{"id":63487,"date":"2025-09-08T03:23:52","date_gmt":"2025-09-08T07:23:52","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=63487"},"modified":"2025-10-16T05:42:29","modified_gmt":"2025-10-16T09:42:29","slug":"marketer-of-the-month-podcast-episode-236-growthbusters-veeds-cpo-samuel-beek-on-shipping-fast-learning-faster","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/podcast-samuel-beek","title":{"rendered":"Marketer of The Month Podcast- EPISODE 236: Growthbusters: VEED&#8217;s CPO Samuel Beek on Shipping Fast, Learning Faster"},"content":{"rendered":"<div class=\"new-blog-post-content\">\n<h1><span class=\"ez-toc-section\" id=\"EPISODE_236_Marketer_of_the_Month_Podcast_with_Samuel_Beek\"><\/span><strong>EPISODE 236: Marketer of the Month Podcast with Samuel Beek<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69dfcd254b4cf\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69dfcd254b4cf\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/podcast-samuel-beek\/#EPISODE_236_Marketer_of_the_Month_Podcast_with_Samuel_Beek\" title=\"EPISODE 236: Marketer of the Month Podcast with Samuel Beek\">EPISODE 236: Marketer of the Month Podcast with Samuel Beek<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/podcast-samuel-beek\/#Growthbusters_VEEDs_CPO_Samuel_Beek_on_Shipping_Fast_Learning_Faster\" title=\"Growthbusters: VEED&#8217;s CPO Samuel Beek on Shipping Fast, Learning Faster\">Growthbusters: VEED&#8217;s CPO Samuel Beek on Shipping Fast, Learning Faster<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/podcast-samuel-beek\/#The_Intro\" title=\"The Intro!\">The Intro!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/podcast-samuel-beek\/#Dont_have_time_to_read_No_problem_just_watch_the_Podcast\" title=\"Don\u2019t have time to read? No problem, just watch the Podcast!\">Don\u2019t have time to read? No problem, just watch the Podcast!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/podcast-samuel-beek\/#Or_you_can_just_listen_to_it_on_Spotify\" title=\"Or you can just listen to it on Spotify!\">Or you can just listen to it on Spotify!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/podcast-samuel-beek\/#The_Rapid_Fire_Round\" title=\"The Rapid Fire Round!\">The Rapid Fire Round!<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>Hey there! Welcome to the <strong><em>Marketer Of The Month<\/em><\/strong> blog!<\/p>\n<p><span style=\"font-weight: 400;\">We recently interviewed Samuel Beek for our monthly podcast &#8211; \u2018<\/span><a href=\"https:\/\/podcasts.apple.com\/cz\/podcast\/marketer-of-the-month\/id1481977557\"><span style=\"font-weight: 400;\">Marketer of the Month<\/span><\/a><span style=\"font-weight: 400;\">\u2019! We had some amazing insightful conversations with Samuel and here\u2019s what we discussed about-<\/span><\/p>\n<p>1. Creative pragmatism philosophy in product decision-making.<\/p>\n<p>2. AI-first approach to video editing innovation.<\/p>\n<p>3. <span style=\"font-weight: 400;\">Growth hacking through Google search trend analysis<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>4. <span style=\"font-weight: 400;\">Building VEED&#8217;s ChatGPT store integration success<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>5. <span style=\"font-weight: 400;\">Cross-departmental collaboration between product, engineering, and marketing<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>6. <span style=\"font-weight: 400;\">Social media addiction challenges for tech leaders<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>7. <span style=\"font-weight: 400;\">Future vision for AI-generated versus human-created content<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><strong>About our host:<\/strong><\/h3>\n<p><b>Dr. Saksham Sharda<\/b><span style=\"font-weight: 400;\"> is the Chief Information Officer at <\/span><a href=\"https:\/\/outgrow.co\/\"><b>Outgrow.co<\/b><\/a><span style=\"font-weight: 400;\"> He specializes in data collection, analysis, filtering, and transfer by means of widgets and applets. Interactive, cultural, and trending widgets designed by him have been featured on TrendHunter, Alibaba,\u00a0 ProductHunt, New York Marketing Association, FactoryBerlin, Digimarcon Silicon Valley, and at The European Affiliate Summit. <\/span><\/p>\n<h3><strong>About our guest:<\/strong><\/h3>\n<div class=\"cardSection animateBottomTop\">\n<div class=\"Question-main nav_btns s_0_q_0 top\">\n<div class=\"Question-mainInner\">\n<div class=\"Question-container\">\n<div class=\"ques-subheading smFont\">\n<div class=\"sec-heading\">\n<div class=\"epsiode-subheading\">\n<p><strong>Samuel Beek<\/strong> is the Chief Product Officer at VEED.IO, one of the world\u2019s fastest-growing online video editing platforms. With a strong background in engineering and design, Sam combines creativity with strategic thinking to build tools that empower millions of content creators globally.