{"id":59314,"date":"2024-06-11T03:12:38","date_gmt":"2024-06-11T07:12:38","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=59314"},"modified":"2024-06-11T03:12:55","modified_gmt":"2024-06-11T07:12:55","slug":"podcast-neil-patel","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/podcast-neil-patel","title":{"rendered":"Marketer of The Month Podcast- EPISODE 196: Micro-Influencers, Major Impact: Neil Patel\u2019s Guide to Influencer Marketing"},"content":{"rendered":"<div class=\"new-blog-post-content\">\n<h1><span class=\"ez-toc-section\" id=\"EPISODE_196_Marketer_of_the_Month_Podcast_with_Neil_Patel\"><\/span><strong>EPISODE 196: Marketer of the Month Podcast with <b>Neil Patel<\/b><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d1ae75e2d59\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d1ae75e2d59\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/podcast-neil-patel\/#EPISODE_196_Marketer_of_the_Month_Podcast_with_Neil_Patel\" title=\"EPISODE 196: Marketer of the Month Podcast with Neil Patel\">EPISODE 196: Marketer of the Month Podcast with Neil Patel<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/podcast-neil-patel\/#Micro-Influencers_Major_Impact_Neil_Patels_Guide_to_Influencer_Marketing\" title=\"Micro-Influencers, Major Impact: Neil Patel\u2019s Guide to Influencer Marketing\">Micro-Influencers, Major Impact: Neil Patel\u2019s Guide to Influencer Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/podcast-neil-patel\/#The_Intro\" title=\"The Intro!\">The Intro!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/podcast-neil-patel\/#Dont_have_time_to_read_No_problem_just_watch_the_Podcast\" title=\"Don\u2019t have time to read? No problem, just watch the Podcast!\">Don\u2019t have time to read? No problem, just watch the Podcast!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/podcast-neil-patel\/#Or_you_can_just_listen_to_it_on_Spotify\" title=\"Or you can just listen to it on Spotify!\">Or you can just listen to it on Spotify!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/podcast-neil-patel\/#The_Rapid_Fire_Round\" title=\"The Rapid Fire Round!\">The Rapid Fire Round!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/outgrow.co\/blog\/podcast-neil-patel\/#Lets_Conclude\" title=\"Let\u2019s Conclude!\">Let\u2019s Conclude!<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>Hey there! Welcome to the <strong><em>Marketer Of The Month<\/em><\/strong> blog!<\/p>\n<p><span style=\"font-weight: 400;\">We recently interviewed Neil Patel for our monthly podcast &#8211; \u2018<\/span><a href=\"https:\/\/podcasts.apple.com\/cz\/podcast\/marketer-of-the-month\/id1481977557\"><span style=\"font-weight: 400;\">Marketer of the Month<\/span><\/a><span style=\"font-weight: 400;\">\u2019! We had some amazing insightful conversations with Neil and here\u2019s what we discussed about &#8211;<\/span><\/p>\n<p>1. <span style=\"font-weight: 400;\">Consistency, collaborations, and trending topics drive podcast growth.<\/span><\/p>\n<p>2. <span style=\"font-weight: 400;\">A\/B testing thumbnails, engaging hooks, and frequent cuts increase YouTube engagement.<\/span><\/p>\n<p>3. <span style=\"font-weight: 400;\">Traditional SEO remains crucial, but appearing in AI-driven queries like ChatGPT is becoming essential.<\/span><\/p>\n<p>4. Use analytics to identify low-hanging fruits, optimize funnel drop-offs, and enhance channel performance.<\/p>\n<p>5. <span style=\"font-weight: 400;\">High-quality, relevant content is vital for maintaining audience interest across platforms.<\/span><\/p>\n<p>6. <span style=\"font-weight: 400;\">Utilize Google Trends to identify and capitalize on popular topics for content creation.<\/span><\/p>\n<h3><strong>About our host:<\/strong><\/h3>\n<p><strong>Dr. Saksham Sharda<\/strong> is the Chief Information Officer at <a href=\"https:\/\/outgrow.co\/\"><strong>Outgrow.co.<\/strong><\/a> He specializes in data collection, analysis, filtering, and transfer by means of widgets and applets. Interactive, cultural, and trending widgets designed by him have been featured on TrendHunter, Alibaba, ProductHunt, New York Marketing Association, FactoryBerlin, Digimarcon Silicon Valley, and at The European Affiliate Summit.