{"id":67688,"date":"2026-11-10T03:15:06","date_gmt":"2026-11-10T08:15:06","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=67688"},"modified":"2026-11-10T03:22:47","modified_gmt":"2026-11-10T08:22:47","slug":"marketer-of-the-month-podcast-episode-262-lights-camera-hacktion-googles-ciso-of-media-entertainment-toby-scales-on-hollywoods-ai-security-reckoning","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/podcast-toby-scales","title":{"rendered":"Marketer of The Month Podcast- EPISODE 262: Lights, Camera, Hacktion: Google&#8217;s CISO of Media &amp; Entertainment Toby Scales on Hollywood\u2019s AI Security Reckoning"},"content":{"rendered":"<div class=\"new-blog-post-content\">\n<h1><span class=\"ez-toc-section\" id=\"EPISODE_262_Marketer_of_the_Month_Podcast_with_Toby_Scales\"><\/span><strong>EPISODE 262: Marketer of the Month Podcast with Toby Scales<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6af308e2dc6e5\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6af308e2dc6e5\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/podcast-toby-scales\/#EPISODE_262_Marketer_of_the_Month_Podcast_with_Toby_Scales\" >EPISODE 262: Marketer of the Month Podcast with Toby Scales<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/podcast-toby-scales\/#Lights_Camera_Hacktion_Googles_CISO_of_Media_Entertainment_Toby_Scales_on_Hollywoods_AI_Security_Reckoning\" >Lights, Camera, Hacktion: Google&#8217;s CISO of Media &amp; Entertainment Toby Scales on Hollywood\u2019s AI Security Reckoning<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/podcast-toby-scales\/#The_Intro\" >The Intro!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/podcast-toby-scales\/#Dont_have_time_to_read_No_problem_just_watch_the_Podcast\" >Don\u2019t have time to read? No problem, just watch the Podcast!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/podcast-toby-scales\/#Or_you_can_just_listen_to_it_on_Spotify\" >Or you can just listen to it on Spotify!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/podcast-toby-scales\/#The_Rapid_Fire_Round\" >The Rapid Fire Round!<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>Hey there! Welcome to the <strong><em>Marketer Of The Month<\/em><\/strong> blog!<\/p>\n<p><span style=\"font-weight: 400;\">We recently interviewed Toby Scales for our monthly podcast &#8211; \u2018<\/span><a href=\"https:\/\/podcasts.apple.com\/cz\/podcast\/marketer-of-the-month\/id1481977557\"><span style=\"font-weight: 400;\">Marketer of the Month<\/span><\/a><span style=\"font-weight: 400;\">\u2019! We had some amazing, insightful conversations with Toby, and here\u2019s what we discussed about-<\/span><\/p>\n<p>1. What obliteration is and why obliterated AI models worry him<\/p>\n<p>2. The biggest threat: AI-armed bad guys prying open locked doors<\/p>\n<p>3. The hot war in cyberspace and nation-state attacks on studios<\/p>\n<p>4. Why frontier labs saying \u201cslow down\u201d signals alignment is unsolved<\/p>\n<p>5. The Hugging Face incident and AI agents coordinating unexpectedly<\/p>\n<p>6. Why AI tool fluency is today\u2019s Microsoft Office skill set<\/p>\n<h3><strong>About our host:<\/strong><\/h3>\n<p><b>Dr. Saksham Sharda<\/b><span style=\"font-weight: 400;\"> is the Chief Information Officer at <\/span><a href=\"https:\/\/outgrow.co\/\"><b>Outgrow.co<\/b><\/a><span style=\"font-weight: 400;\"> He specializes in data collection, analysis, filtering, and transfer by means of widgets and applets. Interactive, cultural, and trending widgets designed by him have been featured on TrendHunter, Alibaba,\u00a0 ProductHunt, New York Marketing Association, FactoryBerlin, Digimarcon Silicon Valley, and at The European Affiliate Summit. <\/span><\/p>\n<h3><strong>About our guest:<\/strong><\/h3>\n<div class=\"cardSection animateBottomTop\">\n<div class=\"Question-main nav_btns s_0_q_0 top\">\n<div class=\"Question-mainInner\">\n<div class=\"Question-container\">\n<div class=\"ques-subheading smFont\">\n<div class=\"sec-heading\">\n<div class=\"epsiode-subheading\">\n<div class=\"cardSection animateBottomTop\">\n<div class=\"Question-main nav_btns s_0_q_0 top\">\n<div class=\"Question-mainInner\">\n<div class=\"Question-container\">\n<div class=\"ques-subheading smFont\">\n<div class=\"sec-heading\">\n<div class=\"epsiode-subheading\">\n<p><span style=\"font-weight: 400;\"><strong>Toby Scales<\/strong> leads Media and Entertainment security in Google Cloud&#8217;s Office of the CISO, working directly with the world&#8217;s biggest studios and production companies. His job is protecting content, from scripts to final cut, as Hollywood shifts from a handful of trusted servers to a sprawling cloud-based ecosystem powered by AI. Before Google, he spent years at Microsoft building cloud infrastructure for major studios, including DreamWorks&#8217; animation pipeline.