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Growthbusters_VEEDs_CPO_Samuel_Beek_on_Shipping_Fast_Learning_Faster\"><\/span>Growthbusters: VEED&#8217;s CPO Samuel Beek on Shipping Fast, Learning Faster<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"The_Intro\"><\/span><strong>The Intro!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b><i>Saksham Sharda: <\/i><\/b><span style=\"font-weight: 400;\">Hi, everyone. Welcome to another episode of Outgrow&#8217;s Marketer of the Month. I&#8217;m your host, Dr. Saksham Sharda, and I\u2019m the creative director at Outgrow. co. And for this month we are going to interview Samuel Beek, who is the Chief Product Officer at<a href=\"https:\/\/www.veed.io\/\"> VEED.IO<\/a><\/span>.<\/p>\n<p><b><i>Samuel Beek: <\/i><\/b><span style=\"font-weight: 400;\">Great to be here. Thank you.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Dont_have_time_to_read_No_problem_just_watch_the_Podcast\"><\/span><strong>Don\u2019t have time to read? No problem, just watch the Podcast!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><iframe loading=\"lazy\" title=\"Growthbusters: VEED's CPO Samuel Beek on Shipping Fast, Learning Faster\" src=\"https:\/\/www.youtube.com\/embed\/f3zFs26uxDU\" width=\"860\" height=\"484\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Challenge yourself with this trivia about the exciting topics Samuel Beek covered in the podcast.<\/p>\n<p><a href=\"https:\/\/premade.outgrow.us\/samuel-beek-quiz\" target=\"_blank\" rel=\"noopener\">Launch Interactive Quiz<\/a><\/p>\n<\/div>\n<div class=\"new-blog-post-content\">\n<h2><span class=\"ez-toc-section\" id=\"Or_you_can_just_listen_to_it_on_Spotify\"><\/span><strong>Or you can just listen to it on Spotify!<\/strong><iframe loading=\"lazy\" style=\"border-radius: 12px;\" src=\"https:\/\/open.spotify.com\/embed\/episode\/1eDqkNS6wqLnP8gWh5PUBO\/video?utm_source=generator\" width=\"624\" height=\"351\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-testid=\"embed-iframe\"><\/iframe><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"The_Rapid_Fire_Round\"><\/span><b>The Rapid Fire Round!<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-38738 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/07\/rapid-fire.gif\" alt=\"rapid fire\" width=\"320\" height=\"240\" \/><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> At what age do you want to retire?\u00a0<\/span><\/p>\n<p><b><i>Samuel Beek:<\/i><\/b><span style=\"font-weight: 400;\"> Next year.<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b> <span style=\"font-weight: 400;\">How long does it take you to get ready in the mornings?\u00a0<\/span><\/p>\n<p><b><i>Samuel Beek:<\/i><\/b> <span style=\"font-weight: 400;\">30 minutes.<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b> <span style=\"font-weight: 400;\">Most embarrassing moment of your life?\u00a0<\/span><\/p>\n<p><b><i>Samuel Beek:<\/i><\/b> <span style=\"font-weight: 400;\">Losing my phone in China and not knowing where my hotel was.<\/span><\/p>\n<p><b><i>Saksham Sharda<\/i><\/b><b>:<\/b><span style=\"font-weight: 400;\"> Favorite color?\u00a0<\/span><\/p>\n<p><b><i>Samuel Beek:<\/i><\/b><span style=\"font-weight: 400;\"> Blue.\u00a0<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\">\u00a0 What time of day are you most inspired?\u00a0<\/span><\/p>\n<p><b><i>Samuel Beek:<\/i><\/b><span style=\"font-weight: 400;\"> Mornings.\u00a0<\/span><\/p>\n<p><b><i>Saksham Sharda: <\/i><\/b><span style=\"font-weight: 400;\">How many hours of sleep can you survive on?\u00a0<\/span><\/p>\n<p><b><i>Samuel Beek:<\/i><\/b><span style=\"font-weight: 400;\"> Seven.\u00a0<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> The city in which the best kiss of your life happened?\u00a0<\/span><\/p>\n<p><b><i>Samuel Beek:<\/i><\/b><span style=\"font-weight: 400;\"> Amsterdam, my home.<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> Pick one, Mark Zuckerberg or Sam Altman?\u00a0<\/span><\/p>\n<p><b><i>Samuel Beek:<\/i><\/b><span style=\"font-weight: 400;\"> Sam Altman.<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> How do you relax?\u00a0<\/span><\/p>\n<p><b><i>Samuel Beek:<\/i><\/b><span style=\"font-weight: 400;\"> Sailing, playing squash, cooking<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> How many cups of coffee do you drink per day?\u00a0<\/span><\/p>\n<p><b><i>Samuel Beek: <\/i><\/b><span style=\"font-weight: 400;\">Three.<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b> <span style=\"font-weight: 400;\">A habit of yours that you hate?