6 Best Online Quiz Makers for 2025

Below is a curated list of online quiz makers that dominate today’s quiz-building scene. Each excels in different areas—from depth of features to simplicity of use—so there’s bound to be a perfect match for your specific goals.

Best Online Quiz Makers for 2025

Quizzes are one of the most engaging and effective ways to capture leads, educate audiences, and drive conversions. Whether you’re a marketer, educator, or business owner, the right quiz maker can help you create interactive experiences that boost customer engagement and provide valuable insights. But with so many options available, how do you choose the best one?

We’ve rounded up the top 6 online quiz makers for 2025—each offering unique features tailored to different needs. Whether you need a no-code solution for lead generation, a gamified quiz builder, or a robust platform with analytics, this list has you covered!

1. Outgrow 

Best For: Marketers, educators, entrepreneurs—anyone wanting advanced features and seamless lead generation.

Why Outgrow?

Outgrow goes beyond your basic quiz tool. Apart from standard quizzes, it provides interactive calculators, polls, surveys, forms, chatbots, contests, ecommerce recommendations, and assessments—all within a single platform. If your objective is conversion, Outgrow can funnel quiz takers smoothly into your CRM or email list and segment them based on their quiz responses.

Key Features

• Versatile Quiz Types – Supports personality quizzes, assessments, product recommendations, and interactive calculators.
• AI-Powered Personalization – Dynamic question paths and customized results based on user inputs.
• Lead Generation Tools – Integrates with CRM, email marketing platforms and analytics tools.
• No-Code Builder – Drag-and-drop interface for effortless quiz creation.
• Detailed Analytics – Tracks engagement, conversions, and lead segmentation.

Pros

• Extensive library of interactive content types (quizzes, calculators, polls, chatbots, etc.)
• Advanced personalization—display tailored questions or results
• Powerful integrations (CRM, email marketing, data analytics tools)
• Detailed analytics to track conversions, leads, and average completion rates

Cons

• Certain customization options (e.g., removing branding) require higher-tier plans
• Feature-rich interface can mean a slight learning curve

Pricing

Outgrow has different plans to offer. It’s pricing starts at affordable entry tiers for small businesses and scales up with advanced functionality for enterprises Check Outgrow Plans here.

2. SnapApp

Best For: B2B marketers looking to create engaging, data-driven content experiences.

Why SnapApp?

SnapApp specializes in interactive lead generation by enabling users to create highly engaging quizzes, assessments, and surveys designed for B2B marketing. The platform is built to enhance customer engagement and sales enablement through quizzes that guide leads down the funnel.

Key Features

• Interactive Lead Generation – Designed for B2B engagement and lead nurturing.
• Content Branching Logic – Customizes questions based on previous responses.
• CRM & Automation Integrations – Works seamlessly with HubSpot, Marketo, and Salesforce.
• Performance Insights – Advanced reporting tools to measure engagement and conversion rates.

Pros

• Focus on B2B marketing and lead nurturing
• Robust content personalization and branching logic
• Integrates with major CRM and marketing automation tools
• Provides engagement metrics and lead intelligence

Cons

• Primarily tailored for B2B, making it less ideal for general-purpose quizzes
• Higher pricing compared to other tools

Pricing

Custom pricing based on business needs, with enterprise-tier options available.

3. Ion Interactive

Best For: Enterprise teams looking for a no-code solution to build complex interactive content.

Why Ion Interactive?

Ion Interactive is a no-code interactive content platform that enables teams to create quizzes, assessments, landing pages, and interactive infographics. It’s designed for brands that want to deliver highly engaging content experiences without requiring a developer.

Key Features

• Drag-and-Drop Quiz Builder – No coding is required for interactive content creation.
• A/B Testing – Optimizes quizzes for maximum engagement.
• Data-Driven Personalization – Provides tailored content experiences.
• Enterprise-Grade Security – Ensures compliance and data protection.

Pros

• No-code interactive content creation
• Advanced A/B testing capabilities
• Deep integrations with marketing automation and CRM tools
• Data-driven personalization for audience targeting

Cons

• Premium pricing—more suited for enterprise teams
• Steeper learning curve due to advanced features

Pricing

Enterprise-level pricing with custom quotes based on usage and needs.

4. Uberflip

Best For: Marketers focused on content experience management and customer journey optimization.

Why Uberflip?

