Outgrow Blog

How To Create a Brand Personality and Performance Survey On Outgrow
14th June 2019 Hricha Shandily
5 min read

How To Create a Brand Personality and Performance Survey On Outgrow

Brand personality surveys can be useful in evaluating a brand’s performance in terms of consumer perceptions. What do people think about your brand? Is it preferred over other brands in the industry? Many questions like these can be answered by the consumers directly through these surveys.

What is Brand Personality?

Just like individuals have an impression on other individuals and it constitutes to their ‘identity’, brands also have an identity that reciprocates with their audience and people in general.
This can be a major factor in people’s purchasing decisions which is why its evaluation (and eventually optimization) becomes a necessity.

Why it’s Important to Create Brand Personality and Performance Surveys?

1. Self Understanding - You’ll be surprised to find the results that these surveys can obtain. Is the brand image you meant to portray to your audience perceived that way? Is it working for you anyway? Can you do something about it? Questions like these give you an idea of the audience’s expectations from your brand. This further helps in ascertaining how your product, pricing, design, and marketing strategies can be optimized.

2. More Opportunities and Lesser Risks - After getting a better understanding of your brand, you’ll be able to identify opportunities that weren’t visible earlier.
You’ll probably get an idea of what extra features your product could have that’d solve your customers’ problems better, or what kind of marketing would help you get an edge over your competitors It can also help you find out if there are any opportunities for quality improvement.

3. Making your Marketing Relevant - The first rule of marketing is to have a clear understanding of your own goals and these goals can be defined better only if you have a good understanding of your brand’s perception.
Once you understand what reciprocates with your audience, you can tailor your marketing strategies and expect better results.

4. Competing Effectively - A lot of brands don’t usually care enough to conduct such surveys and they clearly don’t see the benefits of it. If you’ve taken a step towards making such a survey, congrats! you’ve won half the battle.

Also, check out these 20 questions to consider while making a brand identity for yourself.

Seems important, doesn’t it? Good news is that these surveys can be made with Outgrow’s user-friendly templates within minutes.

Let’s try creating a brand performance survey.

How To Create a Brand Personality and Performance Survey On Outgrow

1. Log in to your builder and select ‘outcome quiz’ as the content type.

2. You can build your own survey from scratch or simply choose one of the several survey templates available under the ‘Select a Template’ tab.

3. You’ll be taken to the builder next. Select an appropriate heading, button text, and picture. Moreover, you can choose to use your own logo or not have one at all.

4. Builder:

Inside the builder, you get this view:

You can edit the question titles, their options and see the real-time preview of your survey. There’s a navigation panel on the left.
This is a ‘single select’ type question. You can change the question type to single select options, multi-select options, text input, date/time picker, etc.

When you choose a single or multi-select options type, you can also choose how it will be displayed; namely: text type, image type, icon type.

5. Questions:

Add relevant questions accordingly.
Note: Try to keep your questions as accurate as possible. Short but useful surveys gain more traction.

6. Lead Generation:

Add a lead generation form and place it in one of the following places - welcome screen, before results or with the results.

Pro Tip: Placing the Lead Generation Form after the questions generally result in the highest conversions.

7. Outcome:

You can display a thank you message as your outcome and include information about the next steps to be followed if any.
It’s recommended to add social sharing and social media feeds’ subscription buttons.

8. Configure:

Go to the configure tab and design the specifics for your survey. You can change your survey’s URL or set up a Google and Facebook pixel for tracking it. Furthermore, you can choose to send an automated email to users and/or to self whenever someone takes the survey. You can also configure your embeds, HTML and 3rd party integrations in this section.

Find detailed explanations here.

9. Analyze:

After your survey has been published, you can check its detailed performance in this tab.

Related Read - How To Create a Market Research Survey On Outgrow.

Best Practices For Creating a Brand Personality and Performance Survey

1. Options Type: Keep the type of your questions as multiple choice questions and avoid having text input questions.
Users are the most likely to drop out during a survey if they have to type in their responses.
If you need a text input question anyway, include it towards the end.

2. Optional Questions: Keeping your questions skippable increases the chances of a user actually completing the survey. So, even if you don’t get answers to some desirable questions, you’ll at least have some information.

3. Add Your Company’s Email: This is another way of boosting conversions. Just add an ‘email’ button or “write to us” button on the outcome page. You can also pre-draft a message with a subject line that differentiates such emails from others.

4. Ask For a Recommendation: On the lead gen form, you can ask users to recommend the survey to someone who may benefit from it. This increases the chances of your interactive experience gaining more traction through word-of-mouth.

5. Add Social Share Widgets: It’s highly recommended to add social media share icons and subscription widgets on your results page. Interactive experiences with social share widgets have higher share-ability and hence higher rates of conversions.

A brand’s identity can be very well curated but as long as we are dealing with people, there’ll always be varied perceptions and hence various opportunities. So get started right away and if you ever have any questions, contact our team through the chat icon on the bottom left corner of our website.

Sign up for a free Outgrow Trial here.