How to Create Your Own Instagram Quiz: A Step-by-Step Guide

How to Create Your Own Instagram Quiz? [Infographic]

Instagram is used by more than millions of people each day. In addition to connecting with friends, they use the app to engage with their favorite brands as well. Businesses use Instagram to connect with their audience, engage them, boost sales and promote brand awareness.

They collect valuable feedback from their viewers by creating polls and asking questions. A quiz is also one of the most popular features used by businesses.

With Instagram’s interactive quiz sticker feature, businesses can ask multiple-choice questions to their audience. Here’s how you can utilize the Instagram Quiz feature for promoting your brand-


Don’t know how to make a perfect quiz for your audience via Instagram stories? Don’t worry we got you covered.

1. Come Up With an Idea for Your Quiz

The quizzes you create should be based on what questions you want to ask your followers. Find a topic that catches the attention of your audience and makes them curious enough to complete it. Try to come up with something fun in order to ensure maximum engagement. You can create quizzes about anything you want! For example, “How well do your customers know your product & brand?” or “Will your friends pass a never have I ever quiz?”

2. Create a New Story

Log in to your Instagram account. Tap the camera icon at the top left of the screen, or swipe to the right to start a new story. The Instagram story creator will then appear. The ‘Create’ mode allows you to upload a video or photo, and you can even use the Instagram stories camera. Make sure you add a high-quality image and if needed, you may utilize AI for photo enhancement.

3. Add the “Quiz” Sticker

Click on the sticker icon at the top of your screen and add the “Quiz” sticker to your story. However, if you are using ‘Create’ mode, simply scroll over to find ‘Quiz’ in the options. If you need quiz ideas, try rolling the dice!

An Instagram quiz is a very popular feature of this social platform. You can add numerous options to the question you set up for your Instagram quiz.

4. Edit Your Quiz Question

Keep your Instagram quiz short and sweet. Include a few questions that are fun, easy to understand, and relatable. Choosing a topic that’s fun and trending is the best way to get attention! You can add up to four options. In order to customize the color scheme of your quiz, you can tap the color wheel at the top of the screen.

5. Share Your Quiz

Once you’re done customizing the quiz,  tap “Your story” to share the quiz on your Instagram story. Repeat the process to add more questions!

People tend to engage with this option the most! Using quiz stickers can also help you build excitement around new campaigns and products – as well as collect customer feedback and educate your audience about your business.


When it comes to your products and services, you can get a good idea of what your audience prefers by asking the right questions through the quizzes. So, get started with Instagram quizzes and learn all about your audiences.

Also, just to let you know, Instagram quizzes aren’t your only option for promoting your business! There’s so much more for you to explore in the universe of interactive content. You can create fun and interactive content like quizzes, polls, calculators, giveaways, etc, and amplify them through all the channels of your choice. Try out Outgrow’s no-code interactive content builder and start your interactive content journey right away!

Sign up for Outgrow’s 7-day free trial and create enticing content to capture the attention of your audience. We’re sure you’ll love it!

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