Feature Image
Hey there! Welcome to the Marketer Of The Month blog!
marketer of the month

We recently interviewed Farzad Rashidi for our monthly podcast – ‘Marketer of the Month’! We had some amazing insightful conversations with Farzad and here’s what we discussed –

1. Exploring the story of Respona from creating content to solving the problem of lead generation

2. Solving the marketing puzzle: SEO and content

3. Insight on Influencer marketing for B2B SaaS

4. Will video content be at its peak by 2022?

5. Exploring the content channel trends like TikTok

6. Boosting organic traffic of Visme from 0 to 1.5 million

About our host:

Dr. Saksham Sharda is the Chief Information Officer at Outgrow.co He specializes in data collection, analysis, filtering, and transfer by the means of widgets and applets. Interactive, cultural, and trending widgets designed by him have been featured on TrendHunter, Alibaba, ProductHunt, New York Marketing Association, FactoryBerlin, Digimarcon Silicon Valley, and at The European Affiliate Summit.

About our guest:

Farzad Rashidi is the Lead Innovator at Respona, At Visme he helped the company gain over 8 million users and pass 2M monthly organic traffic.

The Podcast – Lessons On Boosting Organic Traffic From 0 to 1.5M With The Lead Innovator of Respona

The Intro!


Hi, everyone. Welcome to another episode of Outgrow’s Marketer of the Month. I’m your host, Dr. Saksham Sharda, I’m the creative director at outgrow.co. And for this month, we’re going to interview Farzad Rashidi who is lead innovator at Respona and marketing director at Visme.

Thanks for joining us Farzad.

Farzad Rashidi: It’s a pleasure to be here.

The Rapid Fire!


Saksham Sharda: All right. So we’re going to start with a rapid fire round just to break the ice. You get three passes in case you don’t want to answer the question, you can just say pass. But try to keep your answers to one word or one sentence only. 

Saksham Sharda: So the first one, how long does it take you to get ready in the mornings?

Farzad Rashidi: 45 minutes to an hour. 

Saksham Sharda: Most embarrassing moment of your life. 

Farzad Rashidi: I forgot to show up to an award ceremony back in, I think it was in high school. 

Saksham Sharda: How many hours of sleep can you survive on? 

Farzad Rashidi: Seven hours, minimum. Okay.

Saksham Sharda: Fill in the blank. An upcoming marketing trend is _________. 

Farzad Rashidi: User intent in SEO.

Saksham Sharda: The city in which the best kiss of your life happened?

Farzad Rashidi: I have to say Minneapolis, Minnesota. 

Saksham Sharda:  Pick one. Mark Zuckerberg or Jack Dorsey.

Farzad Rashidi: Jack Dorsey. 

Saksham Sharda: The first movie that comes to your mind when I say the word ‘ambition’.

Farzad Rashidi: Interstellar. 

Saksham Sharda: When did you last cry and why?

Farzad Rashidi: I think it was actually a few months ago. My grandmother got COVID and it was quite scary. 

Saksham Sharda: So yeah, I thought you were going to say you last cried during interstellar, which I did.  

Farzad Rashidi: I definitely cried, but it wasn’t the last time it was probably something last year.

Saksham Sharda: Fair. All right. The biggest mistake of your career.

Farzad Rashidi: That’s a really good question. I think I’m going to pass on that one for now. 

Saksham Sharda: How do you relax?

Farzad Rashidi: I listen to jazz. I know it makes me sound like an old man, but I do. 

Saksham Sharda: Okay. How many cups of coffee do you drink per day? 

Farzad Rashidi: Way too many! Probably around two or three. 

Saksham Sharda: Okay. A habit of yours that you hate.

Farzad Rashidi: Probably drinking too much coffee. That is one. 

Saksham Sharda: The most valuable skill you’ve learned in life?

Farzad Rashidi: To lower your expectations from other people. And that makes you a happier person in general. People do something for you then you’re happy. And if they don’t, you’re not unhappy. 

Saksham Sharda: Your favorite Netflix show? That’s the last question.

Farzad Rashidi: Ooh. There are so many! Probably explained. Oh yeah, but the book series. Yeah. 

Saksham Sharda: Okay. Well that was the end of the rapid fire round. You win a car. Just kidding. You don’t ever, your score was nine on 10 because you skipped one.

So let’s go on to the bigger questions. The first one is –

The Big Questions!

