Your Ultimate Guide To Lead Generation
In the modern marketing world, lead generation is an important strategy for marketers to create demand and get their messages heard by buyers. It is crucial to build brand awareness, nurture prospects and customers, qualify leads, and generate measurable revenue for marketers. But how can you up your lead generation game?
In this blog, we’re going to walk you through the different aspects of lead generation and how you can improve your lead generation strategy!
To help you understand the concept of lead generation better, we’ve summarised everything mentioned in the infographic below-
What Is Lead Generation?
Lead generation is a marketing technique used to capture and stimulate potential customers’ interest in a product or service to develop a sales pipeline.
The lead details of any prospect may contain the name, an email address, a phone number, etc. A marketer should always offer something valuable to the users in return for this information.
In other words, if you want to gather valuable lead information from your audience, you’ll have to provide them with something in exchange.
For example, if you’re running a sports club, you can create an outcome quiz called ‘Which Sport Suits Your Personality?’. Through this quiz, you can collect important data and provide your users with interesting outcomes in the end.
And the benefits of these leads that you collect? They are endless! You can boost your sales and overall ROI by generating high-quality leads and running retargeting marketing campaigns.
Strategies Used in Lead Generation
1. Interactive Content
Interactive content refers to online tools such as quizzes, polls, calculators, contests, etc that requires two-way participation, both from the marketers as well as from the customers. This type of content can be easily used in emails, on social media, ads, etc. in order to generate leads. Moreover, the interactive aspect of such content experiences helps in boosting the overall engagement and sales.
2. Email Marketing
Email marketing can be most effective when it includes value-packed content like newsletters, PDFs, checklists, interactive content, etc. Offering valuable content through emails will inspire people to sign up for your newsletter. But to improve your email open rate, you need to ensure that your content is personalized and relevant. You should try and avoid writing big chunks of text that are fluff and irrelevant.
3. Social Media Marketing
Active social media users have passed the 4.55 billion mark and the average daily usage of social media is 2 hours and 27 minutes. Why not make the most of it? You can leverage social media to improve your lead generation as well as conversion rates. Your lead generation efforts can be amplified through social media marketing by increasing brand awareness, driving website traffic, and engaging community members.
We all love free gifts, right? Providing customers with coupons and promo codes is a great way of getting them to share their contact information. And then you can use this information to improve your marketing game!.
5. Free Trials
Tools and products with free trials and freemiums attract qualified prospects who aren’t ready to buy right away but are happy to give your product a chance. Once you get them to sign up for your free trial, you can turn them into paying customers by offering paid features and sending drip emails that promote the benefits of upgraded accounts.
6. Podcasts and Webinars
Building a community around your brand is easy with podcasts and webinars. It is a place where you get to learn from a lot of different people. Along with it, it also helps you generate leads. The best part about these leads is that you are confident that these people are genuinely interested in what you have to say.
How to Improve Lead Generation?
1. Call to Action
A CTA is a button, message, or image that prompts a potential customer to take action. Enhancing the CTAs on the landing page by working on aspects such as design, texts, etc. helps in generating qualified leads by encouraging them to click on the CTAs.
2. Improve Lead Capture
You can use interactive email to capture leads in new and effective ways. Embedding interactive content such as polls, surveys, or quizzes to your email can help you in improving lead capturing. Moreover, you can also offer valuable promotions and advertisements to boost lead generation.
3. Use Effective Conversion Techniques on Landing Pages
You can make use of click-through landing pages and CTAs to help generate more high-quality leads. Always focus on putting out content that will increase conversions and leave out any fluff or unnecessary information.
Always match the headline of the landing page to its corresponding CTA. Moreover, the more landing pages you create, the more leads you’ll generate!
4. Use Proper Lead Magnets
An effective lead magnet is a resource that encourages potential customers to click on it. Lead magnets are generally more qualified as you can refine them by offering exactly what they need at the right time. This also helps in increasing your conversion rate.
5. Perform Lead Scoring
Lead scoring is an effective method of identifying which prospects are the most beneficial for the business. Marketers prioritize leads based on their engagement with the help of inbound marketing content from a particular brand, and using software that helps in marketing automation. The most successful lead scoring systems are the ones that are properly set up and used on a regular basis.
Interactive Content for Lead Generation
The secret weapon for lead generation is interactive content. Let’s see what are the different types of interactive content that you can use to boost your lead generation rate.
Chatbots are AI-based computer programs that simulate human interaction. They understand human capabilities and start human-like dialogues with users.
Using conversational marketing, the bot collects contact information and in turn, shares relevant information for the customer’s query. This helps in generating leads for the company without the sales representatives directly getting involved.
A quiz is an interactive piece of content in which a user answers questions and then is given a specific score or a personalized outcome at the end. Adding a lead form to a quiz can average up to 55% opt-in rates.
A well-structured interactive quiz can be a powerful lead magnet. To show the results, you can ask users to enter their lead details. Since you’ve already piqued their interest through your fun quiz questions, they are more likely to provide their contact information without a second thought!
A poll is an interactive content tool that gathers human opinions about any topic. It includes questions and response options. Simply put, a poll opens the door to lead generation without making audiences nervous. Engaging your audience through an interactive poll helps you collect information by providing something in return. And when you prove that you’re valuable, people are more likely to share information with you.
A survey is an interactive tool where users tell what they know or how they feel about particular things. Sending a follow-up survey is a great way to catch the users at the right time when they are still interested. Attaching a lead generation form to your surveys can help generate high-quality leads. Some other examples of surveys are customer feedback forms, market research surveys, etc.
5. Interactive videos
Interactive videos allow users to engage with the content within the video itself. You can embed lead generation forms into your interactive video and keep your lead generation rates flowing. Moreover, interactive videos attract great attention from users, thus increasing click-through rates, brand retention, top-of-mind awareness, and of course, lead generation.
Infographic is a visual representation of any information or data that the marketer wants to convey to its audience. You can post infographics as blog posts in order to generate leads by making them visible to your website visitors. You can also optimize your infographic for organic search, which will lead to increased traffic and authority for your site. And in order to generate extra traffic and leads through your infographic, you can enrich its content with the use of enticing interactive content.
7. Giveaways and contests
A giveaway or contest is a promotional activity in which prizes are given to the users. In order to generate leads, giveaways play a key role in convincing people to provide their contact information. The information you receive from giveaway participants is extremely important. Moreover, if the users like your giveaway offer they will probably refer it to other people. And the best part? It’s lead generation, obviously! Your attractive giveaways will help generate extra leads through your customers’ networks.
Some Important Statistics
1. 80% of marketers think marketing automation generates more leads (and conversions).
2. 66% of marketers generate leads from social media after spending only six hours per week on social media marketing.
3. Leads are 9x more likely to convert when businesses follow up within 5 minutes.
4. 42% of companies consider email to be one of their most important lead generation channels.
5. 68% of B2B businesses use strategic landing pages for leads.
6. 59% of B2B marketers think SEO has the most significant impact on lead generation.
7. 70% of B2B marketers think video content helps convert leads.
And that was your guide to lead generation! Did you like it? You can try to create some lead magnets like quizzes, polls, giveaways & contests, chatbots, etc. with Outgrow’s no-code builder with a few easy steps and generate more leads for your business. Sign up for their 7-day free trial here and check it out for yourself!