\u00a0<\/span><\/p>\n<p><b><i>Samuel Beek:<\/i><\/b> <span style=\"font-weight: 400;\">Social media addiction.<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b> <span style=\"font-weight: 400;\">The most valuable skill you&#8217;ve learned in life?\u00a0<\/span><\/p>\n<p><b><i>Samuel Beek:<\/i><\/b><span style=\"font-weight: 400;\"> How to tell a stupid story.\u00a0<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> Your favorite Netflix show?\u00a0<\/span><\/p>\n<p><b><i>Samuel Beek:<\/i><\/b><span style=\"font-weight: 400;\"> La casa de papel.\u00a0<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> Are you an early riser or a night owl?\u00a0<\/span><\/p>\n<p><b><i>Samuel Beek:<\/i><\/b><span style=\"font-weight: 400;\"> Early riser.<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> One-word description of your leadership style?<\/span><\/p>\n<p><b><i>Samuel Beek:<\/i><\/b><span style=\"font-weight: 400;\"> Enthusiastic.<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b> <span style=\"font-weight: 400;\">Coffee or tea to kickstart your day?\u00a0<\/span><\/p>\n<p><b><i>Samuel Beek:<\/i><\/b><span style=\"font-weight: 400;\"> Coffee.<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> Top priority in your daily schedule?\u00a0<\/span><\/p>\n<p><b><i>Samuel Beek:<\/i><\/b><span style=\"font-weight: 400;\"> Having thinking time.<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> Ideal vacation spot for relaxation?<\/span><\/p>\n<p><b><i>Samuel Beek:<\/i><\/b><span style=\"font-weight: 400;\"> Italian coast.<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b> <span style=\"font-weight: 400;\">Key factor for maintaining a work-life balance?<\/span><\/p>\n<p><b><i>Samuel Beek:<\/i><\/b><span style=\"font-weight: 400;\"> Exercise.<\/span><\/p>\n<div class=\"new-blog-post-content\">\n<p><strong style=\"color: var(--global-palette3); font-family: inherit; font-size: 28px;\">The Big Questions!<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-42105 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/the-big-question.gif\" alt=\"Big Questions Richard James Burgess\" width=\"480\" height=\"320\" \/><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b> <span style=\"font-weight: 400;\">I&#8217;m going to get to the longer questions now. These you can answer with as much time and ease as you&#8217;d like. You&#8217;re known for being a creative pragmatist. How does that philosophy shape your decision-making process at VEED when deciding what to build next?<\/span><\/p>\n<p><b><i>Samuel Beek: <\/i><\/b><span style=\"font-weight: 400;\">I don&#8217;t believe that data can answer all our questions. So, I think sometimes we need to just build up confidence and get creative a little bit. So, I think in my product practice, I try to prioritise things that are impacting a lot of people, but I&#8217;m happy to also take a bet here and there and do something fun or something creative that might be a bit out of the ordinary.<\/span><\/p>\n<p><b><i>Saksham Sharda: <\/i><\/b><span style=\"font-weight: 400;\">How do you differentiate between a feature that&#8217;s nice to have versus one that drives core value?\u00a0\u00a0<\/span><\/p>\n<p><b><i>Samuel Beek:<\/i><\/b> <span style=\"font-weight: 400;\">I think features that drive core value, even if very poorly executed, still get a lot of adoption and love. Nice to have, it is about the kind of details and things like that. I always look at whether users could live without something, and if they can, it&#8217;s less of a high priority.<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> What have been the most significant shifts in your role as VEED has scaled?\u00a0\u00a0<\/span><\/p>\n<p><b><i>Samuel Beek:<\/i><\/b> <span style=\"font-weight: 400;\">In the beginning, I was kind of figuring out what we should build. And then, as the company scaled, I needed to not only figure out what we should build, but also who the people are to build it, and in what structure we can build this as well as we can. So I had to zoom out a lot and work more through people and with people than directly on the product.<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> Do you have any story around any recent product design where creativity and pragmatism had to find balance?