7 Content Promotion Hacks For SaaS Marketers! Market minus customer is undoubtedly a plan for failure. Every market revolves around the same principle- customer satisfaction through an exchange mechanism. But the question arises- how can you attract your target audience and grab their attention towards your product? Answer – SaaS content promotion hacks! The internet…
Is Long-form Content the Key to Successful B2B Marketing? You’ve heard the term being thrown around generously while having a lively conversation with fellow marketers, you might even have read a bit about it, but is long-form content really worth all the fuss? Join us as we probe this question in an attempt to settle…
8 Tips To Track Content Marketing Performance You have been using content as your tool to bring in leads. It must have benefited you or maybe not as much as expected. But what is the absolute way to know that? While there are various tools out there that help you track the performance and metrics…
9 Marketing Lessons you can learn from F.R.I.E.N.D.S. F.R.I.E.N.D.S. – We’ve all seen it, we all remember it and we all love it. Ever since the show graced our T.V. screens, over 25 years ago, it has captured the hearts and minds of generations. Possibly the best T.V. show of all time, the classic comedy never…
A Guide to Content Marketing: 5 Rules Thou Shalt Adhere To Content marketing is the holy grail for marketers today. Only 7% of B2B marketers think otherwise. We don’t quite know why they’re keeping away but hope the realization dawns upon them soon. After all, it costs 62% less and generates 3x as many leads…
A Real-World Marketers Guide to Creating Passionate Brand Subscribers In the introduction to their book, Marketing Content: A Real-World Marketers Guide to Creating Passionate Brand Subscribers, Robert Rose and Joe Pulizzi make a very interesting point. They say – “The old lines of hierarchical relationships between business and consumer blur substantially. As consumers publish and…
5 Underrated Content Marketing Platforms This post is for those of you who go, “Dear internet, this is what I have to say…” but don’t know where to start. Or those of you who’ve already exhausted the ‘key channels’ by sharing your creation over and over again. Here we are, to bring to you a…
7 Strategies to Boost Meaningful Customer Engagement on Your Website Sales and profits are the two most important goals for any business. Nobody’s ever wanted to run a company that has no chance of becoming cost-effective. However, you may end up in a dead-end street if you strictly limit your goals to increasing sales and…
How to Use Marketing Psychology to Create High Converting Landing Pages This blog is all about creating high-converting landing pages using Psychological Factors! Every waking hour of our lives, we are inundated with choices. Should I eat cereals for breakfast or a croissant? Maybe I should go for a movie or just sit back and…
Is Your Adwords Account Performing Up to Par? Get your answer with the Adwords Performance Calculator! Launching a new adwords campaign is a herculean process. Hope, fear, excitement, and anxiety- you go through all these emotions at once. However, once the campaign results are out, and the numbers match your expectations, you’re relieved. But if…
Find Your Email Effectiveness Score Writing effective emails can be a challenge. You’ve written an important message that you know your audience could use. But they seem to ignore your emails. It may be time to step up your game. But before you move on to set up an entirely new email marketing plan, take…
Which Marketing Automation Platform is Right for You? The secret to predictable revenue growth lies in integrating all your marketing functions and aligning them to into a scalable process. And this is where the need to choose the right marketing automation platform (MAP) comes in. A growing chorus of marketers say that the platform doesn’t…