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Lights_Camera_Hacktion_Googles_CISO_of_Media_Entertainment_Toby_Scales_on_Hollywoods_AI_Security_Reckoning\"><\/span>Lights, Camera, Hacktion: Google&#8217;s CISO of Media &amp; Entertainment Toby Scales on Hollywood\u2019s AI Security Reckoning<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"The_Intro\"><\/span><strong>The Intro!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b><i>Saksham Sharda: <\/i><\/b><span style=\"font-weight: 400;\">Hi, everyone. Welcome to another episode of Outgrow&#8217;s Marketer of the Month. I&#8217;m your host, Dr. Saksham Sharda, and I\u2019m the creative director at Outgrow. co. And for this month, we are going to interview Toby Scales, who is the Chief Information Security Officer, Media &amp; Entertainment at Google.<\/span><\/p>\n<p><b><i>Toby Scales: <\/i><\/b><span style=\"font-weight: 400;\">Great to be here. Thank you.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Dont_have_time_to_read_No_problem_just_watch_the_Podcast\"><\/span><strong>Don\u2019t have time to read? No problem, just watch the Podcast!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/OngQqJYzhPg?si=BBnYgzZyQCHF2Txq\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Challenge yourself with this trivia about the exciting topics Toby Scales\u00a0covered in the podcast.<\/p>\n<p><a href=\"https:\/\/premade.outgrow.us\/toby-scales-quiz\" target=\"_blank\" rel=\"noopener\">Launch Interactive Quiz<\/a><\/p>\n<\/div>\n<div class=\"new-blog-post-content\">\n<h2><span class=\"ez-toc-section\" id=\"Or_you_can_just_listen_to_it_on_Spotify\"><\/span><strong>Or you can just listen to it on Spotify!<\/strong><iframe data-testid=\"embed-iframe\" style=\"border-radius:12px\" src=\"https:\/\/open.spotify.com\/embed\/episode\/4opCWXtn3ndylK1pGSj8sr\/video?utm_source=generator&#038;si=df7a70f355444ef9\" width=\"624\" height=\"351\" frameBorder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\"><\/iframe><\/iframe><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"The_Rapid_Fire_Round\"><\/span><b>The Rapid Fire Round!<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-38738 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/07\/rapid-fire.gif\" alt=\"rapid fire\" width=\"320\" height=\"240\" \/><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> All right. Let&#8217;s start with a rapid-fire. The first question is, at what age do you want to retire?\u00a0<\/span><\/p>\n<p><b><i>Toby Scales:<\/i><\/b><span style=\"font-weight: 400;\"> Last year, 48.\u00a0<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> How long does it take you to get ready in the mornings?\u00a0<\/span><\/p>\n<p><b><i>Toby Scales:<\/i><\/b><span style=\"font-weight: 400;\"> Less than two minutes.\u00a0<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> Favorite color?\u00a0<\/span><\/p>\n<p><b><i>Toby Scales:<\/i><\/b><span style=\"font-weight: 400;\"> Green.\u00a0<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> What time of day are you most inspired?\u00a0<\/span><\/p>\n<p><b><i>Toby Scales:<\/i><\/b><span style=\"font-weight: 400;\"> Evening.\u00a0<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> How many hours of sleep can you survive on?\u00a0<\/span><\/p>\n<p><b><i>Toby Scales:<\/i><\/b><span style=\"font-weight: 400;\"> Could I be C? One.\u00a0<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> The city in which the best kiss of your life happened.\u00a0<\/span><\/p>\n<p><b><i>Toby Scales:<\/i><\/b><span style=\"font-weight: 400;\"> Paris and New York.\u00a0<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> Pick one, Mark Zuckerberg or Elon Musk?\u00a0<\/span><\/p>\n<p><b><i>Toby Scales:<\/i><\/b><span style=\"font-weight: 400;\"> Neither.\u00a0<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> How do you relax?\u00a0<\/span><\/p>\n<p><b><i>Toby Scales:<\/i><\/b><span style=\"font-weight: 400;\"> I like to read.