{"id":67634,"date":"2026-11-02T08:54:47","date_gmt":"2026-11-02T13:54:47","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=67634"},"modified":"2026-11-02T08:57:36","modified_gmt":"2026-11-02T13:57:36","slug":"marketer-of-the-month-podcast-episode-261-a-stream-of-your-own-aws-global-director-of-business-development-for-media-entertainment-games-sports-nina-walsh-on-the-rise-of-personali","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/podcast-nina-walsh","title":{"rendered":"Marketer of The Month Podcast- EPISODE 261: A Stream of Your Own: AWS\u2019 Global Director of Business Development for Media, Entertainment, Games, &amp; Sports Nina Walsh on the Rise of Personalized Entertainment"},"content":{"rendered":"\n<div class=\"new-blog-post-content\">\n<h1><span class=\"ez-toc-section\" id=\"EPISODE_261_Marketer_of_the_Month_Podcast_with_Nina_Walsh\"><\/span><strong>EPISODE 261: Marketer of the Month Podcast with Nina Walsh<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ae8c561b8706\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ae8c561b8706\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/podcast-nina-walsh\/#EPISODE_261_Marketer_of_the_Month_Podcast_with_Nina_Walsh\" >EPISODE 261: Marketer of the Month Podcast with Nina Walsh<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/podcast-nina-walsh\/#A_Stream_of_Your_Own_AWS_Global_Director_of_Business_Development_for_Media_Entertainment_Games_Sports_Nina_Walsh_on_the_Rise_of_Personalized_Entertainment\" >A Stream of Your Own: AWS\u2019 Global Director of Business Development for Media, Entertainment, Games, &amp; Sports Nina Walsh on the Rise of Personalized Entertainment<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/podcast-nina-walsh\/#The_Intro\" >The Intro!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/podcast-nina-walsh\/#Dont_have_time_to_read_No_problem_just_watch_the_Podcast\" >Don\u2019t have time to read? No problem, just watch the Podcast!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/podcast-nina-walsh\/#Or_you_can_just_listen_to_it_on_Spotify\" >Or you can just listen to it on Spotify!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/podcast-nina-walsh\/#The_Rapid_Fire_Round\" >The Rapid Fire Round!<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>Hey there! Welcome to the <strong><em>Marketer Of The Month<\/em><\/strong> blog!<\/p>\n<p><span style=\"font-weight: 400;\">We recently interviewed Nina Walsh for our monthly podcast &#8211; \u2018<\/span><a href=\"https:\/\/podcasts.apple.com\/cz\/podcast\/marketer-of-the-month\/id1481977557\"><span style=\"font-weight: 400;\">Marketer of the Month<\/span><\/a><span style=\"font-weight: 400;\">\u2019! We had some amazing, insightful conversations with Nina, and here\u2019s what we discussed about-<\/span><\/p>\n<p>1. New IBC launches, from Elemental Inference to Dynamic Multiview<\/p>\n<p>2. <span style=\"font-weight: 400;\">Dynamic Multiview lets fans pick their own camera angle<\/span><\/p>\n<p>3. <span style=\"font-weight: 400;\">Working backwards from customers like Disney, Fox, Warner Brothers, Sony<\/span><\/p>\n<p>4. <span style=\"font-weight: 400;\">From streaming era to intelligence era with 360-degree fan views<\/span><\/p>\n<p>5. <span style=\"font-weight: 400;\">How 5.8 billion mobile users are reshaping markets like India<\/span><\/p>\n<p>6. <span style=\"font-weight: 400;\">Winning the attention economy and keeping viewers from churning<\/span><\/p>\n<p>7. <span style=\"font-weight: 400;\">AWS tools powering AI: Bedrock, AgentCore, Kiro, and Amazon Quick<\/span><\/p>\n<h3><strong>About our host:<\/strong><\/h3>\n<p><b>Dr. Saksham Sharda<\/b><span style=\"font-weight: 400;\"> is the Chief Information Officer at <\/span><a href=\"https:\/\/outgrow.co\/\"><b>Outgrow.co<\/b><\/a><span style=\"font-weight: 400;\"> He specializes in data collection, analysis, filtering, and transfer by means of widgets and applets. Interactive, cultural, and trending widgets designed by him have been featured on TrendHunter, Alibaba,&nbsp; ProductHunt, New York Marketing Association, FactoryBerlin, Digimarcon Silicon Valley, and at The European Affiliate Summit. <\/span><\/p>\n<h3><strong>About our guest:<\/strong><\/h3>\n<div class=\"cardSection animateBottomTop\">\n<div class=\"Question-main nav_btns s_0_q_0 top\">\n<div class=\"Question-mainInner\">\n<div class=\"Question-container\">\n<div class=\"ques-subheading smFont\">\n<div class=\"sec-heading\">\n<div class=\"epsiode-subheading\">\n<div class=\"cardSection animateBottomTop\">\n<div class=\"Question-main nav_btns s_0_q_0 top\">\n<div class=\"Question-mainInner\">\n<div class=\"Question-container\">\n<div class=\"ques-subheading smFont\">\n<div class=\"sec-heading\">\n<div class=\"epsiode-subheading\">\n<p><span style=\"font-weight: 400;\"><strong>Nina Walsh<\/strong> is the Global Director of Business Development for Media, Entertainment, Games, and Sports at Amazon Web Services (AWS). With over 20 years of experience driving transformative change across global organisations, she leads specialist sales and business development teams worldwide, helping customers and partners modernize their businesses and embrace AI.