BuzzFeed Case Study: The Buzzfeed Story (Beyond Cute Cats and Memes) Any Westworld fans out here? Alright, don’t get us wrong. We didn’t use Buzzfeed as bait to get you to read this blog. We ARE, in fact, going to discuss Buzzfeed case study and how they disrupted the media landscape but first, we’ll shift…
45 Conversion Rate Optimization Statistics We spend plenty of time getting prospects to come to our web pages, but it turns out that getting traffic isn’t a problem for most marketers; conversions is the real pain point. One of the reasons is that the CRO industry is still in its early stages. There is still…
Mastering the 4P’s of SaaS Marketing SaaS marketing is different from other forms of marketing because unlike others you’re selling an intangible product: a ‘software as a service’. However, ‘different’ doesn’t always mean ‘difficult’, as many make it seem. Yes, it can definitely be challenging, as your business is based on a recurring revenue basis,…
8 Tips To Track Content Marketing Performance You have been using content as your tool to bring in leads. It must have benefited you or maybe not as much as expected. But what is the absolute way to know that? While there are various tools out there that help you track the performance and metrics…
A Guide to Content Marketing: 5 Rules Thou Shalt Adhere To Content marketing is the holy grail for marketers today. Only 7% of B2B marketers think otherwise. We don’t quite know why they’re keeping away but hope the realization dawns upon them soon. After all, it costs 62% less and generates 3x as many leads…
A Real-World Marketers Guide to Creating Passionate Brand Subscribers In the introduction to their book, Marketing Content: A Real-World Marketers Guide to Creating Passionate Brand Subscribers, Robert Rose and Joe Pulizzi make a very interesting point. They say – “The old lines of hierarchical relationships between business and consumer blur substantially. As consumers publish and…
How to Get More Out of Your Existing Blog Posts Did you know – 50% B2B marketers find it challenging to consistently crank up new content? Yes, the struggle is REAL! However, instead of working yourself up about publishing x number of posts everyday how about you give your existing blogs a good look? But,…
How to Use Marketing Psychology to Create High Converting Landing Pages This blog is all about creating high-converting landing pages using Psychological Factors! Every waking hour of our lives, we are inundated with choices. Should I eat cereals for breakfast or a croissant? Maybe I should go for a movie or just sit back and…
How to Create a Spelling Quiz on Outgrow Do you struggle with spelling? Apparently, you’re not the only one! If it brings you any respite, Jane Austin, Winston Churchill, Agatha Christy, Albert Einstien, and plenty of other writers and historical figures are known to be terrible at spelling! A spelling quiz is fun to make…
Realtor Marketing Ideas: 9 Content Types that Work for Real Estate Into the realty business? Here are some relator marketing ideas to inspire you! Let’s look into some news that might interest you – 4 in 10 buyers look for properties on the internet as a first step in the home buying process. Unbelievable, right?…
Brand Case Study: How this New York Times Interactive Content Piece Became Popular On 21st December 2013, the New York Times (NYT) published an interactive assessment.It was called ‘How y’all, Youse and You Guys Talk’. And, they were in for a surprise! Little did they know that the assessment would beat every other story NYT…
How to Create a Grammar Quiz What will you do if you come across a quiz that says, “Only 1 in 10 gets a perfect score in this grammar quiz. Are YOU one of them?” We bet you will take the quiz even if you aren’t a grammar geek. After all, you would want to…