Skip to main contentSkip to toolbar About WordPress Outgrow 4848 Comments in moderation New View Post SEOOK SEO score Copy to a new draft View Post (AMP) Hi, Soumodip Roy Log Out Screen OptionsHelp Edit Post Add New There are one or more required or recommended plugins to install, update or activate. Please contact the administrator of this site for help. Dismiss this notice Dismiss this notice. Add title How to Create a Chatbot Within Minutes? Permalink: https://outgrow.co/blog/ create-a-chatbot View Post Swift Page Builder Add MediaVisualText File Edit View Insert Format Tools Table Paragraph Georgia12pt Word count: 4610 Draft saved at 7:55:46 am. Last edited on 1 July 2021 at 7:10 am Move upMove downToggle panel: Publish Preview(opens in a new tab) Status: Draft EditEdit status Visibility: Public EditEdit visibility Publish immediately EditEdit date and time Readability: OK SEO: OK Copy to a new draft Move to Bin Move upMove downToggle panel: Format Post Formats Standard Aside Chat Quote Status Move upMove downToggle panel: Categories All Categories Most Used Content MarketingMake primary Product Based(Primary Category)Primary 404 pages Advertising Agencies affiliate marketers affiliate marketing Agency Blogs alignment app demos best practices blogging blogs brand awareness buyer's journey calculators Case Studies chatbot content marketing agencies contests Conversion Rate Optimization cross selling customer retention demand generation demand generation tools E-Commerce E-commerce recommendation Ebooks email marketing Form free tools General marketing giveaways Growth Hacking guest post How to blogs How to blogs How-to Blogs hubspot Influencer Marketing Infographic integration tools interactive content Interactive Experiences Lead gen lead generation lead magnets lead nurturing live chat Marketing analytics Marketing Automation Marketing Flywheel marketing software Marketing Statistics marketing strategies Marketing Tools Marketing trends Marketing Trends and Stats More Outgrow paid marketing channels Personalization tools personalized content personalized visual content podcasts Product updates Quiz referral program restaurant marketing saas sales Sales Automation sales funnel seo social media Social media and viral buzz statistics survey thought leadership tools uinteractive content unbounce integration uncategorized upselling webinar zoho + Add New Category Move upMove downToggle panel: Tags Add New Tag Separate tags with commas Remove term: chatbot chatbotRemove term: how to create a chatbot how to create a chatbotRemove term: outgrow chatbot outgrow chatbot Choose from the most used tags Move upMove downToggle panel: Post Attributes Template Default template Move upMove downToggle panel: Redirect URL Move upMove downToggle panel: AddToAny Show sharing buttons. Move upMove downToggle panel: Menu Swapper Replace this Theme Location None (Swapper disabled) (The one set in wp_nav_menu in your template) With this Theme Location Main Menu (The one that you want to display on the page) Move upMove downToggle panel: Slider Revolution Blank Template Slide Template default flag Installed Version 6.4.3 cloud_download Available Version 6.5.3 Unlock All Features Move upMove downToggle panel: Worth The Read Disable: Reading progress bar Time commitment label Time Commitment Format: Use # as a placeholder for the number. Example: "# min read" becomes "12 min read" Move upMove downToggle panel: Show AMP for Current Post? Show Hide Move upMove downToggle panel: Mobile Redirection for Current Page? Enable Disable Move upMove downToggle panel: Featured image Set featured image Move upMove downToggle panel: Configure Rich Snippet Select what this post is about Move upMove downToggle panel: Meta Options Thumbnail Detail Media Page Title Page Style Page Background Post Meta Download Options Sidebar Options Review Meta Thumbnail type Image Choose what will be used for the item thumbnail. Thumbnail image 1/1 file The image that will be used as the thumbnail image. Thumbnail video URL Enter the video url for the thumbnail. Only links from Vimeo & YouTube are supported. Thumbnail audio URL Enter the audio url for the thumbnail. Thumbnail audio title Enter the audio title for the thumbnail. Thumbnail audio artist Enter the audio artist for the thumbnail. Thumbnail audio cover 0/1 file + Add Media The image that will be used as the cover image. Thumbnail Self Hosted Video MP4 URL Enter the video mp4 url for the thumbnail. Thumbnail Self Hosted Video WEBM URL Enter the video webm url for the thumbnail. Thumbnail Self Hosted Video OGG URL Enter the video ogg url for the thumbnail. Thumbnail gallery 0/50 files + Add Media The images that will be used in the thumbnail gallery. Thumbnail link type Link to item Choose what link will be used for the image(s) and title of the item. Thumbnail link URL Enter the url for the thumbnail link. Thumbnail link lightbox image 0/1 file + Add Media The