9 Reasons Why Your E-store Visitors Don’t Convert & What You Can Do About It First things first. Do you know what drove us to write about e-commerce conversion killers (aka this blog)? Bella, our super adorable resident cat. It so happened that we ran out of her favorite food, which obviously made her angry!…
A Step-by-Step Guide to Nurturing Leads Without Boring Them What are the odds that even the quality leads you’ve generated are going to convert? This is precisely why you must have lead nurturing tips in place. This would ensure you don’t become complacent and keep putting in efforts to build a healthy relationship with your seemingly…
Stock Photo Resources for your Interactive Content and Social Media Posts Photographs play an important role in any type of content be it in blog posts and eBooks or interactive formats such as quizzes and calculators. In fact, they are engage the audiences on social media. But, what is good content if it isn’t accompanied…
BuzzFeed Case Study: The Buzzfeed Story (Beyond Cute Cats and Memes) Any Westworld fans out here? Alright, don’t get us wrong. We didn’t use Buzzfeed as bait to get you to read this blog. We ARE, in fact, going to discuss Buzzfeed case study and how they disrupted the media landscape but first, we’ll shift…
45 Conversion Rate Optimization Statistics We spend plenty of time getting prospects to come to our web pages, but it turns out that getting traffic isn’t a problem for most marketers; conversions is the real pain point. One of the reasons is that the CRO industry is still in its early stages. There is still…
Mastering the 4P’s of SaaS Marketing SaaS marketing is different from other forms of marketing because unlike others you’re selling an intangible product: a ‘software as a service’. However, ‘different’ doesn’t always mean ‘difficult’, as many make it seem. Yes, it can definitely be challenging, as your business is based on a recurring revenue basis,…
8 Tips To Track Content Marketing Performance You have been using content as your tool to bring in leads. It must have benefited you or maybe not as much as expected. But what is the absolute way to know that? While there are various tools out there that help you track the performance and metrics…
A Guide to Content Marketing: 5 Rules Thou Shalt Adhere To Content marketing is the holy grail for marketers today. Only 7% of B2B marketers think otherwise. We don’t quite know why they’re keeping away but hope the realization dawns upon them soon. After all, it costs 62% less and generates 3x as many leads…
A Real-World Marketers Guide to Creating Passionate Brand Subscribers In the introduction to their book, Marketing Content: A Real-World Marketers Guide to Creating Passionate Brand Subscribers, Robert Rose and Joe Pulizzi make a very interesting point. They say – “The old lines of hierarchical relationships between business and consumer blur substantially. As consumers publish and…
How to Get More Out of Your Existing Blog Posts Did you know – 50% B2B marketers find it challenging to consistently crank up new content? Yes, the struggle is REAL! However, instead of working yourself up about publishing x number of posts everyday how about you give your existing blogs a good look? But,…
How to Use Marketing Psychology to Create High Converting Landing Pages This blog is all about creating high-converting landing pages using Psychological Factors! Every waking hour of our lives, we are inundated with choices. Should I eat cereals for breakfast or a croissant? Maybe I should go for a movie or just sit back and…
How to Create a Spelling Quiz on Outgrow Do you struggle with spelling? Apparently, you’re not the only one! If it brings you any respite, Jane Austin, Winston Churchill, Agatha Christy, Albert Einstien, and plenty of other writers and historical figures are known to be terrible at spelling! A spelling quiz is fun to make…