\u00a0<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> How many cups of coffee do you drink per day?\u00a0<\/span><\/p>\n<p><b><i>Toby Scales:<\/i><\/b><span style=\"font-weight: 400;\"> Zero.\u00a0<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> A habit of yours that you hate?\u00a0<\/span><\/p>\n<p><b><i>Toby Scales:<\/i><\/b><span style=\"font-weight: 400;\"> Terrible posture.\u00a0<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> The most valuable skill you&#8217;ve learned in life?\u00a0<\/span><\/p>\n<p><b><i>Toby Scales:<\/i><\/b><span style=\"font-weight: 400;\"> Cooperation.\u00a0<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> Your favorite Netflix show?\u00a0<\/span><\/p>\n<p><b><i>Toby Scales: <\/i><\/b><span style=\"font-weight: 400;\">&#8220;Succession.&#8221;\u00a0<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> Are you an early riser or night owl?\u00a0<\/span><\/p>\n<p><b><i>Toby Scales:<\/i><\/b><span style=\"font-weight: 400;\"> Both.\u00a0<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> One-word description of your leadership style?\u00a0<\/span><\/p>\n<p><b><i>Toby Scales:<\/i><\/b><span style=\"font-weight: 400;\"> Patient.\u00a0<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> Coffee or tea to kickstart your day?\u00a0<\/span><\/p>\n<p><b><i>Toby Scales:<\/i><\/b><span style=\"font-weight: 400;\"> Tea.\u00a0<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> Top priority in your daily schedule?\u00a0<\/span><\/p>\n<p><b><i>Toby Scales:<\/i><\/b><span style=\"font-weight: 400;\"> My kids.\u00a0<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> Ideal vacation spot for relaxation?\u00a0<\/span><\/p>\n<p><b><i>Toby Scales:<\/i><\/b><span style=\"font-weight: 400;\"> Hiking in the mountains.\u00a0<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> Key factor for maintaining a work-life balance?\u00a0<\/span><\/p>\n<p><b><i>Toby Scales:<\/i><\/b><span style=\"font-weight: 400;\"> Honestly, turning my phone off all day on Saturday for Shabbat.\u00a0<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> Memorable career milestone?\u00a0<\/span><\/p>\n<p><b><i>Toby Scales:<\/i><\/b><span style=\"font-weight: 400;\"> Selling my first business.\u00a0<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> A recent business innovation that caught your attention?\u00a0<\/span><\/p>\n<p><b><i>Toby Scales:<\/i><\/b><span style=\"font-weight: 400;\"> Abliteration of AI. The obliteration of AI, which is when you reverse the guardrails on an open weights model so that it will do whatever you want it to do.<\/span><\/p>\n<div class=\"new-blog-post-content\">\n<p><strong style=\"color: var(--global-palette3); font-family: inherit; font-size: 28px;\">The Big Questions!<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-42105 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/the-big-question.gif\" alt=\"Big Questions Richard James Burgess\" width=\"480\" height=\"320\" \/><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> That sounds very recent indeed. What is the single biggest threat facing the media and entertainment industry today?\u00a0<\/span><\/p>\n<p><b><i>Toby Scales:<\/i><\/b><span style=\"font-weight: 400;\"> So, it is open weight models that have been obliterated. It is bad guys armed with AI that will be able to find not just open doors, but will be able to pry open doors that we thought were locked.\u00a0<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> Do most executives even know that this exists?\u00a0<\/span><\/p>\n<p><b><i>Toby Scales:<\/i><\/b><span style=\"font-weight: 400;\"> Yes, but in media in particular, I think most media executives have other things on their mind right now, understandably.\u00a0<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> What&#8217;s the scary stuff happening behind the scenes in Hollywood that regular people have no clue about?\u00a0<\/span><\/p>\n<p><b><i>Toby Scales:<\/i><\/b><span style=\"font-weight: 400;\"> The scary stuff happening behind the scenes, I think most people don&#8217;t realize how frequently we are actively being attacked by Chinese and Iranian and North Korean and Russian actors. So, I like to say, there&#8217;s a hot war in cyberspace.\u00a0<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> Has a leak or a hack ever completely changed how a studio does business?