\u00a0\u00a0<\/span><\/p>\n<p><b><i>Samuel Beek: <\/i><\/b><span style=\"font-weight: 400;\">Yeah, <\/span><span style=\"font-weight: 400;\">I think one of the things we&#8217;re always looking at within VEED is what is a great-looking video and how can we make that within VEED. So, for example, one of the things that we noticed is that a lot of people were posting wide-screen videos on TikTok, and they look ugly. Nobody was asking us or complaining about this to us, but it&#8217;s just something that we noticed. And then we realised, hey, we can use AI to actually generate a thing above the video and below the video so that it looks like a portrait video on TikTok and Reels. And this is one of those places where I think a lot of things around creativity, as well as kind of product data, all come together and bring a super successful feature. <\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> Speaking of AI, then how has VEED adapted to the AI boom, especially in the context of rapid innovation in generative video and editing tools?\u00a0\u00a0<\/span><\/p>\n<p><b><i>Samuel Beek:<\/i><\/b> <span style=\"font-weight: 400;\">Yeah, I think we&#8217;ve adapted quite well. So one of the things that we&#8217;ve seen is that with AI being the first is important. So we try to be the first to launch a lot of the state-of-the-art video models, if you want to use them. So I don&#8217;t know when this is going to air, but this week, VO and Seedance are really important video models to have. So those are available on our platform. And we always make sure that we&#8217;re the first, and if not the first, we&#8217;re the second. That&#8217;s one thing we do. And on the other hand, AI forced us to kind of zoom out and look at the bigger problems that our users have and how AI could potentially solve that. So, for example, we used to help users with recording because they were camera-shy or they didn&#8217;t know how to record a good video. But now we can go a level further and be like, hey, maybe you don&#8217;t even have to be in front of the camera in order to make a good video.<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b> <span style=\"font-weight: 400;\">So, as you&#8217;ve said, VEED has positioned itself as one of the fastest-growing video editors.\u00a0 What do you think has been the key to that growth?\u00a0\u00a0<\/span><\/p>\n<p><b><i>Samuel Beek: <\/i><\/b><span style=\"font-weight: 400;\">The key to our growth has been kind of connecting growth channels with the product. So one of the things that we&#8217;re doing is we grow very quickly through channels like Google, and we look at Google search traffic and have that inspire our product roadmaps. If we see a lot of people Googling something like How do I generate a podcast? We will build that feature into VEED, and because we see that that is growing fast in search, we know for sure that we are going to have a lot of distribution when we release the product.\u00a0\u00a0<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> What&#8217;s one thing that surprised you about the way users discovered VEED?\u00a0 Do you have any interesting stories about that?\u00a0\u00a0<\/span><\/p>\n<p><b><i>Samuel Beek:<\/i><\/b> <span style=\"font-weight: 400;\">Yeah, definitely. So one thing that is very interesting is that people often find VEED through Google, and they often think we just do the one thing that they Google for.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0So, if they come to us for how do I add a sound wave to my video? They just think we&#8217;re like a one-trick pony to add sound waves to video. So, while back, we actually realised this and we added a little nav bar to the top of the product that shows you record, edit, and a couple of other things. So it kind of forces you to kind of discover the wider offering, and this little nav bar that took us a day to build has increased revenue by like double-digit numbers.<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> I also saw that VEED is on the ChatGPT store.\u00a0 Do you have something to say about that?\u00a0\u00a0<\/span><\/p>\n<p><b><i>Samuel Beek:<\/i><\/b> <span style=\"font-weight: 400;\">Yeah, so this was like a fun project that we did as the ChatGPT store launched.\u00a0 We wanted to kind of experiment with building a VEED bot, and it was a huge success. I think we&#8217;re almost always at the top of the ChatGPT apps.\u00a0 So it&#8217;s one of those examples where, you know, trying something out and seeing if it works is sometimes the right thing to do.\u00a0 Don&#8217;t get stuck in the data or de-risking stuff. We built something that really connects to users because they&#8217;re using ChatGPT to write texts and things like that. But very often, they actually want to make something else, like a video, and we help them make that connection.\u00a0 And yeah, it&#8217;s been one of our most successful features of last year.<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> With so many video tools emerging,\u00a0 how do you differentiate VEED in a competitive landscape?