquired a company that was providing IOT tracking solutions to optimize supply chains in transport and logistics. The ability to track where you are moving goods at any point in time and get all the kinds of environmental parameters under your control, by itself is very valuable.<\/span><\/p>\n<p><b><i>Saksham Sharda: <\/i><\/b><span style=\"font-weight: 400;\">So you talked about the environment. So in what manner will the IOT address these global challenges like climate change, hunger, and health?<\/span><\/p>\n<p><b><i>Philipp Schulte: <\/i><\/b><span style=\"font-weight: 400;\">Well, you cannot solve everything. I hope that&#8217;s clear. But if we get more efficiency in a lot of our day-to-day processes, if we require less material to be moved around if we produce less waste all of that has a very clear impact on on environmental standards and ultimately then also like climate change.<\/span><\/p>\n<p><b><i>Saksham Sharda: <\/i><\/b><span style=\"font-weight: 400;\">So you&#8217;d say efficiency is a key parameter of IoT?<\/span><\/p>\n<p><b><i>Philipp Schulte: <\/i><\/b><span style=\"font-weight: 400;\">It&#8217;s one of the most prominent benefits. I would say yes. It&#8217;s also a reduction of waste, right? I mean we are very heavily invested in, which is the success of the physical plastic SIM card. And here we are getting rid of all the plastic around that. And that has 42% CO2 footprint advantage over web plastic.<\/span><\/p>\n<p><b><i>Saksham Sharda: <\/i><\/b><span style=\"font-weight: 400;\">So you said you&#8217;re involved worldwide now, so how does G+D tackle global connectivity gaps to ensure continuous device connectivity worldwide?<\/span><\/p>\n<p><b><i>Philipp Schulte: <\/i><\/b><span style=\"font-weight: 400;\">Yes, also here we have done some investments. We acquired a so-called MBNO, a mobile virtual network operator who is active in most of the countries around the planet. And that means by having that and our security technology, we can ensure that the device wherever it&#8217;s being turned on, can securely connect to any network out there.<\/span><\/p>\n<p><b><i>Saksham Sharda: <\/i><\/b><span style=\"font-weight: 400;\">And so what about diverse geographical regions where connectivity is hard? Are there any challenges you&#8217;re facing or any improvements you&#8217;re making there?<\/span><\/p>\n<p><b><i>Philipp Schulte: <\/i><\/b><span style=\"font-weight: 400;\">The big thing of course, beyond cellular connectivity, is also then connectivity via satellite, right? So here we are already in partnerships with a couple of active companies in that sphere. It can be a very good combination that you have reliable cellular connectivity wherever that is available. But roughly 90% of the world&#8217;s landmarks, no, the world are not covered by cellular connectivity. So that&#8217;s actually where satellites can play a very important role.<\/span><\/p>\n<p><b><i>Saksham Sharda: <\/i><\/b><span style=\"font-weight: 400;\">So, taking a break from these questions, we are gonna ask you a question. What does your typical day look like? You wake up in the morning and what is your business day like?<\/span><\/p>\n<p><b><i>Philipp Schulte: <\/i><\/b><span style=\"font-weight: 400;\">I&#8217;m not sure there is something like a typical day because it can be very different. Whether it&#8217;s a day in the office or whether it&#8217;s a day being at a convention like here in Barcelona last week I was at another convention in Stockholm for example. But usually, what I do, I try to get up very early in the morning get myself ready, help to make breakfast for my kids, set them off to school, then drive to the office, and then it&#8217;s very much packed with meetings, right? Ultimately that&#8217;s my job to to be in discussion with people, try to make decisions get approvals, and steer the business.<\/span><\/p>\n<p><b><i>Saksham Sharda: <\/i><\/b><span style=\"font-weight: 400;\">So which other conventions do you go to besides Mobile World Congress?<\/span><\/p>\n<p><b><i>Philipp Schulte: <\/i><\/b><span style=\"font-weight: 400;\">So I was on the consumer electronic show in Las Vegas at the beginning of the year. Great. Starting the year. Last week was actually in Stockholm, the tech arena, which was very exciting. And usually, we try to have some kind of schedule around the year of the things where mostly we can also meet customers. That&#8217;s what&#8217;s driving me.