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"A_Stream_of_Your_Own_AWS_Global_Director_of_Business_Development_for_Media_Entertainment_Games_Sports_Nina_Walsh_on_the_Rise_of_Personalized_Entertainment\"><\/span>A Stream of Your Own: AWS\u2019 Global Director of Business Development for Media, Entertainment, Games, &amp; Sports Nina Walsh on the Rise of Personalized Entertainment<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"The_Intro\"><\/span><strong>The Intro!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b><i>Saksham Sharda: <\/i><\/b><span style=\"font-weight: 400;\">Hi, everyone. Welcome to another episode of Outgrow&#8217;s Marketer of the Month. I&#8217;m your host, Dr. Saksham Sharda, and I\u2019m the creative director at Outgrow. co. And for this month, we are going to interview Nina Walsh, who is the Global Director of Business Development for Media, Entertainment, Games, and Sports at Amazon Web Services (AWS).<\/span><\/p>\n<p><b><i>Nina Walsh: <\/i><\/b><span style=\"font-weight: 400;\">Great to be here. Thank you.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Dont_have_time_to_read_No_problem_just_watch_the_Podcast\"><\/span><strong>Don\u2019t have time to read? No problem, just watch the Podcast!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/nziaLnoAN6E?si=1-uGwlBATtBCzdBA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Challenge yourself with this trivia about the exciting topics <span style=\"font-weight: 400;\">Nina Walsh<\/span>&nbsp;covered in the podcast.<\/p>\n<p><a href=\"https:\/\/premade.outgrow.us\/nina-walsh-quiz\" target=\"_blank\" rel=\"noopener\">Launch Interactive Quiz<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"new-blog-post-content\">\n<h2><span class=\"ez-toc-section\" id=\"Or_you_can_just_listen_to_it_on_Spotify\"><\/span><strong>Or you can just listen to it on Spotify!<\/strong><iframe loading=\"lazy\" style=\"border-radius: 12px;\" src=\"https:\/\/open.spotify.com\/embed\/episode\/5jwHkKEA58YZCUJXVFfCfA\/video?utm_source=generator&amp;si=c458c44450e14ae6\" width=\"624\" height=\"351\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-testid=\"embed-iframe\"><\/iframe><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"The_Rapid_Fire_Round\"><\/span><b>The Rapid Fire Round!<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure><img decoding=\"async\" class=\"aligncenter wp-image-38738 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/07\/rapid-fire.gif\" alt=\"rapid fire\" width=\"320\" height=\"240\"><\/figure><p><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> All right, let&#8217;s start with a rapid-fire round to break the ice. The first question is, at what age do you want to retire?&nbsp;<\/span><\/p>\n<p><strong style=\"color: var(--global-palette3); font-family: inherit; font-size: 28px;\">&nbsp;<\/strong><\/p>\n<p><b><i>Nina Walsh:<\/i><\/b><span style=\"font-weight: 400;\"> Ooh. Ideally, mid-50s. Realistically, it&#8217;s probably going to be a little later.&nbsp;<\/span><\/p>\n<p><strong style=\"color: var(--global-palette3); font-family: inherit; font-size: 28px;\">&nbsp;<\/strong><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> How long does it take you to get ready in the mornings?&nbsp;<\/span><\/p>\n<p><strong style=\"color: var(--global-palette3); font-family: inherit; font-size: 28px;\">&nbsp;<\/strong><\/p>\n<p><b><i>Nina Walsh:<\/i><\/b><span style=\"font-weight: 400;\"> Oh, I&#8217;m quick. I&#8217;m within 30 minutes. I think that&#8217;s quick.&nbsp;<\/span><\/p>\n<p><strong style=\"color: var(--global-palette3); font-family: inherit; font-size: 28px;\">&nbsp;<\/strong><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> Favorite color?&nbsp;<\/span><\/p>\n<p><strong style=\"color: var(--global-palette3); font-family: inherit; font-size: 28px;\">&nbsp;<\/strong><\/p>\n<p><b><i>Nina Walsh:<\/i><\/b><span style=\"font-weight: 400;\"> Pink.