image that will be used as the lightbox image. Thumbnail link lightbox video URL Enter the video url for the thumbnail lightbox. Only links from Vimeo & YouTube are supported. Move upMove downToggle panel: Yoast SEO SEO Readability Schema Social Focus keyphraseHelp on choosing the perfect focus keyphrase(Opens in a new browser tab) how to create a chatbot Get related keyphrases(Opens in a new browser window) Google preview Preview as: Mobile resultDesktop result URL preview:outgrow.co › blogSEO title preview: How to Create a Chatbot? Make No-Code Chatbot in Minutes Meta description preview: Jul 1, 2021 ⋅ Want to learn how to create a chatbot? Well, we got you covered! Read this blog and learn how to create a chatbot within minutes. SEO title Insert variable How to Create a Chatbot? Make No-Code Chatbot in Minutes Site title Title Primary category Separator Slug Meta description Insert variable Want to learn how to create a chatbot? Well, we got you covered! Read this blog and learn how to create a chatbot within minutes. Site title Title Primary category Separator SEO analysisOK how to create a chatbot Add related keyphrase Advanced Move upMove downToggle panel: Author Author Soumodip Roy (Sumodeep Roy) Move upMove downToggle panel: AMP Page Builder Start the AMP Page Builder Move upMove downToggle panel: Facebook Instant Articles This post will be available as Instant Article once it is published and shared on Facebook. This post was transformed into an Instant Article with some warnings [Learn more | Transformer rule configuration | Toggle debug information] No rules defined for in the context of Header No rules defined for in the context of InstantArticle No rules defined for in the context of InstantArticle No rules defined for in the context of InstantArticle No rules defined for in the context of InstantArticle Submit this article even with warnings Move upMove downToggle panel: Custom AMP Editor Use This Content as AMP Content If you want to add some special tags, then please use normal HTML into this area, it will automatically convert them into AMP compatible tags. Add MediaVisualText File Edit View Insert Format Tools Table Paragraph Copy The Content Georgia12pt Move upMove downToggle panel: OH add script Hide Generic header script Hide Generic Footer script Sogo Web Development Upgrade now to a premium version and remove the ads! Upgrade now add script / style to be added to the header of the page Sogo Web Development Upgrade now to a premium version and remove the ads! Upgrade now add script to be added to the footer of the page before the (e.g Google Re-Marketing / Google Conversion ) You should put the code with the script tags Sogo Web Development Upgrade now to a premium version and remove the ads! Upgrade now Move upMove downToggle panel: Table of Contents Disable the automatic insertion of the table of contents. Advanced: NOTE: Using the advanced options below will override the global advanced settings. Headings: Heading 1 (h1) Heading 2 (h2) Heading 3 (h3) Heading 4 (h4) Heading 5 (h5) Heading 6 (h6) Select the heading to consider when generating the table of contents. Deselecting a heading will exclude it. Alternate Headings Specify alternate table of contents header string. Add the header to be replaced and the alternate header on a single line separated with a pipe |. Put each additional original and alternate header on its own line. Examples: Level [1.1]|Alternate TOC Header Replaces Level [1.1] in the table of contents with Alternate TOC Header. Note: This is case sensitive. Exclude Headings Specify headings to be excluded from appearing in the table of contents. Separate multiple headings with a pipe |. Use an asterisk * as a wildcard to match other text. Examples: Fruit* Ignore headings starting with "Fruit". *Fruit Diet* Ignore headings with "Fruit Diet" somewhere in the heading. Apple Tree|Oranges|Yellow Bananas Ignore headings that are exactly "Apple Tree", "Oranges" or "Yellow Bananas". Note: This is not case sensitive. Thank you for creating with WordPress.Version 5.7.2 NotificationsLink inserted. No results found. Close dialogue Add media Actions Upload filesMedia Library Filter mediaFilter by type All media items Filter by date All dates Smush: All images Search Media list UPLOADING Dismiss Errors Untitled design (1).gif Untitled design (1).gif exceeds the maximum upload size for this site. ATTACHMENT DETAILS the-big-question.gif 1 July 2021 46 KB 480 by 320 pixels Edit Image Delete permanently Alt Text Describe the purpose of the image(opens in a new tab). Leave empty if the image is purely decorative.Title the big question Caption Description File URL: https://og-blog-css.outgrow.co/blog/wp-content/uploads/2021/07/the-big-question.gif?x65579 Copy URL to clipboard Smush Already optimized ATTACHMENT DISPLAY SETTINGS Alignment None Link To None Size Full Size – 480 × 320 Selected media actions 1 item selected Clear Insert into post

