Top 15 Advertising Agencies in Europe
The internet world is head over heels in love with advertising leading to some truly innovative advertising campaigns. The ad campaign that inspired you deeply, or the Facebook ad that reminded you about that beautiful watch you saw last month – amazing, isn’t it? This blog will take you through some of the top advertising agencies in Europe that are the creators of these amazing ads.
Digital advertising is the present and it definitely claims the future! If your brand’s advertising isn’t all over the internet, then your competitor’s ads certainly are. So, even if you aren’t an innovator, get it done from the best. Let’s walk you through the top advertising agencies in Europe that are nailing the art.
VCCP is one of the advertising agencies in Europe that is synonymous with innovation. It aims at transforming the fortunes of brands. It is an international integrated communications agency, founded in 2002. With its award-winning work portfolio, it specializes in advertising, digital marketing, innovation, media, data, and search.
The Mayor’s Transport Strategy had a target of converting 80% of people’s journeys to sustainable public transport modes by 2041.
VCCP created a film campaign to support Transport for London (TfL). This encouraged people to use more public transport, cycle, or walk rather than drive.
2. Mediaplus Group
The Mediaplus Group is one of the largest independent advertising agencies in Europe. It offers specialization in target group models and programmatic advertising. Furthermore, it also provides performance marketing, search marketing, and social media strategies.
Eurosport approached Mediaplus to help them attract new subscribers. This was for the live and on-demand offer of the Eurosport Player App. Mediaplus used Roland Garros French Open to bring all tennis fans to Munich Airport. It used the slogan “Enter the Match”. Moreover, the specially produced tennis match was split into six digital CLPs.
This interactive tennis match increased subscribers by 141.93%. Moreover, it ensured an uplift of 205.38% among the app users.
3. BBH London
Born in 1982, BBH evolved from an ad agency to an integrated marketing service provider. It specializes in services like brand advertising, brand experience, and digital marketing. Furthermore, it offers growth strategy and performance marketing.
Running in Bangkok was restricted to gyms. Hence, Nike approached BBH to change this situation.
BBH devised a real-time running game to get people out of their houses. Results? 15632 runners, 35,380 km run, and 3,362,021 tokens collected in 15 days! These runners ultimately contributed to the lead generation process for Nike.
The&Partnership is Europe’s fastest-growing advertising agency. It is popular for its innovative in-sourced model. It specializes in advertising, marketing, PR, and social services. Furthermore, it deals with media planning & buying, innovation, content, and design.
In partnership with Argo, The&Partnership launched the campaign ‘The Book of Dreams’ as a TV advert. This was followed by a social campaign. This attracted over 1.8 million visits in the first 48 hours.
5. Saatchi & Saatchi
Saatchi & Saatchi is one of the leading global advertising agencies in Europe. It is known for its impactful creative ideas that generate powerful emotions. Furthermore, it specializes in advertising, marketing, communications, and creative services.
It takes approximately 7 seconds to make a first impression. And, Saatchi combined this fact with the fact that Italian race car Abarth 595 Competizione accelerates from 0-100 km/h in 6.7 seconds.
This campaign was named “Love At Fast Sight”. It effectively displayed the key characteristics of Abarth cars, leading to the success of the campaign.
Karmarama is the UK’s most progressive creative agency. If you are looking for creative excellence and technology-inspired solutions, consider Karmarama. It specializes in brand communications and digital innovation. Moreover, it offers PR, social media, and video production.
Confused.com approached Karmarama for its brand awareness and recall. Hence, Karmarama launched a new campaign. It was named ‘Don’t be confused. Be Confused.com’.
This garnered the tag of Ad Forum’s Best Ad of the Week Worldwide. Furthermore, it fetched a 50% YoY increase in brand awareness.
7. VMLY&R London
VMLY&R believes in utilizing culture and technology in their campaigns, no matter the product or target. It specializes in brand and marketing strategies focusing on the user experience. More importantly, it offers interactive campaigns, social media, and digital advertising.
VMLY&R helped Heinz to promote its Mayochup launch. It distracted people’s minds and opinions about regular mayonnaise.
Mayochup was presented as a unique combination of Heinz ketchup and mayonnaise in one saucy bottle. Heinz experienced a remarkable 27% lift in awareness of Heinz Mayonnaise.
Braaxe aims at helping brands create meaning in whatever they produce. It specializes in social advertising, listening, and insights. Furthermore, it offers services in web design, brand content, and search marketing.
