Webinars are the new home run in the world of marketing. More and more marketers are using webinars day by day to generate qualified leads and engage them. But why? Because webinars are also the best way to provide value to your users. Hosting a good, informative webinar on a relevant topic is all that you need to show your leads that you mean business. You’re here for the long run and you’re here to stay. There’s a lot that we do and don’t know about webinars. But let’s start with some amazing statistics that we found on webinars just for you! Oh, and before we begin, we have a little something of our own! Outgrow is holding a webinar just next week too:
Invest with the Best: A Conversation with Jeppe Kirk Bonde
Jeppe Kirk Bonde, one of the most followed investors on Etoro, talks about everything from trading, eToro, cryptocurrencies, and investments. Register by clicking on the link above!
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What The Market Says
- 61% marketers use webinars as a tactic for their content marketing strategy.
- 73% of B2B marketers say a webinar is the best way to generate high-quality leads.
- B2B companies hold almost 61% of the total webinars held in a year.
- The average number of webinars yearly is 23.
- Recent studies suggest that 20% to 40% of webinar attendees turn into qualified leads.
- Q and As are used by 81% of webinars.
- The average webinar attendance rate is 40-50% of the people who have registered.
- On average, a webinar receives almost 260 registrations.
- An average webinar costs between $100 to $3000, depending upon promotional and technological costs.
- 57% of webinar registrations come from email.
- Polls are only used 34% of the time during the webinar.
- Mid-week days are considered as the best days to host a webinar, with Tuesday and Wednesday being your best bets.
- Webinars should ideally be 30 to 45 minutes long.
- 10 am – 11 am is the time people prefer most for holding/attending webinars.
- The average number of fields on the webinar registration page should not be more than 5-7
- 94% of webinar hosts make events available on-demand after the live event.
- 92% of webinar attendees want a live question and answer session at the end of the webinar.
- 29% of your attendees won’t register for your webinar until the day of the event itself. Nevertheless, the statistics also show that 17% of your attendees will sign up more than 15 days before the day of the webinar.
- 48% of people said that webinars were least enjoyable when there was a poor presenter.
And that’s that for the numbers! Webinars have proven to be successful for marketers time and again. So gear up and start preparing for the next webinar. And make sure to keep in mind these statistics when you do so. And if any questions come your way, what are we here for?
Don’t forget about the webinar we’re holding next week! You can register for it clicking right here! Register before time runs out.
Antara Agarwal is a full time marketing consultant at Outgrow. She can be found packing her bags for her next trip, often to the mountains. And in one of those bags you will always find a half finished book she’s been struggling with for months.