Top Free Tools to Increase Website Traffic
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How much traffic is enough traffic? Well, I guess the answer to this burning question is – it’s never enough! Even if you have a good amount of traffic coming to your website, there’s always room for more. But the question is how can you increase traffic on your website? Well, we have decided to help you out today! In this blog, you’ll find a list of free tools to increase website traffic.
Free Tools to Increase Website Traffic
Well, you may think that we are being biased, but we are not! This is why –
Outgrow is an interactive content creation platform that lets you create attractive and engaging interactive content types like forms and surveys for free! And these are not the traditional dull forms that we see all over the internet. Here’s an example of how a form built on Outgrow looks like:
If you are a fashion influencer, then this is the perfect example for you. Assume that you run a fashion blog where you regularly share tips on fashion. In that case, you can add this survey form to directly collect feedback from your audience and get them to share their leads! You can use the email leads to deliver curated blogs directly to their inbox!
Now, Outgrow also has an inbuilt system that lets you optimize the page for SEO.
Once you have the page optimized for SEO, Google will start showing your page on SERP for certain search terms. Users will start coming in and because the form is attractive, user-friendly, and has no unnecessary distractions, users will start to engage.
As a result, the page will get an SEO boost and will start appearing on more search queries, accounting for more traffic. Moreover, this will improve the overall SEO quality score of your website, which will again help you increase traffic.
Another way of driving traffic using Outgrow’s free forms and surveys is by sharing them on social media platforms. Since interactive forms and surveys are more attractive than traditional static forms, they can catch the attention of the audience quickly. Thereby, diverting the social media traffic to your website.
And if you want to generate even more traffic, then you should definitely check out the other interactive content types that Outgrow has to offer. Just upgrade to a paid plan and you can open up endless possibilities to increase your website traffic.
2. Google Search Console
Google Search Console (formerly known as Webmaster tool) is the mother of all SEO tools. The reason I say this is because GSC tracks everything that your website is going through in the background. From toxic backlinks to keyword ranking, GSC tracks it all.
Google Search Console gives you free access to data sets like:
- Keywords that you rank for along with the SERP positions
- Your internal link architecture
- Site architecture
- Who links to you, how many times do they link to your site, and toxic links point to your site
- Duplicate metadata and suggestions to fix it
These are just a handful of things that GSC has to offer. There’s a whole lot more that you can do on Google Search Console. Now, with all this information you can optimize your site perfectly for Google and improve your SEO. Which in turn will help you improve your website traffic.
3. Google Analytics
Google Analytics is yet another free tool to improve website traffic. Similar to GSC, Google Analytics gives you high-quality data about your website. You can leverage it to optimize your website and improve your chances to rank on SERP.
By using Google Analytics, you can get access to loads of useful information. Here are a few that you can leverage to improve website traffic:
- Visitors demographic
- Traffic source
- Bounce rate
- Average time on site
4. SE Ranking
To get website traffic, you have to research your competitors. SEO Competitor Analysis tool by Se Ranking can help you with that. You can get a comprehensive analysis of your competition which includes – where they get their traffic from, what keywords do they rank for (both in organic and paid search), number of backlinks they have and their dynamics, ad data, historical data, and even location information of their traffic.
You can also use free rank tracking software to get an overview of your potential keywords and insights on how well your keywords perform in the search engine results.
With the proper insight into your competitor’s organic and paid SEO strategies, you can quickly identify the gaps in their and your approaches and fill them, drawing more high-quality traffic to your pages and ranking higher. An advantage of this tool is the amount of data it provides and the easy-to-understand graphs it comes with.
What is more? SE Ranking has free SEO tools for webmasters to track domain metrics and website data that are essential to get to the top of search results.
5. GT Metrix
People tend to drop off if a website takes too long to load. And Google takes it very seriously. Website load speed is an important ranking factor for Google.