&nbsp;<\/span><\/p>\n<p><strong style=\"color: var(--global-palette3); font-family: inherit; font-size: 28px;\">&nbsp;<\/strong><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> What time of day are you most inspired?&nbsp;<\/span><\/p>\n<p><strong style=\"color: var(--global-palette3); font-family: inherit; font-size: 28px;\">&nbsp;<\/strong><\/p>\n<p><b><i>Nina Walsh:<\/i><\/b><span style=\"font-weight: 400;\"> Morning, definitely.&nbsp;<\/span><\/p>\n<p><strong style=\"color: var(--global-palette3); font-family: inherit; font-size: 28px;\">&nbsp;<\/strong><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> How many hours of sleep can you survive on?&nbsp;<\/span><\/p>\n<p><strong style=\"color: var(--global-palette3); font-family: inherit; font-size: 28px;\">&nbsp;<\/strong><\/p>\n<p><b><i>Nina Walsh:<\/i><\/b><span style=\"font-weight: 400;\"> I can survive with five.&nbsp;<\/span><\/p>\n<p><strong style=\"color: var(--global-palette3); font-family: inherit; font-size: 28px;\">&nbsp;<\/strong><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> The city in which the best kiss of your life happened?&nbsp;<\/span><\/p>\n<p><strong style=\"color: var(--global-palette3); font-family: inherit; font-size: 28px;\">&nbsp;<\/strong><\/p>\n<p><b><i>Nina Walsh:<\/i><\/b><span style=\"font-weight: 400;\"> Oh, Vancouver, Canada.&nbsp;<\/span><\/p>\n<p><strong style=\"color: var(--global-palette3); font-family: inherit; font-size: 28px;\">&nbsp;<\/strong><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> How do you relax?&nbsp;<\/span><\/p>\n<p><strong style=\"color: var(--global-palette3); font-family: inherit; font-size: 28px;\">&nbsp;<\/strong><\/p>\n<p><b><i>Nina Walsh:<\/i><\/b><span style=\"font-weight: 400;\"> Ideally, beach time. If it&#8217;s not good weather outside, then watching sport.&nbsp;<\/span><\/p>\n<p><strong style=\"color: var(--global-palette3); font-family: inherit; font-size: 28px;\">&nbsp;<\/strong><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> How many cups of coffee do you drink per day?&nbsp;<\/span><\/p>\n<p><strong style=\"color: var(--global-palette3); font-family: inherit; font-size: 28px;\">&nbsp;<\/strong><\/p>\n<p><b><i>Nina Walsh:<\/i><\/b><span style=\"font-weight: 400;\"> One, only.&nbsp;<\/span><\/p>\n<p><strong style=\"color: var(--global-palette3); font-family: inherit; font-size: 28px;\">&nbsp;<\/strong><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> A habit of yours that you dislike?&nbsp;<\/span><\/p>\n<p><strong style=\"color: var(--global-palette3); font-family: inherit; font-size: 28px;\">&nbsp;<\/strong><\/p>\n<p><b><i>Nina Walsh:<\/i><\/b><span style=\"font-weight: 400;\"> Probably over-committing myself.&nbsp;<\/span><\/p>\n<p><strong style=\"color: var(--global-palette3); font-family: inherit; font-size: 28px;\">&nbsp;<\/strong><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> The most valuable skill you&#8217;ve learnt in life?&nbsp;<\/span><\/p>\n<p><strong style=\"color: var(--global-palette3); font-family: inherit; font-size: 28px;\">&nbsp;<\/strong><\/p>\n<p><b><i>Nina Walsh:<\/i><\/b><span style=\"font-weight: 400;\"> Being friendly and nice to people.&nbsp;<\/span><\/p>\n<p><strong style=\"color: var(--global-palette3); font-family: inherit; font-size: 28px;\">&nbsp;<\/strong><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> Your favorite TV show, or the TV show that comes to your mind when I ask this question?&nbsp;<\/span><\/p>\n<p><strong style=\"color: var(--global-palette3); font-family: inherit; font-size: 28px;\">&nbsp;<\/strong><\/p>\n<p><b><i>Nina Walsh:<\/i><\/b><span style=\"font-weight: 400;\"> &#8220;Landman&#8221; popped into my mind when you asked that.&nbsp;<\/span><\/p>\n<p><strong style=\"color: var(--global-palette3); font-family: inherit; font-size: 28px;\">&nbsp;<\/strong><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> Early riser or night owl?&nbsp;<\/span><\/p>\n<p><strong style=\"color: var(--global-palette3); font-family: inherit; font-size: 28px;\">&nbsp;<\/strong><\/p>\n<p><b><i>Nina Walsh:<\/i><\/b><span style=\"font-weight: 400;\"> Early riser.&nbsp;<\/span><\/p>\n<p><strong style=\"color: var(--global-palette3); font-family: inherit; font-size: 28px;\">&nbsp;<\/strong><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> One-word description of your leadership style?&nbsp;<\/span><\/p>\n<p><strong style=\"color: var(--global-palette3); font-family: inherit; font-size: 28px;\">&nbsp;<\/strong><\/p>\n<p><b><i>Nina Walsh:<\/i><\/b><span style=\"font-weight: 400;\"> Inclusive.