2017 Roundup: Our 10 Highest-performing Interactive Quizzes and Calculators
As we start another calendar year, our marketing team took some time out to analyze what worked in 2017 and how we can take those lessons to crush it even more in 2018. Last year we created more than 25 interactive quizzes and calculators using the Outgrow interactive builder. These interactive experiences played a huge role in our mission of providing valuable, actionable content to our audience while also generating leads. Here are 10 which performed the best in terms of lead generation in 2017. These 10 interactive experiences had an overall conversion rate of 37.8%.
#1: 'Is your SEO knowledge good enough?'
We asked people to answer 12 questions and told them how their SEO knowledge stacks up against the top 150 marketers who took this assessment. This interactive experience had a conversion rate of 51.51%! Try it out for yourself ->
#2: 'Which marketing automation platform is right for you?'
HubSpot, Marketo, Pardot - the marketing automation space is overflowing with competitors. This quiz helps you find the marketing automation platform which fits your requirements the best. All you need to do is answer 4 simple questions. This quiz has a conversion rate of 42.9%. Take this quiz for yourself ->
#3: 'How much should you spend on paid advertising?'
Most companies overspend or underspend when it comes to paid advertising. This calculator helps you find your optimum monthly ad budget. At last count, this calculator was converting at 42.7%! Try it out ->
#4: 'Are your business emails optimized to get more opens?'
An email sent at the wrong day or time or with an ineffective subject line can get lost in the inbox. Optimizing your emails for opens can yield big improvements further down the funnel. This interactive calculator helps you find your Email Open Score and also gives you suggestions to improve your score. Currently, this calculator is converting at an impressive 38%. Try out this calculator ->
#5: 'How much time are you spending on strategic marketing activities?'
As marketers, we need to make sure that we are investing enough time in strategic activities - planning, developing thought leadership, researching etc. This calculator helps you find out how much time you're spending in strategic marketing activities versus tactical stuff. Conversion rate of this calculator = 36.4%. Try it out for yourself ->
#6: 'Calculate the ROI of using Outgrow'
Interactive quizzes and calculators helps increase leads as well as the sales conversion rate because of more lead data available to the sales team. This calculator helps you find out how much ROI you will get from using Outgrow. This calculator is converting at 35.3%. Find your Outgrow ROI ->
#7: 'Find your email effectiveness score'
This calculator helps you find out if your email marketing is optimized enough. You get an overall email effectiveness score, as well as individual scores for frequency, personalization, subject line, as well as date and time of sending. This calculator is converting at 33.8%. Try this calculator ->
#8: 'Looking to increase your blogging frequency? Find out how much you stand to gain in terms of traffic and leads!'
As the name suggests, this calculator helps you find out how much increase in traffic and leads if you increased your blogging frequency by a specific number. At last count, this calculator is converting at 33.5%! Try it out for yourself ->
#9: 'Is your Adwords account performing up to par?'
This calculator helps you benchmark your Adwords performance against your industry. The current conversion rate for this calculator is 33%. Try it out ->
#10: 'Are your LinkedIn posts optimized?'
Use this calculator to find out if your LinkedIn publishing game matches up to the experts. You'll get an overall score, as well as individual scores for time, post title, visual element, post structure, length, as well as sentiment. Currently, this calculator is converting at 31.4%. Try it out for yourself ->
Which of these quizzes and calculators did you like the most? Sound off in the comments below!