How to Create Interactive Content: The Right Way
Did you know – 81% of marketers think that interactive content is much more effective at grabbing the audience’s attention than static content. Well, if you didn’t, this gives you all the more reason to learn how to create interactive content! So without wasting any time, let’s tell you the best and simplest way to make highly engaging interactive content.
What Is Interactive Content?
In simple terms, interactive content is a type of content that starts conversations between you and your prospects. It requires the audience to actively participate in order to generate value, hence, promoting two-way communication.
What makes it better than static content, you ask? Well, interactive content gains 2x more engagement than static content. Wanna know more about it? Click below!
If you think you are an interactive content champ already, we’ll take you straight to the steps on how to create interactive content. Read on!
Step by Step Process: How to Create Interactive Content
B2B interactive content marketing isn’t easy, but hey, it isn’t hard either. Today, we will tell you how to create digital content that actually works!
Selecting the Template
1. Login to Your Outgrow Builder
Well, that’s it. That’s the first step – and you can’t go wrong with this. If you don’t have an account, you can create one right now! Start your free trial here.
2. Choose the Right Content Type
Interactive content has numerous content types and you have to make the right choice. Choose the type of content that fulfills your objectives, provides value to your audience, and goes well with your brand too.
3. Select the Template
Now, it’s time to choose the template. Outgrow offers you two routes here:
First, you can start from the scratch and choose from the various design layouts and interactive content examples that Outgrow has to offer.
Second, you can select one of the various premade templates under the ‘Select a template’ section. We have curated thousands of templates catering to different industries for you to choose from. Creating your own content piece is that quick and easy.
MUST READ: 23 Best Interactive Content Examples
Setting up Display Options
4. Select a Color Scheme
While it’s important to create great content, it’s equally important to make sure that the presentation is good and it aligns with your branding. Start with setting a color scheme for your content piece. You can either go with our predefined color palette or be experimental, totally up to you!
5. Pick a Background Image
Your background image should be as impressive as it can be. After all, it’s the first thing your audience will see. Choose something that goes with the topic of your content piece.
6. Add Your Logo
Adding your logo to your content piece is one of the best ways of branding your content! And Outgrow lets you do that even in its free and basic plans.
Creating Your Content Piece
7. Creating Heading, Subheading, and Button Text
This is one of the most important steps in learning how to make interactive content! Ever seen those popular BuzzFeed quizzes? If yes, you know what attracts you to take one – the catchy titles! That’s the trick. Create headings that challenge your prospects and make an emotional appeal.
However, ensure that it is clear and precise. If you want to give details, you can use the sub-heading. Also, don’t forget to make the button text engaging, it’s a CTA (Call-to-Action) for your content piece after all.
8. Creating Questions
Before thinking about the questions, think about what you want in the answers. Create questions that add value to your audience as well as you.
Making Results Page
9. Planning Outcomes/Results
People want results – quick and value-adding. So give them what they want. If it’s a calculator– give them the right numbers, if it’s a product recommendation quiz – give them personalized recommendations, if it’s a poll – show them the figures at the end, and if it’s an outcome quiz – give them fun outcomes like the one below!
10. Adding Social Sharing
Include your preferred social media handles where you want people to follow you. Add social sharing widgets to your results page so that people can directly share your content piece or their results on social media.
Adding Lead Generation Form
But, in order for it to work, your lead generation form should look good. It should ask for minimal details and be precise. A good lead generation form should ask not more than 3 questions. The details that you collect from the lead generation form can then be used to segment and target leads.
Moreover, the point where you place your form also makes a lot of difference. Check out how we strategically placed our lead gen form right in the beginning:
Finally, Configure and Analyze
That’s it! That was all there is to know about how to create interactive content. But wait, there are a few more things you need to know (that many won’t tell you!).
Once you have made your content piece, you need to optimize and promote it. And best interactive platforms like Outgrow give you plenty of rich features to explore (without any additional cost). Here’s what all you can do with Outgrow:
11. Configuring Content for SEO
a. Explore our “Configure” tab. Here, you’d be able to configure the SEO settings for your content piece to rank well on the search engines and become visible to your prospects. Make sure that your target keywords are present in both the SEO title and the meta description.
12. Automating Email Marketing
Automate custom email notifications to be sent to the users when they take your quiz, survey, or any other interactive experience you’ve created with Outgrow. Email marketing is a great way to nurture your leads – so why miss it when you get it for free!
13. Integrating to Collect and Store Data
Integrate with as many tools as you like. Outgrow has 1000+ integrations for you to add. With these integrations, you can send the data that you collect from Outgrow to different platforms. Furthermore, you can then use this data for your marketing campaigns. Try them out.
14. Embedding for Visibility
Embed your content piece wherever you want. This can be done in many ways including in a page, email, pop-up, chatbot, greet bar, sidenote, or as a custom embed.
15. Analyzing for Performance
Lastly, analyze how your content piece is performing with our robust analytics feature. You can see the number of visits, the number of leads generated, your conversion rate, and more such statistics. Under the performance tab, you’ll also be able to see suggestions on how to improve.
Why Interactive Content Works: Real-Time Reviews
How did interactive content help you in your marketing campaigns?
“Since the time we have started on this route, it has helped us enhance the content, improve metrics like more clicks on CTAs, decreased bounce rate, and more sign-ups for our newsletters.” – Shakun Bansal, CMO, Mercer | Mettl
What’s your favorite thing about interactive content?
“The interactive content engages the audience quickly and doesn’t fail to attract new eyeballs. It helps the audience in understanding a concept better and in a more interesting way. It ensures the new audience landing on your page comes back for fresh content in the future, helps us in maintaining our email subscribers interest and retention.” – Shakun Bansal, CMO, Mercer | Mettl
“The biggest advantage of this type of content is its instant appeal and better conversion-to-action ratio from the audience. No matter how good a blog, video, or advert is, the instant gratification that an interactive element or content provides a user is what makes it different from all others.” – William Cannon, CEO of Uplead
On a scale of 1 to 10, how will you rate interactive content?
“On a scale of one to ten, I would rate it 7.5 as it helps us develop a better understanding.” – Mark, CondonOwner and Marketing Head at Shotkit
Is interactive content a regular part of your strategy?
“Our content strategy is hugely dependent on interactive content- be it website, reports, newsletters, blogs, or case studies. This is one reason why our content is appreciated by customers and the target audience alike and helps us convert leads faster.“ – Shakun Bansal, CMO, Mercer | Mettl
“Yes. We have our favorite and what I’d consider our most effective interactive content on our site, but we incorporate it into other marketing content such as emails and social media, as well.” Mike Nemeroff, CEO & Co-Founder at rushordertees.com
Wow, that was extensive, wasn’t it? We love grabbing every chance at becoming a teacher. Hope you liked this lecture on “how to create interactive content”. See you next time!
And don’t forget to do your homework. Create your first interactive content piece now! Start your free trial here!
Tapsi is a full-time digital marketer at Outgrow. When she is not discussing the latest marketing hacks, you can find her clicking pictures of her adorable labrador, Captain.