7 Ways of Marketing and Branding on BitClout
It’s a new day. And unsurprisingly, the digital space has managed to come up with something new. With another application, software, and platform coming up everyday, we’re all trying to build the next big thing. But only a few manage to make the cut. And this time, it’s a fun mix of social media and cryptocurrency - BitClout!
What Is the Buzz Around BitClout?
Who would want to miss a chance to bet on the popularity of figures like Elon Musk, Rihanna or even Narendra Modi to make a few quick bucks? Well, that’s what BitClout is all about. It may look like Twitter, but that’s where the similarities end.
BitClout is a cryptocurrency platform designed to operate as a social network. It lets people bet on the popularity of public figures by buying tokens (Creator Coins) associated with people’s profiles. BitClout has built its own currency - BitClout coins, to facilitate this exchange. Users can use these to buy a Creator Coin and watch its value change based on the creator's popularity on the site.
BitClout started with 15,000 creator accounts preloaded from the most popular Twitter profiles. And, it earned more than $160 million in just one week. And well, it isn’t really that surprising, is it?
Now the question comes to, how do you make the best of this platform that could possibly be the next revolution in the social media world. We did a little research and came up with 7 ways of marketing and branding on BitClout that could help you make the best out of this new platform!
How Can You Market and Brand on BitClout?
1. Grow Your Professional Network by Trading
Trading is probably not the first thing that comes to mind when one thinks about social media. But if you’re looking to grow your professional network on BitClout, you need to invest and sell. It’s not just any other social media platform, after all! Look up influential profiles who you feel will grow and become more popular in social clout. Buy their creator coins and interact with them using your BitClout account.
The more influential people you invest in and trade in, you will be able to develop a better social standing in the BitClout community. Build your image as an expert and gain more followers and increase your engagement. Have a look at how HubSpot is using BitClout trading to socialize like a pro!
2. Keep Engaging With Your Audience
But hey, that’s like the key to any social media platform. So, why should BitClout be any different? Gaining a good following and engagement with those followers is a prerequisite to any digital presence. So, start conversations and engage with the community. Talk about topics that you feel your audience would benefit from. Reply to comments, retweets, likes and so much more.
Be regular in posting content because social media marketing is very short-lived. Follow the right accounts and retweet content that relates to your niche. You will see that with quality content, you will not only establish a better social media presence but also gain some great customers. Like for other platforms, find the times that work best for you and post during peak hours. Moreover, talking about your product as a solution can add value to your users without coming off as too salesy and you will see wonders in your analytics.
In fact, HubSpot’s co-founder Dharmesh Shah himself handles their BitClout account! Talk about a strong engagement game!
3. Stay Relevant by Staying on Top of Trends
Well, the first trend that you need to stay on top of is definitely BitClout. But the next step is to stay on top of the trends in your industry. As a content creator, you need to act as an authentic source of information for your audience. Create relevant content that will get talked about and add value to the people in your industry. It should attract, get retweeted, liked, and commented on. It should spark a discussion! Talk about the latest happenings, the right influencers, and upscale your social media marketing.
4. Grow Your Social Clout by Staying Active on Other Platforms
This isn’t exactly a BitClout hack, but it will definitely make you popular on the platform. People invest in your coin based on your potential popularity in real life and other social media platforms. This is why you need to stay on top of your game both in real life and on other social media platforms.
Your Facebook, LinkedIn, Instagram, and Pinterest accounts need to put up your best content and stay regular. This will help you gain popularity on the social front and increase your coin price. This will also give other BitClout users a reason to invest in you. Popularize your BitClout account by leveraging your social following on other platforms and get more and more people to buy your coin! Grow your brand - that’s the goal.
5. Engage in Influencer Marketing
The power of influencer marketing hasn’t stayed limited to just the other social media platforms. You can use it on BitClout too! Influencer marketing is all about using someone else’s social standing to gain an audience for your product, service, or brand.
Now, you can go conventional about it and use an influencer’s popularity to promote your content. Or, you can get them to purchase your creator’s coin and talk about it over their social media. You can leverage their popularity to reach out to their audience. Their confidence in your brand will inspire their audience to invest in you and buy your coins.
6. Share Content That Attracts
BitClout lets you share links, images, GIFs, and so much more. Make use of that! Write good copy that attracts your audience and motivates them to respond. Use attractive and relevant visual content that informs and entertains at the same time.
Share your ebooks, blog links, infographics, courses, etc. that help you direct more traffic to your website. Posting good content is not just a way to gain more users but also to develop a good social standing on BitClout. People are bound to see you as a reliable source of information (or one can say, expert) and invest in your coin. The more content you share and the more retweets you get, the more likely you are to expand your reach and audience base, just like on Twitter! Check out this calculator that Outgrow posted on BitClout that helps you calculate the ROI of your email marketing strategy!
7. Hold the Right Coins
And finally, we move on to the last tip that will help you tap the waiting-to-be-tapped potential of BitClout. Invest carefully. Whose coins you hold will have a huge impact on how you perform on BitClout. Do your research and place your bets carefully. Chances are, the companies and people you buy and interact with will be the key to getting a lot of investors for yourself.
Look for people in your industry who are starting the right discussions. Look for places where you can contribute to conversations and show off your industry knowledge. Today’s consumer wants to be educated, and BitClout is a start to developing that kind of an image for yourself. And the faces you invest in will play a huge role in that. So, be careful and think. That’s all we ask! Being able to say “I invested in her when she was at $0.50. Today she’s at $500” is definitely what all of us want to be saying in the long run.
If you’re working or even exist in the digital space, BitClout is not something you can ignore. BitClout is all about security, transparency, and blockchain when it comes to transactions. So fear not, you can shed away all doubts before you decide to get involved.
Work in every way you can to encourage people to buy your coin and you will see your value soar. You can use this platform not just to trade but also to gain huge popularity and traffic for your websites, blogs, social media channels and so much more. Do we even need to give you another reason to check out this amazing application? Oh, and speaking of amazing applications, interactive content has turned out to be one of the most successful ways to boost engagement and generate qualified leads. Have you tried out Outgrow’s 7-day free trial yet?
Antara Agarwal is a full time marketing consultant at Outgrow. She can be found packing her bags for her next trip, often to the mountains. And in one of those bags you will always find a half finished book she’s been struggling with for months.