\u00a0<\/span><\/p>\n<p><b><i>Toby Scales:<\/i><\/b><span style=\"font-weight: 400;\"> A leak or a hack has definitely&#8230; Yes, I would say definitely. And certainly, any leak or hack, as it should do, engenders a lot of introspection on the part of the infrastructure team.\u00a0<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> What recent AI developments do you think should have gotten more attention?\u00a0<\/span><\/p>\n<p><b><i>Toby Scales:<\/i><\/b><span style=\"font-weight: 400;\"> The release of\u00a0 ZAI&#8217;s new open weights model. It&#8217;s very close to frontier capability. The Hugging Face incident, which has gotten a fair amount of attention, but I think people haven&#8217;t read the details to understand that these agents were coordinating in a very unexpected way, and humans had no idea it was happening for way too long. Probably those.\u00a0<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> What changes now that people actually understand this?<\/span><\/p>\n<p><b><i>Toby Scales:<\/i><\/b><span style=\"font-weight: 400;\"> Maybe we are close to a slowdown, because you have all of the frontier labs saying, &#8220;Slow down. We have to slow down.&#8221; Alignment is far from a solved problem, and I think people don&#8217;t understand how dangerous that actually is.<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> How do organizations like TPN and the GCSC work together to shape the industry conversation around security?\u00a0<\/span><\/p>\n<p><b><i>Toby Scales:<\/i><\/b><span style=\"font-weight: 400;\"> So, the TPN and the GCSC work hand-in-hand to create a range of security best practices and security requirements across the entire supply chain, as well as allowing, creating a space for all of the participants in the supply chain to come together and share security information, vulnerability information, in a manner that keeps everyone&#8217;s businesses safe, that is legally allowed, and allows us to join forces and fight against the bad guys as a team, rather than trying to compete individually and keep the bad guys out on our own.\u00a0<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> And are there moments when their priorities actually clash instead of align?\u00a0<\/span><\/p>\n<p><b><i>Toby Scales:<\/i><\/b><span style=\"font-weight: 400;\"> I think that there are some overlaps, but for the most part, certainly in the GCSC, what we try to do is play in the space that makes the most sense and fill in the gaps wherever we see them. And we partner very closely with TPN to make sure that we&#8217;re not duplicating efforts. I don&#8217;t think there&#8217;s any time for us to be duplicating efforts at this point.\u00a0<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> As Chair of the GC-SC, where do you see that organization being able to contribute positively to the security conversation in Hollywood?\u00a0\u00a0<\/span><\/p>\n<p><b><i>Toby Scales:<\/i><\/b><span style=\"font-weight: 400;\"> So, we just launched Collective Defense, which is an information sharing initiative from GC-SC. We launched it here at IBC and just made the announcement earlier today. And that is really our biggest contribution to the TPN&#8217;s Fix It or Risk It program, which is all about how do we start to address these security challenges in the production life cycle, because it&#8217;s only going to get worse.\u00a0<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> Five years from now, then, what would success look like for the GC-SC?\u00a0\u00a0<\/span><\/p>\n<p><b><i>Toby Scales:<\/i><\/b><span style=\"font-weight: 400;\"> Five years from now is a long time to imagine into the future. I think five years from now, if we have a, what I call a shared consciousness among the various participants in the media supply chain, where we can communicate and coordinate effectively to respond to hacking attempts, leaks, et cetera, but we&#8217;ve gotten so used to coordinating across multiple vendors because we&#8217;ve done practice, because we know what our comms plan is, we know how to respond to incidents, that will be success for GCSC.\u00a0<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> What two steps can leaders take today, then, to shore up their infrastructure against AI-powered attackers?