How to Create a Demand Generation Funnel – Strategy+Examples The ultimate goal of a marketing strategy is to make the buyer’s journey and the demand generation funnel smooth. But, what is demand generation and how do you create a funnel that converts maximum prospects into paying customers? Well, we are going to discuss all these…
What Is Conversion Rate Optimization Process: Five-Step Guide We often go about running conversion rate optimization campaigns on the basis of the tips and hacks available widely on the internet. But these tips fail to deliver in most cases. The reason behind this is that these blogs on conversion growth hacks don’t talk about the…
Macro and Micro Conversion – The Milestones on the CRO Roadmap The success of a conversion rate optimization (CRO) strategy depends on how well you define, track and analyze your key performance indicators (KPI). And, the KPIs for a CRO campaign is broadly divided into two categories – micro conversions and macro conversions. So without…
What Is Growth Hacking? 20-Minutes Course for Beginners From the time Sean Ellis coined the term growth hacking, interest in growth hacking as a marketing strategy has only seen an upward trend. Growth hacking is a legitimate strategy used by businesses to reach exponential growth on a limited budget. And, this growth hacking course is meant to cut…
What Is Conversion Rate Optimization? – Complete CRO Guide Conversion rate optimization – as the name suggests, it’s about optimizing your website or landing pages to improve your ‘conversion rate’. But, is it? For instance, you have just started an eCommerce business and you decide to sell your products at a cost price (zero profit margins)….
20 Effective Growth Hacking Strategies for the Growth Hacking Funnel The 2000s saw the budding internet culture. It was around this time that the Hotmails and the LinkedIn of the world we’re exploring what Sean Ellis eventually came to call “growth hacking”. Or as he explained, “growth, not with traditional advertising but rather with programming…
Want to generate more demand for your business? Learn about the three pillars of demand generation and how to implement them in your own strategy.
How to Make Your 404 Page Interactive With Outgrow 404 pages – sounds like a nightmare, right? All the lost traffic and engagement is the last thing you want on a Monday. In fact, 73.72% of people who reach a 404 error page will leave your website and not return. But, no matter how much…
Best Landing Page Software to Generate Leads and Save Time Finding the perfect landing page software for your use case can be tough. Especially when a quick Google search gives you 18,50,00,000 results. But don’t worry, we have got you covered. What follows is a list of the best landing page software for driving traffic…
ABM is a crucial part of marketing and it is here to stay. Here are the important ABM Statistics every marketer needs to know.
Top 15 Content Marketing Agencies in New Zealand Did you know that 70% of people would love to know about a company from an article or blog post rather than traditional advertising? Hence, we bring to you the best content marketing agencies in New Zealand. Well, that explains why 70% of marketers in 2020 are…
9 Digital Marketing Trends You Can’t Ignore This Decade There was a time when technology was just another element of marketing. Today, technology defines marketing. Digital marketing is reaching heights like never before. And, marketers are now employing automation in every aspect possible. Since automation gives marketers the time to be more creative, everyone is…
