Outgrow Interactive Quiz Case Study: How Leads.PH Helped Clients Using OutgrowAny whiskey fans out there? Don’t get us wrong, you’re not going to find any here. But what you will find is an amazing interactive quiz case study on how a single quiz on whiskey helped Leads.PH gain 53000+ leads for their client. Have a look at this interactive quiz case study to know more about the best marketing trick in the world - interactive content!
Leads.PH And The ClientLeads.PH is a Philippines-based digital marketing agency that uses the strategies of inbound marketing to help businesses grow. They are specialists in the field and create multi-channel strategies that connect companies to people. Leads.ph helps implement these marketing strategies in creative ways. They were established in 2007. And since then, they have helped companies across industries and of all sizes. And what’s more important is, that none of their strategies have ever been the same. All of their plans are based on specialized formulas and experiences, but their technique always differs from brand to brand. Now one of their clients is a company called Singlemalt.PH. It is a whiskey specialist that sells the largest selection of whiskey locally available. They deliver products at the customer’s doorstep, anywhere within the Philippines. They also offer competitive pricing in comparison to any local seller. Now Singlemalt.ph was looking for an effective marketing strategy that would help them generate leads. And for the purpose, they reached out to Leads.PH. Now Leads.PH wanted to offer them a solution that would not only help them generate leads, but also build a sense of brand awareness. Which is why they turned to Outgrow, a New York-based platform for interactive content needs. Let’s see how we at Outgrow managed to help both these firms grow their business.
How Did Outgrow Help?Well, outcome quizzes are probably our favorite type of interactive content. It’s engaging, fun and enticing to leads. So naturally, our clients like it too! Leads.PH used Outgrow to build a quiz titled ‘Which Kind Of Whisky Drinker Are You?’. The quiz was built using ‘The Chicago’ template of Outgrow. They made a short and fun quiz about the drinking habits and preferences of people. The company used the right number of questions and choices which made it all the more likely for a prospect to finish the quiz. They included icons for options and made the quiz visually appealing as well. We especially liked the progress bar they had included in the quiz. It is a way of encouraging the user to reach to the end of the quiz. The lead generation form was just before the results (which ensures maximum conversion as opposed to other techniques) and comprised only two contact fields. The results page then contained not only the personality type and its description, but also which kind of whiskey would suit one the best! It contained a coupon code for a 10% discount and a CTA that directly led them to Singlemalt’s website. Outgrow’s social media integration also allowed people to directly share results on multiple platforms. We were thoroughly impressed by how well Leads.PH had used Outgrow’s multiple tools to create the perfect quiz for their client!
Benefits Of The QuizNow that we’ve seen how Leads.PH made use of Outgrow, let’s get into the details of how the quiz worked in their favor.
1. High Lead GenerationWell, with 53708 leads, the quiz definitely aced at lead generation. The quiz was short, user friendly and fun, which led to so many people giving in their lead information. Apart from that, the quiz also got almost 156438 visits, amounting to a conversion rate of 34%. And all it took was one quiz to give such great results. Since the quiz offered something that was more relevant to the potential buyer, and not the seller, it appealed to a lot of people.
2. Improved Customer AnalysisOutgrow lets you look at the response of every user who has taken the quiz, whether they have filled the lead form or not. You can track their journey through the quiz - the questions they answered the ones they did not, where they left the quiz, etc. So not only does that help you get a better understanding of your quiz performance, but also of what your quiz takers think of your content. You get a sense of what they like and save a lot of effort on your market research. In fact, this is how Outgrow helped Leads.PH with their product development efforts.
3. RetargetingNow that you have the responses of your leads and their results, you can categorize them as per their tastes, preferences, actions, etc. And you can also use this information to target them with more relevant content. So, if someone has received a ‘Buffalo Trace-Kentucky Straight Bourbon’ in their quiz result, the company can retarget them with offers related to that specific drink. So, they can offer a discount coupon or ‘1+1 offer’ on the same. This will entice the lead to buy the product, thanks to personalized marketing. This marketing trick can also be used by the company to increase customer retention rates.
4. Social Media VisibilityInteractive content statistics show that 96% of users who start Buzzfeed quizzes finish them. Users love taking personality quizzes as part of a trend. And this becomes a trend when it gains a certain amount of social media visibility. The social media integrations made it very easy for people to share their results on various platforms. Thereby, helping the brand reach a wider audience and driving more traffic. The social media share becomes a trust factor for other people and convinces them to take the quiz too. Thus helping Singlemalt.ph gain more traffic, and more leads.
ConclusionWe had a lot of fun talking about this interactive quiz case study and we hope that you had as much fun reading about it! A single quiz helped Singlemalt.ph gain a lot of leads and helped Leads.PH to retain a great client! Have you found which kind of interactive content might help you boost your lead generation rate? Try Outgrow 7 day free trial to find out!
Antara Agarwal is a full time marketing consultant at Outgrow. She can be found packing her bags for her next trip, often to the mountains. And in one of those bags you will always find a half finished book she’s been struggling with for months.