Brand Case Study: How New York Times Uses the Power of Interactive Content

Brand Case Study: How New York Times Uses the Power of Interactive Content

Brand Case Study: How this New York Times Interactive Content Piece Became Popular On 21st December 2013, the New York Times (NYT) published an interactive assessment.It was called ‘How y’all, Youse and You Guys Talk’. And, they were in for a surprise! Little did they know that the assessment would beat every other story NYT…

10 Interactive Content Placement Ideas You Can’t Go Wrong With

10 Interactive Content Placement Ideas You Can’t Go Wrong With

10 Interactive Content Placement Ideas You Can’t Go Wrong With The internet is swamped with content. As a marketer, you have 2 options: keep churning out blogposts which most of your audience don’t read or put an end to the content fatigue with interactive content? Think. Real. Hard. I hope you pick the second option…

Building Interactive Content? Here are 8 ways to Get More Out of the Results Page

Building Interactive Content? Here are 8 ways to Get More Out of the Results Page

Building Interactive Content? Here are 8 ways to Get More Out of the Results Page The worst-kept secret of the content marketing landscape in 2018 is that interactive content – calculators, quizzes, assessments, polls, etc. – is more effective than passive content such as ebooks, whitepapers, and blogs. According to a Demand Metric survey, 45%…

Outgrow’s Top 10  Interactive Quizzes and Calculators

Outgrow’s Top 10 Interactive Quizzes and Calculators

Outgrow’s Top 10 Interactive Quizzes and Calculators As we start another calendar year, our marketing team took some time out to analyze what worked last year and how we can take those lessons to crush it even more. Last year we created more than 25 interactive quizzes and calculators using the Outgrow interactive builder. These…

Free Stock-photo Sources for your Interactive Content and Social Media Posts

Free Stock-photo Sources for your Interactive Content and Social Media Posts

Free Stock-photo Sources for your Interactive Content and Social Media Posts Photographs play an important role in any type of content be it in blog posts and eBooks or interactive formats such as quizzes and calculators. In fact, they engage the audiences on social media. But, what is good content if it isn’t accompanied by…

The Lead Generation Glossary: 100 Terms You Ought To Know

The Lead Generation Glossary: 100 Terms You Ought To Know

Lead Generation Glossary: 100 Terms You Ought To Know Lead generation and lead nurturing are crucial for a marketer. But there are many terms that even seasoned marketers often end up confused and exhausted. Hence, we thought of making things easier for all of you. Here is a lead generation glossary of 100 important terms…

Lead Magnets You Can Create With Minimum to No Investment

Lead Magnets You Can Create With Minimum to No Investment

Lead Magnets You Can Create With Minimum to No Investment Over the years consumer behavior has undergone a drastic change. According to a study by Google and CEB, titled The Digital Evolution in B2B Marketing “customers reported to being nearly 60 percent through the sales process before engaging a sales rep, regardless of price point….

Why your Landing Pages Get You No Conversions and What To Do About It

Why your Landing Pages Get You No Conversions and What To Do About It

Why Your Landing Pages Get You No Conversions and What To Do About It A high-converting landing page is a boon for any digital marketing campaign. Yet why is it that so many marketers fall short in cracking the code for a successful landing page? Don’t they know that landing pages are one of the…

5 Psychology Principles You Should Know When Creating Your Content Strategy

5 Psychology Principles You Should Know When Creating Your Content Strategy

5 Psychology Principles You Should Know When Creating Your Content Strategy The internet is a terribly busy place. There is a staggering amount of content that is created every minute, every day. This, of course, puts content marketers in a dilemma because it is becoming difficult to make content stand out and generate results from…