Uberflip helps businesses create interactive content hubs where quizzes, blogs, videos, and other content types work together to enhance customer engagement. It’s ideal for brands looking to deliver dynamic, personalized experiences through quizzes and other interactive formats.

Key Features

• AI-Powered Content Recommendations – Dynamically serves relevant content.
• Interactive Content Hubs – Centralizes all content in one engaging location.
• Personalized Quiz Paths – Customizes quiz journeys based on user behavior.
• CRM & Automation Compatibility – Integrates seamlessly with major tools.

Pros

• Ideal for content marketers looking to integrate quizzes into broader campaigns
• AI-driven content personalization
• Easy integration with CRM and marketing automation tools
• Robust analytics and engagement tracking

Cons

• Primarily designed for content hubs, not standalone quiz-making
• More expensive than traditional quiz builders

Pricing

Enterprise-level pricing with tiered plans based on features and scalability.

5. Rock Content

Best For: Brands that need a comprehensive content marketing platform including quizzes.

Why Rock Content?

Rock Content provides a suite of interactive content tools, including quizzes, calculators, eBooks, and landing pages. It’s particularly effective for brands that want to use quizzes as part of a larger content marketing strategy.

Key Features

• Multi-Format Content Support – Quizzes, calculators, eBooks, and more.
• Lead Capture & Conversion Tracking – Built-in tools for engagement tracking.
• Marketing Integration – Works with marketing platforms and CRMs.
• Scalable for Enterprises – Supports large-scale content strategies.

Pros

• Supports multiple content formats (quizzes, ebooks, infographics, etc.)
• Designed for engagement and lead generation
• Scalable solution for enterprises
• Integration with marketing and analytics tools

Cons

• Broader focus—may not be ideal for those only looking for a quiz maker
• Customization options are limited without higher-tier plans

Pricing

Pricing varies based on features and business size.

6. ScribbleLive

Best For: Publishers and brands that want interactive storytelling with quizzes.

Why ScribbleLive?

ScribbleLive enables companies to integrate quizzes into interactive storytelling experiences, making it an excellent tool for media companies, publishers, and content marketers.

Key Features

• Live Content Integration – Supports real-time updates for quizzes.
• Media-First Approach – Designed for publishers and media companies.
• Engagement Analytics – Tracks audience interactions in real time.
• Social Media Sharing – Seamless integration for virality.

Pros

• Unique focus on storytelling and engagement
• Supports live content experiences
• Ideal for media and editorial-based marketing
• Interactive elements beyond just quizzes

Cons

• Not as specialized for standalone quiz creation
• Enterprise-level pricing

Pricing

Custom pricing based on media and publishing needs.

Why Outgrow Stands Out?

While each quiz maker excels in distinct ways, Outgrow offers a complete ecosystem of interactive content tools that go far beyond standard Q&A quizzes. You can create sophisticated product recommendation quizzes, cost savings calculators, eCommerce personalization chatbots, and more—all within the same user-friendly platform. With Outgrow, you don’t just collect answers; you capture actionable insights that can be integrated into your CRM, email marketing software, or analytics suite. This helps you:

• Personalize follow-up campaigns
• Segment leads for more relevant outreach
• Optimize marketing ROI with granular data

In other words, Outgrow doesn’t just help you create a quiz—it helps you craft an entire interactive marketing journey that boosts engagement and drives conversions.

Conclusion: Choose the Right Interactive Quiz Maker for 2025

Online quizzes remain a powerful strategy for driving customer engagement, boosting lead generation, and enhancing learning outcomes. Whether you want a streamlined solution or a full-featured platform, there’s a quiz maker perfectly suited to your needs.

• If you’re new to quizzes and on a tight budget, tools like Google Forms or the free tiers of various platforms can be your starting point.
• If you’re focusing heavily on lead generation and want robust integrations, consider specialized tools like Outgrow or Interact.
• If you’re a WordPress user craving deeper analytics, solutions like Thrive Quiz Builder can be a game-changer.

Whatever you decide, remember that content quality and the user experience are key. Quizzes that align with genuine user interests, offer immediate value, and integrate seamlessly into your marketing funnel (or learning environment) will always yield better results. Ready to see how interactive quizzes can transform your marketing or educational content?
Explore Outgrow and discover how to create quizzes that not only captivate your audience but also turn engagements into conversions in 2025—and beyond.