\u00a0<\/span><\/p>\n<p><b><i>Toby Scales:<\/i><\/b><span style=\"font-weight: 400;\"> Reduce the attack surface. So, take as many things offline as can be taken offline, meaning taking them away from having any internet exposure. Number two, I think it&#8217;s about architecting for failure and architecting in a resilient way, so that when systems do get hit and do get attacked by these AI-powered attackers, that you have a network which is able to continue to operate, or a media supply chain that is able to continue operating even while it&#8217;s under attack.\u00a0<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> Is there a step people obsess over that doesn&#8217;t actually matter much?\u00a0<\/span><\/p>\n<p><b><i>Toby Scales:<\/i><\/b><span style=\"font-weight: 400;\"> I think right now, we talk a lot about identity and access control, and that&#8217;s because that has been how the hackers have gotten in for the past 10 years. Right now, that has flipped, and it&#8217;s actually about vulnerability management. So, in some ways, I think we&#8217;re still over-indexed on identity and access control and not paying enough attention to the vulnerability management side of the house. We&#8217;re mitigating those vulnerabilities through other controls.\u00a0<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> So one could say for an entertainment brand, trust might be the entire business. How do you convince people you are the trustworthy one in a world full of fakes?\u00a0<\/span><\/p>\n<p><b><i>Toby Scales:<\/i><\/b><span style=\"font-weight: 400;\"> So, I think this is why we&#8217;re big supporters at Google of the C2PA, and at GCSC, we&#8217;re spinning up a C2PA working group to try to bring some of the great work that&#8217;s happening here in Europe back to the US. Because that is an area where I think Europe is actually further ahead than the US in terms of the adoption maturity of C2PA and building actual C2PA pipelines and things like that. So that to me is the way that you do it, is you have to start to expect provenance data.<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> You mentioned the cyber world is holding its breath waiting for the next big shakeup after this year&#8217;s major breakthrough. What has you the most on edge right now?\u00a0<\/span><\/p>\n<p><b><i>Toby Scales:<\/i><\/b><span style=\"font-weight: 400;\"> So we are in this moment right now where Z AI&#8217;s open weights model, which is said to be Mythos-level capabilities, has been released. Within 48 hours, it was obliterated, meaning all of the guardrails were taken out. So, now we know that that model is in the hands of extraordinarily sophisticated, extraordinarily well-resourced cyber hacking teams in China, in North Korea, in Russia, and Iran. And we&#8217;re waiting. We&#8217;re waiting to see what happens when you arm an already sophisticated adversary with an AI that powerful.\u00a0<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> So if someone wanted to seriously mince with the studio today, what would that kind of attack look like?\u00a0<\/span><\/p>\n<p><b><i>Toby Scales:<\/i><\/b><span style=\"font-weight: 400;\"> Oh. I&#8217;m not going to help the bad guys there. They got to figure that part out on their own.\u00a0\u00a0<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> All right, then. Where does this fight between Hollywood and hackers end up at five years?\u00a0<\/span><\/p>\n<p><b><i>Toby Scales:<\/i><\/b><span style=\"font-weight: 400;\"> Well, we have a saying in Google that we&#8217;re short-term pessimistic, long-term optimistic. We actually do believe that we can get to an era where all of the code that is in existence in the world is perfect code, error-free, no memory overruns, et cetera. So I think, particularly given the pace of change, five years is not too far out to imagine that that might be the case. And in that world, you have to also imagine that the integration and the juncture points in the media supply chain will be the targets and the last remaining sort of way for the bad guys to get in. So, best to start shoring those up now.\u00a0<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> So what does your typical day at work look like? You wake up in the morning and then what?