10 Types of Quizzes That Drive Sales
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Want to turn browsers into buyers? Interactive quizzes might be your secret weapon. When done right, they don’t just catch someone’s eye — they keep people clicking.
Studies show that well-designed quizzes can boost lead generation by up to 50%. It’s not just engagement; it’s a smarter way to connect with your audience while offering value they actually enjoy.
We’ve watched interactive quizzes transform marketing strategies across industries. From online stores to software companies, education to healthcare — quizzes aren’t just fun add-ons; they’re conversion machines. Whether it’s a playful personality quiz or a smart product matcher, each one is crafted to pull in the right audience and guide them further down your funnel.
These 10 types of quizzes are proven to turn passive visitors into active customers. Let’s explore why quizzes work so well — and then dive into each type.
Why Quizzes Deliver Results
Quizzes aren’t just digital toys — they’re powerful marketing tools. Here’s why they work so well:
- Boost engagement by turning static browsing into an interactive experience.
- Collect zero-party data (info people freely share about themselves).
- Sort and qualify leads without making users feel like they’re filling out a form.
- Direct users to personalized offers or solutions — increasing the odds they’ll convert.
Stats That Back It Up: - Interactive content drives 2x more conversions than static content. (Source: Demand Metric)
- Quizzes can improve lead capture by up to 50%.
- Outgrow customers have seen up to 40% conversion rates on quiz campaigns.
10 Types of Quizzes That Drive Sales (and Why They Work)
1. Product Recommendation Quizzes
Goal: Help users uncover the best-fit product based on their needs.
How it Works: Ask users about habits, preferences, or challenges, then offer tailored recommendations.
Example: Think of Warby Parker’s quiz that helps you find glasses to match your face shape and style.
Why It’s Effective:
- Cuts down on decision fatigue.
- Feels like personalized service.
- Increases average order values.
Outgrow Stat: Users see up to 27% sales lift when product recommendation quizzes guide the shopping journey.
2. Personality Quizzes
Goal: Capture attention while collecting valuable insights about the user.
How it Works: Pose thought-provoking or fun questions to reveal something about your visitor — then link it to a product, service, or piece of content.
Example: eHarmony’s compatibility quiz builds emotional connections through tailored results.
Why It’s Effective:
- People love learning about themselves.
- Results are highly shareable on social media.
- Drives emotional brand engagement.
Outgrow Stat: 3x more social shares and 40% opt-in rates compared to standard lead forms.
3. Lead Generation Quizzes
Goal: Generate qualified leads by offering a valuable result in exchange for contact info.
How it Works: After answering a few questions, users get a personalized result — but they must enter an email or signup to view it.
Example: HubSpot’s “What’s Your Marketing Personality?” quiz helps people identify their marketing style while collecting email addresses.
Why It’s Effective:
- Feels like a fair trade: info for insights.
- Easier than traditional sign-up forms.
- Allows for lead segmentation.
Outgrow Stat: Quizzes created for lead gen average a 30-40% when paired with a relevant incentive.
4. Sales Qualifying Quizzes
Goal: Pinpoint which leads are ready to buy — and which ones need a little more nurturing.
How it Works: Ask strategic questions about goals, budget, timeline, and decision-makers. Use the responses to assess how close they are to making a purchase.
Example: Outgrow’s AI B2B tool quiz directs users to the right product alerts sales teams when high-intent leads complete the quiz.
Why It’s Effective:
- Helps the sales team focus on high-intent prospects.
- Automates lead scoring.
- Customizes follow-up sequences.
Outgrow Stat: These quizzes have helped reduce sales cycles by 20% and increase close rates.
5. Knowledge Quizzes
Goal: Educate your audience while guiding them to the next step in your funnel.
How it Works: Ask topic-related questions to assess the user’s expertise. Based on their score, direct them to resources or offers that match their skill level (beginner, intermediate, or advanced).
Example: Agencies using SEO quizzes to direct users to beginner guides, advanced tools, or consultations.
Why It’s Effective:
- Builds authority and trust.
- Helps users self-identify their customer journey stage.
- Drives qualified traffic to educational or sales content.
Outgrow Stat: Users spend more time on-site and are more likely to return after taking a knowledge-based quiz.
Across these 10 types of quizzes, marketers can match user intent more accurately and create highly personalized experiences.
6. Gamified Quizzes
Goal: Make engagement fun by turning quizzes into interactive mini-games.
How it Works: Add timers, scores, badges, or progress bars. Offer rewards for participation or high performance.
Example: Duolingo’s language challenges keep users coming back with streaks and badges.
Why It’s Effective:
- Appeals to people’s competitive side.
- Encourages repeat visits.
- Increases content recall.
Outgrow Stat: Gamified quizzes often double completion rates compared to non-interactive forms.
7. Social Media Quizzes
Goal: Get your brand in front of more people through shareable content— organically.
How it Works: Create a fun, visual quiz that people love to share. Think quirky titles, bold graphics, and results that spark curiosity.
Example: Shopify quizzes like “What Kind of Entrepreneur Are You?” went viral on Facebook.
Why It’s Effective:
- Great for top-of-funnel awareness.
- Encourages user-generated content.