&nbsp;<\/span><\/p>\n<p><strong style=\"color: var(--global-palette3); font-family: inherit; font-size: 28px;\">&nbsp;<\/strong><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> Coffee or tea?&nbsp;<\/span><\/p>\n<p><strong style=\"color: var(--global-palette3); font-family: inherit; font-size: 28px;\">&nbsp;<\/strong><\/p>\n<p><b><i>Nina Walsh:<\/i><\/b><span style=\"font-weight: 400;\"> Coffee.&nbsp;<\/span><\/p>\n<p><strong style=\"color: var(--global-palette3); font-family: inherit; font-size: 28px;\">&nbsp;<\/strong><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> Top priority in your daily schedule?&nbsp;<\/span><\/p>\n<p><strong style=\"color: var(--global-palette3); font-family: inherit; font-size: 28px;\">&nbsp;<\/strong><\/p>\n<p><b><i>Nina Walsh:<\/i><\/b><span style=\"font-weight: 400;\"> Making time for my husband.&nbsp;<\/span><\/p>\n<p><strong style=\"color: var(--global-palette3); font-family: inherit; font-size: 28px;\">&nbsp;<\/strong><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> Ideal vacation spot for relaxation?&nbsp;<\/span><\/p>\n<p><strong style=\"color: var(--global-palette3); font-family: inherit; font-size: 28px;\">&nbsp;<\/strong><\/p>\n<p><b><i>Nina Walsh:<\/i><\/b><span style=\"font-weight: 400;\"> Beach. Anywhere beach.&nbsp;<\/span><\/p>\n<p><strong style=\"color: var(--global-palette3); font-family: inherit; font-size: 28px;\">&nbsp;<\/strong><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> Key factor for maintaining a work-life balance?&nbsp;<\/span><\/p>\n<p><strong style=\"color: var(--global-palette3); font-family: inherit; font-size: 28px;\">&nbsp;<\/strong><\/p>\n<p><b><i>Nina Walsh:<\/i><\/b><span style=\"font-weight: 400;\"> Trying to be present when you&#8217;re at home with family, and then trying to limit the hours I do outside of that.&nbsp;<\/span><\/p>\n<p><strong style=\"color: var(--global-palette3); font-family: inherit; font-size: 28px;\">&nbsp;<\/strong><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> A memorable career milestone?&nbsp;<\/span><\/p>\n<p><strong style=\"color: var(--global-palette3); font-family: inherit; font-size: 28px;\">&nbsp;<\/strong><\/p>\n<p><b><i>Nina Walsh:<\/i><\/b><span style=\"font-weight: 400;\"> Coming to AWS from an animation company beforehand. Terrifying, but awesome. <\/span><\/p>\n<p><strong style=\"color: var(--global-palette3); font-family: inherit; font-size: 28px;\">The Big Questions!<\/strong><\/p>\n<div class=\"new-blog-post-content\">\n<figure><img decoding=\"async\" class=\"aligncenter wp-image-42105 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/the-big-question.gif\" alt=\"Big Questions Richard James Burgess\" width=\"480\" height=\"320\"><\/figure><p><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> All right, that was the end of the rapid fire. Tell me about what you announced here at IBC this year.&nbsp;<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b><i>Nina Walsh:<\/i><\/b><span style=\"font-weight: 400;\"> It&#8217;s been very exciting to be here at IBC this year. Earlier in the year, we announced AWS Elemental Inference, a new service from AWS. And now, here at IBC, we&#8217;ve announced a number of new features. The first one is AWS Elemental Dynamic Multiview, which enables a really personalized experience for the viewer, enables them to choose which angle they want to watch their game or their live concert from. And then a couple more ad tech features, which are enabling the context within the content to be more natural for the viewer. And then the third one, yield optimization, to enable you to fill any dead air that you might be experiencing.&nbsp;<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> And of everything you&#8217;ve announced, what are you personally most excited about?&nbsp;<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b><i>Nina Walsh:<\/i><\/b><span style=\"font-weight: 400;\"> Definitely the Dynamic Multiview. 53% of our customers are asking for this capability and have been. We&#8217;ve got JioStar in India using it with their cricket coverage. I love cricket, so for me, being a fan, and also being able to see how the audience is receiving that has been really exciting. Now, keep in mind, from AWS perspective, we have over 1.6 billion people globally viewing their streaming that&#8217;s run on AWS. So, that&#8217;s a lot of people who can benefit from these types of features that we&#8217;ve been launching.&nbsp;<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> And when will customers actually start seeing the impact of all these announcements, you think?