Can Your Interactive Content Go Viral? According to virality expert Jonah Berger, a marketing professor at Stanford University, the key to viral content is emotional arousal. And that’s true for interactive content as well. Just like any other content form, calculators and quizzes that evoke emotions – happiness, fear, anger – are likely to go…
Outgrow Product Update for January: New Template, Improved Embeds, Progressive Profiling, and More We’re back with more improvements in the product, and of course some brand new features. Here’s presenting to you the details of Outgrow product update 3.1. Dig in! Introducing a New Template “The Venice” We’ve rolled out a new design template “The…
Landing Page Conversion Rate Calculator You’ve got a huge traffic inflow, your content team is creating awesome content, and your pages are optimized well for search engines. However, you’re not seeing other numbers like leads and conversion rates go up. Why? Is your marketing not working? Not really. The real reason your visitors are not…
Find Your Email Effectiveness Score Writing effective emails can be a challenge. You’ve written an important message that you know your audience could use. But they seem to ignore your emails. It may be time to step up your game. But before you move on to set up an entirely new email marketing plan, take…
LinkedIn Publishing Score Calculator LinkedIn is about relationship building and one of the best ways to build a relationship with your connections is by providing value first – which you can do with your content. However, with more and more people posting on LinkedIn, your posts can easily get lost in all of the noise….
Which Marketing Automation Platform is Right for You? The secret to predictable revenue growth lies in integrating all your marketing functions and aligning them to into a scalable process. And this is where the need to choose the right marketing automation platform (MAP) comes in. A growing chorus of marketers say that the platform doesn’t…
Find Out Where Your SEO Knowledge Stacks Up Among 150 Marketers So, you think you understand search engine optimization well? Let’s go ahead and put your knowledge to test. Take this SEO knowledge test and see where you stand against 150 odd marketers. Pro Tip: Have a look at this exhaustive guide to SEO for small…
How Much Should You Spend on Paid Advertising? It isn’t easy to get people to your website, especially when you are a relatively young brand. In cases like these, marketers resort to running paid campaigns. Paid advertising is a great way to guide more traffic to your site, get more leads, and convert better. However,…
Are You a Facebook Marketing Expert? Facebook is too big to ignore. There were over 2.07 billion monthly active Facebook users as of Q3 2017. That’s a complete dimension of users you can sell your product or services to. But only if you know how to lead Facebook Marketing in the right direction. There are…
Now you can Integrate Outgrow with 1000 Apps Interactive marketing can get you up to 20X leads. However, what do you do once you’ve acquired these leads? The next step is to nurture these leads by integrating them with various app and marketing automation platforms. In fact, the average business uses between 10 and 16…
Outgrow’s Top 10 Interactive Quizzes and Calculators As we start another calendar year, our marketing team took some time out to analyze what worked last year and how we can take those lessons to crush it even more. Last year we created more than 25 interactive quizzes and calculators using the Outgrow interactive builder. These…
7 Interactive Marketing Campaigns For You That We Love ‘Yet another year-end post!’ I bet that’s what you’re thinking. And you’re not entirely wrong. This is a year-end post, but this isn’t your regular round-up. Because this is the interactive marketing round-up! Interactive marketing campaigns have been around for a couple of years. However, in…
