How Huddle Men’s Health Cut Lead Costs by 90% Using Interactive Quizzes
Table of Contents
Case Study Snapshot
- Industry: Men’s Health (Healthcare)
- Lead Cost Reduced: From $20 ➝ $2
- Lead Quality: Significantly improved
- Setup Time: Just 2 days
- Tools Used: Outgrow + ActiveCampaign
Huddle Men’s Health was spending $20 per lead—and still struggling to get qualified patients through the funnel. Within 2 days of switching to Outgrow’s interactive quizzes, they not only slashed that cost by 90% but also dramatically improved lead quality and conversion.
Innovative providers, such as Huddle Men’s Health, are embracing this transition by including interactive quizzes like the “How Fast Are You Aging” Quiz in their marketing strategy. The numbers speak for themselves: a 90% decrease in lead expenses and a significant increase in lead quality. Their example demonstrates how responding to shifting consumer expectations may produce extraordinary results for healthcare businesses that are ready to experiment.
Introduction
“Getting better quality leads at the lowest possible cost” is a simple goal that reflects one of the biggest obstacles in healthcare marketing. When Huddle Men’s Health CMO Rick Valentine set out to address this issue, he found that the solution lay in radically redefining their approach to patient engagement using interactive quizzes rather than improving their current funnel.
The change that resulted not only saved money but also produced a more meaningful initial encounter with the persons they were trying to assist. Any healthcare facility can use the knowledge they gained from their journey from dissatisfied marketers to Outgrow partners to improve their own patient acquisition strategy.
Client Overview
- Company: Huddle Men’s Health
- Industry: Healthcare (Men’s Health)
- Specialization: Testosterone Replacement Therapy
- Target Audience: Men suffering from low testosterone
- Key Decision Maker: Rick Valentine, Co-founder and Chief Marketing Officer
Through concentrated treatment programs, Huddle Men’s Health is a professional healthcare provider dedicated to assisting men in overcoming the difficulties associated with low testosterone. As a developing clinic in the cutthroat men’s health market, they required a successful strategy to engage prospective clients and offer value at the beginning of their marketing funnel.
The Challenge
Huddle Men’s Health encountered many major challenges in their lead-generating strategy before putting Outgrow interactive quizzes into place:
| Metrics | Before Outgrow | After Outgrow |
| Cost per lead | $20 | $2 |
| Engagement Rate | Low | High |
| Segmentation | Manual | Automatic via Quizzes |
| Implementation Time | N/A | 2 days |
- Expensive per lead: $20 per lead.
- Poor Involvement: Their target population wasn’t responding well to traditional lead capture techniques.
- Limited Lead Qualification: The inability to efficiently divide up prospective patients according to their individual requirements.
- Scaling Challenges: Growth and marketing return on investment were being hampered by the high acquisition cost.
According to Rick Valentine, “Being in charge of all of the marketing and advertising and client acquisition for Huddle, I was looking for a way to generate better quality leads at the lowest possible cost.“
Because men with possible testosterone problems are required to educate themselves and learn about themselves before scheduling a consultation, the conventional lead generation strategy wasn’t working.
How They Built a High-Converting Quiz Funnel in 2 Days
Gathering Men’s Health changed their approach by utilizing lead generation tools like Outgrow’s interactive quizzes.
Why Outgrow?
Rick chose Outgrow because of its:
- Elegant and uncomplicated user interface.
- Strong evaluation skills.
- Smooth interaction with current systems.
- Outstanding client service.
- Procedure for Implementation.
Implementation Process
The implementation was remarkably efficient:
- Timetable: Completely deployed in two days.
- Integration: Easily linked to ActiveCampaign (email system) using Zapier.
- Assistance: “The integration has been really simple through Zapier, to pass the information I’m collecting in Outgrow to our email system, which we use ActiveCampaign,” said the customer care representative, who was always available to help promptly.
The Assessment Strategy
Huddle developed personalized health evaluations that informed prospective clients about problems related to testosterone:
- Assisted users in recognizing possible symptoms on their own.
- Leads were divided up according to quiz results.
- Made tailored suggestions.
- Lead information was obtained with ease.
“I’ve found that using interactive assessments and interactive quizzes to draw people in and engage them in a sort of conversation and facilitate that self-discovery has been really effective at engaging completely cold traffic.”
The Results
Implementing Outgrow’s AI Healthcare Marketing Tools had the following immediate and significant effects:
Quantifiable Outcomes
- Initial Lead Cost: Cut in half from $20 to just $2 per completed quiz (90% reduction).
- Overall Funnel Cost: Cut in half from $20 to $10 for complete free offer claims.
- Lead Quality: Significantly improved through better segmentation.
- Implementation Speed: Completed in just two days.
“Once we implemented Outgrow, I was able to get that cost per lead from $20 down to close to $2 for somebody completing the quiz.”
Qualitative Improvements
- Better Segmentation: “We were able to segment our most qualified leads on the backend very simply by having these different outcomes from the assessments.“
- Tailored Following Up: “We could follow up with prospects in the most tailored way based on their answers.“
- Enhanced expert: Huddle was recognized as a reliable expert on men’s healthcare thanks to the interactive tests.
- Scalable Growth: They were able to expand their patient acquisition efforts without sacrificing quality, thanks to the significant drop in lead costs.
The Voice of Our Clients
Rick Valentine talks about his own experience with Outgrow in the success story video:
“For us, it’s been a very useful tool… Anyone wishing to produce high-quality, segmented leads at a very reasonable cost per lead should definitely check it out.”
Call-to-Action
Like Huddle Men’s Health, are you prepared to cut your lead generation expenses?
Find out how Outgrow’s interactive content tool may improve your marketing outcomes. Our platform enables companies in a variety of sectors to interact with potential customers, offer upfront value, and produce better-quality leads at a significantly reduced expense.
To see how interactive tests may transform your lead-generating approach, [Request a Demo Today].
For a quick start, look through our [Free Templates], created especially for healthcare providers.
Want to see the difference? Try Autoolic free at autoolic.com today.
Frequently Asked Questions
By providing interesting and tailored content that draws in new patients, determines their requirements, and gives them useful information, interactive quizzes can increase patient acquisition and possibly encourage them to seek medical attention. Interactive quizzes can increase patient trust and confidence in the clinic or practice by enlivening learning and engagement, increasing the likelihood that they will become patients.
In healthcare marketing, tools like insurance coverage calculators, treatment option finders, health risk assessments, and symptom checkers typically do remarkably well. These technologies gather useful lead data while offering instant benefits.
Clear consent procedures and HIPAA-compliant choices are provided by reputable evaluation platforms such as Outgrow. On examinations about health, always include the proper disclaimers and privacy notifications.
No, and they ought not to make an effort. The most effective healthcare evaluations always promote appropriate medical consultation and make it obvious that they are instructional rather than diagnostic tools.
Keep healthcare assessments between seven and twelve questions for the best completion rates. Concentrate on obtaining pertinent data while staying involved at all times.
Keep tabs on cost per acquisition, consultation bookings from assessment leads, lead quality scores, and completion rates. To measure the impact, compare these indicators to conventional lead generation techniques.
Muskan is a Marketing Analyst at Outgrow. She is working on multiple areas of marketing. On her days off though, she loves exploring new cafes, drinking coffee, and catching up with friends.
