As SaaS marketing transitions to more educational and personalized content, forward thinking marketers have started to build maturity assessments, savings and roi calculators to grow their pipeline.
These tools help generate demand, qualify leads and help your sales team convert prospects into customers.
No Card RequiredAren’t we all looking to improve our customer acquisition and lead conversion rates? How can we better address objections at the bottom of the funnel?
Build an ROI calculator that highlights to your bottom of the funnel leads, the estimated
ROI of investing in your SaaS product.
ROI calculators show all the benefits of your software vs the costs and can help customers validate
the value
of the investment.
If you regularly compete with the same SaaS tools on a deal then you can even build a competitor
comparison
calculator which shows each prospect how your SaaS tool compares to others in the market as it
relates to
their business needs.
Want to create demand for your product? And grow top of the funnel leads, as well as increase brand awareness?
Build a maturity assessment or a grader that guides your audience into what they do well and where they can improve. The advantage of a maturity assessment is that it highlights specific areas that each customer can improve on, as well as how your software can help them best address their gaps.
Want to better qualify and score your leads? Looking to help better convert dormant leads or middle of the funnel leads?
Build an impact calculator that shows people how much time or money they save or how much more money they can make by using your SaaS tool. Savings calculators and Total cost of ownership calculators help better communicate the value of your offering to each possible customer, while helping you better qualify and segment your leads.
Salesforce
Marketo
Oracle Eloqua
Hubspot
Active Campaign
Pardot
Aweber
Mail Chimp
Constant Contact
GetResponse
ConvertKit
Drip