{"id":59908,"date":"2024-08-08T04:55:07","date_gmt":"2024-08-08T08:55:07","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=59908"},"modified":"2025-12-10T04:58:08","modified_gmt":"2025-12-10T09:58:08","slug":"how-to-build-a-lead-generation-website-that-converts","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/lead-generation-website","title":{"rendered":"How to Build a Lead Generation Website That Converts"},"content":{"rendered":"\n<h1 class=\"wp-block-heading has-text-align-center\"><span class=\"ez-toc-section\" id=\"How_to_Build_a_Lead_Generation_Website_That_Converts\"><\/span><strong>How to Build a Lead Generation Website That Converts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e7e7807fbe6\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e7e7807fbe6\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/lead-generation-website\/#How_to_Build_a_Lead_Generation_Website_That_Converts\" title=\"How to Build a Lead Generation Website That Converts\">How to Build a Lead Generation Website That Converts<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/lead-generation-website\/#What_is_a_Lead_Generation_Website\" title=\"What is a Lead Generation Website\">What is a Lead Generation Website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/lead-generation-website\/#5_Tips_to_Build_Lead_Generation_Websites_with_High_Conversion_Rates\" title=\"5 Tips to Build Lead Generation Websites with High Conversion Rates\">5 Tips to Build Lead Generation Websites with High Conversion Rates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/lead-generation-website\/#Creative_CTA_Examples\" title=\"Creative CTA Examples\">Creative CTA Examples<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/lead-generation-website\/#The_Slow_but_Steady_Usefulness_of_AB_Testing\" title=\"The Slow but Steady Usefulness of A\/B Testing\">The Slow but Steady Usefulness of A\/B Testing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/lead-generation-website\/#The_Role_of_Content_Marketing_in_Lead_Generation\" title=\"The Role of Content Marketing in Lead Generation\">The Role of Content Marketing in Lead Generation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/outgrow.co\/blog\/lead-generation-website\/#Lead_Generation_Strategies_Comparison_Table\" title=\"Lead Generation Strategies: Comparison Table\">Lead Generation Strategies: Comparison Table<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/outgrow.co\/blog\/lead-generation-website\/#How_to_Ensure_the_Security_of_Collected_Lead_Data\" title=\"How to Ensure the Security of Collected Lead Data\">How to Ensure the Security of Collected Lead Data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/outgrow.co\/blog\/lead-generation-website\/#How_to_Measure_Lead_Generation_Success\" title=\"How to Measure Lead Generation Success\">How to Measure Lead Generation Success<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/outgrow.co\/blog\/lead-generation-website\/#Case_Study_%E2%80%93_Hubspots_Make_My_Persona\" title=\"Case Study &#8211; Hubspot\u2019s Make My Persona\">Case Study &#8211; Hubspot\u2019s Make My Persona<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/outgrow.co\/blog\/lead-generation-website\/#Emerging_Trends_for_a_Lead_Generation_Website\" title=\"Emerging Trends for a Lead Generation Website\">Emerging Trends for a Lead Generation Website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/outgrow.co\/blog\/lead-generation-website\/#Final_Note\" title=\"Final Note\">Final Note<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/outgrow.co\/blog\/lead-generation-website\/#Author_bio\" title=\"Author bio: \">Author bio: <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/outgrow.co\/blog\/lead-generation-website\/#FAQs\" title=\"FAQs\">FAQs<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Let\u2019s get straight to the point: Every business now has an attractive website with a carefully crafted landing page. Nearly every brand is generating hundreds of leads in no time. However, most are struggling with low conversion rates after lead generation.<\/p>\n\n\n\n<p>That\u2019s why your success will depend on making creative decisions that can make your lead-generating efforts different from the rest.<\/p>\n\n\n\n<p>Your website is going to be one of, if not the most important, aspect of turning leads into sales. Even if you are spending hundreds of thousands on ads, customers need a place where they can effectively connect with your business.<\/p>\n\n\n\n<p>In this guide, we will discuss creating a lead generation website that converts in a few simple steps. By the end, you will clearly know how to stand out from others and turn those leads into profit.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s start from the beginning, shall we?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_a_Lead_Generation_Website\"><\/span><strong>What is a Lead Generation Website<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A lead generation website is designed specifically to collect information from potential customers, also known as leads. The information collected can include details such as:<\/p>\n\n\n\n<ul>\n<li>Name<\/li>\n\n\n\n<li>Email address<\/li>\n\n\n\n<li>Phone number<\/li>\n<\/ul>\n\n\n\n<p>Typically, website owners dedicate a single page called a \u201clanding page\u201d for lead generation. However, it&#8217;s also possible to <a href=\"https:\/\/www.brandignity.com\/2024\/06\/website-design-trends\/\">design your entire website<\/a> with the primary goal of generating leads.<\/p>\n\n\n\n<p>The whole purpose of a lead-generating website is to turn visitors into paying customers. Such websites achieve this goal by applying various strategies, including:&nbsp;<\/p>\n\n\n\n<ul>\n<li>Using creative forms<\/li>\n\n\n\n<li><a href=\"https:\/\/www.wpbeginner.com\/wordpress-seo\/\">SEO optimization<\/a><\/li>\n\n\n\n<li>Creating effective content<\/li>\n\n\n\n<li>Including unforgettable call-to-actions (CTAs)<\/li>\n<\/ul>\n\n\n\n<p>Seems confusing? Let us simplify &#8211;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Use Case<\/strong><\/h3>\n\n\n\n<p>Imagine you run an online marketing agency specializing in SEO services. Your goal is to attract business owners who need help improving their website&#8217;s search engine rankings. To achieve this, you create a lead-generation website that offers valuable resources, such as free SEO audits, whitepapers, and <a href=\"https:\/\/outgrow.co\/webinars\/\" target=\"_blank\" rel=\"noreferrer noopener\">webinars<\/a>. Visitors are prompted to provide their contact information in exchange for access to these resources.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Real-World Example: Outgrow<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/outgrow.co\/\" target=\"_blank\" rel=\"noreferrer noopener\">Outgrow<\/a>, a platform that allows marketers to <a href=\"https:\/\/outgrow.co\/blog\/how-to-create-interactive-content\" target=\"_blank\" rel=\"noreferrer noopener\">create interactive content<\/a> effectively, uses lead-generation strategies on its website. <a href=\"https:\/\/outgrow.co\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Outgrow\u2019s landing pages<\/a> offer interactive <a href=\"https:\/\/outgrow.co\/quiz-maker\/\" target=\"_blank\" rel=\"noreferrer noopener\">quizzes<\/a>, <a href=\"https:\/\/outgrow.co\/website-calculator\/\" target=\"_blank\" rel=\"noreferrer noopener\">calculators<\/a>, <a href=\"https:\/\/outgrow.co\/assessments\/\" target=\"_blank\" rel=\"noreferrer noopener\">assessments<\/a>, and <a href=\"https:\/\/outgrow.co\/survey-maker\/\" target=\"_blank\" rel=\"noreferrer noopener\">surveys<\/a> that require users to fill out a form with their name, email address, and company details.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Results and Benefits:<\/strong><\/h3>\n\n\n\n<p>Let us look at the impressive results &#8211;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1. <strong>Increased Lead Acquisition:<\/strong>&nbsp;<\/h4>\n\n\n\n<p>Outgrow\u2019s <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-guide\" target=\"_blank\" rel=\"noreferrer noopener\">interactive content<\/a> helps them acquire a substantial number of leads daily. By engaging visitors with customized tools, they capture valuable contact information.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. <strong>Enhanced Customer Engagement<\/strong>:&nbsp;<\/h4>\n\n\n\n<p>Outgrow keeps potential customers engaged by providing interactive and personalized experiences. This engagement helps establish Outgrow as a leader in the interactive content space.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. <strong>Data-Driven Marketing:<\/strong>&nbsp;<\/h4>\n\n\n\n<p>The information collected through interactive content allows Outgrow to segment its audience and tailor marketing efforts based on specific interests and behaviors, resulting in higher conversion rates.