Success Stories

Case studies of companies using Outgrow to grow their business
TAG Livros Generates 55K + Leads
Using Interactive Content
55
k
Leads
196
k
Visits
28
%
Conversion Rate
TAG Livros Company

Company

TAG Livros is a book signing club which delivers a literary kit to all its members every month.

Background

Team TAG had been exploring ways to generate more leads and engage them better. However, just like any digital startup, they had a lean budget. Clearly, they needed a lead generation solution that not only had a higher ROI compared to standard inbound techniques, but was also cost effective.

Experimenting With Interactive Content
The TAG Livros team built an interactive quiz that would tell people about the best selling book from the year they were born - an interesting concept that would encourage people to engage with the quiz! Experimenting With Interactive Content
How Outgrow Helped
No Coding Required
No Coding Required

The team built an intuitive quiz using Outgrow’s interactive pre-built templates. Thus, they did not have to write a single line of code, which reduced the development cost.

High Completion Rate, More Shares
High Completion Rate, More Shares

The quiz had a simple landing page, and a single question, which could be answered using a drop down. This format increased their completion rate and their share rate.

More Leads, Improved Conversions
More Leads, Improved Conversions

The quiz TAG built was interactive, engaged users, and provided instant gratification. Since it was about best-selling books, it was share-worthy.

Outgrow’s well designed templates, allowed us to quickly build and launch experiences without writing a line of code. Their personalization features like logic jump and conditional call to actions helped us personalize the results for our users.
Luise Spieweck Fialho
Founder at TAG Livros
Results

Within a month, this quiz generated more than 72K visits, 23K leads, and 5K engagements.

The TAG Livros quiz engaged and entertained their audience and thus was a huge hit on social media. They posted on their Facebook page and ran targeted Facebook Ads.
You will see one of their Facebook posts below, which generated over 900 likes/reactions and over 120 shares.

Overall, they generated more than 55K leads and 196K visits in traffic. And the interactive experience became a huge hit!

Result img Result img
What’s Next?
Their initial successes have convinced TAG Livros to make interactive content an integral part of their marketing strategy. The team has created 11 experiences on Outgrow in their first month alone!
I would strongly recommend Outgrow to any digital marketer looking to generate more qualified leads - we generated over 55K leads in a month through the Outgrow platform!
Free Trial. No credit card required!
Get Paid for Your Pad (GPYP) Scored a Stellar 41% Conversion Rate with an Interactive Calculator!
60
%
Completion Rate
800
+
Conversions
41
%
Conversion Rate
Get Paid for Your Pad Company

Company

Get Paid for Your Pad (GPYP) helps property owners become expert AirBnB hosts so they can maximize their returns.

Background

Jasper Ribbers, founder of GPYP, relied on paid search and some Facebook advertising to drive traffic to a lead generation form on his website. However, he was looking for something more interactive than a form. Something that would not only inspire customers but also provide insight into the host’s AirBnB profile, so he can customize his follow up emails to make them more relevant to his prospects.

Creating an Interactive Assessment
GPYP built an assessment that would help people understand how well their AirBnB listing is performing. Since their audience was mostly AirBnB hosts, this assessment was sure to lead to a lot of conversions. Creating an Interactive Assessment
How Outgrow Helped
Beautiful Templates and Codeless Editor
Beautiful Templates and Codeless Editor

Outgrow’s interactive content platform offered customizable, pre-built templates that let GPYP build the assessment in just a couple of hours without hiring expensive designers and developers.

Multiple Question Types
Multiple Question Types

All the 9 questions in the assessment could be answered without typing anything on a keyboard, using multiple choice, dropdowns, and sliders. This meant that the majority of people who started the assessment actually finished it.

Optimal Lead Generation
Optimal Lead Generation

The assessment had a form just before the results page. Thus, people had to fill the form to see their results. This led to a 40% conversion rate. In comparison, the previous form had never witnessed a double digit conversion rate!

