Top 15 Advertising Agencies in Southeast Asia
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By 2026, digital advertising agencies in Southeast Asia are predicted to grow by 13.93% In fact, it will reach a whopping amount of $15.35 billion. These figures make it the fastest growing regional market in the world.
Southeast Asia is home to approximately 650 million people. Moreover, it has a digital economy that will triple in size over the next six years. As a result, many Southeast Asia countries have opened their eyes to the changing business realities. Today, most businesses are investing in advertising. In case you haven’t begun, this is the right opportunity for you.
This blog will take you through the top advertising agencies in Southeast Asia. In fact, we also have assembled their top case studies to prove their mettle. So, let’s get on with the journey to find the best one!
1. Mirum Agency
Mirum is an advertising agency operating in 25 countries. It specializes in transforming business and designing innovative digital experiences. Moreover, it masters commerce campaigns at a global and local level.
Association of Mutual Funds in India (AMFI) wanted to educate Indians about the benefits of mutual funds. Hence, Mirum created a campaign around www.mutualfundssahihai.com. Consequently, the brand saw a 150% increase in equity mutual funds investment.
Moreover, the #MutualFundsSahiHai hashtag gained 26 million impressions. In fact, it reached 3.1 million unique Twitter accounts.
Smaato is a global in-app advertising platform. It helps apps to reach their full monetization potential through advertising. Furthermore, it specializes in programmatic advertising.
Recently, FunCorp worked with Smaato to leverage high viewability. Consequently, they engaged their audience and maximized revenues from their iFunny app. In fact, the brand secured a 128% increase in total revenue.
Founded in 1946, Fleishman Hillard is one of the pioneer advertising agencies in Southeast Asia. It specializes in advertising, PR, and content marketing. Moreover, it deals with paid media and social media.
Beauty brand Olay wanted to inspire Thai women to break free from the fear of beauty judgment. Hence, Fleishman Hillard designed a campaign titled “Your Best Beautiful”. It hosted beauty-judging sessions and rolled a series of YouTube videos. It also encouraged the creation of user-generated content.
This campaign generated 2 million video views on Facebook. Moreover, this took Olay Thailand’s Facebook page to the No. 1 position globally.
Invoke is an integrated data-driven digital advertising agency. It aims to assist brands with strategic and analytical marketing. It specializes in digital marketing, social media, and consulting.
Invoke used data to profile how 15 million Malaysian voters would vote in the 2018 general election. Furthermore, it built algorithms and developed machine learning models. In fact, this predicted results on the basis of their personal traits.
As it turns out, Invoke was the only organization to predict the outcome correctly.
5. Grey Group
Grey is one of the world’s top advertising agencies in Southeast Asia. It caters to one-fifth of the Fortune 500 companies. In fact, it has been named Adweek’s “Global Agency of the Year” twice. Furthermore, it was titled Advertising Age’s “Agency of the Year” in recent years. Needless to say, it excels in advertising, digital experience, and PR.
Grey partnered with Volvo to reposition test drives as ‘prize’ to drive acquisition. They designed a campaign with online film, social media, and WhatsApp. As a result, the brand generated thousands of new sales leads.
Isobar is a global digital agency. It has been awarded over 450 times in the past two years. It caters to digital marketing and advertising audiences. Moreover, it also offers consulting and branding services.
Isobar worked with LEGO to develop hundreds of engaging digital display elements. Secondly, it came up with immersive site experiences. Finally, these elements went live on LEGO-owned digital channels. As a result, LEGO achieved double-digit growth in US business.
Code and Theory is a digital-first advertising agency. It aims at fostering creativity, technology, and innovation. It specializes in advertising, business strategy, and digital transformation. Furthermore, it offers social, analytics, and content strategy services.
CoinDesk wanted to redesign its platform. This was to instantly upgrade its capabilities and provide a robust roadmap for its future.
Code and Theory modernized CoinDesk’s display advertising strategy. It launched high-impact custom advertising and sponsor content to boost customer engagement.