Saksham Sharda: The first one is, tell us more about Visme and Respona like, What are the main points? What are the pain points? Actually, not the main points. The pain points that you’re trying to tackle with these two. 

Farzad Rashidi: So they’re actually quite intertwined. So I’m happy to tell the story a bit. I’m not sure how much time we have, but I’ll try to keep it short and sweet. But Visme, as a platform, it’s saying it’s an all-in-one solution for businesses to be able to create branded content.

So say you’re a business, you have some brand guidelines and you want to enable your employees to be able to create things like reports, presentations, infographics, social graphics, all that good stuff. All consistent, who use a platform, like Visme. And basically I joined, when the software was in beta.

So my current co-founder Payman on is the founder of, as me. And he started the company back in 2013.  I joined as the first marketing hire to the guys who were just a bunch of engineers and trying to build a product. And I came and I was like, hello, let’s try to get this thing out there. We’ve tried a bunch of different strategies, but, the main, I would say, strategy to work the best with the highest ROI was our SEO and content marketing.

That took a level of experimentation at the beginning. But we finally figured out a path on how to make it work, to bring in traffic at the top of the funnel, to our website and sort of nurture them down. And then we scaled the traffic to over 2 million monthly organic traffic. And the problem, the main problem we’re facing with that SEO side of things, was link-building.

So in a way, we were producing pieces of content and doing all the good old and our keyword research and unpaid stuff, making sure the content is relevant, quality, but it was crickets. And, what, one thing we figured out, throughout the years was, one of the best, or I would say one of the most important factors is how other people are talking about your website.

In and out of itself is a, both a popularity in the eyes of Google. So we actually have to dedicate quite a lot of resources, about 80% of our content resources are actually promotion, 20% of creation. And, that was sort of a manual, you know, exhausting process. Average and we had to sort of do prospecting and figure out what’s the right fit.

Every time we put out a piece of content we had to spend quite a lot of time, and we tried every tool under the sun, and none of it really worked. There were either mass average tools that were built for sort of spamming or they were mostly CRMs. But nothing that sort of helped us scale average without losing quality.

So we built an in-house, it was sort of an internal secret sauce for us for about a year. And it just worked tremendously well, adding 10 X of productivity when it came to outreach, literally. And we also caught about 80% of our average cost. Let go of all of our marketing data miner team.

And then we decided to release it as a standalone product. So that’s sort of how it Respona was born. So I shifted away from business and now I’m managing operations here at Respona. 

Saksham Sharda: And how exactly is Respoma different? Like what does it do? Like how does it help one do the link building?

Farzad Rashidi: Yeah. You know, link-building, and then out of itself is we’ve broken it down into four simple steps. Regardless of that, there are a thousand different link building strategies and link building to us doesn’t mean, going off fiber and purchasing a bunch of links. I like gray hat techniques. No.  Anytime we put out a piece of content, we have to figure out where other places on web that this post would add value.

So that’s step one, which is prospecting. Understanding,  what are some of the noncompeting places on the web, which are other blog articles, or depending on the piece, it may be a newsworthy story. That’s researched back data, etc. And so we have to understand what are some of the other places out of this would make a good placement.

So prospecting or finding content stage one. Stage two is finding the right person so that we found these places that we could potentially place our content. We’ve got to go and find who’s the right editors, the content manager, or someone relevant their marketing team, not just reach out to support or a software engineer.

Right. So that process is something  Respona helps automate, which you know, has access to the data sources, company, employee, data, etc. And don’t go and find the right person gets the emails, verifies it. Step three is putting together a template. And basically that’s you put up your email sequence, right? Which is going to sound templatey. And that’s why we have stage four, which is deep personalization. So enables you to be able to actually personalize each pitch. So it doesn’t sound like a tamper, the cookie cutter template. And so he actually helps, it gives us some snippets to work with and be able to personalize a pitch, four better reply rates.

And that’s sort of the gist of the platform. Now there’s some modern aspects of, you know, relationship management, etc, but that’s pretty much the main, main strategy here. 

Saksham Sharda: And do you think outreach is the future of link building or should SEO experts spend more time in this area or some other areas?

Farzad Rashidi: You know SEO and content in general, it’s a piece of a puzzle, right? So, actually the way I would put it better, is probably building a house. Your on-page, your website is a foundation of the house. And the resources needed to make sure you’re putting out relevant content. That’s original. You’re not just copy pasting from other people.

