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12 Best Lead Generation Ideas to Implement in 2021
06/08/2021 Yeshaswini Venkatesan
10 min read

12 Best Lead Generation Ideas to Implement in 2021

Lead generation is the cornerstone of every marketing effort for both B2C and B2B businesses alike. But the hours spent on generating quality leads must be fruitful. To ensure that, we have brought to you some of the most sure-shot lead generation ideas that work in 2021 and well, always. 

So, fasten your seatbelts as we go on a lead generation ideas ride with tips that you can implement no matter what kind of business you’re in!

In this section, we delve deeper into some of the most sought-after lead generation ideas that can aid your business in getting those sweet leads. Let’s begin!

1. Leverage the Power of Interactivity 

Well, we have repeated this several times in our previous blogs and we can do it several times more. Interactive content is your best friend when it comes to lead generation. In fact, the Content Marketing Institute suggested that 53% of content marketers use interactive content in their lead generation campaigns.

Different interactive content types like quizzes, calculators, assessments, eCommerce recommendations, surveys, and giveaways, however, can have varying degrees of impact on your lead generation campaigns. For example, a giveaway may show a different result when compared to a quiz. So, leveraging interactivity according to your unique needs will show the best results. 

i. Quizzes

Interactive quizzes are the best bait for visitors to become leads. It’s engaging, personalized, and extremely useful while setting up remarketing campaigns. For example, if you’re into a real estate business, a quiz like “Should you buy or rent?” is a fantastic real estate lead generation technique. 

outgrow quizzes

A quiz like this will also help you segment your leads by creating two buckets of audiences – one who should rent and the other who should buy. And all your further remarketing campaigns can now nurture the leads in these two buckets accordingly. 

create quizzes with outgrow

ii. Calculators

Calculators have the ability to go viral and break the internet. They are undoubtedly one of the best lead magnets you can try out. They are super informative, add value, and most of all, offer solutions that are highly useful and personalized. As a result, your audience is encouraged to offer their lead information in exchange for the solution offered by the calculator. 

Continuing with our lead generation example for real estate, a mortgage calculator is a wonderful lead generation tool to create for your website. You can use this to engage and provide value to your visitors in exchange for their lead information. 

Want to learn more about lead generation using interactive calculators? Check out this course.

create calculators with outgrow

iii. Chatbots

Chatbots are no less than a swiss army knife. They are, most often, the first point of contact between you and your prospective customer. And so, adding a lead generation form, like the one given below, on your chatbot goes a long way. It helps you to get back to people who visited your site and provide them with relevant information.

outgrow chatbots

They not only act as incredible lead generation tools but also save time and money. By 2022, chatbots are expected to reduce the cost per customer interaction by $0.7. Furthermore, businesses and consumers are expected to save collectively, 2.5 billion hours by 2023 using chatbots. 

So, do you need more reasons to use chatbots? Start creating chatbots!

create chatbots with outgrow

iv. Ecommerce Recommendations

Ecommerce recommendation quizzes are best suited for D2C businesses and eCommerce businesses. They allow visitors to get recommendations based on their inputs. And what do you get? – Highly qualified leads! 

Easily attach lead forms right before revealing the recommendations and you’re set! Creating a lead magnet like this is super easy with tools like Outgrow

Check out this eCommerce recommendation quiz on sports watches. It asks a couple of relevant questions around the budget, style, the profession of the quiz taker and offers them a suitable option. In fact, now you can nurture these leads too as you know what they want exactly!

outgrow recommendation quizzes

create ecommerce recommendations

v. Giveaways and Contests

Giveaways and contests have the potential to generate a huge amount of leads because of their inherent virality. Well, who doesn’t like getting free stuff? 

Giveaways on social media work best as a top-of-the-funnel lead generation strategy. These are people who are probably hearing about you for the first time. But they decided to participate in your giveaway and you need to make the best use of that! You can nurture and prime them for your offerings by adding them to your mailing list. The potential is endless! 

outgrow contests and giveaways

In fact, 33% of the contest participants are open to receiving information about the brand whose contest they took part in. If that isn’t enough information to get you to use giveaways, then check out these mind-blowing giveaway statistics

create giveaways and contests

2. Provide Insider Access to Your Company Growth 

The next lead generation idea is the most tried and tested one. Ebooks, whitepapers, and industry trends act as a super powerful lead magnet. Through these, you give your audience what they don’t have – your best practices and the secret sauce behind your profitable campaigns. 

Take for example this ebook created by us – 25 list-building strategies to amplify your eCommerce brand. It is actionable, relevant and something that any eCommerce business owner or marketer would want access to. 

25 list generation ideas ebook

Check out this ebook 

Moreover, insider access need not be limited to ebooks and whitepapers. These can also include checklists and industry reports.

Just make sure your content is gated so that you can fetch those precious leads!