<\/p>\n<h3><strong>About our guest:<\/strong><\/h3>\n<p><b>Neil Patel<\/b><span style=\"font-weight: 400;\"> is the co-founder of Crazy Egg and Hello Bar. A New York Times bestselling author, he is recognized by The Wall Street Journal as a top influencer on the web and by Forbes as one of the top 10 marketers. He has helped major companies like Amazon, Microsoft, and Google grow through innovative marketing strategies. He is passionate about sharing his expertise in marketing and driving business growth through engaging data-driven content.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Micro-Influencers_Major_Impact_Neil_Patels_Guide_to_Influencer_Marketing\"><\/span><b>Micro-Influencers, Major Impact: Neil Patel\u2019s Guide to Influencer Marketing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"The_Intro\"><\/span><strong>The Intro!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b><i>Saksham Sharda: <\/i><\/b><span style=\"font-weight: 400;\">Hi, everyone. Welcome to another episode of Outgrow&#8217;s Marketer of the Month. I&#8217;m your host, Dr. Saksham Sharda, and I\u2019m the creative director at Outgrow. co. And for this month we are going to interview Neil Patel who is the Co-founder of Crazy Egg and Hello Bar.<\/span><\/p>\n<p><b><i>Neil Patel: <\/i><\/b><span style=\"font-weight: 400;\">Great to be here. Thank you.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Dont_have_time_to_read_No_problem_just_watch_the_Podcast\"><\/span><strong>Don\u2019t have time to read? No problem, just watch the Podcast!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><iframe loading=\"lazy\" title=\"Micro-Influencers, Major Impact: Neil Patel\u2019s Guide to Influencer Marketing\" src=\"https:\/\/www.youtube.com\/embed\/FEZ5j_a8aRE\" width=\"860\" height=\"484\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Challenge yourself with this trivia about the exciting topics Neil Patel covered in the podcast.<\/p>\n<p><a href=\"https:\/\/premade.outgrow.us\/neil-patel-quiz\">Launch Interactive Quiz<\/a><\/p>\n<\/div>\n<div class=\"new-blog-post-content\">\n<h2><span class=\"ez-toc-section\" id=\"Or_you_can_just_listen_to_it_on_Spotify\"><\/span><strong>Or you can just listen to it on Spotify!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><iframe loading=\"lazy\" style=\"border-radius: 12px;\" src=\"https:\/\/open.spotify.com\/embed\/episode\/5jyEwNsh5HozQHW5pttLoq\/video?utm_source=generator\" width=\"624\" height=\"351\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Rapid_Fire_Round\"><\/span><strong>The Rapid Fire Round!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-38738 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/07\/rapid-fire.gif\" alt=\"rapid fire Don McGuire\" width=\"320\" height=\"240\" \/><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> At what age do you want to retire?<\/span><\/p>\n<p><b><i>Neil Patel:<\/i><\/b> <span style=\"font-weight: 400;\">I never want to retire.<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b> <span style=\"font-weight: 400;\">How long does it take you to get ready in the mornings?<\/span><\/p>\n<p><b><i>Neil Patel:<\/i><\/b> <span style=\"font-weight: 400;\">It takes me 30 minutes to get ready in the morning.\u00a0<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b> <span style=\"font-weight: 400;\">The most embarrassing moment of your life.\u00a0<\/span><\/p>\n<p><b><i>Neil Patel:<\/i><\/b> <span style=\"font-weight: 400;\">I don&#8217;t have the most embarrassing moment in my life. I embrace those moments and learn.\u00a0<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b> <span style=\"font-weight: 400;\">Favorite color?<\/span><\/p>\n<p><b><i>Neil Patel:<\/i><\/b> <span style=\"font-weight: 400;\">My favorite color is orange.<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b> <span style=\"font-weight: 400;\">What time of day are you most inspired?<\/span><\/p>\n<p><b><i>Neil Patel:<\/i><\/b> <span style=\"font-weight: 400;\">I&#8217;m most inspired in the mornings like 6 am.