GT Metrix is a free tool that checks your site speed and tells you exactly what to do to decrease your page load time. You can optimize your pages accordingly to boost SEO and traffic.
HubSpot’s Marketing Hub is a great tool that not only helps you attract the right audience but also converts visitors into customers — all from a single powerful, easy-to-use platform.
HubSpot’s Marketing Hub helps you bring in traffic by setting up social media campaigns and publishing blog posts to attract visitors and position yourself as a thought leader. Plan your content strategy and build search authority with SEO tools that optimize your content as you type.
Even better? You can use HubSpot’s free drag-and-drop Squeeze Page Builder to build content pages that quickly leads and turn prospects into customers.
7. Google My Business
Well, we live in an era dominated by Google. So here’s yet another free tool by Google that can assist you in driving more traffic to your site.
GMB is a free listing tool by Google that comes up on SERP when a user searches for a specific business or keywords related to a particular business type.
For example, GMB listing can come up on search results for the following queries:
- Nirvana Medical Clinic (Business name)
- Best medical clinic near me
Along with providing the user with information like business working hours, location, etc. it also gives a direct link to the company’s website. Hence, you can leverage this to drive loads of traffic to your site.
8. Keywords Everywhere
Keywords Everywhere is a free extension that pulls keyword data from Google’s Keyword Planner and displays it on SERP. You can check keyword difficulty, traffic, related keywords, LSI, etc. all at one glance, and that too while searching on Google. You don’t need to open a separate tool to do your keyword research. And this saves a lot of time.
You can always use Keywords Everywhere to improve your SEO and traffic, but remember that it pulls data from Google’s keyword planner. And Google’s Keyword Planner doesn’t always provide the most accurate data.
Having said that, if you are wondering how to boost website traffic for free, then Keywords Everywhere is a good tool to do some basic research.
Frequently asked questions or FAQs are a great way to improve the user experience on your website. Google has a special section dedicated to FAQs on SERP.
A free tool like Powr.io lets you add a FAQ section to your website. If you incorporate FAQs into your blogs and web pages, chances are that Google will show your answers in the FAQ section of SERP. You can directly bring traffic to your site through FAQs.
Content marketing is a proven tactic to improve website traffic. High-quality content is the key to driving traffic and engagement.
BuzzSumo is probably the most well-known content marketing tool out there. They offer a plethora of free tools to increase website traffic.
The content analyzer, for example, can analyze millions of content on the web around a certain topic and give you a detailed list of the top-performing content. You can check what type of content is getting the most social shares and incorporate that in your content strategy. If you can create socially shareable content, then you increase your chances of generating more traffic.
Ever wondered how customer reviews can increase website traffic? Well, it can definitely improve your sales but how can it increase website traffic? Let me tell you –
Stamped.io offers a unique tool that collects reviews and lets you embed them directly to your product pages. Now search engines like Google consider these reviews as fresh content and as you know, fresh and updated content improves SEO. As a result, it can increase your organic traffic.
Did you know that push notifications have the best click-through rates? This makes it a great tactic to increase your website traffic.
With Sendpulse you can send personalized push notifications to users who have already visited your site and subscribed to notifications. You can deliver notifications straight to their mobile devices and desktops and expect a surge in site traffic.
There’s no doubt that the internet is an overcrowded space, but you can still cut through the clutter using the right tools and strategies. If you are just starting out then this list of the top 10 free tools to increase website traffic will come in very handy. Because most of the traffic generating tools cost a lot!
Having said that, it’s better to face the reality that you can’t get traffic to your website free of cost on a large scale. A lot of these tools have limitations in their free versions. So, if you are looking to scale up your game exponentially, look for the paid plans. You can consider Outgrow in that case. It is one of the best-paid tools to increase website traffic.
However, you can always use Outgrow’s free version to start off!
I’m Soumodip Roy, the SEO and SEM specialist who helps businesses climb to the top of the search engine mountain, and when I’m not doing that, you can find me exploring the real mountains of the Himalayas.