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">4. <strong>Revenue Growth:&nbsp;<\/strong><\/h4>\n\n\n\n<p>The effective use of lead generation pages contributes to significant revenue growth for Outgrow, as many leads convert into paying customers over time.<\/p>\n\n\n\n<p>Now that we know the results, let\u2019s get down to the best practices tips!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Tips_to_Build_Lead_Generation_Websites_with_High_Conversion_Rates\"><\/span><strong>5 Tips to Build Lead Generation Websites with High Conversion Rates<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Here are four tips that can be applied to any industry for creating a stellar landing page:&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Website Loading Time Matters<\/strong><\/h3>\n\n\n\n<p>A study by <a href=\"https:\/\/www.portent.com\/blog\/analytics\/research-site-speed-hurting-everyones-revenue.htm\" target=\"_blank\" rel=\"noreferrer noopener\">Portent<\/a> claims that a site that loads in 1 second has a conversion rate 3x higher than a site that loads in 5 seconds and 5x higher than a site that loads in 10 seconds. That statistic alone should be enough to understand how important your website\u2019s load time is for conversions.<\/p>\n\n\n\n<p>Former Developer Programs Tech Lead at Google, Maile Ohye, said \u201cTwo seconds is the threshold for eCommerce website acceptability. At Google, we aim for under a half-second.&#8221;<\/p>\n\n\n\n<p>While the industry standard for website loading time is 5 seconds, aim to get your load time below 2-3 seconds. Talk to your web developer about reducing third-party scripts, minifying CSS, HTML, and JavaScript, and fixing 404 errors.&nbsp;Additionally, <a href=\"https:\/\/www.mavlers.com\/blog\/choosing-mavlers-for-offshoring\/\">consider white label services<\/a> to ensure that your website not only loads quickly but also delivers an optimized user experience, driving better engagement and conversions.<\/p>\n\n\n\n<p>Aside from those, here are some of the best ways to improve your website\u2019s load time:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">a) Size of Graphic Elements<\/h4>\n\n\n\n<p>Images and videos can significantly increase a website\u2019s load time if not used properly. The more images a page has, the higher its load time is going to be.<\/p>\n\n\n\n<p>As a result, try to use as few images as graphic elements as you can while ensuring that the image\u2019s file size is not larger than what the display can show. Use .webp format for your images instead of .jpeg or .png to get the best result.<\/p>\n\n\n\n<p>Another method of reducing the size of your images is through compressor tools. Here are some free and paid options you can use:&nbsp;<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/tinypng.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">TinyPNG<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.jpegmini.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">JPEGmini<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/imageoptim.com\/mac\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ImageOptim<\/a><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">b) Good Web Hosting<\/h4>\n\n\n\n<p>Sometimes, even if you are not using too many CSS elements on your website, it can still suffer from poor loading speed. It\u2019s mostly the fault of your <a href=\"https:\/\/www.greengeeks.com\" target=\"_blank\" rel=\"noreferrer noopener\">web hosting<\/a>.<\/p>\n\n\n\n<p>If you\u2019re using an inexpensive package from a third-party <a href=\"https:\/\/www.hostpapa.com\/web-hosting-plan\/\" target=\"_blank\" rel=\"noreferrer noopener\">hosting provider<\/a>, likely, your website is not going to be the most optimized.&nbsp;<\/p>\n\n\n\n<p>It\u2019s always better to have a decent budget for hosting like Cloudways managed hosting provider and going for high-quality hosting solutions offering highly optimized speed.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">c) High Caching<\/h4>\n\n\n\n<p>Caching is a process when your website stores copies of itself in a cache to load itself faster. With caching, the server uses fewer resources to load a page.&nbsp;<\/p>\n\n\n\n<p>You can use caching plugins like <a href=\"https:\/\/wordpress.org\/plugins\/w3-total-cache\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">W3 Total Cache<\/a> or <a href=\"https:\/\/wp-rocket.me\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">WP Rocket<\/a> to enable caching on your website if it\u2019s not already done at the server level.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">d) Mobile Optimization<\/h4>\n\n\n\n<p>Over <a href=\"https:\/\/explodingtopics.com\/blog\/mobile-internet-traffic\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">60% of website traffic<\/a> is coming from mobile devices, and that should tell you all you need to know about why your website needs to be highly optimized for mobile. While your lead-generating site with a lot of coding and design elements may load up quickly on a desktop, it may not be the same for mobile devices unless you optimize it.<\/p>\n\n\n\n<p>If a website loads slowly on mobile devices, it will also affect the SEO, resulting in a negative user experience. Fortunately, it has become much easier to make your website highly <a href=\"https:\/\/www.framer.com\/academy\/lessons\/breakpoints\">mobile responsive<\/a> compared to the past, and you can easily catch a large portion of internet users who are willing to make a purchase.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Create a Stellar Landing Page<\/strong><\/h3>\n\n\n\n<p>Before we dive into this topic, let\u2019s analyze two examples from Google&#8217;s depths. More specifically, we will talk about two painting services\u2019 websites based in Atlanta.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Example #1: HighLevelLLC.com<\/h4>\n\n\n\n<p>From a simple glance, you can already tell that this website needs a lot of work. From poor font choices to a messy background and the lack of a clear CTA button \u2013 this is an example of what not to do when creating a landing page.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXc3AiW3-5lq_1vLhzL2fbL7vyFobW1ldol5G_0bpFr3xxUuZhhRLsVkNg93eQv-IFgyLsRU6olSHMDcxfwYLK5RvvE55pkN2xaSTW2iXwImnVAF7HE6kteE0eNG3_MXVmswBpGNeZkIszTKc-a3HTzkgmqx?key=MW8Xd-SZDAXHvo34tHbqCg\" alt=\"High level construction homepage\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Example #2: GAPaintingCompany.com<\/h4>\n\n\n\n<p>Example #2 looks much better, with a clean background image, better fonts, and a clear CTA button in the middle. This is how most businesses are trying to present themselves, and you can do even better!<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeKYENB53_sxZSjVh8-j3j3DWcLXyftx84BlljENAsEUCJNTntXQTNu8p0OFMSOE1xd5MBlBMlh4TYA_QOGSnbaacwFy3HJT8T9zI8lBktM3hdnI2t665VQrOCEMHpbltX7wXvju19mLMQnviKAZc8Kj5Rq?key=MW8Xd-SZDAXHvo34tHbqCg\" alt=\"Paint homepage\"\/><\/figure>\n\n\n\n<p>While landing pages are the least popular in terms of signup forms compared to pop-ups, they are the most successful and have the <a href=\"https:\/\/www.omnisend.com\/blog\/best-signup-forms-conversions\/#:~:text=Landing%20pages%2C%20the%20least%20popular,address%20and%20birthdate%20(5.7%25)\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">highest conversion rate<\/a>. As a result, your website should have an eye-catching homepage that can prevent leads from slipping away.&nbsp;<\/p>\n\n\n\n<p>Here are the best practices for a quality landing page:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">a) Eye-Catching Visuals<\/h4>\n\n\n\n<p>Landing pages have a bounce rate of <a href=\"https:\/\/www.quicksprout.com\/how-to-decrease-your-bounce-rate\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">70-90%<\/a>, and it\u2019s essential to have exceptional visual elements to keep that number low.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s an example of using a high-definition picture on the homepage, that showcases the people working for the moving company. Having personalized visuals like these is much better than using random stock photos.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdkWcx1TYn3dfCM65ixhTU6VNZ6rR3xp7rw22mejRHuyDjsK1cmqqUWW_N-_G0a8551KL65Lizd17Xyeye6Ybp-WJ2zAR-Gbxauj6xbj5iXktvnszUJnUpcJF9DnHcvinvVeu3K5ArqS7SGxlm2e77rsgs?key=MW8Xd-SZDAXHvo34tHbqCg\" alt=\"OZ moving and storage homepage\"\/><\/figure>\n\n\n\n<p>What\u2019s better than a stunning picture on your landing page? A video!<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcmg_XcDMr-PLx0InYCMkDu5WDA-FqXXxA2Y47K32BNdJOZe5JU4Imm2MMDYzxm5niv4WshmXPf-XLgVUyRpUd_LLP6JsPzoMvGR81GxNDh5olEcqbLBsi3Z5zzEZPqQFkVLuFgSrE3z-5jxufaGVqYUuA?key=MW8Xd-SZDAXHvo34tHbqCg\" alt=\"HubSpot conversion rate impact\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Image Source: <a href=\"https:\/\/blog.hubspot.com\/marketing\/landing-page-stats\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">HubSpot<\/a><\/p>\n\n\n\n<p>According to HubSpots <a href=\"https:\/\/blog.hubspot.com\/marketing\/landing-page-stats\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">statistics on landing pages<\/a>, having videos on your landing page will get you the highest conversion rate, followed by imagery or graphics.