You actually add value for the readers. You have the right site structure, right. And making sure that you’ve made it accessible for searching is to be able to pick up. And at the same time also optimize for users. So is all foundation and think building an hour, it’s just sort of the house that you build on top of, and it’s definitely getting more important by today just because it’s getting very competitive to get your content ranked nowadays, just simply because everybody’s in content marketing and, to be able to stand out, you got to have to have a competitive advantage, which in that case is, is relevant quality mentions and back links from other relevant publications and websites in your space, just quite a difficult thing to do, considering that in our link building so far has been it’s spamming a process, right? So you’ve basically been sort of spraying and praying and sort of emailing the heck out of everyone. This is not how it works, it is more so by getting other people to talk about you.

And there’s some step-by-step processes. I would train our users on. It’s like, all right, you want to hit them with a transactional, beneficial collaboration, mutually beneficial collaboration. And then you sort of move your way up to, content collaboration that you, you turn them into a partner.

So building relationships really, what’s going to play a role here. And that’s where I see it happening. Especially that Google nowadays is becoming extremely smart when it comes to figuring out what are some of the links that are just unnatural, and the ones that are. So it’s our goal to figure out what are some of the best places we could place our content to stay competitive. 

Saksham Sharda: What do you think about influence and marketing? Do you think that said at its peak or has it peaked out? Like, what are your views on influencer marketing? 

Farzad Rashidi: Yeah. So I think it’s more so about the industry that you are in. I obviously can’t say much about, you know, some consumer products just simply because it’s not my field of expertise.

Right. So if you’re selling, for example, lipstick, it’s probably a different type of marketing strategy than B2B SAS, which is the space we are in. So influencer marketing I can only speak to when it comes to our industry and it definitely does play a role. I think what’s becoming more important is getting relevant media.

So getting people like yourself, who is a thought, you know, leader in this space to be able to interview us. Right. So going on podcasts is a big deal and getting real relationships with people who have an audience and your spaces start talking about you, which could be informal webinars, which could be a co-webinar or some sort of a mention or content collab.

I think that’s a type of influencer marketing. Again, it’s a very broad term. But that’s the thing that’s worked really well for us, at least for Respona and Visme. 

Saksham Sharda: And what are some of the companies you have collaborated and done this, kind of influencer marketing  with? Cause you’re speaking of companies and not just influences right?

Farzad Rashidi: Yes predominantly. And I mean, it’s an array of different companies, uh, can pull up and list, but probably a moose and I think, get a response. We collaborated with HubSpot, some of the bigger brands Live Storm. You name it, there’s quite a few. I keep the CRM software,  I could keep on going on and on. We’ve sort of gone ahead and introduced ourselves to everybody in our space. So they’ve probably received an email from you at some point in time, but, but yes. 

Saksham Sharda: So what would be a good strategy for like, some of the companies want to collaborate with HubSpot, how should they go about doing that?

Farzad Rashidi: So the thing we did with HubSpot was actually, one of their content managers, we did a content collaboration together where she actually has put together post and contributed to our blog. It gets very difficult when it comes to some of the bigger companies like HubSpot they’re huge corporations because, normally collaborations have to be mutually beneficial. 

And it’s quite difficult to incentivize a billion dollar company to collaborate with them because there’s very little value you can normally add. So my recommendation is actually not to necessarily go for the big shots and sort of stay within your league and, and sort of work your way up. So for example, if you, if you are a company with a few thousand customers go find another noncompeting product that sort of compliments your product, and if you don’t have any audience at all, go get two partners that compliment each other and you facilitate an event or a webinar and sort of tap into both of our audiences and indirectly collaborating with them. But again, to be honest with you, these efforts sort of should be a cherry on top of the sundae, right?

So we would never expect these sorts of efforts to yield significant results or revolutionize that business. But these are normally a really good way to build a relationship with a brand. So in the future, we can sort of do other sorts of content collaboration with them. So now we have a fund in the door. We’ve already collaborated with a person.

For example, we just did a webinar with Ahrefs. So I’m not sure where to get fired off. It’s a very, popular SEO software. So Patrick, one of our, marketing managers joined our webinars and on the business side. So, you know, we’ve, we’ve gone back and forth and email each other. We’re we’re, we’re picking his brain about Respona to asking him what he thinks.

So like it, that opens doors for conversations. So I think that’s the lens you want to look at. Not necessarily in terms of, okay, we did this webinar, how much money did we generate. There’s that, but they’re also, you know, a bunch of different strategies. One of the things we did also to past was a gated content.

So we partner up within our company, split our resources, create a gated content or ebook. And then now each one of us starts pushing it through their ads and to their newsletter. So we sort of double up the ROI on these gated pieces of getting content. Again, it does complicate things a little when you have to coordinate with the whole letter company’s team.

But it does help, but again, it’s not our core marketing initiative. What we really focus on mainly is the organic  traffic of our own website and making sure that we position ourselves so that we show up in places where people who are looking for a solution like ours would find us. 