<\/span><\/p>\n<p><b><i>Samuel Beek: <\/i><\/b><span style=\"font-weight: 400;\">Yeah, we focus on the videos that we think matter, and those are videos in which people tell a story. So in a lot of video tools, you can edit anything and make anything. And we don&#8217;t believe that any video is equal, basically. We believe that videos in which people talk and tell a story to the camera are the ones that are most successful and the ones that help businesses grow the most.\u00a0 So we really tried to focus on getting that format really well executed within VEED.\u00a0\u00a0<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> What&#8217;s one feature or principle you believe sets VEED apart but isn&#8217;t obvious at first glance?\u00a0<\/span><\/p>\n<p><b><i>Samuel Beek: <\/i><\/b><span style=\"font-weight: 400;\">I think if you look at VEED, you don&#8217;t know how fast we&#8217;re shipping. But I think that&#8217;s one of the biggest things that our users really love. They know that if they come to us,\u00a0 they get cutting-edge stuff and that there&#8217;s new stuff all the time. So I really often hear from our customers who have been using us for a while how they love that we&#8217;re kind of transitioning and always adding new things that they couldn&#8217;t even dream of when they started. So that&#8217;s one of the things that you won&#8217;t notice when you use the product once,\u00a0 but when you use it for a while,\u00a0 you&#8217;ll be pleasantly surprised.\u00a0\u00a0<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> And are there users that are annoyed by regular updates, and they&#8217;re like, Oh, I was used to the old?\u00a0\u00a0<\/span><\/p>\n<p><b>Samuel Beek: <\/b><span style=\"font-weight: 400;\">100%. <\/span><span style=\"font-weight: 400;\">You can&#8217;t make everybody love you, unfortunately. I think as we&#8217;ve transitioned through the AI space, there were some concerns for people who got a bit lost.\u00a0 We&#8217;ve been investing a lot in making the product easier to use and better discovery. For example, we&#8217;ve added an AI agent where you can basically talk to it and it will do the edits for you. So hopefully users who got a bit confused by the amount of bells and whistles we added will come back and then still love us.<\/span><span style=\"font-weight: 400;\">\u00a0\u00a0<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b> <span style=\"font-weight: 400;\">Tell us a bit more about how, as a CPO, you work alongside other leaders in marketing,\u00a0 engineering, customer success, et cetera.\u00a0\u00a0<\/span><\/p>\n<p><b><i>Samuel Beek:<\/i><\/b> <span style=\"font-weight: 400;\">Yeah, I think we need to work really closely together. I think if I look at how features get built at VEED, obviously engineering plays a huge role in that. And very often ,we almost start with a technology. We&#8217;re like, hey, we can do this with AI video now. Maybe we can build something on top of it.\u00a0 So I have to work super closely together. And I&#8217;m talking to our tech team every single day. And then on the marketing side, I see the same thing. Because like I said earlier, we really think about bringing growth into our product. And we think about, okay, what are trends out there in the market that we can build products for? So also there we&#8217;re noticing that we really need to kind of identify what people are talking about and then build for that. So it&#8217;s, yeah, we&#8217;re a great triangle together. <\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> And are there any interesting conflicting priorities related stories between departments that you might want to recount?\u00a0<\/span><\/p>\n<p><b><i>Samuel Beek: <\/i><\/b><span style=\"font-weight: 400;\">Of course. I think in product, we always want to ship super fast. And that&#8217;s not always great for engineering because sometimes you want to spend a bit more time on making things solid or foolproof. So, definitely, I can see some tensions there. That&#8217;s also what we&#8217;re noticing with design sometimes. Sometimes we need to bring something to market so quickly that we haven&#8217;t really thought through all the details. So it can be a little bit rough-edged in the beginning. But what we see is that after that,\u00a0 when we start learning from what users are using the product for, we can polish i,t and we can make it really great. So it&#8217;s a matter of time.\u00a0 And then everything always, everybody&#8217;s always happy.\u00a0\u00a0<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> So what does your typical day look like? You wake up in the morning, and how much of it is meetings? How much of it is other stuff, emails?