A Guide to Content Marketing: 5 Rules Thou Shalt Adhere To Content marketing is the holy grail for marketers today. Only 7% of B2B marketers think otherwise. We don’t quite know why they’re keeping away but hope the realization dawns upon them soon. After all, it costs 62% less and generates 3x as many leads…
A Real-World Marketers Guide to Creating Passionate Brand Subscribers In the introduction to their book, Marketing Content: A Real-World Marketers Guide to Creating Passionate Brand Subscribers, Robert Rose and Joe Pulizzi make a very interesting point. They say – “The old lines of hierarchical relationships between business and consumer blur substantially. As consumers publish and…
5 Underrated Content Marketing Platforms This post is for those of you who go, “Dear internet, this is what I have to say…” but don’t know where to start. Or those of you who’ve already exhausted the ‘key channels’ by sharing your creation over and over again. Here we are, to bring to you a…
7 Strategies to Boost Meaningful Customer Engagement on Your Website Sales and profits are the two most important goals for any business. Nobody’s ever wanted to run a company that has no chance of becoming cost-effective. However, you may end up in a dead-end street if you strictly limit your goals to increasing sales and…
How to Use Marketing Psychology to Create High Converting Landing Pages This blog is all about creating high-converting landing pages using Psychological Factors! Every waking hour of our lives, we are inundated with choices. Should I eat cereals for breakfast or a croissant? Maybe I should go for a movie or just sit back and…
Is Your Adwords Account Performing Up to Par? Get your answer with the Adwords Performance Calculator! Launching a new adwords campaign is a herculean process. Hope, fear, excitement, and anxiety- you go through all these emotions at once. However, once the campaign results are out, and the numbers match your expectations, you’re relieved. But if…
Find Your Email Effectiveness Score Writing effective emails can be a challenge. You’ve written an important message that you know your audience could use. But they seem to ignore your emails. It may be time to step up your game. But before you move on to set up an entirely new email marketing plan, take…
Which Marketing Automation Platform is Right for You? The secret to predictable revenue growth lies in integrating all your marketing functions and aligning them to into a scalable process. And this is where the need to choose the right marketing automation platform (MAP) comes in. A growing chorus of marketers say that the platform doesn’t…
Find Out Where Your SEO Knowledge Stacks Up Among 150 Marketers So, you think you understand search engine optimization well? Let’s go ahead and put your knowledge to test. Take this SEO knowledge test and see where you stand against 150 odd marketers. Pro Tip: Have a look at this exhaustive guide to SEO for small…
How Much Should You Spend on Paid Advertising? It isn’t easy to get people to your website, especially when you are a relatively young brand. In cases like these, marketers resort to running paid campaigns. Paid advertising is a great way to guide more traffic to your site, get more leads, and convert better. However,…
Creating Interactive Experiences Just Got Easier: Introducing Pre-made Templates ‘What kind of calculators/quizzes can I make for my business?’ That’s the most common question our prospects and customers ask us. The answer is very subjective and varies on a case basis. However, it’s important to choose the right kind of interactive content for your business….
11 Tips to Create More Effective Lead Magnets 98% of your visitors aren’t ready to buy right now, and 70% of them will never return to your website. Scary, right? So, how do you turn this around? Enter lead magnets. These irresistible offers maximize the number of targeted leads you get for your business by…