<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b> <span style=\"font-weight: 400;\">How many hours of sleep do you need to survive?<\/span><\/p>\n<p><b><i>Neil Patel:<\/i><\/b> <span style=\"font-weight: 400;\">I survive on eight hours of sleep a day.<\/span><\/p>\n<p><b><i>Saksham Sharda: <\/i><\/b><span style=\"font-weight: 400;\">Fill in the blank. An upcoming marketing trend is ____.<\/span><\/p>\n<p><b><i>Neil Patel:<\/i><\/b> <span style=\"font-weight: 400;\">An upcoming marketing trend is leveraging AI to be more efficient.<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b> <span style=\"font-weight: 400;\">Pick one Elon Musk or Mark Zuckerberg,\u00a0<\/span><\/p>\n<p><b><i>Neil Patel:<\/i><\/b> <span style=\"font-weight: 400;\">Elon Musk.<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b> <span style=\"font-weight: 400;\">The biggest mistake of your career.<\/span><\/p>\n<p><b><i>Neil Patel:<\/i><\/b> <span style=\"font-weight: 400;\">The biggest mistake in my career is losing focus.<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b> <span style=\"font-weight: 400;\">How do you relax?<\/span><\/p>\n<p><b><i>Neil Patel:<\/i><\/b> <span style=\"font-weight: 400;\">I relax by working because I love it.<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b> <span style=\"font-weight: 400;\">How many cups of coffee do you drink per day?<\/span><\/p>\n<p><b><i>Neil Patel:<\/i><\/b> <span style=\"font-weight: 400;\">Zero cups of coffee a day.\u00a0<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b> <span style=\"font-weight: 400;\">The most valuable skill you have not in life.\u00a0<\/span><\/p>\n<p><b><i>Neil Patel:<\/i><\/b> <span style=\"font-weight: 400;\">Backward.\u00a0<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b> <span style=\"font-weight: 400;\">A habit of yours that you dislike.\u00a0<\/span><\/p>\n<p><b><i>Neil Patel: <\/i><\/b><span style=\"font-weight: 400;\">I work too much. And I don&#8217;t spend enough time with my children. I need to fix that.<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b> <span style=\"font-weight: 400;\">The most valuable skill you&#8217;ve learned in life<\/span><\/p>\n<p><b><i>Neil Patel: <\/i><\/b><span style=\"font-weight: 400;\">Recruiting.<\/span><\/p>\n<p><strong style=\"color: var(--global-palette3); font-family: inherit; font-size: 28px;\">The Big Questions!<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-42105 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/the-big-question.gif\" alt=\"Big Questions Don McGuire\" width=\"480\" height=\"320\" \/><\/p>\n<p><b><i>Randy Rayees:<\/i><\/b> <span style=\"font-weight: 400;\">So a couple of longer questions. Oh, yeah. I was curious about your growth in marketing school. What do you think was the key to helping you kind of grow Marketing School into the podcast industry?\u00a0<\/span><\/p>\n<p><b><i>Neil Patel: <\/i><\/b><span style=\"font-weight: 400;\">Three things helped us grow our podcast Marketing School, one is consistency, just doing enough episodes of it most people forget to do that, too, is doing collaborations with other podcasts. So they promote our podcasts and promote their podcasts easiest way to get more listens or downloads. And the third thing is talking about topics that are trending. You use Google Trends or answer the public for that. And that&#8217;s helped us get a lot more downloads as well.\u00a0<\/span><\/p>\n<p><b><i>Randy Rayees:<\/i><\/b> <span style=\"font-weight: 400;\">And then for growing, YouTube have you seen your YouTube channel grow rapidly? What do you think helped to grow the YouTube channel?<\/span><\/p>\n<p><b><i>Neil Patel:<\/i><\/b> <span style=\"font-weight: 400;\">Three things that can help grow your YouTube channel, a B test your thumbnails a lot, the higher the pictures, the better off, you&#8217;re gonna do to hook people into your YouTube videos early on. So that way you keep them there. And three, make a lot of cuts in your YouTube videos. And that will also keep them more engaged. So that way you get more suggested views.<\/span><\/p>\n<p><b><i>Randy Rayees:<\/i><\/b> <span style=\"font-weight: 400;\">How do you see SEO changing now with AI and ChatGPT?