7 min read
In fact, we say you should use interactive experiences even after converting a prospect into a customer. It’s as much a brand-building exercise as it is a brand-affinity building stunt. From what’s it worth, continue to show that you value them and are still relevant to their business. They are your biggest growth potential and can bring you repeat as well as referral business. For example, you can run a survey to identify their new pain points. In response, provide a limited, free product or services upgrade or introduce them to features that tackle those issues.