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10 Interactive Marketing Examples from Popular BrandsWhen 'The Elephant Pants' created a quiz to generate awareness about its Kickstarter campaign, little did they know how it was going to turn out for them. By the end of the campaign, The Elephant Pants raised over $8,500 in funds and also got a base of potential customers. This is the power of interactive marketing. E-books, blogs, and whitepaper have become things of the past as viral quizzes and interactive calculators have taken over! And lately, marketers have started paying a lot of attention to it. The latest research by the Content Marketing Institute shows that 46% of marketers are using interactive content. And around 79% of marketers will be using interactive content in the coming year. The best part? Interactive content works well for startups as well as big brands. In fact, they find interactive marketing so resourceful that they have started depending totally on the results they get from these interactive marketing campaigns. In this post, we present you 10 interactive marketing examples that have had skyrocketing success.
#1 Heineken USAHeineken, a Dutch brewing company, came up with an interactive video as a part of an HR campaign in 2016 to showcase the fun company culture. The video checks the personality of candidates and introduces them to the company. In the video, the employer asks 12 questions the answers to which let candidates decide whether or not they are a good fit for Heineken. The interactive marketing campaign has gone viral and the company has seen a 300% increase in number of applicants. The engagement statistics are also amazing! 67% of the users took all the tests and spent nearly 5.3 minutes watching the video. Success!
#2 AdidasWho doesn’t know Adidas! The German multinational had come up with an interactive Snapchat competition for their newly launched Neo Label. As part of the campaign, the users could customize and show their designs of the product. And 4 winners stood a chance to turn their designs into a real Adidas collection. This attracted a lot of attention from Millennials and the campaign became a hit. The main idea behind conceptualizing this interactive marketing campaign was to leverage the popularity of Snapchat for maximum engagement and successful marketing.
#3 VenturePactVenturePact, a software development firm, had exhausted all inbound strategies while looking to accelerate its growth in a competitive landscape. Thus, it partnered with Outgrow to build a calculator that helps its users estimate the cost of building an app, which also happened to be their target audience’s most common concern. Within 2 weeks of launching, the calculator boosted traffic by 15% and increased conversion rate by 28%. It also brought in more than 11,000 leads as the calculator went viral.
#4 KnorrKnorr used quizzes as an interactive marketing strategy, wherein they asked the users 10 questions. The users had to choose their favorite dishes. And the result revealed users’ flavor personas. This piqued the interest of millennials who are always trying out new cuisines and proved pivotal in boosting brand awareness and improving customer engagement.
Related Read: 5 Viral Calculators that Almost Broke the Internet
#5 General ElectricGeneral Electric or GE was bored with how their yearly reports looked, something that would put off even an avid reader. So, they decided to tweak them and make them interactive with the help of Tomas Kellner, a notable journalist. Now, their reports feature excellent quality photos, GIFs, and even small videos to showcase the advancements brought by them into the industry. What’s more - they migrated all their reports to their websites in the form of digital media. Who says that a 125 years old company can’t be innovative in their marketing campaigns!
#6 Coca ColaIn 2015, during Christmas, Coca Cola introduced ‘Santa’s Virtual Reality Sleigh Ride’. The company used Oculus Rift to let people experience the world of virtual reality and become Santa Claus for a day! The event took place in Poland to make the Christmas merrier and Coca Cola instantly outwitted its competitors. Who said that soft drinks are for summers only?
#7 The New York TimesThe New York Times, felt the need to go digital and provide interactive news to its readers following the fall in the circulation of print media. Thus, they came up with a Virtual reality campaign powered by Google Cardboards. The users could download the NY Times VR app and view news in real-time using the cardboard, thus getting access to 360 degree videos and immersive news experience. Google Trends show how shortly after the announcement, NYT VR became a highly searched keyword!