Personal Branding Examples – How to Use Brand for Business Success Every marketer wants to get personal branding right, but building an effective personal branding strategy is what separates recognizable professionals from everyone else. Reason? Most personal branding lessons and ideas you’ll find out there are based on reverse engineering cases of successful personal branding….
[Calculator] PPC Agency or In-house: What is the Right Fit for You? Finding the ‘right fit’ is honestly what it’s all about. You can apply it to anything. Jeans? Yes. Car? Yes. The person you’re going to spend the REST OF YOUR LIFE WITH? You better. Finding the right fit for your professional and digital presence is…
[Calculator] Are you Adept at Adwords? This is our expert consultant Thor Codinson. He has some serious skills when it comes to Google Adwords. And he also has a penchant for witty prophecies. We have somehow managed to get him to spill some of his trade secrets. The proverbs may be a bit too hard…
45 Conversion Rate Optimization Statistics We spend plenty of time getting prospects to come to our web pages, but it turns out that getting traffic isn’t a problem for most marketers; conversions is the real pain point. One of the reasons is that the CRO industry is still in its early stages. There is still…
Why Beethoven Approves of Inbound Marketing Oh hey there! Glad that you stumbled upon this post. We believe you are interested in Inbound marketing. Or classical music. Either way, we have something exciting in store for you. One day, while we were creating an ROI calculator and listening to our usual jam, we noticed something….
7 Content Promotion Hacks For SaaS Marketers! Market minus customer is undoubtedly a plan for failure. Every market revolves around the same principle- customer satisfaction through an exchange mechanism. But the question arises- how can you attract your target audience and grab their attention towards your product? Answer – SaaS content promotion hacks! The internet…
Is Long-form Content the Key to Successful B2B Marketing? You’ve heard the term being thrown around generously while having a lively conversation with fellow marketers, you might even have read a bit about it, but is long-form content really worth all the fuss? Join us as we probe this question in an attempt to settle…
8 Tips To Track Content Marketing Performance You have been using content as your tool to bring in leads. It must have benefited you or maybe not as much as expected. But what is the absolute way to know that? While there are various tools out there that help you track the performance and metrics…
9 Marketing Lessons you can learn from F.R.I.E.N.D.S. F.R.I.E.N.D.S. – We’ve all seen it, we all remember it and we all love it. Ever since the show graced our T.V. screens, over 25 years ago, it has captured the hearts and minds of generations. Possibly the best T.V. show of all time, the classic comedy never…
A Guide to Content Marketing: 5 Rules Thou Shalt Adhere To Content marketing is the holy grail for marketers today. Only 7% of B2B marketers think otherwise. We don’t quite know why they’re keeping away but hope the realization dawns upon them soon. After all, it costs 62% less and generates 3x as many leads…
A Real-World Marketers Guide to Creating Passionate Brand Subscribers In the introduction to their book, Marketing Content: A Real-World Marketers Guide to Creating Passionate Brand Subscribers, Robert Rose and Joe Pulizzi make a very interesting point. They say – “The old lines of hierarchical relationships between business and consumer blur substantially. As consumers publish and…
5 Underrated Content Marketing Platforms This post is for those of you who go, “Dear internet, this is what I have to say…” but don’t know where to start. Or those of you who’ve already exhausted the ‘key channels’ by sharing your creation over and over again. Here we are, to bring to you a…