Outgrow was the perfect solution for what I was looking for
Jasper Ribbers
Founder at Get Paid for Your Pad
Results

The assessment had a 60% completion rate i.e. the percentage of people who started the quiz and reached the last page.
GPYP ended up getting 800+ conversions at a 41% conversion rate.

Result img
What’s Next?
Currently, Jasper and his team at GPYP are working on creating three more experiences with Outgrow.
Free Trial. No credit card required!
VenturePact Generated 11,592 Qualified Leads
Using an Interactive Calculator
11,592
Leads
40
%
Conversions
15
%
Traffic
VenturePact Company

Company

VenturePact is a software development marketplace which helps businesses find & engage developers & designers.

Background

The marketing team at VenturePact carefully crafted an inbound strategy that included blogs, ebooks, search engine optimization and social media, closely tied together. Although these tactics resulted in an increase in engagement over time, the results were not enough to help them maintain a high growth rate. They clearly had to reinvent their marketing.

Building an Interactive Calculator
VenturePact built a mobile app calculator where a prospective customer could answer 9 questions about their app and get a cost estimate instantly. This calculator was interactive, could capture attention, and provide instant gratification. Building an Interactive Calculator
How Outgrow Helped
Simple, High-Converting Landing Page
Simple, High-Converting Landing Page

VenturePact used the Outgrow platform to create a simple and attractive landing page for their calculator. The landing page proved to be really high-converting with a click-through rate of 66%.

In-Built Virality
In-Built Virality

The lead generation form asked for not only your email but also email of people who you’d recommend the calculator to. This ensured that the calculator had a viral component in-built. In fact, the conversion rate on this form was a staggering 40%.

Optimal Results Page
Optimal Results Page

Users got real-time results with a clear onward call to action. Approximately 4% of users clicked on the CTA and went to the company website.

Our goal was to generate more leads, and improve the level of customer interaction but our inbound strategies were giving lukewarm results at best. We had to reinvent marketing and needed something that could provide instant gratification.
Results

Within 2 weeks of launching, the calculator boosted traffic by 15% and increased conversion rate by 28%.

Overall, the company generated 11,592 qualified leads (and counting) with this single interactive calculator.

In addition, the calculator also helped VenturePact become a thought leader in its space. People always had questions about how much their app will cost. So, when VenturePact came up with a tool that could help answer this question, people were more likely to share it on social media. This helped the company get word-of-mouth traffic.

Result img Result img
What’s Next?
VenturePact’s leads have grown enormously ever since the calculator went viral. Its other content is garnering more attention and VenturePact is becoming an authority in the market with the founders being invited to speak at software development events.

VenturePact is currently working with Outgrow to launch 3 new calculators for estimating design work, WordPress website development and security budgets.
The calculator going viral has made us more visible. With so many prospects already using it, we know our work is being valued. Now that we know what works with the target audience, we can focus our efforts on the same line.
Free Trial. No credit card required!
Macroscape Helped Its Client Clock a
Conversion Rate of 36%
3225
Visits
1151
Leads
36
%
Conversion Rate
Macroscape Company

Company

Macroscape is a marketing consulting firm which helps companies market their products and services.

Background

Macroscape had a client who manufactured bikes and bicycles, and who needed to engage their customers and help them make sound purchase decisions. After having exhausted the usual inbound marketing tactics, Macroscape was now looking for a marketing technique that spelled success for itself as well as its client. “My goal was to create something easy for the client that they could edit on their own should they need to”, noted Nathan, Founder of Macroscape.

Building an Interactive Quiz
Using Outgrow, the team at Macroscape built an interactive quiz for their bicycle-manufacturing client. The quiz helped people find out which bicycle is a right fit for them based on their responses to a few easy questions. Since Macroscape’s client was assisting their prospects with decision making instead of just selling, the quiz was very relevant to their target audience. Building an Interactive Quiz
How Outgrow Helped
Connecting the Dots
Connecting the Dots

Since Macroscape could give their client access to the quiz dashboard, the client could make any changes they needed to align the quiz with their branding and marketing goals. It bridged the gap between generating revenue for themselves and proving ROI for their clients.

