What Is Interactive Content? 8 High-Converting Examples for 2025
Table of Contents
Static content now fails to hold attention the way it used to. With consumers increasingly discerning about the content they interact with, marketers are looking towards interactive content to be noticed and to deliver substantial engagement. By making passive readers active participants, this method creates experiences that are memorable and conversion-oriented.
What Exactly Is Interactive Content?
Interactive content is any electronic material that engages the audience’s active participation rather than passive observation. Rather than reading or watching, users tap, swipe, respond to questions, make decisions, or interact with the material in some other way. Through two-way communication, this builds a dynamic experience that responds to user input.
The most important distinction between interactive and traditional content is the role played by the user. With traditional content, the user is a passive recipient of information. With interactive content, they are active contributors to building their own experience.
Why Does Interactive Content Convert Better Than Static Content?
Interactive content beats static content consistently across all major metrics:
- Greater Engagement: Interactive content engages for 2-3× longer than static content (Peppercontent)
- Enhanced Information Retention: Users recall information more effectively when they are actively engaged
- Customized Experiences: Interactive content can customize material to suit specific needs
- Invaluable Data Gathering: Every interaction yields information about your audience
- Higher Conversion Rates: Interactive content converts 2× greater than passive content
8 Interactive Content Examples That Boost Conversions in 2025
Let’s explore various forms of interactive content with practical examples that have worked successfully in terms of driving conversions.
1. Interactive Calculators
Calculators are instantly useful by assisting users in answering a question or solving a problem with personalized results.
Example: Outgrow’s loan calculator templates enable financial firms to build branded calculators where the user inputs their loan information and is immediately shown estimated monthly payments. Such tools engage potential customers at the consideration phase, capturing valuable lead data while delivering actual value.
Why it converts: Calculators solve specific pain points, showcasing your authority while gathering qualified leads who have a specific issue to resolve.
2. Quizzes and Assessments
Quizzes and assessments enable users to see how they are doing on a given subject or issue, frequently giving them tailored advice.
Example: HubSpot’s Website Grader scores sites on performance, mobile-friendliness, SEO, and security. Analogously, Outgrow’s assessment templates allow companies to build personalized assessments where customers get personalized recommendations based on their answers.
Why it converts: Individuals enjoy learning about themselves. Tests gratify curiosity while creating leads and presenting a door of opportunity for solutions that fill found gaps.
3. Interactive Infographics
Interactive infographics marry visual interest with discovery, enabling the user to learn at their own speed.
Example: National Geographic’s “Seven Ways to Reduce Your Carbon Footprint” interactive graphic enables users to browse various areas of environmental impact and displays in-depth information upon click.
Why it converts: Interactive infographics present difficult information in an accessible and interesting way, retaining users on-page longer and establishing expertise in your niche.
4. Polls and Surveys
Effective and straightforward, polls and surveys encourage user opinions and can drive high engagement.
Example: Sephora, a beauty company, employs short polls in their email marketing to collect product and beauty regimen preferences.
Why it converts: Polls indicate that you care about customer feedback while collecting data that allows you to segment your audience for more targeted marketing.
5. Interactive Videos
Interactive videos enable the audience to make decisions that influence the outcome of the video, providing a unique viewing experience.
Example: Deloitte’s “Will You Fit Into Deloitte?” interactive recruitment video enables candidates to select various scenarios to simulate what it would be like to work for the company, allowing candidates to self-qualify.
Why it converts: Interactive videos significantly boost completion rates and retention of information in comparison to normal videos.
6. Product Configurators
Product configurators allow customers to tailor products to their own specifications and see the finished product before they buy.
Example: Nike’s product configurator enables users to personalize shoes by choosing color, material, and even customized text.
Why it converts: Configurators reduce purchase anxiety by helping customers visualize their customized product, increasing both conversion rates and average order value.
7. Interactive E-Books and Whitepapers
These resources transform traditional downloads into engaging experiences with embedded calculators, assessments, videos, and navigable sections.
Example: Software-as-a-service firm Salesforce developed an interactive whitepaper on customer service trends featuring animated charts, embedded videos, and clickable sections. With Outgrow, marketers can turn ordinary PDFs into engaging experiences that generate leads and deliver more interactive user experiences.
Why it converts: Interactive e-books marry relevant content with engagement features, which lead to improved completion rates and better information retention.
8. Interactive Landing Pages
Interactive landing pages react to user behavior, making for a more immersive experience than static pages.
Example: Spotify’s yearly “Wrapped” campaign generates individualized interactive pages illustrating users’ listening patterns. Outgrow’s platform allows marketers to build landing pages with interactive features such as quizzes, calculators, and tailored recommendations without needing coding expertise.
Why it converts: Interactive features on landing pages drive time on site and make for memorable experiences that stimulate conversion behaviors.
How to Create Successful Interactive Content with Outgrow Without Coding?
With Outgrow, interactive content can now be within every business’s reach, irrespective of size. This is how to start:
- Set clear goals: Determine the outcome you would like to generate using your content
- Opt for the most appropriate format: Decide between calculators, quizzes, polls, surveys, or any other form of interactive template
- Personalize your design: Fit your branding to no-code designing tools
- Add lead generation forms: Collect user information at the right time in the experience
- Set up results pages: Provide targeted results based on user inputs
- Embed or share: Install your content on your site, social media, or email campaigns
Getting Started with Interactive Content
You don’t have to have a huge budget or technical staff to create successful interactive content. With tools like Outgrow, you can begin with:
- Easy quizzes or tests pertaining to your field
- Built-in calculators that assist in customer problem-solving
- Surveys that capture customer opinion while engaging them more
- Interactive flowcharts that assist customers in decision-making
As you gain success, you can invest in richer interactive experiences.
Conclusion
Interactive content turns passive viewers into active participants, building meaningful interactions that lead to conversions. By incorporating even basic interactive elements into your content strategy, you can greatly enhance engagement metrics and conversion rates.
The most effective content delivers real value, addresses real issues for your audience, and builds memorable experiences that establish long-term relationships with your brand.
Ready to discover the power of interactive content to deliver better marketing results?
View real brand examples and find inspiration to craft your own interactive experiences that drive conversions.
Want to build your own quiz or calculator?
Frequently Asked Questions
I am a Marketing analyst with a passion for optimizing content and paid marketing strategies. Continuously seeking innovative approaches to boost ROI and engagement at Outgrow.