&nbsp;<\/p>\n\n\n\n<p>And it makes sense! Having your own video on the landing page or homepage can give the visitors a much better idea about what you do and who you are than thousands of words. It also increases your authority and professionalism in the eyes of the viewers.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">b) Excellent Copywriting<\/h4>\n\n\n\n<p>Even though visual elements should be a priority when building a website, conversion also depends on the written elements.<\/p>\n\n\n\n<p>Good copywriting is capable of capturing viewers\u2019 attention and persuading them to make a decision. Think about it \u2013 people are coming to your landing page with an intent. And through persuasive writing, you can target their pain points and close the deal without doing too much.&nbsp;Consider looking up <a href=\"https:\/\/www.fermatcommerce.com\/ecommerce-landing-page-templates-examples\" target=\"_blank\" rel=\"noreferrer noopener\">ecommerce landing page examples<\/a> if you want to learn how to create compelling calls to action and persuasive copy that drives conversions.<\/p>\n\n\n\n<p>Let\u2019s look at an example of a window cleaning company:<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">c) Good Copywriting:<\/h5>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfrNfIKirZjTd1AIkkHohcX7cHN5-Cu_pRX2y4fKLmrvwGeLD9pbBr6_34pZLZhFOxvvcPPwTnA8Ih24D8x85Ryi39Xkn8k-P-mx85rXHtWtmdwcqNjArGCDKp6oXHQbMjl2GDXoVVGi-PKvIuAQkBvkmHb?key=MW8Xd-SZDAXHvo34tHbqCg\" alt=\"Just Windows Homepage\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXedt7bgZ3UJzdxlBhLia2z4C4q0nWbFeUDjYlDrBSjuFnGz42NAVsq0075nSVJZe0hIAy1SiarY92pTo1Vy-mOXcDtrD6sAqPnY4OE3PO2KwqLiE2ltkCSztufA3BtoG3Ioj2WlaZSC7IKr-Cd-LFl1odfg?key=MW8Xd-SZDAXHvo34tHbqCg\" alt=\"Just Windows\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Example: <a href=\"https:\/\/www.justwindows.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Just Windows<\/a><\/p>\n\n\n\n<h6 class=\"wp-block-heading\">Why It\u2019s Good:<\/h6>\n\n\n\n<ul>\n<li>The headline provides clear and simple information about the company \u2013 mentioning they work on both residential and commercial buildings in a short sentence.<\/li>\n\n\n\n<li>The first page contains a clear call to action.&nbsp;<\/li>\n\n\n\n<li>The second page provides more information on the company, followed by their services.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\">d) Bad Copywriting:<\/h5>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfXbRaGomYM6dkLZuVyJ3CzVA6WFmpCZrKyJYKttx6jEgd7B9h7YyiFlUJ8Qa7Di_SXPUiuXxVhgfmR6YsjrqFEgggKbj6Ay3VG-0Ke4f3KijvWRyCJ3pAO3On2pcKJ-oM5DuR2WCArZoCdiIly9dI5jUGS?key=MW8Xd-SZDAXHvo34tHbqCg\" alt=\"CCS homepage\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Example: <a href=\"https:\/\/officecleaningservicenyc.com\/window-cleaning.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">CCS Cleaning Service<\/a><\/p>\n\n\n\n<h6 class=\"wp-block-heading\">Why It\u2019s Bad:<\/h6>\n\n\n\n<ul>\n<li>Way too generic of a headline.<\/li>\n\n\n\n<li>The subh\u2013eading goes into the details of their services like a blog instead of keeping it short.<\/li>\n\n\n\n<li>No clear call to action.<\/li>\n<\/ul>\n\n\n\n<p>Get yourself a copywriter who can implement cunning and innovative methods of catching the eyes of &nbsp; your leads and getting them to click your CTA button.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Include Interactive Content<\/strong><\/h3>\n\n\n\n<p>Most parts of a website are usually static, where the visitor cannot interact with the elements.&nbsp;<\/p>\n\n\n\n<p>Interactive contemknt is a content type that readers can actively engage with, from <a href=\"https:\/\/outgrow.co\/blog\/interactive-quizzes\" target=\"_blank\" rel=\"noreferrer noopener\">taking part in quizzes<\/a> and surveys to using a tool or talking with a chatbot.&nbsp;<\/p>\n\n\n\n<p>So, what is the connection between using interactive content and getting more conversions? Well, let\u2019s look at the stats:<\/p>\n\n\n\n<ul>\n<li>81% of marketers think that interactive content attracts user attention more efficiently than static content. (<a href=\"https:\/\/www.go-globe.com\/the-state-of-interactive-content-marketing-statistics-and-trends\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Go-Globe<\/a>)<\/li>\n\n\n\n<li>96% of users who start BuzzFeed quizzes finish them. (<a href=\"https:\/\/digiday.com\/media\/buzzfeed-quizes\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Digiday<\/a>)<\/li>\n\n\n\n<li>Interactive content gets 52.6% more engagement than static content. (<a href=\"https:\/\/www.mediafly.com\/blog\/state-of-interactive-content-in-2022\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Mediafly<\/a>)<\/li>\n<\/ul>\n\n\n\n<p>With the importance of this topic out of the way, here are some examples of interactive content you can have on your website to drive conversion:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1. Quizzes<\/h4>\n\n\n\n<p>Quizzes are one of the most fun and easiest types of interactive content you can have. <a href=\"https:\/\/outgrow.co\/\" target=\"_blank\" rel=\"noreferrer noopener\">Outgrow<\/a>, <a href=\"https:\/\/www.buzzfeed.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Buzzfeed<\/a>, <a href=\"https:\/\/www.thinkific.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Thinkific<\/a>, and <a href=\"https:\/\/kahoot.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Kahoot<\/a> are some examples of tools you can use to have quizzes on your website.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXchiBUvRDtTT6Nbe-eZvNrzHpNwPlRE48nicCiaK8p4zyaXsM9QFXbq1uVK-zonfKR1zW4UXjZu_OS65DlUiOC7gA8kqxX4yIU2tJdYOl7W2v0heavg3J3Dl12XRBZA45puwK8amiBFknEgV8wQFeOQfmcM?key=MW8Xd-SZDAXHvo34tHbqCg\" alt=\"Buzzfeed homepage\"\/><\/figure>\n\n\n\n<p>Image: Buzzfeed<\/p>\n\n\n\n<p>If you are mostly familiar with quizzes in blog websites like Buzzfeed or the screenshot above, you may be wondering how quizzes can be implemented on a <a href=\"https:\/\/outgrow.co\/blog\/grow-your-business\" target=\"_blank\" rel=\"noreferrer noopener\">business website<\/a>.<\/p>\n\n\n\n<p>Well, here\u2019s a scenario:<\/p>\n\n\n\n<p>Let\u2019s say you have a digital marketing website that provides services like Search Engine Optimization (SEO) and Social Media Management (SMM). You could have a quiz titled, \u201cTake this short quiz to find out how we can help you.\u201d<\/p>\n\n\n\n<p>The quiz could include simple questions with multiple answers to choose from, and it will let you know more about what the client wants while also engaging the user with an interesting questionnaire.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. Chatbots<\/h4>\n\n\n\n<p>AI chatbots are very common nowadays, and almost every website uses them to prevent leads from falling away. By providing human-like responses, <a href=\"https:\/\/outgrow.co\/chatbots\/\" target=\"_blank\" rel=\"noreferrer noopener\">chatbots<\/a> help with customer service, giving people round-the-clock assistance.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXf495XyGEw2wcoqyKRtujnvkoXnJ20qpEGZ7Fl_K3T4FRSIPYgtgLylR6jfY2I-zMNBZpaUvDmn7zDMcgcQLilxEtafwJ-UUSrmSfNpN2_Yira1FkUWbIUXsXaJ7uaLLcngS19qik3fbumVFoC7xDq3BXYn?key=MW8Xd-SZDAXHvo34tHbqCg\" alt=\"Sephora Homepage\"\/><\/figure>\n\n\n\n<p>Image: Sephora Chatbot<\/p>\n\n\n\n<p>There are two reasons why chatbots are so great with conversion:&nbsp;<\/p>\n\n\n\n<p>1. Keeping visitors engaged and lowering the bounce rate<\/p>\n\n\n\n<p>2. Qualifying the level of interest of visitors through their questions<\/p>\n\n\n\n<p>Determining the level of interest of a lead is super helpful. It\u2019s an easy first step to qualify the lead and decide if it\u2019s worth nurturing the prospect further.&nbsp;<\/p>\n\n\n\n<p>Having a chatbot on your website is fairly easy in this day and age with so many third-party services available. You don\u2019t need to hire a developer to get your own chatbot set up, even though it\u2019s a sound strategy for large companies.&nbsp;<\/p>\n\n\n\n<p>According to Forbes, here are some of the best chatbots that you can use:<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/www.hubspot.com\/products\/crm\/chatbot-builder\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">HubSpot Chatbot Builder<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.intercom.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Intercom<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.drift.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Drift<\/a><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">3. Tools<\/h4>\n\n\n\n<p>Sometimes, free interactive tools can be an excellent conversion tactic. For example, check out websites like <a href=\"http:\/\/neilpatel.com\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">NeilPatel.com<\/a> for the tool embedded on their homepage.