\u00a0<\/span><\/p>\n<p><b><i>Neil Patel:<\/i><\/b> <span style=\"font-weight: 400;\">the way SEO is changing is there&#8217;s gonna be SEO the way it was. And that&#8217;ll still be very relevant and companies should still do it. But now, when ChatGPT asks questions like, what agency should I hire? What credit card should I use? You&#8217;re gonna want to show up there. And if you don&#8217;t think that&#8217;s important, Chad GPT is already a top 20 website around the world, according to a similar website. So you have to be there when people ask ChatGPT questions.<\/span><\/p>\n<p><b><i>Randy Rayees:<\/i><\/b> <span style=\"font-weight: 400;\">Last question when it comes to advertising. What advice would you give to the advertising departments of companies like b2c or b2b? How would you consult them? What they could do now in terms of how advertising is changing?\u00a0<\/span><\/p>\n<p><b><i>Neil Patel:<\/i><\/b> <span style=\"font-weight: 400;\">Whether a b2b or b2c company, the way I would consult them is I would first start with analytics, figure out what&#8217;s wrong, and then adjust and optimize by that you got to look for low-hanging fruits such as, where their drop offs in your funnels? And what can you fix there? What channels convert better than others? Where&#8217;s his wastage and spent? There&#8217;s not necessarily one strategy, but the core concept is you have to look at the data and then make decisions based on that versus using your gut.<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b> <span style=\"font-weight: 400;\">I have a question. Do you feel that the marketing influencer space is getting more and more crowded by the day?<\/span><\/p>\n<p><b><i>Neil Patel: <\/i><\/b><span style=\"font-weight: 400;\">The marketing influencer space isn&#8217;t getting more and more crowded. There&#8217;s still a lot of room for growth. The reason it seems crowded is because everyone wants a Kardashian or someone&#8217;s big problem doesn&#8217;t work that well. What you need is micro-influencers that work extremely well. Not enough companies leveraging.<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b> <span style=\"font-weight: 400;\">Some of the micro-influencers you&#8217;re excited about?<\/span><\/p>\n<p><b><i>Neil Patel:<\/i><\/b> <span style=\"font-weight: 400;\">The micro-influencers I&#8217;m excited about all depend on the business. You look at what influencers talk about parts or services within your space and have relevant followers. Those are the ones you need to go after. Even if they only have 20-30,000 followers. That&#8217;s okay.<\/span><\/p>\n<p><b><i>Saksham Sharda: <\/i><\/b><span style=\"font-weight: 400;\">Alright, so the last question that is on the personal kind is, what would you be doing in your life if not this right now?<\/span><\/p>\n<p><b><i>Neil Patel:<\/i><\/b> <span style=\"font-weight: 400;\">If I wasn&#8217;t doing this in my life it&#8217;d be something in films. I love movies and films and the whole entertainment industry. I just don&#8217;t have too much time to watch movies these days.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Lets_Conclude\"><\/span><strong>Let\u2019s Conclude!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> Thanks, everyone for joining us for this month&#8217;s episode of Outgrow&#8217;s Marketer of the Month. That was Neil Patel who is the Co-founder of Crazy Egg and Hello Bar.<\/span><\/p>\n<p><b><i>Neil Patel: <\/i><\/b><span style=\"font-weight: 400;\">Pleasure. Thanks for having me.<\/span><\/p>\n<p><b><i>Saksham Sharda: <\/i><\/b><span style=\"font-weight: 400;\">Check out the website for more details and we&#8217;ll see you once again next month with another marketer of the month.<\/span><\/p>\n<\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We interviewed Neil Patel for our Marketer of the Month Podcast who shared insights on influencer marketing and how to drive podcast growth!<\/p>\n","protected":false},"author":53,"featured_media":59316,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[605],"tags":[1009,673],"acf":[],"yoast_head":"<!-- This site is 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