3. Give a Sneak-Peek Into Groundbreaking Client Case Studies

Client case studies with catchy headlines act as a wonderful lead generation idea. They are result-oriented and real-life success stories. And when your target audience finds an impressive case study that suits their own business, you’ll see leads flowing in. 

So if you haven’t already, try out creating gated case studies as they act as a testimonial and are better than any other social proof. 

4. Talk Your Way Into More Leads 

Podcasts, interviews, and webinars are interesting lead generation techniques. They are conversational and engaging. Unlike ebooks or white papers that may come out as time-consuming or tedious for some. 

By conducting interviews with some industry experts and leaders, you gain credibility. As a result, more people will be interested in hearing more from your company. Moreover, they will be willing to attend your future webinars thus creating a domino effect. 

KISSmetrics got $13000 in qualified leads revenue by conducting a webinar. And so, webinars need to be a part of your lead generation strategy!

Moreover, with social audio platforms on the rise, the competition is stiffer for traditional interviewing techniques like podcasts and webinars

5. Have a Fantastic Free Tool? Share it!

Ebooks, webinars, and podcasts are great. But do you know what works best as a lead generation strategy? – A free tool! Nothing beats a good free tool. It tempts people to make use of it because it is free. And while they are at it, they’d be willing to offer their information in return for the value you’re providing for free

And we practice what we preach! Check out this interactive content idea generator tool we created. It has thousands of content ideas across industries and businesses for our audience to choose from. 

lead generation ideas generator

So why don’t you give it a try? Simply head over to our idea generator and find ideas for your industry (of course, for free)! 

And yes, while it takes some effort and resources to develop a free tool, rest assured that it is an investment that’s going to reap exponential benefits. 

Want to create a free tool for your audience without any hassle and coding? Try out Outgrow now!

6. Make an Academy Out of Your Team!

Academy and courses are the go-to lead generation strategies adopted by a number of B2B SaaS companies. We have the HubSpot Academy, Asana Academy, etc. 

Courses help you stand out as a thought leader in your industry. Moreover, as more and more people take your course, the word spreads. They will share certificates on their social profile which will encourage more people to join in. 

 So what are you waiting for? Make that course today! 

7. Hop on Platforms That Offer a Community

Platforms like Product Hunt, Reddit, Hacker News have a community of people that can be your target audience. They may also offer crucial insights and feedback and act as an early audience for your product. Engaging on these platforms and launching new products here can go a long way. 

Robinhood, a brokerage app, saw a successful launch on Product Hunt that eventually helped them raise $176 in total funding. What’s more? Robinhood now has a total of 2mn users on its platform

And that’s just one example. The potential on these platforms is immense. So get on the bandwagon and earn some fantastic leads!

8. Influencers, Affiliates Everywhere!

When we talk about lead generation, can social media lead generation be too far behind? Well, influencer marketing has taken over social media and the online world. From big to micro to mini (is that even a type?) influencers, the scope has only widened after COVID 19. 

One of the most important features of influencer marketing is the word of mouth it generates. Through influencer marketing and affiliate marketing, you send out a positive word about your product to new audiences, leading to qualified leads. The photos and videos that the influencers create act as fantastic lead magnets. 

In fact, some of the most successful companies growth-hacked their business using these strategies. 

lead generation ideas


And those were the lead generation ideas that you need to start using today! Did you like them? Share it on your socials and let others benefit from this list of fantastic ideas. And while you’re at it, how about you create some lead magnets like quizzes, calculators, chatbots, and much more without coding or spending hours? Take Outgrow’s free trial now.

FAQ – Frequently Asked Questions 

Q1 What are lead generation activities?

Lead generation involves any activity that helps you get potential customers or prospects. You need to make conscious efforts to get those leads. So here we discussed some comprehensive lead generation ideas to try out. But there are so many other strategies that you can use including focusing on content marketing for lead generation

Q2 How do you make lead generation fun?

Well, without a doubt, by using interactive content! Interactive content makes the entire lead generation process fun, engaging, and fruitful for you as well as your audience. Speaking of which, did you try Outgrow yet?

Q3 How do you find B2B leads?

While you can look into all the ideas we mentioned in the article, here’s another action-packed resource that’ll help you with some B2B lead generation tactics. 

Q4 Is lead generation sales or marketing?

Leads can be MQLs or SQLs. Marketing Qualified Leads are leads that are sales-ready but require more time or information before getting contacted by the sales team. On the other hand, Sales Qualified Leads are leads that are sales-ready and willing to be contacted and followed up for sales. So, in that sense lead generation can be both sales and marketing. 

Q5 Is lead generation profitable?

The whole aim behind lead generation is for you to get prospects that are qualified enough to convert to sales. So, lead generation ultimately aims to generate overall profits for the organization. 


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