&nbsp;<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b><i>Nina Walsh:<\/i><\/b><span style=\"font-weight: 400;\"> Well, if you&#8217;re a cricket fan, straight away. JioStar are already using that. And for the others, very soon. So, keep an eye out. It&#8217;s super exciting. I think if you think about being a fan and really wanting those personalized experiences, it enables you to tailor that exactly how you want it.&nbsp;<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> Why did AWS launch these new features now?&nbsp;<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b><i>Nina Walsh:<\/i><\/b><span style=\"font-weight: 400;\"> Demand. So, we work backwards from our customers. Part of that is really understanding their end customers, and in a lot of cases, it&#8217;s the fans or the audiences. All of our customers we work with, we&#8217;ve got long-standing relationships with, like think Disney, Fox, Warner Brothers, Sony. We&#8217;re working with these companies over multi-year horizons, and so really understanding their end customers and what they&#8217;re wanting is key to our role. That also applies to Formula 1, the PGA Tour, the NFL, the NBA. Thinking about how do we really take those sporting, those live events, and extend that even further to reach fans in their lounge room, and then also in all corners of the globe.&nbsp;<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> How do these features fit into the broader landscape of work AWS is doing in media and entertainment?&nbsp;<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b><i>Nina Walsh:<\/i><\/b><span style=\"font-weight: 400;\"> So, there&#8217;s a real drive from our customers to help them meet their audiences where they are. If you think about one of the stats, 53% of sports fans want to have a personalized viewing experience. That&#8217;s a lot of people globally that are wanting to get more out of their viewing experience. Earlier today, we were talking to one of our Bundesliga customers, and he mentioned that over 70% of fans of the Bundesliga are wanting to chat and interact during a live game. Thought that was a really interesting stat. Just thinking about the change in audience behavior, that fragmentation of audience behavior is opening up all these new opportunities that companies need to meet their audiences, their fans, where they are. And that is our day-to-day, is working with our customers to ultimately provide more delightful experiences for their customers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> Talking of audience behavior then, what can you tell me about where the industry is right now and the key trends?&nbsp;<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b><i>Nina Walsh:<\/i><\/b><span style=\"font-weight: 400;\"> So, for the past decade or so, we&#8217;ve been in this era of streaming, and now we&#8217;re really moving into this intelligence era, which means really understanding your audiences from a 360-degree view. Part of that is that audience behaviors are changing, going from more mobile and social engagement. For us, there&#8217;s over 1.6 billion people globally, nearing closer to two billion, that are consuming their streaming services run on AWS. Now, as part of that volume of people, there&#8217;s this fragmentation that&#8217;s happening, which is then leading into more and more personalized experiences being sought after. So, if you think about a fan watching a sporting event or watching a live concert, they really want to be able to receive that content in the exact way that suits them personally. So, for our customers, like the big media, big gaming accounts, it&#8217;s about having a 360-degree view of each one of those fans so that you can push out the content in the way that they want to consume it.&nbsp;<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> AWS runs its media and entertainment business across the whole planet at once. There&#8217;s sports here, movies there, games are somewhere else. How do you keep track of it all?