5 SEO Trends and Facts to Follow in 2023
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SEO is all about boosting your brand’s visibility through free and organic measures. It helps in increasing the number of visitors to a company’s website, while also improving its chances of getting more customers and sales. However, SEO trends change every year and websites have to update themselves to keep up constantly. So, if you too are looking for the right SEO trends to follow in 2023, you have come to the right place!
In this blog, we are going to discuss the basics of SEO, some important statistics, and a few trends of 2023 to help you discover the best SEO trends to follow.
So, without further ado, let’s dive right in.
Summary
SEO stands for Search Engine Optimization.
It is a set of practices built to increase the visibility of your website when people search for products and services related to your business on search engines like Google and Bing.
The more prominent the position of your page in the search results, the more likely it is to attract attention from potential and existing customers to your business.
Some Important Facts to Know About SEO
1. 61% of B2B Marketers state that SEO and organic traffic generate more leads than any other marketing initiative.
2. #1 organic position on Google can result in a click-through rate of 34.2%.
3. SEO can reduce the cost of customer acquisition by 87.41% as compared to digital advertising.
Some Important SEO Trends in 2023
1. User Intent:
User or Search Intent is the primary goal a user has in mind while searching for a query. Most of the time, users are looking for something specific or an answer to a question. Understanding the relationship between your targeted keywords, content created, and search intent is vital.
For Example, Let’s take the hub and spoke model also known as the content cluster model. When we search for the “Hub and Spoke model” on Google, the bulk of the discussion is about transportation, even though the model talks about content and not transportation. Now if we search for “hub and spoke content model”, the focus topic would line up with the user intent.
2. Quality Content
Many think that content marketing and SEO are two different concepts.
Yes, the two are interconnected and complement each other. Quality content is a mandate for good SEO.
With recent changes in Google’s algorithm, it is important to showcase topic expertise and knowledge through factual and useful content in order to be relevant for search engines, and hence, users.
3. Images and Visual Content
In the bygone era of the internet, all-text articles were considered good enough. But now it takes not only text but also visual content for people to consider visiting a website.
Search engines, like Google, reward sites with unique and quality images as younger users seek authentic material that relates to their everyday lives, evokes emotions, and provides value.
Pro-Tip
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4. Mobile and User Experience
User experience is considered to be one of the most important factors in guaranteeing SEO success. Faster loading websites and mobile-friendly designs have become a must as search engines want to give their users a satisfying experience.
Some free tools to check the mobile-friendliness and speed that you can use are Page Speed Insights, Mobile Friendly Test Tool, and RankWatch.
5. SEO Automation
Automation is the process of using various software to optimize a website’s performance. Automation in SEO can help in maximizing business productivity and ensure that you get the best service for your money’s worth, while you focus on the more creative aspects of SEO.
Some of the areas where SEO Automation can be used to optimize performance are website crawls, position tracking, and monitoring brand new mentions and new links.
Keeping the above points in mind, you can use various marketing strategies along with quality interactive content to correctly optimize your website for search engines and follow the best SEO trends.
Conclusion
With every coming year, the trends surrounding SEO change, and companies have to update their websites to keep up with these ever-changing trends.
Interactive content like chatbot, product recommendation quiz, etc. is one of the main ways to pump up your SEO scores on search engines and have a competitive edge over others. What’s more? Interactive content can also help you generate relevant leads without any extra effort!
Curious much? Try out Outgrow’s interactive content builder and create the most amazing and engaging content pieces to boost your SEO efforts. Sign up for the free trial right here.