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeMB1HmsZkTPKHsQQbGAVMZMCgu5jsFmvPFaxYWfk-rpbmr78fPWZ-Zcvfx5hrryH3wTYr7l4o_Z6LQL1HObMhaHZTgz7bIg34QrbVTxUh9AUpXW5U5Q8H__77yBFt-2_Sd0gCNt9HRFat7RqDrSSurbDYw?key=MW8Xd-SZDAXHvo34tHbqCg\" alt=\"Neilpatel.com homepage\"\/><\/figure>\n\n\n\n<p>Image: NeilPatel.com<\/p>\n\n\n\n<p>Any interactive tool that can help your visitors can generate leads effectively and drive conversions. From ROI <a href=\"https:\/\/outgrow.co\/website-calculator\/\" target=\"_blank\" rel=\"noreferrer noopener\">calculator tools<\/a> to SEO metric tools, interactive tools can make you stand out from the crowd.&nbsp;<\/p>\n\n\n\n<p>However, compared to having simple quizzes or chatbots, having your own tool is going to be much more challenging. You will have to come up with an idea for a tool and then <a href=\"https:\/\/www.uplers.com\/hire-web-designer\/\" target=\"_blank\" rel=\"noreferrer noopener\">hire a web designer<\/a> who can bring that idea to fruition.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Don\u2019t Forget about Trust Signals<\/strong><\/h3>\n\n\n\n<p>It\u2019s evident that credibility will always drive conversion. If you can earn the trust of your leads, they will prefer you over others who do not have enough trust signals.&nbsp;<\/p>\n\n\n\n<p>For example, let\u2019s look at <a href=\"http:\/\/rankpa.com\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Rankpa.com<\/a>, a link-building agency that shows the logos of the websites it was featured on, including big names like Search Engine Land and Search Engine Journal.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXefVa4s1IenMfcMR7pGFL89FA9qhOwt9JviK4GqoJ-gtSXO_nADc5tuU9IXHyT9WrPSni8KbTo8D4fqUl5yemOW16YHzB3LxItNIz5sBf1Qe1xQKMR9l9lfAc1uHKl6YCU5eUjiPNfgwnw4qgG9SfUWUWU?key=MW8Xd-SZDAXHvo34tHbqCg\" alt=\"rankpa homepage\"\/><\/figure>\n\n\n\n<p>Image: Rankpa.com<\/p>\n\n\n\n<p>Associating yourself with well-known, trusted brands like this increases your credibility. If trusted sources have featured your website, it\u2019s definitely for a reason.&nbsp;<\/p>\n\n\n\n<p>This is not the only way of showing your credibility. Trust signals can include many different types of content, from customer testimonials to case studies. However, you should avoid using fake reviews as they are almost always detectable.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s look at some examples of trust signals that you can incorporate into your website:&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Social Proof<\/h4>\n\n\n\n<p>Social proof such as customer reviews are good trust signals when applied properly. When attaching customer reviews, videos are the best method.&nbsp;<\/p>\n\n\n\n<p>If you don\u2019t have videos, make sure you link to the actual reviews when attaching them to your website. Otherwise, it\u2019s easy to figure out which reviews are not real.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Trust by Association<\/h4>\n\n\n\n<p>Like the example provided earlier, when you associate your company with well-known brands, you instantly gain more credibility in the eyes of your visitors.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Testimonials<\/h4>\n\n\n\n<p><a href=\"https:\/\/outgrow.co\/blog\/social-proof-grow-customer-base\" target=\"_blank\" rel=\"noreferrer noopener\">Testimonials<\/a> from clients also work to get more conversions, especially when you include videos of happy customers. The more well-known the client, the better the testimonial is.&nbsp;<\/p>\n\n\n\n<p>As a result, if you have worked with a well-known brand, company, or individual, make sure to get their testimonial, preferably in a video form, to have on your site.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Awards<\/h4>\n\n\n\n<p>Awards are also a good trust signal element showing your past achievements and your potential.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Nurture Leads<\/strong><\/h3>\n\n\n\n<p>Making an excellent lead-catching website might land you a lot of customers, but not all of them are going to make a purchase from you. This is where the process of lead nurturing comes in.<\/p>\n\n\n\n<p>Lead nurturing is the process of maintaining relationships with leads with the goal of converting them into paying customers. Not only is this beneficial to increase your conversion rates, but also you can get more out of your existing customers. Nurtured leads make <a href=\"https:\/\/www.invespcro.com\/blog\/lead-nurturing\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">47% larger purchases<\/a> compared to non-nurtured leads.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s look at some of the best ways you can go about lead nurturing:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Customer-Specific Email Marketing<\/h4>\n\n\n\n<p>Instead of sending out the same cookie-cutter email to all of your leads, separate them into a few specific groups. You can do this by their age, gender, interest, or anything that can be relevant to your products. Such a targeted marketing campaign will lead to more open emails and conversions compared to mass spamming everyone.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Leveraging Social Media<\/h4>\n\n\n\n<p>Social media is great for lead nurturing as most people get a quick and easy way to contact you directly. Regular posts allow you to grow your social media presence and also get way more leads.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Following Up With Leads<\/h4>\n\n\n\n<p>Again, instead of a mass automated email, sending a specified mail or giving a follow up call after some time is one of the best ways to connect to your customers and nurture your leads. Remember, the follow up needs to be at a specific time that you previously mentioned, as most people are not that big of a fan of cold calling.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Speed Is the Key<\/h4>\n\n\n\n<p><a href=\"https:\/\/www.vertigomediaperformance.com\/en\/collect-leads-is-this-fast\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Vertigo Media<\/a> claims that responding to customer queries in less than 5 minutes increases lead conversion by nine times. There can be many reasons, such as:<\/p>\n\n\n\n<ul>\n<li>The people provide positive reviews (customer service is an important point that reviewers often mention).<\/li>\n\n\n\n<li>Your satisfied customers recommend your business to others.<\/li>\n\n\n\n<li>It encourages customers to return in the future.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Creative_CTA_Examples\"><\/span><strong>Creative CTA Examples<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Call to Action has one job- encouraging the audience to the landing page. However, generic CTAs like \u2018subscribe now\u2019 perform very poorly. Many sites worldwide have been using their own unique CTAs that may make you go wow, just by looking at them. Here are some examples-<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. <strong>Evernote<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeKtXCGjWqsiRe_bkMnoMPtzZeAPXfo0HK-3ZxiwVOarqjV1NMfqpQu_yzwMgUIGhHf7Qfe4gjs1MYiJujTg4f1gAW9IuFh-8IUK_MQkeghJi_DOpocpgnHJzQzCrXe8fDVsmZNe0H9VG3XsYiu3cL0B-w?key=MW8Xd-SZDAXHvo34tHbqCg\" alt=\"Evernote homepage\"\/><\/figure>\n\n\n\n<p>Evernote used two vital points on their CTA to appeal to the audience. Firstly, they used a bright green button on a light background, making it more noticeable. Secondly, they added \u2018for free\u2019 in the end, which can get more attention from people who don\u2019t want to pay for the service.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. <strong>Canva<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdqbNKopOqIHYMCtfd2gc_gkzPant-OJYDk2b0NlNOti3UfIJ6l8wo5zf0ytgFdKblA8uBHxsPSsa3J-wmnHk91xDPa4ezhELqLYDO08vROoZAUOSplUGcvNrA2c2C8UJMjd39KUUHr0Lr38otaiuxIuLLQ?key=MW8Xd-SZDAXHvo34tHbqCg\" alt=\"Canva Homepage\"\/><\/figure>\n\n\n\n<p>When you enter the homepage of Canva, your eyes are already pleased with the vivid templates to try. It makes you want to design things, too. The site knows that and used it in their CTA- Start Designing. It\u2019s like they are reading your mind and putting it in words.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. <strong>Huemor<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXePmO8SC33hbqvsKXH17XPvUZCiwJ1zscMzgxukAsml9z7ShSY2vQx-68D4kKFnqwQszmq5FovLjOm8LA0d60-Rpefgbkzz2QMjdeRLWDWSxOWrMm4Uv2IRx2um1Q1nlKVwZQh7_yZXVhq6vq9JDcXUtkKM?key=MW8Xd-SZDAXHvo34tHbqCg\" alt=\"Huemor homepage\"\/><\/figure>\n\n\n\n<p>Huemor is a site that provides services related to web design. Not only does their homepage feel like a work of art, but the CTA here is pretty creative. \u2018Get a Free Website Analysis\u2019 features the keyword, free. Meanwhile, the statistics above are already a convincing factor. Adding in \u2018website analysis\u2019 afterward speaks to the mind of the visitor who is probably considering taking the service to beautify their own site.