Saksham Sharda: And could you give us one strategy by which you have been able to increase your organic traffic, like one campaign that you’d like to talk about.

Farzad Rashidi: So the answer to your questions is about 160 pages. I wrote a detailed, free ebook and that, again, it’s not a sales thing. We’re not trying to sell this stuff. If you go to Google like this Visme marketing strategy, I sort of spill the beans. Reveal everything, all of our pamphlets, all of our step-by-step process with screenshots.

And we’ve made it visually appealing, but I tend to talk a lot. So that’s why it’s kind of 160 pages, but if you bear through the first 10 or so pages then it becomes good. I recommend folks if they are wanting to understand a bit about our process, what’s worked, what didn’t work. it’s the Google visit me marketing strategy, VISME.

 And just download the free PDF and take a look. And I sort of walked through the whole process. 

Saksham Sharda: So, I guess personalization is also an important part of your product at Respona. How and why do you think the importance of personalization has increased over the years? 

Farzad Rashidi: So, you know, as more and more people started to do outreach, it’s become increasingly more difficult to stand out from their inbox.

There’s actually some salespeople who literally asked me, go on Facebook and learn the prospect’s dog’s name, but in the first, we’ve actually had that happen to put it into the first subject last year. To try to catch our attention. So personalization definitely has become increasingly more difficult, to do because also, you know, there’s these AI tools to help you automate a lot of it.

So people sort of are more skeptical nowadays, but when it comes to link, one, one advantage that we have is that it’s actually quite different from what you would do in cooled sales outreach, which you’re trying to sell daughter parties. Link-building normally is a star size, a mutually beneficial collaboration.

So people are normally a lot more willing and a lot more open. To those sorts of emails that we received. Again, if it’s done right. So if you’re reaching out to someone, hello, sir, give us the link. That’s just not going to work. But, what we’ve noticed is that, when you play your cards right, and you have the right strategy, normally, personalization doesn’t play as big a role as it does in sales, just simply because there is something in it for both parties. And it hasn’t been that big a combination and I’m sure it will be in the future as more and more people in sorta space and start doing the doing so, but we’ve tried to bake in some of these tools and just making it a lot easier for users to do that personalization. And it’s that Respona, to sort of make it a lot quicker versus as a few work to do every single one to yourself, man.

Saksham Sharda: So our team actually read this post on our company’s social media page. It says ‘experts say that by 2022 global instant traffic from video will make up 82% of all consumer internet traffic’. Have you noticed an increase in ROI when you use video over other types of content?

Farzad Rashidi: So here’s the thing. We actually, on the Respona side, have very limited resources because we’re a relatively small team compared to our team on the business side. But in Visme we’re actually dedicating quite a lot of resources to video. And I’m actually in the video studio right now, recording this.

So yeah, so we have over, I think 100K subscribers on YouTube and our videos are getting a good amount of views and it’s just another channel. And I think it’s definitely growing it’s at a beginning stage of it, uh, being as popular as blog articles or other source of content, uh, doesn’t necessarily mean you should stop doing what you’re doing when it comes to content marketing and SEO and sort shift your focus entirely to video. But it’s definitely not a channel, similar and I highly recommend it is something where we’re putting our money, where our mouth is. So we are investing quite a bit and Respona we were also starting a YouTube channel, but what’s going to happen is again, saturation and the video space as well.

So it’s going to happen sooner or later.  But again, that’s true of any marketing channel, normally marketers ruin everything. So, but video’s pretty good so far. 

Saksham Sharda: Well, speaking of which, which are the next marketing channels that marketers are likely to ruin? What is the next platform or video channel that marketers are likely to ruin?

Farzad Rashidi: That’s a good question. I actually haven’t thought about this, so I would rather not comment on something I haven’t really thought about.  

Saksham Sharda: Well, what do you think of marketing on Tik TOK? Do you think it’s working for B2B businesses for SAS businesses? Is it something that businesses like in the tech field should be getting into?

Farzad Rashidi: So we actually do have a Tik Tok channel on at Visme. Because we do have a large B to C side of things that, you know, we have quite a lot of students, teachers, who use our platform and also that that’s a funded market and it’s been doing okay. We had a few Tik Toks that went viral. Again, it’s quite hard and difficult to measure how much impact each one of these channels. Again, to us, it’s more of an experiment. It’s not part of our core marketing strategy. But, it is something that is worth experimenting with. And a lot of things you don’t really know until you actually do it. They always say there’s only, there’s about seven touch points you would need with a customer normally on average to close them as a customer.