\u00a0<\/span><\/p>\n<p><b><i>Samuel Beek:<\/i><\/b> <span style=\"font-weight: 400;\">I think a lot of it is, so I tend to kind of spend my time in three categories,\u00a0 kind of thinking ahead and doing strategic stuff. So when I&#8217;m doing that, I&#8217;m basically making presentations,\u00a0 writing documents, making videos, those types of things.\u00a0 The rest of the day, I spent communicating with people about those ideas and talking to them. So there are definitely tonnes of meetings. And then one thing I try to do is speak to a customer almost on a daily basis. Because I feel like that is a muscle that if I train it well enough,\u00a0 I can really envision how some of the things we&#8217;re working on are gonna resonate with our people.<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> What&#8217;s next for VEED?\u00a0 Any big bets you&#8217;re placing in the next two months?\u00a0<\/span><\/p>\n<p><b><i>Samuel Beek:<\/i><\/b> <span style=\"font-weight: 400;\">Yeah, I think video is going through this crazy transformation.\u00a0 People need to produce tonnes and tonnes of videos to stay relevant online,\u00a0 so much so that it&#8217;s really hard to create manually.\u00a0 And therefore, we&#8217;re seeing a bigger need for generative video. Where that is going, I don&#8217;t really know. Like, I think we have some ideas and we&#8217;re trying to build on top of them. But I&#8217;m very curious to see if, in like a year from now,\u00a0 video that is generated by AI will be indistinguishable from video that is created by humans. If that is the case,\u00a0 I think there&#8217;s a ton of exciting products that we&#8217;re gonna be launching to work on top of this.\u00a0\u00a0<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b> <span style=\"font-weight: 400;\">And that does not scare you when the videos from AI are indistinguishable from?\u00a0<\/span><\/p>\n<p><b><i>Samuel Beek: <\/i><\/b><span style=\"font-weight: 400;\">There is always a fear aspect, and we will work on initiatives in which we can make sure that customers know that these videos are AI-generated. Social media platforms are already building labelling for this. And there are a couple of watermarking exercises that we can do there. So definitely think that if you wanna know if a video is real or fake,\u00a0 as a user, you should be able to figure that out.\u00a0 That&#8217;s something we definitely need to work on as an industry. But I think, you know, right now it&#8217;s pretty expensive to produce really great videos, and giving that power to many more people, I think, is a net benefit.\u00a0\u00a0<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b> <span style=\"font-weight: 400;\">Okay, so you&#8217;ve spent your career building tools for creatives. What have you learned about what they truly need and often don&#8217;t even know they need?\u00a0\u00a0<\/span><\/p>\n<p><b><i>Samuel Beek: <\/i><\/b><span style=\"font-weight: 400;\">Yeah, that&#8217;s a great question.<\/span><span style=\"font-weight: 400;\"> I think creatives need both constraints in space.\u00a0 So basically, they need to have a few constraints so that they can be creative around something,\u00a0 but they also need a blank canvas where they can express themselves.\u00a0 So, for example, in VEED for a while,\u00a0 we would have these templates that are very restrictive and people wouldn&#8217;t love them,\u00a0 but they would look great and would perform great on social media. But we need to kind of give people a bit more options to pick stuff,\u00a0 a bit more freedom in order for them to be truly satisfied.\u00a0\u00a0<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> How do you test for usability across such a broad range of creative skill levels?\u00a0\u00a0<\/span><\/p>\n<p><b><i>Samuel Beek:<\/i><\/b> <span style=\"font-weight: 400;\">We do a lot of user testing.\u00a0 So basically, before we ship something, we send it out to a lot of users and watch them as they use the product. We also have a panel of super users that we work with to understand how stuff will resonate.\u00a0 And often we just take a bet.\u00a0 We try to ship something in the first way. And then if we see that there are usability issues,\u00a0 we&#8217;ll iterate on top of it.\u00a0 My learning from this has been that people are smarter than we think and they can pretty easily use most of the things that we ship.\u00a0 And I think that&#8217;s also a testament to our great design team.\u00a0<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> We did some snooping and found out that you have a side project, Cloud EMDR.\u00a0 What inspired you to build a tool like that for remote PTSD treatment?