- Drives viral traffic than blog posts or without ad spend.
Outgrow Stat: Some users report up to 10x more organic reach through highly shareable quiz content.
8. Feedback and Survey Quizzes
Goal: Collect meaningful customer feedback in a way that feels interactive — not boring.
How it Works: Turn traditional surveys into engaging quizzes with conditional follow-ups and visuals.
Example: Post-purchase feedback quizzes that ask about satisfaction and recommend products based on answers.
Why It’s Effective:
- Higher completion rates than standard forms.
- Feels more personalized and less intrusive.
- Offers actionable insights in real time.
Outgrow Stat: Visual, interactive surveys see 30%+ higher completion rates.
9. Hidden Object or Discovery Quizzes
Goal: Boost product discovery through gamified visuals.
How it Works: Ask users to find items in an image or complete challenges tied to products or offers.
Example: Qualifio’s hidden object quizzes that showcase new products through gamification.
Why It’s Effective:
- Keeps users engaged longer.
- Adds a novelty factor.
- Great for showcasing new arrivals or collections.
Outgrow Stat: Hidden Object or Discovery Quizzes increase click-through rates by 35% or more.
10. Video-Based Quizzes
Goal: Combine video content with personalized interaction.
How it Works: Embed quizzes within video segments. Let users choose their path or answer questions to get tailored content.
Example: Educational platforms embedding quizzes in tutorial videos to test comprehension and recommend next steps.
Why It’s Effective:
- Keeps viewers engaged throughout the video.
- Great for tutorials, onboarding, or demos.
- Adds interactivity to otherwise passive content.
Outgrow Stat: Video quizzes consistently outperform traditional video in engagement and completion rates.
Best Tools to Create These Quizzes
Picking the right platform makes a big difference. Here’s how top tools stack up:
| Tool | Pros | Cons |
| Outgrow | No-code, smart templates, great analytics & CRM | Paid plans only |
| Typeform | Sleek interface, intuitive for surveys | Limited advanced logic features |
| Interact | Niche templates, easy to embed | Less gamification support |
| Riddle | GDPR-ready, strong logic control | UI feels a bit dated |
| Qualifio | Great for gamified, large-scale campaigns | Better suited for enterprise-level needs |
Want to build high-converting quizzes without coding? Try Outgrow today and launch your first quiz in minutes.
Create Your Own Quiz on Outgrow in 5 Minutes
Building an interactive quiz on Outgrow is fast, easy, and surprisingly fun. Whether you’re aiming to generate leads, engage your audience, or simply offer a personalized experience, you can have a fully functional quiz live in just a few minutes. Here’s how to do it:
1. Sign Up or Log In
First, head over to Outgrow.co and create an account if you haven’t already. If you’re a returning user, just log in to access your dashboard.
2. Choose Your Quiz Type
Outgrow offers a variety of interactive content formats. For a quiz, select either the Outcome Quiz (for personality-style quizzes) or the Graded Quiz (for scored assessments). Choose the one that best fits your goal.
3. Pick a Template or Start from Scratch
Browse through beautifully designed, mobile-optimized templates — or if you’re feeling creative, start with a blank canvas. Outgrow’s templates are built with proven UX patterns, so even small tweaks can deliver great engagement.
4. Customize Your Questions and Outcomes
Write questions that feel natural and conversational. You can add images, videos, or GIFs to make the experience even more lively. Then, map out outcomes based on how users answer — personalizing the results keeps them engaged longer.
5. Brand It Your Way
Change the colors, fonts, logos, and overall styling to match your brand identity. Outgrow makes it easy to maintain a cohesive look without needing a designer.
6. Set Up Lead Generation (Optional but Smart)
If you want to capture leads, add a simple lead form before showing quiz results. Outgrow lets you customize when and how you ask for contact information — balancing user experience with your marketing goals.
7. Preview, Test, and Launch
Before publishing, preview your quiz across devices to ensure it looks and works perfectly. You can even share it internally first to gather feedback. Once you’re happy, hit publish!
8. Promote and Analyze
Share your quiz across your website, email newsletters, and social media channels. Outgrow’s built-in analytics will track engagement, completion rates, and lead quality — so you can optimize over time.
Final Thoughts: Quizzes Aren’t Just Smart—They Sell
In a world full of noise, interactive quizzes offer a rare combo: attention, engagement, and conversions. No matter which of the 10 types of quizzes you choose, each offers a unique way to drive engagement and sales. Whether you’re recommending products, capturing leads, or qualifying buyers, there’s a quiz format to meet every marketing goal.
And with tools like Outgrow, building high-performing quizzes is easier than ever — no coding required. So if you’re ready to capture more leads, gather richer data, and guide users to action, now’s the time to dive in. Start your free trial with Outgrow and build your first conversion-boosting quiz today
FAQs About 10 Types of Quizzes
Ankit Upadhyay is a Digital Marketing and SEO Specialist at Outgrow. With a passion for driving growth through strategic content and technical SEO expertise, Ankit Upadhyay helps brands enhance their online visibility and connect with the right audience. When not optimizing websites or crafting marketing strategies, Ankit Upadhyay loves visiting new places and exploring nature.