<\/span><\/p>\n<p><b><i>Saksham Sharda: <\/i><\/b><span style=\"font-weight: 400;\">So keeping all the different sectors that you&#8217;ve talked about and the different events that you&#8217;ve been to, what do you think is overall necessary for the IoT to achieve its full growth potential?<\/span><\/p>\n<p><b><i>Philipp Schulte: <\/i><\/b><span style=\"font-weight: 400;\">For me, it&#8217;s about the reduction of complexity and ensuring interoperability. There are other many we are talking about billions of different devices with different manufacturers and we find good mechanisms to ensure that they all can speak to each other and that we get the value out of it.<\/span><\/p>\n<p><b><i>Saksham Sharda: <\/i><\/b><span style=\"font-weight: 400;\">And are there any specific regulatory or policy changes you believe are crucial to fostering this growth of the IoT industry?<\/span><\/p>\n<p><b><i>Philipp Schulte: <\/i><\/b><span style=\"font-weight: 400;\">Well, we are looking at a couple of regulatory changes, for example, when it comes to the AI act that is being discussed in Europe when you&#8217;re talking about the Cyber Resilience Act. So all of these can be very important ingredients now the rot to ensure that we have a healthy ecosystem. What is always important is that the regulation does not interfere with innovation too much have to balance it.<\/span><\/p>\n<p><b><i>Saksham Sharda: <\/i><\/b><span style=\"font-weight: 400;\">So how does G+D contribute to IoT growth and address associated challenges?<\/span><\/p>\n<p><b><i>Philipp Schulte: <\/i><\/b><span style=\"font-weight: 400;\">Well, we provide key ingredients when it comes to security technology to have secure network authentications. We&#8217;ve been doing this for more than 30 years, and we are, I believe, a well-known trusted partner in the ecosystem.<\/span><\/p>\n<p><b><i>Saksham Sharda: <\/i><\/b><span style=\"font-weight: 400;\">So can you outline some of the key contributions G+D has made to the advancement of IoT technology and how it navigates challenges in this dynamic market?<\/span><\/p>\n<p><b><i>Philipp Schulte: <\/i><\/b><span style=\"font-weight: 400;\">Yeah, for sure. It is a dynamic market. One of the things that we are influencing this, of course via the normal standardization bodies, right? Of course. We play an active role in shaping industry standards like the recent STP 32 that was published. We had our contributions into that one as well, but ultimately is more about providing secure technology to our customers that is secure against attacks. And that will create confidence in the whole system.<\/span><\/p>\n<p><b><i>Saksham Sharda: <\/i><\/b><span style=\"font-weight: 400;\">So what is the business case would you say, in general for IoT adoption amongst these customers that you&#8217;re talking about? And how does G+D assist them in achieving it?<\/span><\/p>\n<p><b><i>Philipp Schulte: <\/i><\/b><span style=\"font-weight: 400;\">Well, I wouldn&#8217;t say there&#8217;s like this one business case. You have to look at that depending on the specific use case, depending on the specific industry vertical that you are then targeting to come back to what we mentioned before on the transport and logistics side, right? If you can allow the logistics company to have 5% less waste in their supply chain needing fewer containers, for example, to ship all their goods because, at any point in time, you know exactly where all the other 95% of containers are and where they will arrive at the next destination. That is the real value that pays by itself.<\/span><\/p>\n<p><b><i>Saksham Sharda: <\/i><\/b><span style=\"font-weight: 400;\">And in what ways does G+D support its customers in overcoming obstacles commonly associated with IoT deployments such as security concerns or interoperability issues?<\/span><\/p>\n<p><b><i>Philipp Schulte: <\/i><\/b><span style=\"font-weight: 400;\">So yes, for sure it&#8217;s about security that we provide. For example, the secure operating systems, and the secure profile generation that is personalized for each customer or each device. And for sure it&#8217;s about taking complexity, right? It&#8217;s that we have packaged solutions that provide you with global connectivity out of the box no matter where you are.