No Coding Required
‎No Coding Required

Outgrow’s template-based interactive marketing platform let the team build an intuitive quiz using pre-built templates. Thus, they didn’t have to write a single line of code, which eliminated the cost of hiring developers.

‎In-Built Virality
‎In-Built Virality

The quiz comprised of three simple questions, each of which was supported by images and graphics. This meant that the quiz was not only easy to take but also visually engaging - a perfect mix for virality. As a result, the quiz witnessed a high completion rate and share rate.

Our goal was to generate more leads, and improve the level of customer interaction but our inbound strategies were giving lukewarm results at best. We had to reinvent marketing and needed something that could provide instant gratification.
Results

Since the quiz provided instant gratification, and helped instead of selling, the conversions were exemplary - 3225 visits and 1151 leads since they went live. That's a 36% conversion rate!

“The client was able to close more deals, increase engagement and create a better customer UI/UX shopping experience,” according to Macroscape.

The team was also super impressed with Outgrow’s support team. Says Nathan, “The Outgrow team has been totally stellar and super helpful. They have been responsive to all my questions. I can find them right there on Intercom helping me and my team customize their work.”

Result img
What’s Next?
Macroscape now plans to make interactive content an integral part of their marketing strategy. They will be creating more experiences for themselves as well as for their clients in the near future.
Outgrow is spectacular. I like how you can customize each part of the quiz specific to the needs of each quiz. The user interface is super simple to set up, which makes this easy to create and deploy.
Free Trial. No credit card required!
The Professional Wingman got 2500+
Leads with a Dating Quiz
9609
Visits
2782
Leads
270
Social Shares
The Professional Wingman Company

Company

The Professional Wingman is a relationship consultancy firm that helps millennials find long-term romantic relationships.

Background

Thomas Edward, Founder, The Professional Wingman, wanted to expand his audience size, and improve the conversion rates. His goal was to get 1K leads with a month-long campaign. And given the nature of his business, he sure garnered a lot of interest and attention from his target audience. However, he couldn’t hold it or convert it. Traditional marketing tactics were not delivering the desired results.

Building a Dating Quiz
Using Outgrow, Thomas created an interactive quiz which helped people learn more about their dating capabilities! Since dating as a topic is very popular amongst Gen Y (think Tinder), and the quiz let them analyze their own dating capabilities, the quiz sold like hot cakes. Building a Dating Quiz
How Outgrow Helped
Ease of Creation
Ease of Creation

Creating an experience in the Outgrow app is similar to building a powerpoint presentation. The drag and drop, WYSIWYG editor let Thomas create the most complex of experiences without any coding! Thus, he saved on time as well as resources.

Conversion-optimized Templates
Conversion-optimized Templates

The Professional Wingman’s target audience was the smartphone generation. Thus, they wanted the quiz to look flawless on any device - laptop, smartphone or tablet. Outgrow’s 100% responsive, fully customizable templates were a breath of fresh air for the Wingman team.

‎‎Simplified Lead Generation
‎Simplified Lead Generation

Thomas added a lead form right before the results page, and made sure he asked only for relevant information. Outgrow’s lead generation capabilities enabled him to collect leads seamlessly and send them to his CRM for further follow-up.

Outgrow, not only makes it easy to create quizzes but makes them easy for users to use and share with others, making lead acquisition virtually a breeze.
Thomas Edward
Founder at The Professional Wingman
Results

Using a quiz as part of their marketing strategy gave The Professional Wingman a lot to bask in- increased traffic, more engagement, more shares, more leads, and even repeat users! They had nearly 9609 visits and over 2782 leads, plus nearly 270 social shares.

Result img
What’s Next?
Thomas has already created 3 more quizzes on Outgrow, which have got him 1900 leads combined. And he plans to create more experiences on the platform to fuel his future marketing initiatives.
We have definitely converted these leads to paying clients
Thomas Edward
Founder at The Professional Wingman
Free Trial. No credit card required!

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