&nbsp;<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b><i>Nina Walsh:<\/i><\/b><span style=\"font-weight: 400;\"> Great question. So, we have over 30,000 media, entertainment, games, and sports accounts globally. I manage a team that are in 24 different countries. There&#8217;s a lot of different cultures. There&#8217;s a lot of innovation happening in different parts of the world. So, that&#8217;s one of the things that we love most about being in this industry and being at AWS, is that we get to work backwards from our customers in each of those markets. We are long-term focused, so for us, it&#8217;s about looking at what can we achieve in the short term, but then what does the next couple of years look like from an innovation perspective, and how can we help our customers get there? My team are specialists, so everyone comes from the industry, including myself, 22 years in media before I joined AWS. What that means is we&#8217;ve been customers ourselves, so we&#8217;ve already got to walk a mile. So, ideally, we can really hone in on what the challenges are that customers are going through and then help work backwards with the cloud and AI solutions that AWS does best.&nbsp;<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> Having been in the industry for 20 years, what are some of the biggest changes you&#8217;ve seen in the broadcasting and streaming industries?&nbsp;<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b><i>Nina Walsh:<\/i><\/b><span style=\"font-weight: 400;\"> Oh, I mean, thinking about the stats around mobile usage, I think it&#8217;s 5.8 billion mobile users globally. That&#8217;s opening up a ton of opportunities in markets like India, as an example. Now, speaking of India, cricket is huge. Millions and millions of viewers for each and every game. That&#8217;s been an amazing use case for us because it&#8217;s all about scalability and having a resilient infrastructure, which AWS provides. Speaking of our new feature, Dynamic Multiview, we&#8217;ve got that in production now with JioStar, who broadcasts the cricket locally. So, that means that there&#8217;s hundreds of millions of people in India that are getting to use that multiview capability to experience cricket from the angle that they want to, be it bird&#8217;s-eye view, be it sideline, be it in close, up close to the action. So, those personalized experiences are what&#8217;s really moving the industry forward as a whole.&nbsp;<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> Would you say then Dynamic Multiview is a way to catch the user&#8217;s attention, which feels like attention feels like the most valuable currency on Earth right now? What does it actually take for your customers to win viewers&#8217; attentions these days?&nbsp;<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b><i>Nina Walsh:<\/i><\/b><span style=\"font-weight: 400;\"> The attention economy is very, very important. I can&#8217;t remember the stat, but there&#8217;s something like if you don&#8217;t capture their attention within the first 72 hours, they may never come back to you. So, it&#8217;s important that our customers, being media companies, are providing the best possible viewing experience to their audiences. That goes to our sporting leagues that we work with as well, the Bundesliga, the NFL, the NBA, PGA. So, ensuring that those leagues are innovating again and again to really ensure that they&#8217;ve captured the attention and that they&#8217;re also growing those audience spaces. So, reducing churn, but also attracting new audiences in different corners of the globe.&nbsp;<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> And you&#8217;ve mentioned that AWS works with major entertainment companies and sports organizations. How are your customers using agentic AI to monetize and personalize their offerings and boost viewer engagement?&nbsp;<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b><i>Nina Walsh:<\/i><\/b><span style=\"font-weight: 400;\"> Agentic AI has evolved so much. This time last year at IBC, we were showing some early-stage workflows with agentic AI. However, this year, only 12 months later, agentic AI is incorporated in almost every one of our demonstrations. So, we&#8217;ve really moved from that proof of concept experimentation stage to a full-scale production stage. Many of our customers have incorporated agentic AI into their workflows already, and that is just helping them retain that human creativity piece while taking care of the broad-scale operations that their teams are responsible for. Using our services, Amazon Bedrock, AgentCore, Kiro, Amazon Quick, we&#8217;re developing new services and new features to keep up with the pace of innovation that&#8217;s happening globally with our customers.&nbsp;<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> And this pace of innovation in streaming and broadcasting industries is insanely fast. How do you personally stay ahead of it?