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Podcast Publishing- A Simple Guide [Infographic]

According to recent studies, 78% of Americans are familiar with podcasting and 57% of them listen to at least one of them. As the audience for podcasts continues to grow, many marketers believe that podcast publishing is more convenient and effective than blog posts. Moreover, it is a great way to engage your audience with long-form content.

So, if you are looking for a guide on how to start a podcast, this step-by-step infographic on podcast publishing will help you launch your first episode in a few simple steps.

Publishing a podcast will seem like a cakewalk once you are familiar with the process. From the initial idea for your show to going live and promoting your podcast, we will cover everything in this blog.



Podcasts are becoming increasingly popular with time and you don’t want to miss out on trying them. So, let’s go through the podcast publishing process once again with this quick summary!

We have simplified the entire process into four major steps to make it easy for you to grasp. Let’s have a look-

Step 1: Planning Your Podcast

Before successfully publishing a podcast, there are a lot of things you need to focus on. The first thing you need to do is to plan your podcast. Figure out what is your podcast for, who will your target audience be and why should they listen to you.

It’s helpful to note all the details down so that you can refer back to them later. Once you have decided on the basics, pick an interesting title for your podcast and get started with your first episode.

Step 2: Planning Your Episodes 

Now after the brainstorming session to come up with a plan, it’s time to show up for your first episode. Prepare a schedule for your podcast,  it can be weekly or monthly, and decide how long you want each episode to be.

It will be great if you can decide your episode length, sound, and graphics beforehand. Choose a suitable podcast format that fits the subject of your podcast. It can be solo, co-ed, or an interview podcast as well.

Step 3: Recording Your Podcast 

Now that you have decided what your episode looks (sounds!) like, let’s invest some money and time in recording and editing your episode. This step will include shopping for the right podcast equipment and choosing a suitable recording and editing software.

It’s better to script your episode than to come up with the content on the spot in order to present your ideas in a graceful manner. After everything is decided, it’s time to find a good place to record and hit the mic! You can then edit your recordings and add sound some effects to amplify your podcast.

Step 4: Publishing Your Podcast

Recording your episode is surely like a dream come true. We can imagine your excitement but there’s a little more to it before uploading it online. First, edit your podcast, find a platform to host your podcast, and then you can publish it.

You can share your episode on podcast platforms like Apple Podcasts, Spotify, Google Podcasts & Co. After publishing your podcast, it’s time to promote it, and what better platform than social media for advertising? It is the best place to get started and fuel up the popularity of your podcast.

PRO TIP: Check out Outgrow’s Marketer of the Month Podcast to understand what a good podcast looks (sounds) like.

Podcast Marketing

Happy Podcasting! 

Congrats on publishing the first episode of your podcast! Told you, publishing a podcast is an easy process once you know how to do it properly.

But in this (over)populated podcast community, it’s not easy to have your podcast survive and rank high among the competitors and audiences. To achieve this, you’ve got to fine-tune your podcast with some simple tips and tricks.

So, let’s have a look at these pointers to ease the process of podcast publishing :

  • Podcast description is very important for new listeners.
  • 69.9% of listeners don’t care about the episode length.
  • Podcasting in seasons is fun and interesting.
  • “How To”, “Five Tips for” are some popular ways to start podcast titles.
  • Audacity, Adobe Audition, Alitu: The Podcast Maker are some audio software for editing and recording.
  • While recording, you should focus on talking to your guest rather than talking to yourself or to the microphone.
  • Buzzsprout, Captivate, Transistor are the 3 best hosts on the market right now.


You have successfully made it this far and are now ready to publish your podcast. Publish it and enjoy your accomplishment. We hope that your podcast journey turns out to be a great success in 2023.

We’ve already established that podcast publishing is an effective way of marketing. But wait, why not sign up for Outgrow’s free trial, and create interactive and personalized content to enhance your entire digital marketing journey?!

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