The first question prospective students ask is: 'which major is right for me'? This calculator lets us answer such questions and build relationships early on. The bounce rates were < 10% - something I haven't seen after spending over $10M in online ads. ”Head of Admissions, Top Ranked Online University
The video cost calculator helped us create a brand centered around transparency. It soon became the go-to tool for advertisers to assess production costs (even when they were considering our competitors). Not surprisingly, today, it is our #1 source of leads. ”Chief Creative Officer, Top Hollywood Ad Agency
Being an age old healthcare company, social media was never a serious marketing channel. But this changed when we launched our series of "What is the risk of getting a ______ disease?" calculators. With these calculators, facebook is now our cheapest source of leads! ”Head of Customer Experience, IDBI Insurance
More often than not, first question customers have is "how much will this cost me?", especially in services business like video production , software development or real estate.
Customers LOVE Savings. Illustrating how much your tool or service can save them can go a long way in builidng a strong case for your product and triggering a purchase.
Diagnose issues, qualities and concerns that are on the top of your customer's mind. A tool that assesses how well or badly they are doing (especially as compared to the competition) is almost guaranteed to get a click.
Over 93% of customers will check at least 4 options before making a purchase. Why not make it easy for them to make the comparison (and make an implicit case for your product or service)?
A customer is a highly conflicted being. Not only does he or she have to decide between competitors, but also alternative ways of solving (or living with) their problems. Tell them why your solution is the best choice!
After price, time is the second biggest concern that customers have. In fact, it is the biggest reason that cause customers anxiety!
As human beings, we are highly sensitive to grades and can work relentlessly to get that A. You can expect grading calculators to be used as benchmarks by CEOs to set goals for their teams.
Customers are extremely risk averse. But what if they do not understand the risks? Making them aweare of their risks can create trust and form a very strong rapport.
Help your audience easily calculate numbers and metrics that are important to them or their industry. Metrics calculators can help build a relationship based on trust and helpfulness.