\u00a0<\/span><\/p>\n<p><b><i>Toby Scales:<\/i><\/b><span style=\"font-weight: 400;\"> Well, usually I bike into work on my e-bike, which I love, and have a nice breakfast in the Google office, sit down, and I&#8217;m generally in back-to-back meetings. If I&#8217;m not in back-to-back meetings, I&#8217;ll be reviewing a strategy document or, more and more, spinning up an AI agent to tackle some question that I&#8217;ve been mulling over or to do a little research for me on some topic that I need to get smart on very quickly. So yeah, something like that.\u00a0<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> And what kind of talent are you looking to, is your department or your field looking to hire in today&#8217;s economy?\u00a0<\/span><\/p>\n<p><b><i>Toby Scales:<\/i><\/b><span style=\"font-weight: 400;\"> I think right now, anyone that is comfortable using AI tools to get their work done is in a better place than folks that are not comfortable with that. I would say that&#8217;s the, I&#8217;ll date myself, but it&#8217;s the equivalent of sort of having Microsoft Office skills 30 years ago, is having those AI skills that you&#8217;re comfortable using.\u00a0<\/span><\/p>\n<p><b><i>Saksham Sharda:<\/i><\/b><span style=\"font-weight: 400;\"> What&#8217;s the last question for you is of a personal kind. What would you be doing in your life if not this?\u00a0<\/span><\/p>\n<p><b><i>Toby Scales:<\/i><\/b><span style=\"font-weight: 400;\"> I&#8217;d be a filmmaker.<\/span><\/p>\n<p><strong style=\"color: var(--global-palette3); font-family: inherit; font-size: 28px;\">Let\u2019s Conclude!<\/strong><\/p>\n<p><b><i>Saksham Sharda: <\/i><\/b><span style=\"font-weight: 400;\">Thanks, everyone for joining us for this month&#8217;s episode of Outgrow&#8217;s Marketer of the Month. That was <\/span><span style=\"font-weight: 400;\">Toby Scales, who is the Chief Information Security Officer, Media &amp; Entertainment at Google.<\/span><\/p>\n<p><b><i>Toby Scales: <\/i><\/b><span style=\"font-weight: 400;\">Great to be here. Thank you.<\/span><\/p>\n<p><b><i>Saksham Sharda: <\/i><\/b><span style=\"font-weight: 400;\">Check out the website for more details and we&#8217;ll see you once again next month with another marketer of the month.<\/span><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>We interviewed Toby Scales in this episode of the Marketer of the Month Podcast to discuss insights on Hollywood\u2019s AI Security Reckoning<\/p>\n","protected":false},"author":116,"featured_media":67689,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[605],"tags":[1009,673],"class_list":["post-67688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcasts","tag-marketing-podcast","tag-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Toby Scales \u2013 Marketer of the Month Podcast<\/title>\n<meta name=\"description\" content=\"We interviewed Toby Scales in this episode of the Marketer of the Month Podcast to discuss insights on Hollywood\u2019s AI Security Reckoning\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/67688\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EPISODE 254: Regulating at the Speed of AI: UK Financial Conduct Authority\u2019s Head of Innovation Colin Payne on Governing AI\" \/>\n<meta property=\"og:description\" content=\"We interviewed Toby Scales in this episode of the Marketer of the Month Podcast to discuss insights on Hollywood\u2019s AI Security Reckoning\" \/>\n<meta property=\"og:url\" content=\"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/67688\" \/>\n<meta property=\"og:site_name\" content=\"Outgrow\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OutgrowCo\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-11-10T08:15:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-10T08:22:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2026\/11\/Toby-Scales-Blog.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sandeep Rawat\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@outgrowco\" \/>\n<meta name=\"twitter:site\" content=\"@outgrowco\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sandeep Rawat\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/outgrow.co\\\/blog\\\/podcast-toby-scales\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/outgrow.co\\\/blog\\\/podcast-toby-scales\\\/\"},\"author\":{\"name\":\"Sandeep Rawat\",\"@id\":\"https:\\\/\\\/outgrow.co\\\/blog\\\/#\\\/schema\\\/person\\\/54473e3ca42a4280340a7efb17e54771\"},\"headline\":\"Marketer of The Month Podcast- EPISODE 262: Lights, Camera, Hacktion: Google&#8217;s CISO of Media &amp; 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