Fresh is an integrated consulting agency. It specializes in creative strategy, digital services, and brand identity. In fact, those looking for innovative designs, web development, and marketing automation should check it out.
OpenText required various services and Fresh became the ideal solution. It provided social strategy and web development services. Moreover, it also offered creatives and videos.
As a result, it became the a great source of lead generation traffic. Moreover, OpenText stated that Fresh Consulting is a key part of its growth strategy.
With a rich history since 1873, FCB is one of the fully integrated advertising agencies in Southeast Asia. Its principles are based on the understanding of diversified local markets and global cultures. Through this, it focuses on evolving consumer behavior.
Burger King was facing a challenge since McDonald’s restaurants outnumbered theirs 2 to 1. Hence, FCB came up with a strategic campaign “The Whopper Detour”. It used geofencing technology to unlock the Whopper Detour promotion. This activated only when people were within 600 feet of Burger King’s biggest competitor.
Dentsu is a full-service agency that believes in innovating brands. It specializes in digital strategy and creative consulting. Furthermore, it offers social media, market research, and branding solutions.
70% of Indonesians didn’t know they have diabetes. In partnership with Topli Tissues, Dentsu promoted a piece of tissue that easily tested for diabetes. As a result, Diabetest saw increased demand like never before. This campaign fetched many awards at Cannes, London International, AdStars, and much more.
11. Havas Indonesia
Havas is one of the best advertising agencies in Southeast Asia. It specializes in advertising, digital innovation, and social media. Moreover, it also offers PR and communications services.
Entrostop wanted to prevent people from diarrhea, especially children. For this, Havas created an innovation in the form of a flies-free food mat. This campaign saved thousands of children living in slum areas.
Iris is one agency that likes to work with ambitious clients to create a bold solution. It believes in change, challenge, and disruption. It specializes in digital marketing and advertising. Furthermore, it also offers influencer marketing and content marketing.
Iris partnered with Starbucks to project it as a progressive brand. It came up with an integrated brand campaign “#whatsyourname”. In fact, it took Starbucks’ signature act of writing people’s names on cups to promote the LGBT community.
Essence is a pioneer when it comes to advertising. It makes the optimum use of analytics and technology. It specializes in digital strategy, marketing, and advertising. Furthermore, it offers social, mobile, search, and design services.
In association with Google, Essence designed a campaign, “#LookBeforeYouLeave“. This was for making the people of India fully aware of Google Maps’ real-time features. The campaign finally achieved the goal. Consequently, Google secured 40% of the growth in daily active users.
14. Finn Partners
Finn is a global integrated marketing agency. It has been named “Best New Agency”. Finn also received the “Best Mid-Sized Agency of the Year” award three times. It specializes in advertising, branding, and digital marketing. It also deals with media relations and crisis communication.
Jack Daniel’s wanted to better connect with the existing and new audience of the brand. For this, Finn carried out various brand awareness programs and new product launches. It also came up with a series of campaigns. It included podcasts, videos, direct emails, web, and social creatives. Consequently, the brand saw an astounding sales increase from 5mn to 20mn cases sold annually.
Archetype is an advertising agency that aims at building the world’s most magnetic brands. It specializes in advertising, digital marketing, communications, and branded content.
Archetype worked with BAE Systems to help fight against cybercrime. They created infographics, a corporate landing page, and a 360-degree video. They also designed a hologram that can be activated across any mobile device. The campaign increased website traffic by more than 600%.
Here you have the top 15 advertising agencies in Southeast Asia. Having so many potential customers online makes digital advertising a no-brainer. Moreover, imagine the impact of your advertising if you had the power of interactive content to boost your lead generation. With the development and increased spending power, Southeast Asia is like an orchard full of almost ripe apples. And, it’s time to start plucking!
Shreya Sinha is the Content Manager at Outgrow, an interactive content marketing platform. With years of experience in lead generation and customer engagement topics, she aims to create content that clicks and converts.