“‘Tis the season to be jolly, fa la la la, la la la la!” ‘Tis also the season of sharing, giving back, and understanding one another. And what’s the easiest, fastest way to find out how someone is feeling? By simply asking them, of course! So, here comes the most interactive way to do it – Feedback Survey!
As a smart marketer, you probably know that this holds true for both your personal and professional life. In fact, a staggering 80% of reviews originate from follow-up emails urging shoppers to review their purchases. In other words, when it comes to feedback, all you have to do is ask!
If you want to improve your customer satisfaction strategy, boost customer retention, and impact the bottom line, then it’s worth considering how a simple feedback survey can help you.
So without further ado, let’s dive into the what, why and how of a Feedback Survey!
“Acquiring feedback is the process in which the output of an action is ‘returned’ (fed-back) in order to modify the next action.”
Confused? To put it simply, feedback is all the useful information you receive that helps you to adjust and improve your current as well as future behaviors. It’s possibly the cheapest, most powerful, yet, most underutilized management tool at your disposal.
Working without feedback is similar to setting out an important journey minus a map or signposts. While you might have a great sense of direction, you will definitely need feedback to keep you on track.
Whether it is from your employees or your customers, feedback is crucial to the success of an organization. Why do you ask? Take a look at the points listed below!
A simple feedback survey goes a long way in making your customers feel like they have been heard and understood. By asking them about their opinion and recommendations, you ensure that your clients feel invested in your company. All of this has a positive impact on your goodwill.
This right here is why a feedback survey is considered so crucial. It is through the feedback you receive that you get to know what your customers want from your organization. Understanding your target audience is key to improving your company’s performance in the long run.
One can easily gauge what’s happening at every level in the company if you simply take the time to listen to what your employees are saying. Asking for feedback motivates your team to work better. It makes them feel like an important part of the organization and keeps morale high. Moreover, with proper feedback, you can improve collaboration within the team and reward employees with a retreat event or outdoor fun activities. When you know your team better you can also appreciate the diversity of views and their contributions with employee recognition awards for performance.
Finally, adjusting your performance and operations based on the feedback that you receive directly affects your bottom line. From achieving targets to saving money, feedback is crucial to the success and growth of your business.
Want to see how an interactive feedback survey look like in action? Here’s an example made using Outgrow.
What’s one of the biggest problems that people have with feedback surveys? It’s that they’re often boring and inconvenient! With 69% of all online content being accessed via a mobile device, you need to create a survey that’s fun and easily accessible. And that’s exactly what we let you do here at Outgrow. So simply follow these steps to create a survey that’s sure to get some good feedback!
a) Sign up to Outgrow right here!
b) Select “Outcome Quiz” from your Outgrow Dashboard
c) Next, click on “Select a Template”.
d) Scroll through the list and select the feedback survey template or an example. Simply click on “Use Template” to start creating a funnel of your own.
e) Start by customizing your welcome screen. Make sure to personalize the funnel by adding your logo, a suitable color theme, etc.
f) Add all your questions from the left panel and make the edits on the right.
g) Now, add the outcome you want to lead your prospects to.
h) Once you have edited the outcome page, you now need to map this outcome to all the questions.
i) You can now direct the users to the “Know More” page that corresponds to the product/service on the outcome page.
Need a ready-made template instead? We’ve got you covered! Check out this feedback survey template on Outgrow.
a) Keep it short and sweet. Try to maintain 5-6 questions in the survey. You can always add more questions if you need more information.
b) Be Relevant. Ensure that the questions you ask are both easy to understand and appropriate.
c) Make sure that your Welcome Page has a prominent opt-in button. Remember, your goal is to make the experience as smooth and fun for your users as possible.
d) Mix it up! Have a mix of drop-down, checkbox, single select option types to keep the survey interesting.
e) Pro Tip: Begin the progress bar at 25% on the first question. This will encourage your users to carry on with the survey.
The word “feedback” has been thrown around so often in business articles and at conferences, it’s easy to forget the core of why feedback is important in the first place. But the importance of feedback can’t be understated – just like that of a well-made feedback survey.
We hope that this quick guide to creating an effective feedback survey proved useful. This kind of interactive content always fetches results! Do let us know if there’s anything you’d like to add in the comments down below! See you next year (2019 that is!). Until then, happy creating and happy holidays!
Anoushka Chopra is a marketing executive at Outgrow. When not reading, she can be found traveling, enjoying puns, or spending way too much time in front of the laptop.
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