<\/span><\/p>\n<p><b><i>Saksham Sharda: <\/i><\/b><span style=\"font-weight: 400;\">Could you comment a bit on the relationship between IoT and AI? Since everyone is talking about AI all the time.<\/span><\/p>\n<p><b><i>Philipp Schulte: <\/i><\/b><span style=\"font-weight: 400;\">It can be very interesting, but some of these megatrends, converge or they have a certain crossroad. For sure AI provides potentially great analytical capabilities, right? That can then help to build on connected devices and to make maybe some of the efficiency gains even higher. That&#8217;s why I see where AI can for sure fit for the role.<\/span><\/p>\n<p><b><i>Saksham Sharda: <\/i><\/b><span style=\"font-weight: 400;\">Are there any specific use cases where the synergy between IOT and AI has resulted in transformative outcomes or innovative solutions?<\/span><\/p>\n<p><b><i>Philipp Schulte: <\/i><\/b><span style=\"font-weight: 400;\">I think that is yet to come because ultimately what we are discussing now is a big breakthrough in AI is more the generative AI part. There I don&#8217;t see that much connection to what we&#8217;re doing with it in general. But what will happen of course is that there will be many more implications than for a hybrid. So far we don&#8217;t yet foresee.<\/span><\/p>\n<p><b><i>Saksham Sharda: <\/i><\/b><span style=\"font-weight: 400;\">So given the vast number of connected devices globally, how does G+D ensure the security of the IoT ecosystem?<\/span><\/p>\n<p><b><i>Philipp Schulte: <\/i><\/b><span style=\"font-weight: 400;\">It is about having security on all different layers, right? So it starts with the silicon. There are chips where we are working closely with a lot of partners in the semicon industry. It goes over that to the operating system that we can reliably program on all different platforms. It is about encryption technology that we have been developing for many years. Nowadays it&#8217;s about the management of data in a secure fashion. So really you have to have security built in on all different layers. Then you have security in depth.<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> What is your vision for the future of IoT and how do you anticipate its evolution?<\/span><\/p>\n<p><b><i>Philipp Schulte: <\/i><\/b><span style=\"font-weight: 400;\">At some point in the future we believe that every device that runs on power will have a good and connected, and it&#8217;ll just be normal that you have that as a package altogether and that you can remotely connect to every device. And that&#8217;s also a security benefit because that allows you not just to get data and information out of their devices, but it&#8217;s also about the ability to update devices in the field. Right. And that is also a security concern.<\/span><\/p>\n<p><b><i>Saksham Sharda: <\/i><\/b><span style=\"font-weight: 400;\">So your upcoming session at the 5G IoT Summit sounds intriguing. Could you share a brief overview of what attendees can expect to learn from your session on mastering the IoT puzzle and securing seamless connectivity?<\/span><\/p>\n<p><b><i>Philipp Schulte: <\/i><\/b><span style=\"font-weight: 400;\">Well, we want everybody to come to the session. But it&#8217;s about putting together different puzzle pieces that we believe we have in place which again, then takes the complexity out and ultimately builds better use cases for our customers.<\/span><\/p>\n<p><b><i>Saksham Sharda: <\/i><\/b><span style=\"font-weight: 400;\">How do you anticipate satellite connectivity will revolutionize IoT applications in this regard?<\/span><\/p>\n<p><b><i>Philipp Schulte: <\/i><\/b><span style=\"font-weight: 400;\">I think it&#8217;s a great addition because by having a seamless handover between cellular connectivity and satellite connectivity, you cover pretty much all of the environment. And then the third issue to that one would be technology that allows you to track devices inside of buildings where maybe you don&#8217;t have satellite or cellular connectivity.