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. <strong>OptinMonster<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfVLa-jyyRNS71r7b63QRZi01fcY7xbtivR2Qt_l3oGrJ8iNaYKhpUL4G-qHBYmMYT9-ZNOirYQcujWqs5sivCBouxUbXjuOKJED6QCbzpmdXY_2ewhJi4iMDSlQErJ1aUN2uNUCLySroGTxa8Qls0X7ceg?key=MW8Xd-SZDAXHvo34tHbqCg\" alt=\"Optin Monster Homepage\"\/><\/figure>\n\n\n\n<p>OptinMonster is a lead generation service. Notice how OptinMonster added an underline here on the \u2018never return\u2019 part? That will already give the audience the importance of taking their service, or they will lose many visitors from their site that won\u2019t return ever. Moreover, the second part has a more motivational feel. Finally, when you are about to join in, you notice the button- \u2018I have a few questions first.\u2019<\/p>\n\n\n\n<p>Here, many use the \u2018no, thanks\u2019 on the no-call. However, they used this chance to lead the audience to the contact page, where visitors can ask questions. It\u2019s effective because both buttons here have the potential to convert leads- directly and indirectly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Slow_but_Steady_Usefulness_of_AB_Testing\"><\/span><strong>The Slow but Steady Usefulness of A\/B Testing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A\/B testing is a standard lead generation strategy where the authorities create two versions of the same landing page. They look almost the same. However, there will be one or two small changes in one version.<\/p>\n\n\n\n<p>Afterward, the authority will set it so that 50% of the leads will see the original landing page version. Meanwhile, the other 50% will find the version with the small change.<\/p>\n\n\n\n<p>The authorities will then monitor the performance of each landing page. They will track which half of the leads are converting more. Once they collect enough data, they may make further changes.<\/p>\n\n\n\n<p>Website owners use A\/B testing techniques because it doesn\u2019t require excessive planning. A simple program that makes it a 50-50 probability for the leads to find one of the landing page versions suffice.<\/p>\n\n\n\n<p>For example, each version may include a different Call to Action. One of them may have an additional bar to fill out when registering.<\/p>\n\n\n\n<p>Another example is the placement of things on the page. One version may have the trust signals at the very bottom, while the other may have them on the side.<\/p>\n\n\n\n<p>Once the testing ends, the owners may make a final landing page, taking each version&#8217;s most successful or interactive element. This final version should attract or convert all types of leads.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcPTQyPuU6Ob6XeihlkPPt3zA7cfTbHoj4WIggaLiP76cWa9L2YRi6K4qgJrxlS58mQ5buCnDwoZ5zanTVUG6wCckviULi4VW136YO-cDxEGacbW4Qm_XXYyscHO0fBJ51L_X7l7Ch5wzo9cgyv0cdtoRW_?key=MW8Xd-SZDAXHvo34tHbqCg\" alt=\"A\/B testing program\"\/><\/figure>\n\n\n\n<p>The issue with A\/B testing is that it is very slow. Testing each element requires considerable time, so the authorities must have patience to perform it. Moreover, they must also focus on other strategies while at it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Role_of_Content_Marketing_in_Lead_Generation\"><\/span><strong>The Role of Content Marketing in Lead Generation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Publishing valuable content that proves useful and informative for the audiences is a surefire way to attract more drive leads to specific actions. It allows the site to convince the readers in a certain direction or display the expertise of the business owners, which builds trust.<\/p>\n\n\n\n<p>Moreover, one can include CTAs in content, making it even more effective. Usually, many lead generation websites include a direct link to the landing page somewhere in the content pages.<\/p>\n\n\n\n<p>One <a href=\"https:\/\/rankpa.com\/why-is-content-important-for-link-building\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">useful part of content<\/a> marketing is that it not only attracts new audiences but also retains the existing ones. Satisfied visitors may share the site\u2019s content with others. A review-type or buying guide blog can also help them find the best items or know what to look for when purchasing an item.<\/p>\n\n\n\n<p>Quality content can also boost a site\u2019s SEO, driving more traffic. However, there are some factors to remember here-<\/p>\n\n\n\n<ul>\n<li>Your content must be relevant to your business. The visitors won\u2019t be interested in irrelevant blog posts.<\/li>\n\n\n\n<li>The content should be valuable and provide the audience with something useful.<\/li>\n\n\n\n<li>The site owner must focus on the quality of the content rather than quantity. Otherwise, the search engines may flag them as spam, dealing adverse effects to the site\u2019s SEO.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/outgrow.co\/blog\/content-marketing-for-small-business\" target=\"_blank\" rel=\"noreferrer noopener\">Effective content marketing programs<\/a> can also increase content-driven revenue. It is when the site uses the content as a profit center.<\/p>\n\n\n\n<p>Remember that content marketing requires resources and money to create the content. It also requires regular publishing and updating of the content. Moreover, the topic of the content must adhere to the audience\u2019s wants and needs. It should answer their queries. Getting to know your audience through comments and forum posts helps significantly in this case.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lead_Generation_Strategies_Comparison_Table\"><\/span><strong>Lead Generation Strategies: Comparison Table<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The following table compares different lead generation strategies that were proven to work for various major websites:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Strategy<\/strong><\/td><td><strong>Short Definition<\/strong><\/td><td><strong>Pros<\/strong><\/td><td><strong>Cons<\/strong><\/td><\/tr><tr><td rowspan=\"2\"><strong>A\/B Testing<\/strong><\/td><td rowspan=\"2\">The creation of two landing pages and checking which one works better.<br>Usually, both pages are almost identical, except for some small differences.<\/td><td>One can check any small to big changes and their effects on the lead conversion of a website.<\/td><td>Testing each change is time-consuming. The site owner can perform other, more effective tasks quicker within that time.<\/td><\/tr><tr><td>It allows the site owner to make changes or test new details on the landing page without making excessive plans.<\/td><td>The result of this strategy can be slower than others.<\/td><\/tr><tr><td rowspan=\"2\"><strong>Personalization<\/strong><\/td><td rowspan=\"2\">The brand collects user data to predict the leads\u2019 actions.<br>Afterward, it uses this information to recommend specific products or services to particular people.<\/td><td>Personalization lets the website know which leads are more intent on making purchases by data collection.<\/td><td>The data collection and personalized recommendation require specific technology, resources, and cost.<\/td><\/tr><tr><td>It works better than non-personalized websites in generating customer interest towards the products.<\/td><td>It often discourages leads from exploring newer products or content and only sticks to the recommended ones.<\/td><\/tr><tr><td rowspan=\"3\"><strong>Content Marketing<\/strong><\/td><td rowspan=\"3\">Publishing blog posts, statistics, survey data, or infographics.<\/td><td>Helpful blog posts or infographics can provide high value to the traffic, leading them to return to the site to access new information or find answers to their queries.<\/td><td>Prioritizing quantity of content over quality can negatively harm a site\u2019s SEO, affecting its lead generation negatively.<\/td><\/tr><tr><td>It helps the brand show off its expertise and increase the customer\u2019s trust.<\/td><td>The website requires extra sections and an easy navigation system for different categories of blogs within the niche.<\/td><\/tr><tr><td>It helps boost the site\u2019s SEO, generating more leads.<\/td><td>It requires constant publishing and updating to keep the audience engaged.<\/td><\/tr><tr><td rowspan=\"3\"><strong>Lead Magnet Strategy<\/strong><\/td><td rowspan=\"3\">A method where the website offers the audience something in exchange for information. It can be a free trial, discount, tutorial, or the last half of an interesting article they were reading.<\/td><td>Lead magnet is an excellent method for making potential customers more interested in certain content or products.<\/td><td>Asking for too much information or having the audience go through lengthy surveys may disinterest the leads.<\/td><\/tr><tr><td>It also lets websites collect user data without appearing too persuasive.<\/td><td>Breaking GDPR and data privacy policies can have adverse consequences.<\/td><\/tr><tr><td>If done right, and the leads subscribe to the website, the site can later send follow-ups regarding their new service or discounts.<\/td><td>Giving away too many discounts or long free trials can be an issue for the site\u2019s business.