5 Viral Calculators That Almost Broke the Internet
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They go viral more than any other kind of content. Top viral calculators are more interactive than articles, more personalized than infographics and most importantly, add a lot of value to the audience. Here, we have compiled a list of 5 calculators that did exceptionally well and tried to unpack their success!
#1 NY Times Buy Vs. Rent Calculator
To rent or to buy? This question is important to everyone who’s looking for their dream house. This interactive calculator evaluates factors such as home price, expected stay duration, mortgage details, tax scenario, and future trends to decide between renting and buying.
What makes it tick?
It answers a very fundamental question. If you look at the trends, rent vs buy has always had a high search volume. This means the question has been at top of peoples’ minds and this calculator is answering it for them.
Other things that make this calculator appealing are –
- Interactive interface
- Easy to answer questions
- Upfront results
- Backed by research
The Digital Viral Footprint
It was shared 187K times in last one year.
In comparison to this, one of NY Times writeups on the same topic managed to clock up only over 4,000 social interactions.
It got more than 51K backlinks.
It was embedded by top sites like Inc., Lifehacker and Marketwatch.
#2 VOX Tax Calculator
Vox Media partnered with the Tax Policy Center to create a calculator that estimates how each presidential candidate’s tax plan would affect the masses.
What makes it tick?
The 2016 US presidential elections have been the most talked about in the United States. Here’s a proof –
Google Trends had a dedicated section for it!
When a subject of national importance that’s generating so much interest, why do you think the calculator around it won’t work. And then there are other reasons like –
• Personalized results – Each person gets a personalized result based on their financial inputs
• Short and sweet – You can take the quiz in under a minute! Yes! We tried it.
The Digital Viral Footprint
It was shared 503K times!
Influencers including actors, columnists, journalists, and pop artists shared it.
More than 200 sites are linked back to the calculator.
Its Reddit discussion got over 100 Comments.
#3 NY Times Student Loan Calculator
The topmost thing on any student’s mind is financing his/her education. And for most of them, student loan is the ultimate solution. In the U.S., the average Class of 2016 graduate owes $37,172 in student loan debt, up six percent from last year. This has been the case always, and thus it makes sense for students to understand the borrowing picture well. Keeping this in view, NY Times has created a student loan calculator that tells students about loan options at various institutions and what will it take to repay the loans.
What makes it tick?
As discussed above, student loan is a big issue in the US. And this calculator attempts to help student determine how much money do they need to sponsor their studies, which is a huge help. This is one of the key reasons the calculator was shared so much!
Other reasons include –
- Interactive design.
- Fewer Inputs Required.
- Ease of Sharing with multiple share options on the top.
The Digital Viral Footprint
More than 4K Shares.
Backlinks from more than 100 domains.
Pro Tip: Find Out if Your Interactive Content is Fit to Go Viral
#4 CNN Millionaire Calculator
Who doesn’t dream of becoming a millionaire? This calculator by CNN helps you determine just how long will it take to fulfill this dream.
What makes it tick?
If a tool told you exactly how long will it take for you to become a millionaire, wouldn’t you just love to share it with your network? This is exactly what worked in the favor of this calculator. This, and some other things like –
- It’s interactive – slider format makes it easy to give inputs
- Upfront results- the calendar gives you a definite year without asking for your email!
The Digital Viral Footprint
More than 10K shares.
A lot of organic traffic.
#5 BBC Class Calculator
Though a controversial entity, this calculator has been quite popular and gone viral. It apparently tells you the “class” (British social division), you belong to.
What makes it tick?
- The controversial subject
- Results backed by research
The Digital Viral Footprint
More than 386K shares in the last year.
More than 2K backlinks.
In an industry like publishing where content creation is an endless process, differentiation is the key to success. And this is why these major publications chose to go down a different path – that of interactive content. And these top publishing calculators are the ultimate form of interactive content that provides great ROI. They’re are easy to create, deliver personalized results, add value, and above all, are shareable.
Inspired enough? Get started with designing your own viral calculators and quizzes.
Antara Agarwal is a full time marketing consultant at Outgrow. She can be found packing her bags for her next trip, often to the mountains. And in one of those bags you will always find a half finished book she’s been struggling with for months.
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