<\/span><\/p>\n<p><b><i>Saksham Sharda: <\/i><\/b><span style=\"font-weight: 400;\">So you posted at the start of February on LinkedIn the importance of standing up for values and diversity within organizations. How does G+D mobile security promote diversity and inclusion and what benefits have you observed as a result?<\/span><\/p>\n<p><b><i>Philipp Schulte: <\/i><\/b><span style=\"font-weight: 400;\">Well, it was personally for me, very important to take a very clear position, right? Because we see many parts of the world where sometimes hate messages take over, we see people working against each other. And for me, it was very important that we send a clear message that this is not acceptable, not in our society, not within G+D. So we want to make sure that everybody feels included no matter what their ethical background is, no matter what gender they have, no matter what sex orientation they have. We want to be a diverse workplace and I think we have a good workplace.<\/span><\/p>\n<p><b><i>Saksham Sharda: <\/i><\/b><span style=\"font-weight: 400;\">And how do you ensure that diversity and inclusion efforts are integrated into the company&#8217;s broader strategy and culture?<\/span><\/p>\n<p><b><i>Philipp Schulte: <\/i><\/b><span style=\"font-weight: 400;\">Well, we make sure that actually we live up to these values, right? Whenever we see something that is not quite right, we try to address it immediately and then actually also reinforce, and reemphasize the message that such behaviors are not acceptable. And also we try to live by example. We also want to make sure that every voice is heard. To give you a very specific example, just a few weeks ago we launched a new initiative in my division, which is called the 30 board, the under 30. And that is actually a new instrument where we are trying to collect, especially the voice of the younger generation and we want to make them more visible and get their feedback on some of the decisions and some of the initiatives that we&#8217;re taking.<\/span><\/p>\n<p><b><i>Saksham Sharda: <\/i><\/b><span style=\"font-weight: 400;\">So let&#8217;s talk about your own background a bit. It has an extensive experience in strategy consulting with a focus on telecom, tech, and automotive industries. How has this background influenced your own diverse approach to leadership and decision-making at G+D mobile security?<\/span><\/p>\n<p><b><i>Philipp Schulte: <\/i><\/b><span style=\"font-weight: 400;\">What I like to believe is that having a background, both in the engineering but also in the consulting and financial aspect allows me to have very different perspectives on top Commerce. And sometimes we need to have more combination of these different viewpoints to come to the best decision. What I picked up a lot in consulting is the fact that I like to dig deep into problems, try to analyze them, learn about them, and hopefully make the best proposal.<\/span><\/p>\n<p><b><i>Saksham Sharda: <\/i><\/b><span style=\"font-weight: 400;\">Alright, so the last question for you is of a personal kind. What would you be doing in your life, if not this?<\/span><\/p>\n<p><b><i>Philipp Schulte: <\/i><\/b><span style=\"font-weight: 400;\">Spend more time with your family.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Lets_Conclude\"><\/span><strong>Let\u2019s Conclude!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> Thanks, everyone for joining us for this month&#8217;s episode of Outgrow&#8217;s Marketer of the Month. That was Philipp Schulte, CEO of Giesecke+Devrient, Mobile Security.<\/span><\/p>\n<p><b><i>Philipp Schulte: <\/i><\/b><span style=\"font-weight: 400;\">Pleasure. Thanks for having me.<\/span><\/p>\n<p><b><i>Saksham Sharda: <\/i><\/b><span style=\"font-weight: 400;\">Check out the website for more details and we&#8217;ll see you once again next month with another marketer of the month.<\/span><\/p>\n<\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We interviewed Philipp Schulte for our Marketer of the Month Podcast who shared insights on IoT era innovation and marketing!<\/p>\n","protected":false},"author":53,"featured_media":58797,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[605],"tags":[1009,673],"acf":[],"yoast_head":"<!-- This site is optimized with the 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