Braaxe and Futuroscope teamed up to increase the visibility of the park among families. The aim was to maximize the sale of tickets. Hence, Braaxe devised the first t-shirt in augmented reality!
The concept was to made children dressed like superheroes through augmented reality. This was done to maximize brand recall. Results? 12k followers, +410k park entrances, and 2 mn impressions.
Founded in 1997, Mindshare is a product by the best minds of Ogilvy & Mather and JWT. This makes it one of the best advertising agencies in Europe. Its expertise lies in advertising, social marketing, and digital media. Moreover, it offers services in content creation and media planning & buying.
KFC wanted to make KFC an integral part of League of Legends (LOL), the world’s most popular e-Sport.
Mindshare created an algorithm based on historical and real-time data. This predicted the winner for the fans. KFC’s brand exposure increased to 70 minutes per day – 4x more than planned. This also brought over 203 million game watchers – 25X the average promotion!
10. Heimat Werbeagentur
Heimat forms one of the best advertising agencies in Europe to go for. It has experience design and development at its heart. Talking about the client portfolio, it works with brands like Adidas, BCG, CNN, and Coca-Cola. It specializes in advertising, strategy, and brand management. Furthermore, it offers content creation, social media, and corporate design.
For the 2015 Champions League final, Adidas approached Heimat to spread awareness. Hence, Heimat developed a video campaign around UEFA Champions League Trophy Home Tour 2015. This generated huge traction and campaign success.
11. Jung von Matt
Jung von Matt is one of the popular advertising agencies in Europe. It houses many big clients like Adidas, BMW, MINI, Nikon, and Vodafone. It specializes in corporate advertising, digital campaigns, and performance marketing. Moreover, it also deals with film production, PR, and social media.
Bosch wanted to spread awareness of it being a leading IoT provider.
For this, Jung von Matt designed a global campaign “Like a Bosch”. This resulted in more than 42 million views on YouTube and Facebook in the first month alone.
Boondoggle is an agency that believes in generating relevant and meaningful ideas. It has artists, coders, geeks, poets, engineers, and strategists on board. Boondoggle specializes in overall creative experience. Interactive advertising, digital, creative, design, UX, and UI are some of the services it has.
Argenta wanted to optimize customer and brand experiences. Boondoggle used an integrated marketing toolset including social media and online advertising. This helped Argenta grow their business to another level.
FamousGrey is a full-service agency born 15 years ago. A team of 70 enthusiastic experts, it is housed in an 18th-century monastery. With its core as creativity, it offers services in performance marketing, integrated advertising, and digital media. It also caters to social media, content, radio, TV, and one-to-one marketing.
Hyundai approached FamousGrey to boost test drives of its Tucson range. For this, FamousGrey proposed a continuous campaign to potential niche audiences all year long.
As a result, Tucson test drives went up by 333%. Also, Hyundai witnessed the conversion rate shoot up by 115%.
14. LOLA Mullenlowe
LOLA is considered the most creative agency in Spain. Its Latin spirit and global reach excel in developing fully integrated, global campaigns. They work on three pillars – creativity, strategy, and innovation. You can approach LOLA for creative problem-solving. It also specializes in growing local brands in the global arena.
San Miguel had a wide variety of beer and they wanted LOLA to spread awareness. Hence, LOLA launched a campaign “cerveceros inquietos” (restless brewers). It showcased their entire portfolio of beer to the potential audience
The campaign was a hit among people who loved exploring, testing and enjoying life with a cold beer.
Ketchum is a global advertising agency aiming at creating impact. If you are looking for a culture-driven creative firm, this is the right place. You should take a moment to see the award-winning campaigns of Ketchum. They take pride in delivering human-centered and business-focused solutions.
Pfizer tasked Ketchum with its objective of inspiring brand awareness. Hence, Ketchum designed a campaign “The First Time Has No Age”.
It showcased Brazilians who had never experienced three magical moments. This series of inspiring social films garnered 2 million views. It also garnered 6 million impressions and 50,000 engagements.
Long Live Advertising
Advertisers are in a continuous battle for attempting to win consumers’ attention. And for the most part, they’re winning. In addition to this, incorporating interactive content into your campaigns can take your results through the roof!
So, without any second thoughts, get started with your favorite advertising agencies in Europe.
You know, I might just buy that watch after all — Facebook says it’s just gone on sale.
Shreya Sinha is the Content Manager at Outgrow, an interactive content marketing platform. With years of experience in lead generation and customer engagement topics, she aims to create content that clicks and converts.