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Ensure_the_Security_of_Collected_Lead_Data\"><\/span><strong>How to Ensure the Security of Collected Lead Data<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The website should assure the audience that the data is only collected to improve user experience, personalization, etc. Additionally, displaying a clear <a href=\"https:\/\/getterms.io\/consent-management-platform\/cookie-consent-banner\" target=\"_blank\" rel=\"noreferrer noopener\">cookie consent banner<\/a> helps inform users about data collection and obtain their permission in a transparent manner.  In order to ensure the data\u2019s safety, you need also to follow these steps-<\/p>\n\n\n\n<ul>\n<li>Keep the data under security measures such as encryption or 2FA so no unwanted party can access it. Also, make sure to change the passwords routinely.<\/li>\n\n\n\n<li>Do not share the data with anyone outside the business.<\/li>\n\n\n\n<li>Ensure the lawful and ethical usage of the data. Following the GDPR properly is enough.<\/li>\n\n\n\n<li>Make sure to delete the data if the customer deletes their account.<\/li>\n\n\n\n<li>Gathering only information necessary for lead generation and user experience improvement.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Measure_Lead_Generation_Success\"><\/span><strong>How to Measure Lead Generation Success<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Tracking the success of your lead-generating website is your next step after you finish setting up the website. Proper monitoring allows you to fix anything that\u2019s not working properly or improve a specific strategy.\u00a0Using reliable <a href=\"https:\/\/desiremarketing.io\/best-seo-reporting-tools-for-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO reporting tools<\/a> can help you track keyword rankings, organic traffic, and site health, giving you a clear picture of how well your lead generation efforts are performing from search engines.<\/p>\n\n\n\n<p>Here are the metrics or key performance indicators (KPIs) to keep an eye on to measure your lead generation success:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. <strong>Conversion Rate<\/strong><\/h3>\n\n\n\n<p>Conversion rate is a simple metric that translates to the percentage of leads that convert into paying customers. While simple, this metric can tell a lot about your success.<\/p>\n\n\n\n<p><strong>Conversion rate = number of leads generated \/ total number of visitors<\/strong><\/p>\n\n\n\n<p>A lower conversion rate means that you will have to rethink your strategies. While a healthy conversion rate signals that your current plan is in full effect. What counts as a healthy conversion rate?<\/p>\n\n\n\n<p>According to research by Invesp, only 20% of your leads turn into customers. Another statistic by HubSpot says that big organizations generate around 1,877 leads per month on average.<\/p>\n\n\n\n<p>So, let\u2019s do the math. If you get 1,877 leads monthly and 20% of them convert, then your monthly conversion count should be at least 375. Note that even this is possible if you have a solid funnel.<\/p>\n\n\n\n<p>Now, that is true for big companies with a large team. For most businesses, having a lead conversion rate above 5% is great enough. The average rate ranges from 2%-5%.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. <strong>Total Lead Value<\/strong><\/h3>\n\n\n\n<p>Total lead value helps you figure out how much your leads are worth.&nbsp;<\/p>\n\n\n\n<p><strong>Total lead value = total sales value \/ total leads<\/strong><\/p>\n\n\n\n<p>This metric can help you predict sales, allowing you to plan for the future more effectively.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. <strong>Customer Acquisition Cost<\/strong><\/h3>\n\n\n\n<p>Want to know how much you have spent to get a new customer in your lead-generating efforts? Then, you need to figure out your customer acquisition cost (CAC).<\/p>\n\n\n\n<p><strong>Customer acquisition cost = total marketing spend\/number of new customers<\/strong><\/p>\n\n\n\n<p>You want to keep this number low, as a low CAC means that you are not spending too much to hurt your profits.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. <strong>Customer Lifetime Value<\/strong><\/h3>\n\n\n\n<p>Customer lifetime value (CLV or CLTV) is the total revenue you can expect to earn from a customer during their relationship with your business.<\/p>\n\n\n\n<p><strong>Customer lifetime value = lifetime value x profit margin&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>Lifetime value = average value of sales x number of transactions x retention time&nbsp;<\/strong><\/p>\n\n\n\n<p>This metric will let you know who your best customers are. Therefore, you can plan your ad campaigns more specifically.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Case_Study_%E2%80%93_Hubspots_Make_My_Persona\"><\/span><strong>Case Study &#8211; Hubspot\u2019s Make My Persona<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcAgHZl-X_Bg8g5kJmwsq1D6JKCieFdqPh63HfQ2MJSzNp1ufy5Jz2ANS1dTHzrNuJe0KlnlCxxwY05wrD2mONkglO8-WF-_fko84OvGIUP3NHH4ZE05MnCgQM09Etw0o4Xm7s3zZDKL7sbC_guQED9KE2Q?key=MW8Xd-SZDAXHvo34tHbqCg\" alt=\"Hubspot's make my persona\"\/><\/figure>\n\n\n\n<p>Image: Make My Persona by Hubspot<\/p>\n\n\n\n<p>In our guide, we emphasized the importance of interactive content, and this example by Hubspot easily puts that into perspective.<\/p>\n\n\n\n<p>\u201c<a href=\"https:\/\/www.hubspot.com\/make-my-persona\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Make My Persona<\/a>\u201d by Hubspot is a quiz that allows you to identify the ideal customer persona of your business.<\/p>\n\n\n\n<p>After creating your persona, you can download it for free. All you have to do is provide your information on a page like this at the end of the quiz.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdz9aaeG2WnXdhL_mfmhcg1Fl2UHcQNLj7P_9dbnEELzSft0Kmgh5lvH8Z-FGJwUwxdm1kBkqKGhbYMqCv2W74zT79ziLjxV64KK1QuzNEmYvLyhb32g3Fs9nv2z9HZ73tRt2ojTOuxVRO6RIucoaYmyNk?key=MW8Xd-SZDAXHvo34tHbqCg\" alt=\"Make My Persona\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Image: Hubspot<\/p>\n\n\n\n<p>As you can see, this form collects potential leads\u2019 names, phone numbers and email addresses alongside information about their workplace.&nbsp;<\/p>\n\n\n\n<p>What makes this quiz such an excellent strategy is that Hubspot provides CRM products, and almost all people partaking in this quiz currently have or will have customers to manage. Their strategy with this quiz precisely targets leads that are highly likely to convert.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Emerging_Trends_for_a_Lead_Generation_Website\"><\/span><strong>Emerging Trends for a Lead Generation Website<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Due to the presence of many of the latest technologies online, new lead-generation methods are emerging. Website owners can also use various new tools to help them in different sections of existing methods.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. <strong>Voice Search Optimization<\/strong><\/h3>\n\n\n\n<p>Like search engine optimization, voice search optimization is also becoming more important daily. The concept is to make your website suitable for voice assistants to select or read aloud your website when someone does a voice search.<\/p>\n\n\n\n<p>As more people lean towards using virtual assistants, such as Siri or Alexa, voice search optimization is also gaining popularity. If your site is good in this sector, you can expect more leads, which in turn can potentially convert.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. <strong>Generative Engine Optimization<\/strong><\/h3>\n\n\n\n<p>Generative engine optimization refers to search engines or other platforms using artificial intelligence to gather information from various sources and display it coherently to answer users\u2019 questions.<\/p>\n\n\n\n<p>It is also possible to make your content suitable for Generative AIs. They often focus on informative sentences. The user can then check the sources and enter them directly. Thus, the sites can get more leads.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. <strong>AI-Powered Personalization<\/strong><\/h3>\n\n\n\n<p>New artificial intelligences are regularly created online for various purposes. One such usage is to establish a personalization method for lead generation and increasing conversion rate.<\/p>\n\n\n\n<p>When a user enters the website, the artificial intelligence in charge of personalization tracks their activities. Then, it suggests products, content, or services based on their activities, previous purchases, comments, or information that the user has provided.<\/p>\n\n\n\n<p>For example, if a user reads content related to beginner&#8217;s guides to SEO, the AI will show other similar guides and webinars at the start. However, after a while, it will predict that the user has already learned enough and will automatically move to more intermediate-level content for its suggestions.