The way I would look at all of these efforts is one of those touch points, right? So if you’re, if you’re writing blog posts, as one of the touch points, creating videos, that’s not a touchpoint. If you’re creating this podcast, probably not or touch, right. So having these multiple channels enabled you to get to that seven touch points quicker. um, how effective.

How effective they are normally quite hard to measure, but I wouldn’t see a reason why you shouldn’t experiment and see what figures out, what works in your space again. We would never create a tik-tok channel for Respona probably, because, we have other priorities that we need to do. But, but for some brands, for example, if you have a CBD brand it’s very, quite difficult if you were to do that through paid ads, or once you want to create content or some legal restrictions probably makes more sense to get on Tik-Tok. So as I’m saying, It really depends on each brand to figure out what works best and word and our audience that hangs out and sort of become a prominent source there.

And wouldn’t really limit myself to one or two channels per se, just simply because you never know what’s going to work, uh, for, for your target audience.

Saksham Sharda: And for Responas videos, most of them which channels are you aiming for when you do videos for Respona?

Farzad Rashidi: So we are not yet, as I mentioned. So for a Respona in particular, we are going to be creating content pieces in video format starting next year. We’ve sort of been heads down, working on a product.

We actually have a new version of the software Respona 1.0. We’ve been in beta so far, coming on next month. So it’s been quite all hands on product, everybody, and sort of, we’ve had to sacrifice some of the other efforts that we wanted to do, but we have it. So, yeah, definitely video is something that we’ve got to be starting doing, starting next year, early next year.

And there are going to be mainly educational materials. It’s not going to be really salesy about our own software. So it’d be, you know, discussing different link-building strategies. And we always strive to enable folks to be able to do those strategies without necessarily using our platform. So enabling them to find other alternatives.

Doing things manually. And I’ll always say like Respona does no magic. You can do pretty much what we do manually yourself on your own. We just help you do it 10 times faster. So it’s just a matter of time, that we save. So, yeah, that’s, that’s the game plan. But on the Visme side, if you go on now, our YouTube channel, there’s a good amount of videos and I think we release one or two videos every, every few weeks.

And, the videos again are purely educational and it took us a while to get some traction. And that’s, that’s the thing. A lot of people just make a few videos and put it out there and there’s nobody watching it. They’re like, all right, this doesn’t work. So we have to do it consistently over time. I think about six or seven months, at least until we got some sign of life in the channel.

But yeah, consistency, uh, worked well. Yeah, it’s, it’s a good amount of resources. You’ve got to spend on videos because we have a, uh, well Mike who records the videos. So, and then we have a content team that produces the scripts. We have video editors, uh, we have a designer to create the backside on the slides.

So there’s quite a lot of resources that it takes. So, you know, sometimes it might not make sense for a small brand to do so. It’s not our alternatives, not the crudites as high quality of the video, but again, it’s not going to be as competitive when you put it in the search stuff. So, yeah, it’s a, it’s a trade-off, but I think it’s a matter of dedication or resources, more so than anything.

Saksham Sharda: And what do you use the green screen for? What kind of traffic are you putting behind yourself in these videos? 

Farzad Rashidi:Yeah, so I’m actually too far away from the green screen. This is actually quite big. I need to go back, but the green screen did put, I can send you an example of a video, but that once he’s talking, because he’s talking about design, so it’s quite visual.

So we, we have this space from shoulder up. And then there’s also, um, an example it’s like, Hey, this is a bad design. Don’t do this. Great. A good, good, good design. So that’s pretty much the gist of it. So the designer has to put together these graphics and what that, and, I know it sounds quite lame, but they actually make it look very nice.

I highly recommend folks to go take a look. 

Saksham Sharda: All right. Fair. Alright. So you’ve seen Visme  grow from the start. What do you think has been Visme’sis key strengths that led to over 9 million users? Is that it? And 2 million monthly traffic in just four years. 

Farzad Rashidi: Yeah. So we’re actually over 11 million now, but again, we’re a freemium product, so not everybody is a paying customer.

So we  get a good amount of volume around 20 something thousand new users every single day. And we actually spend very little on paid advertising, do no cold outreach. So it’s all coming to us organiclly. As far as the, the core strength go, I would say that the product is pretty damn cool. So it doesn’t hurt that, you know, when you have a good winning product that works.

The engineering team has outdone itself and they end up creating a product over the years. That’s quite nice. Like you come in as a brand, you popping your website and then it will pull up all of your brand colors and funds and logos. And then. It would create a customized set of templates based on your logos and brand color.