\u00a0<\/span><\/p>\n<p><b><i>Samuel Beek: <\/i><\/b><span style=\"font-weight: 400;\">During COVID, I knew a therapist. Basically, my mom is a therapist, and I knew somebody who was doing EMDR therapy, which is a PTSD treatment. And both of them were complaining that they couldn&#8217;t do that anymore because of the lockdown.\u00a0 And I knew that the lockdown was gonna take a while, and I felt really shit for all the people that didn&#8217;t have access to therapy.\u00a0 So I decided to build a tool in which people could do this remotely. And that went completely viral after I built it. And then afterwards, yeah, I turned that into a business. And now I have tonnes and tonnes of customers, and many people across the world are using it to do this therapy.\u00a0<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> So, how does working on a health-focused tool differ from consumer-facing creative tools like VEED?\u00a0\u00a0<\/span><\/p>\n<p><b><i>Samuel Beek:<\/i><\/b> <span style=\"font-weight: 400;\">It&#8217;s very different. First of all, I&#8217;m not my own customer, so I don&#8217;t really know what that is like.\u00a0 And I need to do a different type of research. It&#8217;s slightly more academic,\u00a0 which is a really interesting thing to learn. But the thing that is most striking is that the therapy itself is the product. I&#8217;m just kind of facilitating that. And that&#8217;s very different from building something like Weed.\u00a0\u00a0<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b> <span style=\"font-weight: 400;\">So you&#8217;ve completed both the retention and growth series at Reforge.\u00a0 What key learnings from that experience have directly influenced your product leadership?<\/span><\/p>\n<p><b><i>Samuel Beek:<\/i><\/b> <span style=\"font-weight: 400;\">I think what Reforge does really well is they create these frameworks for growth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And I think very often when you&#8217;re working on growing a product, there are a lot of things that seem worth doing. And it&#8217;s really hard to kind of understand what is more important than something else. I think these frameworks help us map out what the relative impact is between those initiatives.<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b> <span style=\"font-weight: 400;\">Can you share any experiment that taught you something unexpected about growth and story?<\/span><\/p>\n<p><b><i>Samuel Beek: <\/i><\/b><span style=\"font-weight: 400;\">Yeah, many, many. I think one of the things that we&#8217;ve been doing at VEED\u00a0 is we&#8217;ve made landing pages for features that we didn&#8217;t have yet.\u00a0 And it&#8217;s a little sneaky,\u00a0 but it worked pretty well. We don&#8217;t do this anymore now that we&#8217;re a more mature company. But it taught me a lot because it showed me, oh, this feature is not as interesting as something else.\u00a0 So we were going to work on a couple of really big projects, and these things taught us,\u00a0 oh, actually, we shouldn&#8217;t do this at all.<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> So the last question for you is of a personal kind.\u00a0 What would you be doing in your life if not this?\u00a0\u00a0<\/span><\/p>\n<p><b><i>Samuel Beek:<\/i><\/b> <span style=\"font-weight: 400;\">I love making stuff and creating. So if I were not doing that in a tech world,\u00a0 I would probably do that more physically. I love 3D printing, woodworking, and building furniture.\u00a0 So I think something in that space would be really, really exciting. And maybe after tech, I&#8217;ll get into that.<\/span><\/p>\n<p><strong style=\"color: var(--global-palette3); font-family: inherit; font-size: 28px;\">Let\u2019s Conclude!<\/strong><\/p>\n<p><b><i>Saksham Sharda: <\/i><\/b><span style=\"font-weight: 400;\">Thanks, everyone for joining us for this month&#8217;s episode of Outgrow&#8217;s Marketer of the Month. That was <\/span><span style=\"font-weight: 400;\">Samuel Beek, who is the Chief Product Officer at<a href=\"https:\/\/www.veed.io\/\"> VEED.IO<\/a><\/span>.<\/p>\n<p><b><i>Samuel Beek: <\/i><\/b><span style=\"font-weight: 400;\">Great to be here. Thank you.<\/span><\/p>\n<p><b><i>Saksham Sharda: <\/i><\/b><span style=\"font-weight: 400;\">Check out the website for more details and we&#8217;ll see you once again next month with another marketer of the month.<\/span><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>We interviewed Samuel Beek in this episode of the Marketer of the Month Podcast to discuss shipping fast and learning faster!<\/p>\n","protected":false},"author":53,"featured_media":63488,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[605],"tags":[1009,673],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin 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