<\/p>\n\n\n\n<p>AI-powered personalization works better than normal personalization methods.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Note\"><\/span><strong>Final Note<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In the present day, where most websites follow a basic quality rule, the best way to secure <a href=\"https:\/\/outgrow.co\/increase-roi\/\" target=\"_blank\" rel=\"noreferrer noopener\">high conversion rates<\/a> is through uniqueness. You need to set yourself apart from the rest of the crowd to be noticed.<\/p>\n\n\n\n<p>That\u2019s why using interactive content, as mentioned in this guide, is an excellent strategy to be the odd one out (in a good way).<\/p>\n\n\n\n<p>Also, a good news for you all &#8211; Outgrow offers a <a href=\"https:\/\/app.outgrow.co\/signup\" target=\"_blank\" rel=\"noreferrer noopener\">free 7-day trial<\/a> without the need of adding your credit info!<\/p>\n\n\n\n<p>What else do you need? Start creating and converting now!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Author_bio\"><\/span><strong>Author bio: <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>With a knack for research and journalism, Shariful Hoque began his writing journey in 2019. Over the years, he discovered a passion for marketing and SEO, collaborating with numerous businesses to deliver journalistic integrity and insightful perspectives.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span><strong>FAQs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.kt-accordion-id59908_226d64-76 .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:10px;}.kt-accordion-id59908_226d64-76 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;background:#ffffff;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id59908_226d64-76 .wp-block-kadence-pane .kt-accordion-header-wrap .kt-blocks-accordion-header{border-top:0px solid #f2f2f2;border-right:0px solid #f2f2f2;border-bottom:0px solid #f2f2f2;border-left:0px solid #f2f2f2;border-top-left-radius:6px;border-top-right-radius:6px;border-bottom-right-radius:6px;border-bottom-left-radius:6px;background:#f2f2f2;color:#555555;padding-top:14px;padding-right:16px;padding-bottom:14px;padding-left:16px;}.kt-accordion-id59908_226d64-76:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id59908_226d64-76:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-icon-trigger:before{background:#555555;}.kt-accordion-id59908_226d64-76:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger{background:#555555;}.kt-accordion-id59908_226d64-76:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id59908_226d64-76:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:before{background:#f2f2f2;}.kt-accordion-id59908_226d64-76 .kt-accordion-header-wrap .kt-blocks-accordion-header:hover, body:not(.hide-focus-outline) .kt-accordion-id59908_226d64-76 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible{color:#444444;background:#eeeeee;border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#eeeeee;border-left-style:solid;}.kt-accordion-id59908_226d64-76:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id59908_226d64-76:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id59908_226d64-76:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion--visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id59908_226d64-76:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:#444444;}.kt-accordion-id59908_226d64-76:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger, body:not(.hide-focus-outline) .kt-accordion-id59908_226d64-76:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger{background:#444444;}.kt-accordion-id59908_226d64-76:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id59908_226d64-76:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id59908_226d64-76:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id59908_226d64-76:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:#eeeeee;}.kt-accordion-id59908_226d64-76 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible, .kt-accordion-id59908_226d64-76 .kt-accordion-header-wrap .kt-blocks-accordion-header.kt-accordion-panel-active{color:#ffffff;background:var(--global-palette1, #3182CE);border-top-color:#BE530B;border-top-style:solid;border-right-color:#BE530B;border-right-style:solid;border-bottom-color:#BE530B;border-bottom-style:solid;border-left-color:#BE530B;border-left-style:solid;}.kt-accordion-id59908_226d64-76:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id59908_226d64-76:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:#ffffff;}.kt-accordion-id59908_226d64-76:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger{background:#ffffff;}.kt-accordion-id59908_226d64-76:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id59908_226d64-76:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette1, #3182CE);}@media all and (max-width: 1024px){.kt-accordion-id59908_226d64-76 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}}@media all and (max-width: 1024px){.kt-accordion-id59908_226d64-76 .wp-block-kadence-pane .kt-accordion-header-wrap .kt-blocks-accordion-header{border-top:0px solid #f2f2f2;border-right:0px solid #f2f2f2;border-bottom:0px solid #f2f2f2;border-left:0px solid #f2f2f2;}}@media all and (max-width: 1024px){.kt-accordion-id59908_226d64-76 .kt-accordion-header-wrap .kt-blocks-accordion-header:hover, body:not(.hide-focus-outline) .kt-accordion-id59908_226d64-76 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible{border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#eeeeee;border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id59908_226d64-76 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible, .kt-accordion-id59908_226d64-76 .kt-accordion-header-wrap .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:#BE530B;border-top-style:solid;border-right-color:#BE530B;border-right-style:solid;border-bottom-color:#BE530B;border-bottom-style:solid;border-left-color:#BE530B;border-left-style:solid;}}@media all and (max-width: 767px){.kt-accordion-id59908_226d64-76 .kt-accordion-inner-wrap{display:block;}.kt-accordion-id59908_226d64-76 .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:10px;}.kt-accordion-id59908_226d64-76 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}.kt-accordion-id59908_226d64-76 .wp-block-kadence-pane .kt-accordion-header-wrap .kt-blocks-accordion-header{border-top:0px solid #f2f2f2;border-right:0px solid #f2f2f2;border-bottom:0px solid #f2f2f2;border-left:0px solid #f2f2f2;}.kt-accordion-id59908_226d64-76 .kt-accordion-header-wrap .kt-blocks-accordion-header:hover, body:not(.hide-focus-outline) .kt-accordion-id59908_226d64-76 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible{border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#eeeeee;border-left-style:solid;}.kt-accordion-id59908_226d64-76 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible, .kt-accordion-id59908_226d64-76 .kt-accordion-header-wrap .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:#BE530B;border-top-style:solid;border-right-color:#BE530B;border-right-style:solid;border-bottom-color:#BE530B;border-bottom-style:solid;border-left-color:#BE530B;border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id59908_226d64-76 kt-accordion-has-3-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-basic kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"0\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-1 kt-pane59908_f5341e-2e\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>What Are the Different Types of Lead Generation?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n\n<p>Currently, there are three lead generation types that people consider to be the standards. They are-<\/p>\n\n\n<ul>\n\n<li>Market qualified leads (MQLs)<\/li>\n\n\n<li>Product qualified leads (PQLs)<\/li>\n\n\n<li>Sales qualified leads (SQLs)<\/li>\n\n<\/ul>\n\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-2 kt-pane59908_73478b-8c\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>How to Create a Successful Lead Generation Process?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n\n<p>A successful lead generation and conversion process should involve the following steps in order-<\/p>\n\n\n<ul>\n\n<li>Awareness about your site and service\u2019s presence<\/li>\n\n\n<li>Generating interest<\/li>\n\n\n<li>Assessment of the leads<\/li>\n\n\n<li>Engagement<\/li>\n\n\n<li>Sales and purchase<\/li>\n\n<\/ul>\n\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane59908_1d4fd9-64\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>What Happens After Lead Conversion?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n\n<p>Once the lead converts to customers, the company provides them with retention, customer support, upselling, onboarding, etc., services. It is also important to encourage them to make future purchases.<\/p>\n\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Discover essential tips for building a high-converting lead generation website, and leveraging interactive content for it.