&nbsp;<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b><i>Nina Walsh:<\/i><\/b><span style=\"font-weight: 400;\"> It&#8217;s a lot to stay ahead of it, but I think that&#8217;s why working in a company that you&#8217;re really passionate about is important. For me, I&#8217;m passionate about the industry. I always have been. So, I love being at an organization where we&#8217;re invested in the industry. We&#8217;re here at conferences like IBC in Europe, NAB in North America, and we&#8217;re providing thought leadership, but most importantly, we&#8217;re hearing from our customers about their challenges that they&#8217;re having in each of their markets. That&#8217;s the reason we have such a global team as well, is so that we have people in country working back from those customers in their native language that understand the dynamics of each of those markets. It is a lot to keep up with, but I absolutely love it. I find it really energizing.&nbsp;<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> Well, related to that then, the last question for you is of a personal kind. What would you be doing in your life if not this?&nbsp;<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b><i>Nina Walsh:<\/i><\/b><span style=\"font-weight: 400;\"> Ooh. Honestly, I think I&#8217;d be a football coach. I love sport, and for me&#8230; Or maybe I can aspire to be an owner of a team at some point. Might be a little out of reach, but I&#8217;d absolutely be a football coach.&nbsp;<\/span><\/p>\n<p><strong style=\"color: var(--global-palette3); font-family: inherit; font-size: 28px;\">Let\u2019s Conclude!<\/strong><\/p>\n<p><b><i>Saksham Sharda: <\/i><\/b><span style=\"font-weight: 400;\">Thanks, everyone for joining us for this month&#8217;s episode of Outgrow&#8217;s Marketer of the Month. That was <\/span><span style=\"font-weight: 400;\">Nina Walsh, who is the Global Director of Business Development for Media, Entertainment, Games, and Sports at Amazon Web Services (AWS).<\/span><\/p>\n<p><b><i>Nina Walsh: <\/i><\/b><span style=\"font-weight: 400;\">Great to be here. Thank you.<\/span><\/p>\n<p><b><i>Saksham Sharda: <\/i><\/b><span style=\"font-weight: 400;\">Check out the website for more details and we&#8217;ll see you once again next month with another marketer of the month.<\/span><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>We interviewed Nina Walsh in this episode of the Marketer of the Month Podcast to discuss insights on the Rise of Personalized Entertainment<\/p>\n","protected":false},"author":116,"featured_media":67636,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[605],"tags":[1009,673],"class_list":["post-67634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcasts","tag-marketing-podcast","tag-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nina Walsh \u2013 Marketer of the Month Podcast<\/title>\n<meta name=\"description\" content=\"We interviewed Nina Walsh in this episode of the Marketer of the Month Podcast to discuss insights on the Rise of Personalized Entertainment\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/67634\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EPISODE 254: Regulating at the Speed of AI: UK Financial Conduct Authority\u2019s Head of Innovation Colin Payne on Governing AI\" \/>\n<meta property=\"og:description\" content=\"We interviewed Nina Walsh in this episode of the Marketer of the Month Podcast to discuss insights on the Rise of Personalized Entertainment\" \/>\n<meta property=\"og:url\" content=\"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/67634\" \/>\n<meta property=\"og:site_name\" content=\"Outgrow\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OutgrowCo\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-11-02T13:54:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-02T13:57:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2026\/11\/Nina-Blog.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sandeep Rawat\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@outgrowco\" \/>\n<meta name=\"twitter:site\" content=\"@outgrowco\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sandeep Rawat\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/outgrow.co\\\/blog\\\/podcast-nina-walsh\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/outgrow.co\\\/blog\\\/podcast-nina-walsh\\\/\"},\"author\":{\"name\":\"Sandeep Rawat\",\"@id\":\"https:\\\/\\\/outgrow.co\\\/blog\\\/#\\\/schema\\\/person\\\/54473e3ca42a4280340a7efb17e54771\"},\"headline\":\"Marketer of The Month Podcast- EPISODE 261: A Stream of Your Own: AWS\u2019 Global Director of Business Development for Media, Entertainment, Games, &amp; 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