Top Content Marketing Statistics to Drive Your Marketing Strategy [Infographics]
Whether you’re a seasoned content marketer or a newbie, you can’t stay atop your game unless you know the trends that shape the industry. However, it’s a huge task to keep abreast of the affairs and developments in the industry, which is known for being extremely competitive. So, here we are with super informative infographics on content marketing statistics of 2022 to drive your marketing strategy. From the type of content you should create to the platforms where you should promote it, you have it all in this carefully curated list.
Oh, is this a lot to digest at once?! Don’t worry!
To make it simpler, let us walk you through some of the most important facts about Content Marketing discussed in this blog.
Content marketing is a marketing strategy used to attract, engage, and retain an audience by sharing relevant useful content. There are three types of contents:
1. Written: blog posts, articles, infographics, etc.
2. Interactive content: calculators, quizzes, etc.
3. Visual content: interactive videos, gif, etc.
Interactive Content is a content form that requires active participation from the readers. It has been known to generate two times more conversions than passive content. There are various forms of interactive content and you can choose to create any of them, depending on your requirements.
Now let’s look at some content marketing statistics on how marketers use this in their strategies. Companies like NYT, Buzzfeed, HBO, MOZ use interactive content as a marketing technique. E-commerce (9%), IT/software (17%), marketing/advertising (27%) are the major sectors in which content marketing is used. Marketers today create content for multiple audience segments: marketing to three audience segments (demographic, behavioral and buyer’s journey) is most common.
Moreover, 72% of the marketers use social media advertising for paid content promotion. In fact, the topmost content distribution channels are still led by social media (89%), followed by email (87%) and company blog (86%). Hence, content marketing plays a great role in the current marketing domain.
Now you know why including engaging content in your marketing strategy is so important. Moreover, we discovered how trying out interactive content can boost your content marketing efforts and make your life easier. So what are you waiting for?
Sign up for Outgrow’s free trial and create your first interactive content for free!