<\/p>\n","protected":false},"author":20,"featured_media":60006,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[267],"tags":[76,276],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Build a Lead Generation Website That Converts<\/title>\n<meta name=\"description\" content=\"Discover essential tips for building a high-converting lead generation website, and leveraging interactive content for it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/59908\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Build a Lead Generation Website That Converts\" \/>\n<meta property=\"og:description\" content=\"Discover essential tips for building a high-converting lead generation website, and leveraging interactive content for it.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/59908\" \/>\n<meta property=\"og:site_name\" content=\"Outgrow\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OutgrowCo\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-08T08:55:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-10T09:58:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2024\/08\/Blog-Template-2024-08-08T142415.045.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Outgrow Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@outgrowco\" \/>\n<meta name=\"twitter:site\" content=\"@outgrowco\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Outgrow Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"28 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/outgrow.co\/blog\/lead-generation-website\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/outgrow.co\/blog\/lead-generation-website\/\"},\"author\":{\"name\":\"Outgrow Team\",\"@id\":\"https:\/\/outgrow.co\/blog\/#\/schema\/person\/3e63f8754751f0d7b4bca3ea8f4a8130\"},\"headline\":\"How to Build a Lead Generation Website That Converts\",\"datePublished\":\"2024-08-08T08:55:07+00:00\",\"dateModified\":\"2025-12-10T09:58:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/outgrow.co\/blog\/lead-generation-website\/\"},\"wordCount\":5475,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/outgrow.co\/blog\/#organization\"},\"keywords\":[\"lead generation\",\"Lead generation strategies\"],\"articleSection\":[\"General Marketing\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/outgrow.co\/blog\/lead-generation-website\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/outgrow.co\/blog\/lead-generation-website\/\",\"url\":\"https:\/\/outgrow.co\/blog\/lead-generation-website\/\",\"name\":\"How to Build a Lead Generation Website That Converts\",\"isPartOf\":{\"@id\":\"https:\/\/outgrow.co\/blog\/#website\"},\"datePublished\":\"2024-08-08T08:55:07+00:00\",\"dateModified\":\"2025-12-10T09:58:08+00:00\",\"description\":\"Discover essential tips for building a high-converting lead generation website, and leveraging interactive content for it.\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/outgrow.co\/blog\/lead-generation-website\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/outgrow.co\/blog\/#website\",\"url\":\"https:\/\/outgrow.co\/blog\/\",\"name\":\"Outgrow\",\"description\":\"Build Highly Converting Interactive Calculators\",\"publisher\":{\"@id\":\"https:\/\/outgrow.co\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/outgrow.co\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/outgrow.co\/blog\/#organization\",\"name\":\"Outgrow\",\"url\":\"https:\/\/outgrow.co\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/outgrow.co\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/03\/cropped-vTrhdEqOTQC9sWqGhhKQ_logo.png\",\"contentUrl\":\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/03\/cropped-vTrhdEqOTQC9sWqGhhKQ_logo.png\",\"width\":512,\"height\":113,\"caption\":\"Outgrow\"},\"image\":{\"@id\":\"https:\/\/outgrow.co\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/OutgrowCo\/\",\"https:\/\/twitter.com\/outgrowco\",\"https:\/\/www.instagram.com\/outgrow.co\/\",\"https:\/\/www.linkedin.com\/company\/7966190\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/outgrow.co\/blog\/#\/schema\/person\/3e63f8754751f0d7b4bca3ea8f4a8130\",\"name\":\"Outgrow Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/outgrow.co\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4eb1b148391a8e4a4f93b88ed6ac5029?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4eb1b148391a8e4a4f93b88ed6ac5029?s=96&d=mm&r=g\",\"caption\":\"Outgrow Team\"},\"url\":\"https:\/\/outgrow.co\/blog\/author\/anoushka\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Build a Lead Generation Website That Converts","description":"Discover essential tips for building a high-converting lead generation website, and leveraging interactive content for it.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/59908","og_locale":"en_GB","og_type":"article","og_title":"How to Build a Lead Generation Website That Converts","og_description":"Discover essential tips for building a high-converting lead generation website, and leveraging interactive content for it.","og_url":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/59908","og_site_name":"Outgrow","article_publisher":"https:\/\/www.facebook.com\/OutgrowCo\/","article_published_time":"2024-08-08T08:55:07+00:00","article_modified_time":"2025-12-10T09:58:08+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2024\/08\/Blog-Template-2024-08-08T142415.045.jpg","type":"image\/jpeg"}],"author":"Outgrow Team","twitter_card":"summary_large_image","twitter_creator":"@outgrowco","twitter_site":"@outgrowco","twitter_misc":{"Written by":"Outgrow Team","Estimated reading time":"28 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/outgrow.co\/blog\/lead-generation-website\/#article","isPartOf":{"@id":"https:\/\/outgrow.co\/blog\/lead-generation-website\/"},"author":{"name":"Outgrow Team","@id":"https:\/\/outgrow.co\/blog\/#\/schema\/person\/3e63f8754751f0d7b4bca3ea8f4a8130"},"headline":"How to Build a Lead Generation Website That Converts","datePublished":"2024-08-08T08:55:07+00:00","dateModified":"2025-12-10T09:58:08+00:00","mainEntityOfPage":{"@id":"https:\/\/outgrow.co\/blog\/lead-generation-website\/"},"wordCount":5475,"commentCount":0,"publisher":{"@id":"https:\/\/outgrow.co\/blog\/#organization"},"keywords":["lead generation","Lead generation strategies"],"articleSection":["General Marketing"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/outgrow.co\/blog\/lead-generation-website\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/outgrow.co\/blog\/lead-generation-website\/","url":"https:\/\/outgrow.co\/blog\/lead-generation-website\/","name":"How to Build a Lead Generation Website That Converts","isPartOf":{"@id":"https:\/\/outgrow.co\/blog\/#website"},"datePublished":"2024-08-08T08:55:07+00:00","dateModified":"2025-12-10T09:58:08+00:00","description":"Discover essential tips for building a high-converting lead generation website, and leveraging interactive content for it.","inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/outgrow.co\/blog\/lead-generation-website\/"]}]},{"@type":"WebSite","@id":"https:\/\/outgrow.co\/blog\/#website","url":"https:\/\/outgrow.co\/blog\/","name":"Outgrow","description":"Build Highly Converting Interactive Calculators","publisher":{"@id":"https:\/\/outgrow.co\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/outgrow.co\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/outgrow.co\/blog\/#organization","name":"Outgrow","url":"https:\/\/outgrow.co\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/outgrow.co\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/03\/cropped-vTrhdEqOTQC9sWqGhhKQ_logo.png","contentUrl":"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/03\/cropped-vTrhdEqOTQC9sWqGhhKQ_logo.png","width":512,"height":113,"caption":"Outgrow"},"image":{"@id":"https:\/\/outgrow.co\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/OutgrowCo\/","https:\/\/twitter.com\/outgrowco","https:\/\/www.instagram.com\/outgrow.co\/","https:\/\/www.linkedin.com\/company\/7966190"]},{"@type":"Person","@id":"https:\/\/outgrow.co\/blog\/#\/schema\/person\/3e63f8754751f0d7b4bca3ea8f4a8130","name":"Outgrow Team","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/outgrow.co\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4eb1b148391a8e4a4f93b88ed6ac5029?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4eb1b148391a8e4a4f93b88ed6ac5029?s=96&d=mm&r=g","caption":"Outgrow Team"},"url":"https:\/\/outgrow.co\/blog\/author\/anoushka\/"}]}},"_links":{"self":[{"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/59908"}],"collection":[{"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/comments?post=59908"}],"version-history":[{"count":22,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/59908\/revisions"}],"predecessor-version":[{"id":64173,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/59908\/revisions\/64173"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/media\/60006"}],"wp:attachment":[{"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/media?parent=59908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/categories?post=59908"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/tags?post=59908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}