So it doesn’t look like a cookie cutter template, you just copied from Canva, right? It looks like a customized database of pamphlets and graphics for your company.  I would say that that’s obviously, because it doesn’t matter how many people you get in the door. If the product isn’t good, you’re not going to sell a product.

Obviously, product of course is our number one priority for all of our brands is me and Respona. But as far as marketing goes, I think our number one channel by far is our SEO. And we’ve really done a good job. Our content team’s done a wonderful job putting together really quality pieces of content. And, and also we have a large outreach team also helps promote these pieces of content and, that also has resulted in, um, you know, that’s top of the funnel traffic.

And then we also have our templates pages and our maker pages, which are our sales landing pages. So if you go on Google, for example, presentation software, or infographic software or presentation templates, Visme shows up for all of them. These are more bottom of the funnel, mid funnel keywords.

It kind of goes hand in hand with our content, so the way we sort of build the site structure is we pick a few parent keywords. So for Visme it’s presentations, for Respona is link building and content, promotion, and blogger ravage. And then we create a landing page for each one. So, for example, presentations- presentation software, and then we create a silo of content, which is just a fancy word for a category of content for presentations.

And it would do some keyword research. Educational pieces of content, how to create a presentation or how to give a good presentation. You get the idea what to do with your hands there, new presentation. And then, um, all of them sort of are interrelated. So we actually include internal links from our content pieces to our sales pages.

So meaning that when you’re talking about have to give a good presentation, you just mentioned your presentation software landing page, or a blog post, which isn’t difficult. And then what we’ll do then is that once each piece of content gets out the door, then it gets sent to our outreach team and then our outreach and picks them up and uses the Respona to build links to them.

Now what’s happens is that over time, once you build backlinks to these specific blog posts, they’re hidden to words with one. One, you’re getting the content piece up in the ranking. So you’re getting some top of the funnel traffic, but also what’s happening is that you pass on the link equity through just internal links to your main sales pages with these landing pages.

Over time as we’re producing more pieces of content, you keep strengthening the hour and increasing the competitiveness of these sales pages because they keep getting fed more authority. It helps her not only yourself up and rankings, but also stayed there. And that’s been obviously quite a challenging task and we also have, like, for example, our presentation templates category or produce presentation templates. So any category you go and look up, for example, business presentation, et cetera, it will show up. So, yeah, it’s not easy. Again, I don’t mean to deter people from doing SEO and this side structure obviously took some years for us to figure out and put in place. It wasn’t something that was done overnight.

But as I’m saying is that you need to have that as a roadmap to be able to start putting it together, to build in blocks, to get there. So it helps it’s helpful to see what works and sort of what, what sort of structures put in place. But yeah, I’m not sure what I answered your question. 

Saksham Sharda: There were a lot of answers where it works.

The last question is actually a little strange question that I have. What would you be doing if not this?  If not Visme and Respona.  What would you be doing? 

Farzad Rashidi: That’s a good question. I know it’s sort of cheesy to say, but I have really loved what I do and I couldn’t really see myself doing anything else. And  in high school I thought about becoming a doctor because I’m foreign. My parents wanted me to become a doctor. So I always had, in my mind, I was like, yeah, I should become a doctor.

And I came to college and I was like, you know what? I don’t like medicine, I should become an investment banker,  I should get into finance. And then. Got involved with SAS and the sort of, you know,  it was a natural process of happening. It wasn’t like from day one, I was born and I was like, you know what, B2B SAS, that’s it for me.

But I really found that the sweet spot of what I really like and what I’m good at. And, and I think this is something that I would like to do longer. As far as a career goes. So, if I wasn’t doing or involved with responding or,  biz me probably not, or B2B SAS company. So, I don’t know. It’s a very boring answer.

You’d probably expect me to say, I want to become an astronaut or something, but no, I’d really like.

Saksham Sharda: Yeah, for sure. Cause like, as you said, no one is born and is encouraged to be a marketer. It’s this marketing that finds you somehow along the way. It’s not different in my case too, it just somehow finds it because it’s not even a defined thing. Right. Cause. I was like, it’s just markets, plus I N G it doesn’t really mean anything marketing, like playing with the market. But yeah. Okay. That was quite a nice answer.


Saksham Sharda: Well, that was the last question. Thanks everyone for joining us for this month’s episode of Outgrows Marketer of the Month, that was Farzad Rashidi who is the lead innovator at Respona and marketing director at Visme.

Thanks for joining us Farzad. 

Farzad Rashidi: Of course. Thank you so much for inviting me. 

Saksham Sharda: Check out the website for more details. And we’ll see you once again next month with another Marketer Of the Month.

Marketer of the month

Similar Posts

Leave a Reply