How Much Should You Spend on Paid Advertising?

How Much Should You Spend on Paid Advertising?

How Much Should You Spend on Paid Advertising? It isn’t easy to get people to your website, especially when you are a relatively young brand. In cases like these, marketers resort to running paid campaigns. Paid advertising is a great way to guide more traffic to your site, get more leads, and convert better. However,…

Creating Interactive Experiences Just Got Easier: Introducing Pre-made Templates

Creating Interactive Experiences Just Got Easier: Introducing Pre-made Templates

Creating Interactive Experiences Just Got Easier: Introducing Pre-made Templates ‘What kind of calculators/quizzes can I make for my business?’ That’s the most common question our prospects and customers ask us. The answer is very subjective and varies on a case basis. However, it’s important to choose the right kind of interactive content for your business….

Lead Magnets You Can Create With Minimum to No Investment

Lead Magnets You Can Create With Minimum to No Investment

Lead Magnets You Can Create With Minimum to No Investment Over the years consumer behavior has undergone a drastic change. According to a study by Google and CEB, titled The Digital Evolution in B2B Marketing “customers reported to being nearly 60 percent through the sales process before engaging a sales rep, regardless of price point….

Why your Landing Pages Get You No Conversions and What To Do About It

Why your Landing Pages Get You No Conversions and What To Do About It

Why Your Landing Pages Get You No Conversions and What To Do About It A high-converting landing page is a boon for any digital marketing campaign. Yet why is it that so many marketers fall short in cracking the code for a successful landing page? Don’t they know that landing pages are one of the…

5 Psychology Principles You Should Know When Creating Your Content Strategy

5 Psychology Principles You Should Know When Creating Your Content Strategy

5 Psychology Principles You Should Know When Creating Your Content Strategy The internet is a terribly busy place. There is a staggering amount of content that is created every minute, every day. This, of course, puts content marketers in a dilemma because it is becoming difficult to make content stand out and generate results from…

Get Better at Marketing Automation with Interactive Content

Get Better at Marketing Automation with Interactive Content

Marketing Automation with Interactive Content The traditional approach to marketing automation has its own limitations. Sending mass emails is as good as shooting an arrow in the dark. Naturally, you end up with poor ROIs and low engagement all because there weren’t enough quality leads. Even if you did, you scare them aware with your…

How Agencies Can Make More Money With Interactive Marketing [Sales Templates Included]

How Agencies Can Make More Money With Interactive Marketing [Sales Templates Included]

How Agencies Can Make More Money With Interactive Marketing What’s the first thing you do as soon as you wake up in the morning? I check my Twitter feed, scroll through Facebook updates, save a couple of reads and then forget all about it. I am a millennial – I binge on content even before…

How Smart Companies are Leveraging Calculators for Product Hunt – Part 2

How Smart Companies are Leveraging Calculators for Product Hunt – Part 2

How Companies Use Calculators For Product Hunt Promotions – Part 2 In the second part of the product hunt promotions secrets series, we bring to you the success stories of 5 more companies. Here’s to innovative marketing! Read Part 1 here. #1 Crew.co (415 Upvotes) Crew.co seems to love the idea of creating calculators that add…

How Smart Companies are Leveraging Calculators for Product Hunt

How Smart Companies are Leveraging Calculators for Product Hunt

How Smart Companies are Leveraging Calculators for Product Hunt You only get one chance to list your product on Product Hunt (PH). However, that doesn’t mean that you cannot engage with the PH community thereafter. One strategy that many companies use is to launch calculators, assessments, or recommendation engines as side projects. This ensures that…